Ad Advance

BACKGROUND

Introduce your business and what you do there.

I’m an e-commerce marketplace manager for a pet health and wellness company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ad Advance?

We wanted to outsource our sponsored product advertising on Amazon.

SOLUTION

What was the scope of their involvement?

They handled everything from PPC and sponsored products as well as sponsored brand creative. We continue to work with them for strategic guidance on new Amazon releases and beta programs. They’re also responsible for sponsored display, which is another type of Amazon advertising. We have them covering just about all aspects of our Amazon presence. 

What is the team composition?

I work with two people on a weekly basis, a co-founder and an account manager.

How did you come to work with Ad Advance?

Another Amazon seller referred us to them. Compared to the other companies we interviewed, they seemed like the right fit. They produced great results in the past and shared them through case studies, so we decided to go with them.  

How much have you invested with them?

We’ve spent roughly $37,000 for their services. 

What is the status of this engagement?

We’ve been working together since August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a terrific job so far and continue to keep pushing the limits of what our ads can do. The quality is tremendous, and their service is very tailored to our company. Their skills are incredible, providing us with a strong level of value.   

How did Ad Advance perform from a project management standpoint?

I have an hour-long call with them every week that keeps us aligned on strategy and branding updates on our side. There, they also provide us the strategic direction behind our sponsored ad choices. We’re able to contact them at any time of day to tweak and adjust the process. We communicate through email and Slack. They also provide us with a weekly report on an ongoing basis. 

What did you find most impressive about them?

I really value our weekly one-on-one sessions. We’re able to collaborate and brainstorm new ideas and directions for our ads. They offer a detailed analysis of what we should expect moving forward, which I really appreciate. It’s fun to work with them, and we’ve created a good relationship.  

Are there any areas they could improve?

They’re very proactive but can’t see everything that the brand sees. If a company didn’t have a strong working relationship with them, I can see there being lags in changing up strategy. However, only the company itself can provide information on external factors outside of their advertising work. 

Do you have any advice for potential customers?

Be sure to set up weekly calls with them. That’s been the most valuable part of our relationship for me. It’ll help you tailor the ads to your brand.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a financial firm. We build in-house from scratch and acquire brands that reach closer to consumers online. We do this by building our extraordinary team, utilizing flexible capital, and maximizing technology to scale brands and develop products that solve real problems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ad Advance?

• Paid advertising
• Strategy and execution of all different paid advertising channels on the platform.

What were your goals for this project?

• Take the most advantage of every paid channel
• Increase revenue while keeping ACOS constant
• Execute perpetual A/B testing and always stay data-driven

SOLUTION

How did you select Ad Advance?

We were attracted by their scientific, data-driven approach. We interviewed over 50 candidates -- and continue to do so to stay competitive. They are by far the most rational, data-driven we have come across.

Describe the scope of their work in detail.

• Strategy definition
• Campaign creation
• Bid adjustment
• AB testing across 5+ advertising platforms are just some things they do for us on a day to day basis

What was the team composition?

The founders are always around for a quick chat when needed and input on strategy. We have an account rep who leads the efforts, deploys the strategy, and handles the daily tasks. The leverage their inhouse digital products to execute efficiently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Over 4x revenue increase
• Over 10x profitability increase (lower ACOS) on paid conversions over the past 2 years

How effective was the workflow between your team and theirs?

They have a workflow that has always been smooth.

What did you find most impressive about this company?

They were truly data-driven. They fit in very well with our vision.

Are there any areas for improvement?

We have several brands, across several marketplaces. The reporting can sometimes be overwhelming. Having simpler, higher-level KPIs can help when we don't have time to dive deep into the numbers. We are working to improve this with our rep.

BACKGROUND

Please describe your company and your position there.

TrailHeads manufactures and sells active wear accessories, primarily geared toward cold weather. Our styles include hats, headbands, and gloves. I manage our Amazon account and other ecommerce efforts. My responsibilities encompass inventory, sales, and advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ad Advance?

We hired Ad Advance to manage our Amazon PPC advertising campaigns.

What were your goals for this project?

We wanted to grow profitably, which meant Ad Advance has to advertise effectively and not waste money or opportunity. We are highly seasonal, so Ad Advance had to learn our product line and adapt quickly with changing sales volume.

We set a goal of 20% ACoS and 10% TACoS. We expected 10-20% growth in sales during our peak season from Nov-Dec.

SOLUTION

How did you select this vendor?

One of the TrailHeads co-owners and I researched freelance sites and interviewed potential partners. Joe & Matt at Ad Advance very quickly grasped our needs. They also didn't make changes just to make changes.

They reviewed existing campaigns and kept them active if that made sense in terms of our goals. Their proprietary automation system works well and their knowledge of data and how to use it is impressive.

Describe the scope of their work in detail.

As mentioned we set ACoS and TACoS goals with Ad Advance and structured our campaigns in a way that segmented our business logically. They created campaigns that allow us to manage styles individually, which is very beneficial when dealing with seasonal changes and inventory challenges.

Initially, I was checking their work pretty closely and advising on what styles should be more important than others. I continue to work closely with our account manager, but Erik has a solid understanding of our account at this point. We had a very successful new product launch in March that required our advertising piece to closely match other efforts.

We were extremely pleased with how the launch went and with Ad Advance's assistance on the advertising front.

What was the team composition?

Our team consisted of 4 key people on the TrailHeads side (product development, listing creation, inventory management, etc.) and 1 person from Ad Advance.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brand awareness has increased during the time we've been working with Ad Advance. They have perfected brand advertising in such a way that they occupy competitors' spaces with TrailHeads ads with very strong results. Also, they're quick to adopt new Amazon advertising tools and utilize them effectively and profitably.

How effective was the workflow between your team and theirs?

We communicate primarily through email and have a bi-weekly call to discuss our account. Our account manager, Erik is very responsive.

What did you find most impressive about this company?

Their handling of data is pretty astonishing. They also really understand the dynamics of Amazon PPC advertising.

Are there any areas for improvement?

We can always improve on making our seasonal switches to fully maximize our advertising dollars. We can't afford to waste money advertising out of season styles.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an advertising and marketing company that helps brands manage and grow their business on Amazon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ad Advance?

We needed to regain some lost momentum on Amazon. We wanted to focus on efficient growth, improve category visibility, and expand beyond branded terms. Our key objectives included attracting new customers, stabilizing operations, and supporting upcoming product launches.

SOLUTION

What was the scope of their involvement?

Ad Advance provides Amazon advertising services across Sponsored Ads. They optimize our strategy toward new customer acquisition and troubleshoot operational issues impacting inventory. Their support includes cross-team coordination with Amazon, transitioning between account types, and preparing campaigns for future expansion. The team manages our Sponsored Products, Sponsored Brands, and Sponsored Display ads.

What is the team composition?

We work with one teammate from Ad Advance.

How did you come to work with Ad Advance?

Someone referred Ad Advance to me. I chose them over other options because they had high ratings and were a great culture fit.

What is the status of this engagement?

We started working with Ad Advance in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ad Advance has restored our inventory flow, increased our category reach, and improved our efficiency across Sponsored Brands and Sponsored Display. Re-establishing consistent purchase orders, resolving account issues, and preparing for new product launches are key signs of our regained traction.

How did Ad Advance perform from a project management standpoint?

Ad Advance's project management is incredible. They're great to work with and deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

Ad Advance has a unique experience driving bottom-line results.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

 I am the eComm of an appliances and electronics company.

Describe what your company does in a single sentence.

Appliances and electronics 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

• Help us efficiently grow and scale their Walmart presence, spotlighting both 1P and 3P products, and supporting frequent monthly product launches.

SOLUTION

How did you find Ad Advance?

• Online Search
• Referral

Why did you select Ad Advance over others?

Great culture fit

How many teammates from Ad Advance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Advertising 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Expanded ad reach and visibility, increased clicks and conversions, improved ROAS, and optimized budget use across 200–300 SKUs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great all around

What was your primary form of communication with Ad Advance?

Virtual Meeting

What did you find most impressive or unique about this company?

Ad Advance's service is impressive.

Are there any areas for improvement or something Ad Advance could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the director of e-commerce for Veradek Outdoor, a manufacturing company. We design and manufacture high-quality, all-weather outdoor products, such as planters, to help transform and enhance outdoor living spaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ad Advance?

We needed help managing our Amazon DSP advertising strategy.

SOLUTION

What was the scope of their involvement?

Ad Advance has onboarded our company to Amazon DSP, created several campaigns, assisted with creative, and provided weekly reports on performance. The team handles most aspects of our Amazon advertising strategy with respect to the DSP. 

What is the team composition?

We’ve worked with 2–5 teammates from Ad Advance.

How did you come to work with Ad Advance?

Someone referred Ad Advance to me.

What is the status of this engagement?

We started working with Ad Advance in February 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ad Advance's work has resulted in growth in ad-attributed sales on our Amazon store, a large increase in brand awareness, and more detail page views.

How did Ad Advance perform from a project management standpoint?

Ad Advance delivers on time and is always responsive. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed by Ad Advance's attention to detail and willingness to learn about our business.

Are there any areas they could improve?

I don't think there's anything they can improve on. We're happy with the service.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing & Communications of SBM Life Science.

Describe what your company does in a single sentence.

SBM Life Science produces lawn and garden products. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

• Drive incremental new-to-brand traffic and sales through Amazon DSP by leveraging Amazon Marketing Cloud insights to inform a full-funnel strategy.

SOLUTION

How did you find Ad Advance?

Referral

Why did you select Ad Advance over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Ad Advance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Alec at AdAdvance manages our DSP program on Amazon. He has shown us how to get the most from AMC and optimize for new-to-brand shoppers. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was measured through increases in new-to-brand sales, reach, and ROAS, along with improved efficiency across the funnel as informed by AMC analysis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always available for our requested meetings and excellent project managers. 

What was your primary form of communication with Ad Advance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their in-depth knowledge and transparency into AMC. 

Are there any areas for improvement or something Ad Advance could have done differently?

No. They’ve been wonderful.

BACKGROUND

Please describe your company and your position there.

Amazon Seller

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ad Advance, and what were your goals?

Amazon PPC, lowering A-cost While increasing Sales

SOLUTION

How did you select Ad Advance and what were the deciding factors?

Matt and Jeremy are Very knowledgeable, in an industry that every day counts in being profitable or not, they are Hands-on, understand your Project, and act in a timely fashion, have a long and short term goal

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

IN PPC, it's all about Data, , knowledge, projection and following a Plan

How many people from the vendor's team worked with you, and what were their positions?

4, Everyone on their team has the qualifications needed

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Great results

Describe their project management style, including communication tools and timelines.

Hand-on

What did you find most impressive or unique about this company?

They're friendly, direct, and on target.

Are there any areas for improvement or something they could have done differently?

I would really need to scratch my head and search anything they can improve on, ill go do some research and see if I can find anything if I do ill come back and update this review

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Franklin's Gourmet Popcorn.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ad Advance?

I hired Ad Advance to oversee search campaigns on Amazon.

What were your goals for this project?

• Increase ROAS

SOLUTION

How did you select Ad Advance?

They got referred by a colleague. I interviewed a few agencies and decided to go with Ad Advance after a series of calls. It was clear to me they knew what they were doing in this space.

Describe the scope of their work in detail.

• Running Amazon ads

What was the team composition?

A team was assigned to our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There was a noticeable increase in ROAS and an effective build-out of new campaigns.

How effective was the workflow between your team and theirs?

They had a very effective workflow.

What did you find most impressive about this company?

They were diligent, great at reporting, and executed well on everything that was promised.

Are there any areas for improvement?

None.