90five

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of straling GmbH

Describe what your company does in a single sentence.

stråling is a strategic employer branding agency for Europe's most ambitious companies. We work with organizations that understand exceptional talent is their greatest competitive advantage – regardless of size or industry.

With stråling, we build employer brands that aren't attractive to everyone – but create deep emotion and attraction with exactly the right people. Our approach combines values-driven company culture with mutual performance expectations and delivers measurable impact on talent acquisition, organizational culture, and business success.

We work with global brands like Pernod Ricard, specialized service providers like OMS Prüfservice, and public sector clients like the City of Dortmund.

Our service areas: Employer Branding Strategy & Research | Internal Employer Branding Implementation | External Employer Branding Activation | Employer Branding Workshops, Speaking & Sparring

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 90five to accomplish?

• ⁠Build a high-converting marketing website that establishes stråling as an industry leader in both content and performance.
• ⁠Solve the challenge of combining great design perfect UX based on our user behaviour

SOLUTION

How did you find 90five?

• Online Search
• Referral

Why did you select 90five over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 90five were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope:

• Discovery and Research: Conduct thorough market research and analysis to understand target audience, industry trends, and competitors.
• UI & UX Design: Create intuitive and engaging UI and UX designs for the website, ensuring a seamless and interactive user journey.
• Webflow Development: Develop a responsive and dynamic website using Webflow, incorporating the designed UI/UX elements and ensuring optimal performance.
• Full-service SEO (On-Page + OffPage): Implement a comprehensive SEO strategy, including on-page optimization and off-page optimization (link building, social signals, etc.).

Results:

• Increased search impressions from 300% growth and organic clicks from 570% clicks per month over the duration of the partnership.
• Boost conversion rates by 24% within a year, ensuring that the website effectively drives desired actions from visitors.
• Positioned the website to rank on key search queries across their primary cities, making local search the primary revenue driver for the business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased search impressions from 300% growth and organic clicks from 570% clicks per month over the duration of the partnership.
• Boost conversion rates by 24% within a year, ensuring that the website effectively drives desired actions from visitors.
• Positioned the website to rank on key search queries across their primary cities, making local search the primary revenue driver for the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was incredibly responsive and efficient. They managed the entire project through a transparent dashboard that gave us full visibility into documentation and progress, and we could jump in at any time to check the status or assign new work as needed.

Communication was seamless: Slack for quick updates, Google Meet for strategic discussions, and in-person meetings whenever I needed them. They delivered on time every time. When something was at risk of slipping, they flagged it immediately and presented solutions rather than excuses. That level of proactive communication and accountability made all the difference.

What was your primary form of communication with 90five?

Virtual Meeting

What did you find most impressive or unique about this company?

Their responsiveness, proactive communication, and accountability. Impressed by the team's knowledge and expertise, which you don't see from the outside; you have to experience it.

Are there any areas for improvement or something 90five could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Founder of a cleaning services company.

Describe what your company does in a single sentence.

We provide cleaning services to co-working spaces

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 90five to accomplish?

• Web Design
• Web Development

SOLUTION

How did you find 90five?

Online Search

Why did you select 90five over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from 90five were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contacted 90five after completing our branding. They followed our guidelines to design and develop a website on Webflow, optimizing it for specific search queries to increase local traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website looks just as we intended, aligning with our branding. We've received calls from people interested in exploring work opportunities after finding our website appealing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire project management was done on Notion, allowing us to track progress and use Slack for communication. They were mostly on time, with only one phase delayed, which was not a major issue.

What was your primary form of communication with 90five?

Virtual Meeting

What did you find most impressive or unique about this company?

We have worked with other agencies before, but we were pleasantly surprised by how fast and organized these guys were. The communication was also great!

Are there any areas for improvement or something 90five could have done differently?

Perhaps invite more of our company's employees to Slack since I couldn't always respond to messages personally.