9MILLS

BACKGROUND

I am the CTO of EZR Mobile

EZR Mobile is a permission-based customer engagement platform that uses QR codes and text messaging to turn customer interest into leads. We serve auto dealers, RVs and boats, real estate, local businesses and parking.

OPPORTUNITY / CHALLENGE

• Rebuild the platform to serve multiple industries, not just auto dealers
• Improve platform performance and lead search speed
• Provide ongoing development and support as we expand

SOLUTION

Referral

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

2-5 Employees

When 9MILLS came in, EZR was running on an old legacy system with no documentation. It was hard to change, expensive to run on AWS, and built only for car dealers. Their first job was to take it over and map out how it actually worked. Then they rebuilt it as a modern platform: a new admin dashboard, a porter phone app for the staff who put QR stickers on cars, and the pages our customers see when they scan. The new design is built around accounts, locations and items, so the same platform now works for dealers, RVs and boats, real estate, parking and local businesses. They moved us off AWS onto modern hosting and then onto our own accounts, migrated more than 600,000 records with every table checked, and cut lead search from about 90 seconds to about 8. They also connected the platform to our texting carrier, our dealers’ inventory feeds and CRMs, and email lead alerts. On messaging, they built a text blast tool with a preview and approval step, brought in our list of around 180,000 subscribers, and made sure STOP and opt-outs work on every keyword. They also added price-in-first-reply for California’s CARS Act. For dealers, they added multiple stickers per car and a way to move a sticker from one car to another right in the porter app. On the sales side, they built our new branding and a marketing website with a page for each business type, a dealer ROI calculator and a demo request flow, plus a sales demo with sample listings and demo QR codes. They still handle our fixes and new features, and many of them go live the same day we ask.

RESULTS & FEEDBACK

The biggest change is that we’re off our old legacy system. EZR used to be a vehicle-only platform, and now one modern platform serves dealers, RVs and boats, real estate, local businesses and parking. More than 600,000 records were migrated off AWS with every one checked, and over 22,000 vehicles were moved into the new structure with no live QR stickers broken. Lead search dropped from about 90 seconds to about 8. Our list of around 180,000 subscribers can now be reached through a compliant text blast tool. On support, several issues we reported were fixed and live the same day.

Jay and Uzair have been our main contacts from the start, and we hold regular calls to review progress and set priorities. When we bring a new idea, they come back with a clear plan and cost before any work starts, so we always know what we’re getting and when. They’ve delivered on what they committed to, and a lot of our fixes have gone live the same day we raised them. They’re very responsive: messages get quick replies, and when our priorities shift they adjust without any friction. What I appreciate as CTO is that they find the root cause of a problem instead of patching around it, and they take the time to walk us through technical decisions until we’re comfortable with them. On-time delivery is the one claim in here that isn’t in the material from Jay or Moiz. Have Simon confirm it, or soften “They’ve delivered on what they committed to” if he’d put it differently.

• Virtual Meeting
• Email or Messaging App

The combination of speed and care. Most teams are either fast or careful, and 9MILLS is both. Uzair can take something we raise on a call and have it built or fixed the same day, yet the big jobs were handled with real discipline. Our migration of more than 600,000 records was checked record by record before we switched over, and nothing broke for our live customers. Lead search going from about 90 seconds to about 8 is a good example of how they work: they found the real bottleneck instead of throwing a quick patch at it. As a CTO, that’s the kind of team I trust with our core platform.

Not much. Taking over an old system with no documentation meant a couple of early timelines ran longer than planned, and in hindsight a bit more buffer upfront would have helped. They kept us informed when that happened and made up the ground. They’ve been flexible and responsive throughout, and we’d happily keep building with them as we grow.

BACKGROUND

I am the Founder and CEO of EZR Mobile

EZR Mobile is a lead generation and customer engagement platform that lets businesses start compliant, permission-based conversations with customers through QR codes and SMS/MMS. It’s aimed at auto dealerships, retail, parking and real estate.

OPPORTUNITY / CHALLENGE

• To rebuilt and redesign EZRMobile. To upgrade from legacy system and migration of data.

SOLUTION

Referral

• Referred to me
• Company values aligned

2-5 Employees

9Mills has been our technology partner since August 2025. They built the EZR Mobile platform, rebuilt it to serve multiple industries, and handle our ongoing development and support. 1. Original platform build They built our dealer web app and the mobile porter flows our lot staff use to manage vehicles and attach QR stickers to cars. 2. Rebuilding the platform for multiple industries They restructured the system around accounts, locations and items, so one platform now handles auto dealers, RVs and boats, real estate, local businesses and parking. More than 22,000 vehicles were moved into the new structure without disturbing live QR stickers. Leads now go to both the individual agent and the main contact for that location. 3. QR code and inventory tools They built tools to create QR codes in batches, attach them to vehicles or listings, unbind them, and move a sticker from one car to another straight from the porter app. They connected our dealer inventory feed so vehicle pages show details and video. They also added similar vehicle suggestions on each vehicle page. 4. Text messaging and compliance They built a text blast tool with a request and approval flow, targeting by location or keyword, and brought our existing list of around 180,000 subscribers into it. They added proper STOP and opt out handling across every keyword, plus the compliance message on first contact that our old system never sent. They also worked through CARS Act requirements with us and our SMS provider. 5. Infrastructure and data They moved us completely off AWS onto accounts we own and migrated our full database of more than 600,000 records, checking every record before the switch. They also cut lead search from about 90 seconds to about 8. 6. Website and sales tools They replaced our old WordPress site with a new marketing website built from our brand board. It has a section for each vertical, pricing tables, one clear demo request path and an ROI calculator for dealers. They also set up a sales demo with sample vehicles, example listings for each vertical and a dedicated batch of demo QR codes. 7. Ongoing support They handle bug fixes and new feature requests as our dealers raise them, and several fixes have gone live the same day.

RESULTS & FEEDBACK

They delivered the scope we provided and it works. 

Since inception we have gone from a vehicle only system to one platform serving dealers, RVs and boats, real estate, businesses and parking. 9Mills migrated more than 600,000 records with every one checked, moved over 22,000 vehicles into the new structure, cut lead search from about 90 seconds to about 8, and moved us completely off AWS. Our 180,000 subscribers can now be reached through a compliant text blast tool, and several issues we reported were fixed the same day. 

Jay & Uzair has been our main point of contact from the start, and we hold regular calls to review progress and set priorities. The team is very responsive. Messages get quick replies, and several fixes have gone live the same day we reported them. They have also been patient with us, taking us through technical decisions as many times as we needed and adjusting as our priorities changed. When we report an issue, they find the root cause instead of patching around it. When we bring new ideas, they come back with a clear plan and cost before starting. Recently they built a feature to move a QR sticker from one car to another, and I tested it live myself.

• Virtual Meeting
• Email or Messaging App

What stands out most is Uzair’s speed, agility and the quality of his work. When we raise an issue or a new idea on a call, he often has it built or fixed the same day, and he adapts quickly when our priorities change. The quality shows in the details. Our database migration of more than 600,000 records was checked record by record before the switch, and our lead search went from about 90 seconds to about 8. Having someone that fast who still gets it right is rare.

Honestly, not much. As our business keeps growing into new markets, we look forward to building even more with them. Their team has been flexible and responsive throughout, and we would happily keep working with 9Mills on whatever comes next.

BACKGROUND

Please describe your company and position.

I am the Founder of HammerLoop LLC.

Describe what your company does in a single sentence.

HammerLoop is a bilingual English and Spanish jobs platform that connects construction and trades workers with employers across the US. It's available on web, iOS and Android.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 9MILLS to accomplish?

• Build HammerLoop and create my vision of the platform.

SOLUTION

How did you find 9MILLS?

Referral

Why did you select 9MILLS over others?

ConTech experience

How many teammates from 9MILLS were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables:

• Web platform for workers and employers, in English and Spanish Native iOS and Android apps, published on the App Store and Google Play with Spanish store listings
• Admin panel for the HammerLoop team to manage users, jobs and platform activity
• SMS engine for job alerts, account texts and profile reminders, set up for US carrier compliance
• Cloud hosting, automated release pipelines and ongoing maintenance
• Product analytics and ad conversion tracking
• Growth marketing across Google Ads, Meta, Reddit, LinkedIn, email and organic channels

Detailed scope of work 9Mills is HammerLoop's technology and growth partner. It owns the product, builds it, runs it, and markets it.

• Product and design: 9Mills turns HammerLoop's goals into a roadmap and designs the worker and employer experience end to end. That includes onboarding flows, profile completion, job matching and a shared design system across web and mobile.
• Web and mobile development: The team built the platform on Next.js, Node.js and MongoDB, with Flutter apps for iOS and Android. Workers create profiles with their trade, location and hourly pay, then search jobs by location and radius. Employers post jobs with a set pay or a pay range and find matching workers. Features include social sign in, one time passcode login, push notifications, messaging and full Spanish localisation.
• Admin panel: 9Mills built a management console so the HammerLoop team can oversee workers, employers and job activity without developer help. SMS engine: The team built automated texts for job alerts, account updates and reminders to finish a profile, sent in each user's language. It handles opt in consent tracking and A2P 10DLC registration so messages meet US carrier rules.
• Infrastructure and releases: HammerLoop is hosted on AWS with automated deployments. 9Mills runs regular releases to production and the app stores, plus QA, monitoring and security upkeep.
• Analytics: The team set up event tracking across the worker and employer journeys, along with ad pixels and conversion events, so every marketing channel can be measured.
• Growth marketing: 9Mills plans and runs paid campaigns on Google, Meta and Reddit, with trade specific landing pages, email marketing and organic social. The team also builds CJ Simmons' founder presence on LinkedIn. All of it supports HammerLoop's Austin, Texas launch in October 2026.
• Ongoing partnership: The work runs on weekly strategy syncs with HammerLoop's founders and daily development standups.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

HammerLoop runs live on the web, iOS and Android, fully in English and Spanish, and has more than 3,000 registered workers. 9Mills took the product from concept to a platform workers use to find construction jobs by trade, location and pay, and employers use to post jobs and reach matched workers. Email campaigns brought in the first employer signups, and paid social is now adding more.
The SMS engine sends job alerts and profile reminders in each worker's language, and it's registered to meet US carrier rules. Every step from signup to job match is tracked, so HammerLoop can see which channel brings in which users. With regular production releases and ongoing support, the platform is ready for its Austin, Texas market launch in October 2026.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been on time and delivered as planned: Weekly strategy sync with CJ and Eric, plus founder sessions on finance and launch planning Daily development standups Work tracked in sprints, with progress shared on calls Regular production releases on web, iOS and Android A launch plan for Austin, Texas, with dates and budget agreed together A single point of contact for product, development and marketing.

What was your primary form of communication with 9MILLS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and reassuring was the adoption and commitment to my vision, and attention to the detail that requires the excecution of it.  As a non-technical founder, I felt like my mere 'ideas', were substantially handled.  They explained the technical aspects at every step of the way, and constantly conveyed the technical means that I did not know. 
I am an entrepreneur, not a coder or programmer.  In addition to that, their ability to market with precise measure was something I never anticipated.  If not for 9mills, HammerLoop would never had become a reality. 

Are there any areas for improvement or something 9MILLS could have done differently?

My only suggestion is for other founders: use 9Mills as a partner, not just a developer. The more we brought them into strategy and planning, the more value we got out of them.

BACKGROUND

Please describe your company and position.

I am the Owner of Crack the NBCE Boards

Describe what your company does in a single sentence.

Crack the Boards provides study material, question banks,  test exams, and mock exams in a strategic effort to give chiopractic students the tools they need to study and pass the required National Board exams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 9MILLS to accomplish?

• Create a software platform for chiropractic students to use in their studies for the National Board exams.

SOLUTION

How did you find 9MILLS?

Online Search

Why did you select 9MILLS over others?

• Pricing fit our budget
• Company values aligned

How many teammates from 9MILLS were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The software focused on study material, question banks, test exams, and actual mock exams with a user friendly approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My products ideas, goals, and presentation were outlined, given deadlines which were exceeded.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My name is Mark Albright. I am reviewing the company 9Mills about a project of mine that I named "Crack the Boards." It is a board review for chiropractic students to become familiar with national board exams. I started this project about 15 plus years ago. I arrived at the point where I wanted to put it on an app and so I got online and I came across an AI app builder, "Base 44." It seemed fine at the time and I thought it was going well for me. I got stuck on a few places and so I searched to find an answer to some of the problems as Base 44 was not answering them or could not answer them. That is when I came across 9Mills. It was a Sunday afternoon and I left a message for 9Mills. Later that day, a gentlemen, Sam, called me on the phone. I wasn’t able to answer nor was I expecting a response that same day, let alone a Sunday. Sam left a phone number and I called back the next day. Sam set up an online meeting with himself, Jay, and me. We discussed what the software would look like. At the time I had no idea how intricate, detailed, and how spectacular it would look and feel. After our first meeting, I had to compare Base 44 to 9Mills. If I were to use a scale of 1-10, I would put 9Mills at a 25 and Base 44 about a 2. It was that much of a difference. I was able to speak and work with a live person with 9Mills whereas Base 44 was all online. 9Mills took my idea, expanded on it, and brought it to life better than I had ever imagined. Every question I asked, they were able to answer. They took my vision and brought it to life. We met on a weekly basis and sometimes twice a week and built something that I never imagined or envisioned. If I had a question, I would text and within minutes, I would get a response. I originally wanted to market to one demographic, but they opened my mind to see multiple avenues of which to market my product. The amount of expertise and professionalism that 9Mills demonstrated is unparalleled to anything I thought possible.

What was your primary form of communication with 9MILLS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

9MILLS's personal focus with quick responses and excellent availability stood out.

Are there any areas for improvement or something 9MILLS could have done differently?

I cannot think of areas of improvement. 9Mills has exceeded by far my expectations.