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Get a custom proposalStrategy-Led Marketing for B2B Tech & SaaS
389 Agency is a strategy-led marketing agency built exclusively for B2B Tech and SaaS companies in high-stakes industries.
We work with brands in Artificial Intelligence, Fintech, Solar & Clean Energy, and Security Technology — helping them become easier to find, easier to trust, and easier to buy from in markets where credibility is not optional.
The name comes from the peregrine falcon — the fastest creature on earth — which hits 389 km/h at the moment of a precision dive. Not cruising speed. Strike speed. That is how we approach every brief: unhurried in thinking, uncompromising in execution, utterly certain about what we are going after before we move.
In complex B2B categories, the best product does not always win. The most trusted brand does. Buyers consume 15+ pieces of content before engaging a vendor. They shortlist 2–3 options and 78% of the time, they choose the brand they already recognise. If your brand is not building trust before the conversation starts, you are already behind.
We close that gap.
Our four core service areas — Brand & Market Position, Digital Presence & Discovery, Demand Generation & Paid Media, and Content & Thought Leadership — map directly to the B2B buyer journey. Strategy before execution, always. Every deliverable is traceable to a business outcome.
Africa-rooted. Globally relevant. 50+ brands built across 3 continents. 8+ years delivering outcomes, not deliverables.
📍 Serving clients across Africa, the US & Europe 🌐 389agency.com
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Min project size
$5,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2017
Service Lines
- Branding
- 15%
- Digital Strategy
- 10%
- Market Research
- 10%
- Performance Marketing
- 10%
- Web Design
- 10%
Select Focus Area
- Branding Focus
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- Brand strategy
- 40%
- Brand messaging
- 20%
- Naming
- 15%
- Product branding
- 10%
- CMS Focus
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- WordPress CMS
- 55%
- Squarespace CMS
- 15%
- Weebly CMS
- 10%
- Wix CMS
- 10%
- Drupal CMS
- 5%
- Joomla CMS
- 5%
- Digital and IT Strategy Consulting Focus
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- IT Assessment
- 20%
- IT Operations Management Consulting
- 20%
- Mobility Strategy
- 10%
- Market Research Focus
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- Market Research Data Analysis
- 20%
- Market Research Data Reporting
- 20%
- Market Research Surveys
- 20%
- Observational Research
- 15%
- Customer Loyalty Market Research
- 10%
- Market Analysis
- 10%
Industries
- Advertising & marketing
- 75%
- Business services
- 25%
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 50%
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Our Story
We are 389 Agency — a strategy-led B2B marketing team for Tech & SaaS in AI, Fintech, Solar & Clean Energy, and Security. Rooted in Africa with global reach, our multidisciplinary team blends deep sector expertise, research-driven positioning, digital discovery, demand generation, and thought leadership. In 8+ years we've built 50+ brands across 3 continents, closing trust gaps so clients are easier to find, trust, and buy from.
Meet the Team
Gilson NjungaFounder & Strategy Lead
A marketing strategist and brand-focused professional with experience in research, positioning, and growth. He brings a practical, analytical approach to helping brands make smarter decisions, build trust, and perform better in competitive markets.
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