4822

BACKGROUND

Please describe your company and position.

I am the Project Coordinator of The Children's Art Centre in Poznan

Describe what your company does in a single sentence.

The Children's Art Centre in Poznań is a local government cultural institution. Its main goal is to inspire creativity for and with children and youth, promote valuable artistic trends, support the development of innovative cultural education, and create artistic and educational events in collaboration with cultural and educational institutions, artists, educators, and art managers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 4822 to accomplish?

• To drive targeted traffic to the festival website and increase ticket sales through PPC campaigns on META and Google.
• To reach specific audience segments—parents, educators, and youth culture enthusiasts—with tailored advertising messages.

SOLUTION

How did you find 4822?

Referral

Why did you select 4822 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 4822 were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

4822 was responsible for planning, executing, and optimizing performance marketing campaigns across META and Google platforms. Their tasks included: creating a PPC media plan tailored to different audience segments (parents, educators, general public); setting up and managing ad campaigns, including creatives, targeting, and budget allocation; daily monitoring and adjustments to improve performance, based on real-time data; providing regular updates via email and phone, ensuring alignment with our internal team; delivering clear, structured reports with actionable insights and measurable outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High campaign responsiveness and optimization. All ads were adjusted in real time to reflect audience behavior, resulting in efficient budget use and improved performance metrics. Full delivery of campaign goals within budget. All planned PPC activities were executed on schedule and within the agreed financial framework. Transparent and actionable reporting. Regular reports provided clear data on reach, engagement, and conversions, allowing for data-driven decisions throughout the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by agency 4822 was highly efficient and responsive. They consistently delivered all items on time and maintained excellent coordination with our internal team. Their communication was clear and proactive—both Monika and Michał ensured that any updates, changes, or needs were addressed immediately via phone or email. They were flexible, solution-oriented, and adapted quickly to any shifts in campaign dynamics, making us feel fully supported and in control throughout the entire project.

What was your primary form of communication with 4822?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive and highly personalized approach. Monika from 4822 was engaged, quick to adapt strategies in real time, and maintained seamless communication. Her ability to stay responsive, combined with clear reporting and a genuine partnership attitude, made the collaboration feel both reliable and dynamic. 

Are there any areas for improvement or something 4822 could have done differently?

Everything was great.