5AM

BACKGROUND

Introduce your business and what you do there.

I'm the president of RIVET, an advertising agency focused on industrial manufacturing companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5AM?

We needed additional creative capacity to serve our company and clients.

SOLUTION

What was the scope of their involvement?

5AM provides industrial design for our clients. Unlike marketing-only agencies, 5AM focuses on industrial and technology-driven companies. 5AM has created social media templates, infographics, collateral, PowerPoint templates, website design, and branding guidelines for us, as well as adding value to videos. Although the team doesn't specialize in videography, they provide creative insight.

We provide 5AM's team with guidelines, and they execute their tasks according to our creative brief, instructions, and guidelines. 5AM has leveraged Figma, Adobe solutions, and AI to complement their work.

What is the team composition?

We work with Eric, 5AM's brand designer.

How did you come to work with 5AM?

We found 5AM on Upwork. After many interviews, we found that 5AM's focus and taste for industrial design complemented our work very well.

How much have you invested with them?

We've spent around $150,000.

What is the status of this engagement?

We started working with them in June 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients love 5AM's work and constantly request additional projects. Thanks to the team, our work consistently increases, specifically the digital ads we create. Our digital advertising efficacy is 2–3 times greater than the industry average, thanks to 5AM's work.

How did 5AM perform from a project management standpoint?

5AM meets deadlines and stays on budget. We use monday.com for project management, and we've integrated 5AM into our system, which allows for task visibility. We communicate via Google Meet and occasionally Microsoft Teams.

What did you find most impressive about them?

5AM has consistently performed excellently for our customers. The team ensures that colors, consistency, and paddings are the same. Their thoroughness is impressive. We've had productive conversations about that, and there has been consistent improvement.

We can be certain that, when we review documents designed by 5AM, some overlooked issues are on our side and not the team's. Our collaboration and mutual expectations have consistently improved throughout our engagement.

Are there any areas they could improve?

I can't think of anything for 5AM to improve.

Do you have any advice for potential customers?

Provide specific instructions on what you're looking to do. 5AM works best when they have the guidelines and parameters, but also have the freedom to execute and let their vision come to life.

We provide 5AM with the tools, such as Figma, and the goal we want to achieve, like creating an Apple design or a QR code for a print ad at an upcoming ball game to help our nation's veterans. The team can then make those ideas. That's the structure I'd recommend using with 5AM.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of Bailey Boys Services, a small family business. We provide window cleaning, gutter cleaning, pressure washing, and carpet cleaning services. We also have a plumbing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5AM?

We needed help with branding and logo design.

SOLUTION

What was the scope of their involvement?

5AM designed our logo and our whole branding package. For Bailey Boys Services, they did a rebranding, but for Water Heater Wiz, they created a brand new identity from scratch. We had a discovery call and talked about our vision. 5AM did some research and came to us with some color palettes. We went back and forth for a couple of months until they finished the project.

During our discovery call, 5AM's team asked us what kind of logo we wanted and what other specifications we wanted. Later, they guided us throughout the process. 

What is the team composition?

We only worked with Eric, 5AM's owner.

How did you come to work with 5AM?

We found 5AM online, on a freelance website. We liked their style and the previous work they had done.

How much have you invested with them?

We spent around $7,000.

What is the status of this engagement?

We worked together from spring to fall 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After the rebranding, we saw an increase in brand awareness and engagement. We didn't measure percentages, but people loved our new brand. 5AM's work was above and beyond my expectations.

How did 5AM perform from a project management standpoint?

5AM delivered the work on time and on budget. We communicated via phone calls and emails, and used Dropbox for project management.

What did you find most impressive about them?

5AM's work quality and efficiency were impressive.

Are there any areas they could improve?

No, they did a great job.

BACKGROUND

Please describe your company and position.

I am the President of Crown Point CPAs, LLC

Describe what your company does in a single sentence.

We provide accounting services for businesses and their owners. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5AM to accomplish?

• Company Logo
• Company Branding

SOLUTION

How did you find 5AM?

Referral

Why did you select 5AM over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 5AM were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

5AM was tasked with providing us logo design as well as assistance with our company branding. They delivered a set of company logos that we could use for digital and print advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We set a timeline beginning with discover all the way through the logo and design delivery. Eric consistently delivered within the timeline we set.  He provides more than just design as he is a great thought partner to go through the branding process with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Eric is very well organized and was flexible with our needs to accomplish the project. He also was great at keeping myself and team on task in order to ensure successful deliverables.

What was your primary form of communication with 5AM?

Virtual Meeting

What did you find most impressive or unique about this company?

His ability learn about our business and culture prior to jumping into the design aspect. His brand discovery process was very thorough and inquisitive. I think this is the foundation of what allows him to be so successful with our deliverables.  He truly sought to seek and understand our company and what we are trying to achieve before jumping into the design process. His logos were perfect for us and we continue to use in our branding today.

Are there any areas for improvement or something 5AM could have done differently?

None, I was very satisfied with the process and deliverables.

BACKGROUND

Please describe your company and position.

I am the Owner of EARTHLETE Inc

Describe what your company does in a single sentence.

We create, produce, and operate outdoor adventure races

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5AM to accomplish?

• Brand creation
• Logo
• Website
• Marketing Campaign for two years of events
• Merchandise

SOLUTION

How did you find 5AM?

Referral

Why did you select 5AM over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from 5AM were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

5am helped take our concept of Earthelte Adventure races from the ground up.  We are a highly experienced operation team that produce events.  5am was able to create a brand image that delivered to our clients a visual and aesthetic feel that aligned with the rugged adventurous vibe that we are.  

 Initial Stage delivered:  
Logo (including color pallette, lockup, etc) 
Website design Initial digital flyer 
Instagram/Facebook banners 

Event Stage delivered:  
Tent  design 
Tshirt design 
Arch for finish/start line 
Buffs (each participant wears one) 

Merch design delivered: 
Standup paddle board 
Athlete hat Stickers 
Phone backgrounds

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to grow our event over a few years and are continuing to do so with the same assets provided by 5am. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The success of our project was dependent on meeting time-sensitive deliverables for a specific event. I was particularly impressed with 5AM's rigorous attention to the timeline. Their consistent and helpful communication, along with a well-managed schedule of weekly deliverables, kept our team on track and allowed us to successfully pivot when needed.

What was your primary form of communication with 5AM?

In-Person Meeting

What did you find most impressive or unique about this company?

I believe the most impressive aspect of 5am is their talent for bringing our business's core values and my creative ideas to life through compelling marketing content. They have consistently exceeded my expectations by delivering visually appealing designs that genuinely excite and inspire me.

Are there any areas for improvement or something 5AM could have done differently?

I have no suggestions for improvement, as they delivered exactly what I was envisioning and met my expectations perfectly.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Kapture

Describe what your company does in a single sentence.

Carbon capture for diesel generators 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5AM to accomplish?

• Rebrand
• Website

SOLUTION

How did you find 5AM?

Referral

Why did you select 5AM over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 5AM were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently worked with Eric on a complete rebrand of our website, and we couldn't be happier with the end result. From start to finish, Eric was incredibly patient, thoughtful, and committed to bringing our vision to life. He took the time to understand our brand, iterated endlessly with us, and worked tirelessly to ensure every detail was perfect. His professionalism, and dedicated made the entire process a great experience, We're truly grateful for his hard work and would highly reccomend Eric to anyone looking for branding and design support. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of the project on time

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, he responded immediately to any changes that i wanted to make. 

What was your primary form of communication with 5AM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

He understands the heavy industry 

Are there any areas for improvement or something 5AM could have done differently?

No, the entire process was seamless

BACKGROUND

Introduce your business and what you do there.

I’m the founder and strategic director of an advertising and marketing company. We offer personalized website design, branding, digital marketing, and content creation services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5AM?

We needed help with branding development, including a logo, typographic system, color palette, and style guide.

SOLUTION

What was the scope of their involvement?

5AM created a logo package with multiple variations and file types, a complete style guide, a color palette, and design elements for our website. The design elements included dividers, icons, and textures.

What is the team composition?

We worked with one teammate from 5AM.

How did you come to work with 5AM?

We found 5AM through an online search. We chose them because they had a great-looking portfolio that aligned with our project.

How much have you invested with them?

We spent $5,000.

What is the status of this engagement?

We worked together from January 2024–March 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our end client was extremely happy with the results, and the work gave us the design direction we needed to complete the website. We've closed multiple projects based on the work we did for this particular client.

How did 5AM perform from a project management standpoint?

5AM delivered on time and was organized and fast. We communicated via email and Zoom.

What did you find most impressive about them?

5AM had a great balance of quality and speed.

Are there any areas they could improve?

I didn't think there was anything they could improve on.