Acoustic Comunicación

BACKGROUND

Please describe your company and position.

I am the HR Marketing of Porcelanosa

Describe what your company does in a single sentence.

Importation and sale of ceramic floors and consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acoustic Comunicación to accomplish?

• Promote the brand in Central America through documentaries and commercial jingles for ceramic flooring brands.

SOLUTION

How did you find Acoustic Comunicación?

Online Search

Why did you select Acoustic Comunicación over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Acoustic Comunicación were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My experience with Acoustic Comunicación:

I hired this team to create videos showcasing the benefits of our ceramic floors (that looked as good as in person!) and some radio jingles. The truth is, they not only delivered, but they also amazed me.

What did they do?

The videos: From day one, they understood exactly what I wanted: to highlight the texture and details, and they even included super-clear 2D animations to explain how the floors are installed (something my clients now love!).

For social media: They provided me with short, super-dynamic versions, ready for Instagram and Facebook.

The jingles: They created several options, all catchy and with that professional vibe I was looking for for the radio station.

The best part:

They were super detailed, even with things I didn't ask for (like adjusting the colors so the floors looked exactly as they were).

They met deadlines without sacrificing quality.

The service was friendly, as if they were part of my team.

Conclusion: If you need audiovisual material that will delight your clients, these are your allies. I would definitely use them again!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social Engagement: The documentary videos (especially the clips with 2D animations) exceeded the average engagement rate of our previous posts by 40%. One even went viral locally with over 15K shares!
Customer Feedback: We received specific inquiries about the floors featured in the videos (e.g., "Is that model from minute 2:30 available?"), which increased qualified leads by 25%.
Branding: The jingles were used in three radio campaigns, and brand recall increased by 18% (according to our post-campaign survey).
Efficiency: We reused the material at trade shows, in emails, and even in the showroom... and it continues to generate questions months later!
In short: Not only did it meet creative expectations, but it also drove real sales and brand awareness metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their management was impeccable: They delivered everything on time, even posting a video when I requested an urgent adjustment.
Super flexible: When I wanted to add 2D animations mid-project, they adjusted it without delay.
Clear communication: They always responded within 24 hours and sent me weekly progress reports.
It was like having an in-house team: proactive, organized, and stress-free.

What was your primary form of communication with Acoustic Comunicación?

Email or Messaging App

What did you find most impressive or unique about this company?

What surprised me most was their ability to understand exactly what I needed without me having to explain it too much.
Practical creativity: Not only did they make beautiful videos, but the 2D animations and jingles focused on addressing common customer concerns (e.g., flooring durability, ease of installation).
Details that make a difference: They improved things I hadn't even asked for (like mobile-optimized audio for social media videos).
Human touch: Always available, but without charging extra for every small change.
They're not just suppliers, they're partners. That's rare to find these days.

Are there any areas for improvement or something Acoustic Comunicación could have done differently?

Honestly, there were two things that could have been improved (although nothing serious):

Initial budget vs. reality:

When adding the 2D animations, there was a small cost adjustment that we didn't anticipate. It wasn't excessive, but a clearer explanation from the start about which extra elements generated additional charges would have been helpful.

Review times:

During the editing phase, the first versions of the videos took 2-3 days longer than expected to be delivered (due to technical changes in the animations). However, once aligned, subsequent adjustments were quick.

But… they made up for it with:

Transparency: They gave me advance notice about both issues.

Immediate solution: They prioritized the adjustments without affecting the final delivery date.

Conclusion: These are process details, not quality issues. If you work with them, my advice is: clearly define the "extras" from the briefing and agree on deadlines with room for revisions.

BACKGROUND

Please describe your company and position.

I am the Project Director of aireinstala@gmail.com

Describe what your company does in a single sentence.

We import, supply, and install corporate and industrial air conditioning systems with 30 years of experience in the Central American market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acoustic Comunicación to accomplish?

• Internal training videos
• B2B explanatory videos

SOLUTION

How did you find Acoustic Comunicación?

Online Search

Why did you select Acoustic Comunicación over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Acoustic Comunicación were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work and Deliverables:
Objective: Produce training videos for internal teams and B2B materials for clients (air conditioning and solar technologies).
Deliverables:
1. Internal training videos** (installation/maintenance).
2. B2B videos** (animated and live):

• Installation processes.
• Advantages of solar equipment and technologies.

3. Additional materials: Scripts, storyboards, and web/network-adapted versions.

• Process: Pre-production (scripts, planning), production (recording/animation), and post-production (final editing).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable project results:
1. Internal:

• 30% improvement in understanding of technical processes (post-training evaluation)
• 20% reduction in training time for new technicians

2. B2B (Customers):

• 40% improvement in social media engagement (views/shares)
• 15% improvement in qualified leads after using videos in sales presentations
• Positive feedback from 90% of customers regarding explanatory clarity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They handled things well: on time, communicative, and flexible. Everything went perfectly.

What was your primary form of communication with Acoustic Comunicación?

In-Person Meeting

What did you find most impressive or unique about this company?

In 10 words: Quality, technical expertise, and adaptability without missing deadlines.

Are there any areas for improvement or something Acoustic Comunicación could have done differently?

Nothing, everything ok

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a construction company. 

Describe what your company does in a single sentence.

Design and delivery of complex construction and engineering projects where it is able to provide specialist design, tunnelling, utilities, building, civil engineering and mechanical and electrical services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acoustic Comunicación to accomplish?

• Enhance Market Positioning
• Generate Leads
• Professional Brand Alignment

SOLUTION

How did you find Acoustic Comunicación?

Referral

Why did you select Acoustic Comunicación over others?

• High ratings
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Acoustic Comunicación was hired to create B2B promotional materials highlighting our expertise in complex construction and engineering projects, including specialized design, tunneling, utilities, civil engineering, and MEP services.

Key Deliverables:

- Strategic messaging and branding aligned with our market goals. 

- High-impact marketing collateral (brochures, presentations, digital content). 

- Targeted materials to attract clients in new sectors/regions. 

Their work focused on clearly communicating our capabilities to support business expansion. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully strengthened our market entry with: 

• Increased lead generation from targeted sectors. 
• Higher engagement rates with new/potential clients. 
  Professional branding materials that clearly communicated our expertise.
• Results demonstrated improved visibility and business opportunities. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Acoustic Comunicación delivered on time with clear communication. They adapted quickly to feedback and maintained a responsive, professional approach throughout. 

What was your primary form of communication with Acoustic Comunicación?

Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic creativity in translating complex engineering services into compelling B2B messaging stood out. They combined technical understanding with sharp marketing execution. 

Are there any areas for improvement or something Acoustic Comunicación could have done differently?

Deeper technical immersion in our niche engineering services could have further refined messaging accuracy. 

BACKGROUND

Please describe your company and position.

 I am the Director de Mercadeo of a food & beverage company 

Describe what your company does in a single sentence.

Food manufacturing and distribution 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acoustic Comunicación to accomplish?

• Development of corporate videos
• Produce professional material for social media and our website
• Training video program

SOLUTION

How did you find Acoustic Comunicación?

Online Search

Why did you select Acoustic Comunicación over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Acoustic Comunicación were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work & Key Deliverables:

**1. Corporate Video Production** 

- **Objective:** Develop professional audiovisual content to reinforce the brand image and communicate our values ​​in the food sector. 

- **Activities carried out by Acoustic Comunicación:** 

  - Conceptualization and scripting of the videos, aligned with our corporate identity. 

  - On-location recording (our company facilities) with professional technical equipment (cameras, lighting, audio). 

  - Editing and post-production, including motion graphics, music, and subtitles. 

- **Deliverables:** 

  - 3 corporate videos (1 institutional video + 2 impactful videos for social networks). 

  - Versions adapted to specific formats (Instagram, YouTube, website). 

**2. Training Video Program** 

- **Objective:** Create dynamic and standardized training materials to train employees in key processes. 

- **Activities carried out by Acoustic Comunicación:** 

  - Diagnostic meetings to define critical issues (e.g., food safety standards, production protocols). 

  - Development of teaching scripts with our HR team. 

  - Recording of practical demonstrations in the plant (operating processes, use of equipment). 

  - Editing with educational resources (infographics, highlighted texts, voice-over). 

- **Deliverables:** 

  - 8 training modules (each with 1 main video + executive summary). 

  - Digital manual with technical standards for future updates. 

**3. Implementation Process** 

- **Phases covered:** 

  - Pre-production (planning, storyboards, schedule). 

  - Production (2 days of recording at our facilities). 

  - Post-production (collaborative reviews until final approval). 

- **Delivery time:** 3 months (from contract signing to delivery of all materials).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Results and Success Metrics

1. Corporate Videos – Exponential Impact** 

The videos generated a 35% increase in social media engagement compared to previous content, with a 50% spike in views for the corporate video. Additionally, they attracted 20% more visits to the "Our Company" section of the website, helping to attract potential clients and business partners. 

2. Efficient and Scalable Training

The videos reduced training time by 40%, from 8 to 5 hours per module, generating an estimated annual savings of $15,000 USD in in-person training. Employee satisfaction increased to 85%, up from 60% previously, and knowledge retention improved by 90% according to post-test evaluations. In the operational area, a 25% decrease in critical production errors was recorded thanks to the standardized video protocols. 

3. Regional Expansion and Recognition

The project exceeded all expectations by successfully scaling up to all branches in six Central American countries, unifying training and corporate culture throughout the region. Acoustic Comunicación demonstrated great flexibility by adapting materials with subtitles and cultural adjustments in just two weeks, at no additional cost. This achievement was recognized by the Latin American Food Association, which awarded the initiative the "Best Training Strategy 2025" award. 

Reasons to Work with Acoustic Communication Again

- Flexibility: They adapted the project to include Central America without affecting deadlines or quality. 

- Tangible impact: Financial and operating results exceeded initial projections. 

- Commitment: They delivered the materials ahead of schedule, with exceptional production quality. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management and Customer Satisfaction

Working Methodology:

Acoustic Comunicación implemented a structured approach in 4 clear phases:

1. Detailed planning (briefing, schedule and script approval)

2. Production (recordings at our facilities)

3. Post-production (editing and revisions)

4. Implementation (final delivery and technical support)

Meeting Deadlines:

- They delivered 100% of the materials within the agreed timeframes

- Corporate videos were completed 1 week before the agreed deadline

- The training program met all key dates on the schedule

Response to Needs and Changes:

- They assigned a dedicated project manager who responded to queries in less than 24 hours

- They implemented 3 rounds of reviews for each video, incorporating our feedback.

- When we requested to expand the project to Central America, they adjusted the plan without affecting quality or costs.

Tools and Communication:

- They used collaborative platforms (Trello and Google Drive) to share progress.

- They held weekly follow-up meetings with progress reports

- Provided access to pre-release versions for early validation

They excelled in:

- Flexibility to adjust scripts according to our technical requirements

- Creative solutions when faced with recording limitations

- Transparency in reporting potential risks and proposing alternatives

Final Evaluation:

We would rate their project management 9.5/10. The only area for improvement would be to incorporate even more early quality metrics, although this did not affect the excellent final results.

What was your primary form of communication with Acoustic Comunicación?

Virtual Meeting

What did you find most impressive or unique about this company?

The Highlights of Acoustic Communication**

1. Ability to Convert Technical Needs into Impactful Narratives

They transformed complex operational processes in our food industry into intuitive and engaging training videos, using: 

- Creative visual analogies to explain safety rules 

- First-person recordings of production lines 

- Custom animated graphics for our protocols 

2. Scalability Without Loss of Quality** 

What began as a local project became a regional standard because: 

- They designed templates adaptable to different Central American regulations 

- Maintained visual/branding consistency across all versions 

- They delivered the international versions 2 weeks earlier than promised 

3. "Strategic Partner" Approach (Not Just Supplier)

They stood out for: 

- Present us with engagement metrics that we had not requested (e.g., training video completion rate) 

- Train our internal team to update future content 

- Recommend us to rethink 2 modules based on industry best practices 

4. Technical Excellence with Human Warmth

They combined top-level professionalism with: 

- Patience in recording sessions with non-acting operational personnel 

- 24/7 availability during regional launch 

- Genuine celebration of our successes as if they were their own 

Surprise Factor:

Their "Emergency Recording Crew": a mobile team that resolved lighting/audio issues on-site during our on-site productions, preventing delays. 

Conclusion:

They were the perfect combination of boutique creativity with large agency capabilities. Their unique understanding of the food industry (beyond audiovisual) made the difference at every stage. 

Are there any areas for improvement or something Acoustic Comunicación could have done differently?

Improvement Opportunities for Acoustic Communication

1. More Detailed Location Planning

- In 2 of the 8 on-site recordings, last-minute adjustments were required due to unforeseen lighting conditions. 

- *Suggestion:* A more thorough prior technical analysis of industrial spaces 

2. Process Documentation** 

- The style manuals provided could have been more comprehensive (e.g., include QR codes with basic editing tutorials) 

- Suggestion: Create digital libraries with reusable assets for the client 

3. Early Impact Metrics

- Initial engagement reports were shared until the final phase of the project 

- *Suggestion: Implement shared dashboards with KPIs from the first delivery 

4. Cultural Adaptation (For Regional Expansion)

- The first versions for Central America required 2 revisions to adjust regionalisms 

- Suggestion: Include local consultants in the scriptwriting phase for international markets 

Main Area of ​​Improvement:

Establish a more structured protocol for transferring technical knowledge to our internal teams, facilitating future updates without complete dependence on the agency. 

Important Context:

These observations did not affect the overall success of the project (which exceeded our expectations), but they represent opportunities to further enhance their already excellent service. Acoustic Comunicación demonstrated openness to feedback when we presented these observations during the project closeout.