3 Colours Rule

BACKGROUND

Please describe your company and your position there.

I am the Founder of CheckUp Health

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 3 Colours Rule?

We are doing a digital strategy for Fungai Ndemera brand positioning and CheckupHealth.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched and interviewed 5 Digital Marketing agency and chose 3 Colour Rules as they met all my requirements.

Describe the project in detail and walk through the stages of the project.

We had an initial detailed consultation and from there they developed a detailed 12 months strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We are working with an account manager and a team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brilliant results so far and still ongoing

How effective was the workflow between your team and theirs?

Very effective workflow and time management skills

What did you find most impressive or unique about this company?

The team is an expert.

Are there any areas for improvement or something they could have done differently?

They are great at what they do.

BACKGROUND

Please describe your company and position.

I am the Program Lead of Meta

Describe what your company does in a single sentence.

Meta builds technologies that help people connect, find communities and grow businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 3 Colours Rule to accomplish?

• Create campaign assets that drive people within the marketing, media and advertising industry who understand the need for greater diversity and recognition of Black talent to see the value in the awards, visit the website and submit a nomination.

SOLUTION

How did you find 3 Colours Rule?

Referral

Why did you select 3 Colours Rule over others?

High ratings, Good value for cost, Referred to me, Company values aligned

What was your primary form of communication with 3 Colours Rule?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

3 Colours Rule were asked to deliver; a name for the awards initiative that encapsulated both the emerging leader and senior leader categories, video content of the judges sharing their careers stories and encouraging nominations, advertising assets to create awareness of the program, including all formats available on Instagram and FB, static and video assets for other digital channels and print (e.g. trade and news publications), and lead ads on Facebook targeted at people who have signed up to the BRiM community encouraging them to make nominations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The strong branding helped us stand out, and the campaign assets drove nominations and attention.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The 3 Colours Rule team are very easy to work with, interpreting briefs well, delivering on time and bringing new ideas to the table.

What did you find most impressive or unique about this company?

Their dedication to the project's success, and their insights into our target audience.

Are there any areas for improvement or something 3 Colours Rule could have done differently?

I am very happy with the project that 3 Colours Rule delivered.

BACKGROUND

Please describe your company and your position there.

EIP is an award winning and rapidly growing InsurTech. We provide software for companies that offer insurance to their customers and work with some of the worlds largest brands. I am Marketing Director at EIP.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 3 Colours Rule, and what were your goals?

We had several big challenges/projects for 3 Colours Rule, but the two key ones are outlined below:

Challenge 1: EIP Ltd. had 'pivoted' from a consultancy business to a software business, meaning we had three externally visible brand identities which was confusing an unmanageable. Our challenge to 3 Colours Rule was to deliver us a single 'umbrella' brand that would be our sole identity for the future.

Challenge 2: At the time of the project, EIP was 15 years old and with our pivot into InsurTech we were now 'competing' in a start-up market. We needed 3 Colours Rule to deliver us a brand and messaging framework that was fresh and 'allowed' us to compete in the start-up space but did not lose visibility of the core foundations our business was built upon and had established over the years i.e. trust and credibility.

SOLUTION

How did you select this vendor?

I identified several agencies through online research. Each submitted a response to my brief and I held calls with them. Notably, the only agency that insisted on meeting with me - was 3 Colours Rule. They presented a very strong pitch for the business and a clear direction/journey they would take us on in order to deliver upon our needs.

Describe the scope of their work in detail, including any steps and the final deliverables.

The below deliverables are taken from the initial brief:

To support our growth plans we need a coherent and easily communicated brand message / positioning that resonates well within the Insurtech / FinTech space, that clearly shows how the different company ‘brands’ are associated with each other and that our customers (and employees) can understand and relate to.

A visual representation (i.e. brand identity) for ‘the company’ that outwardly (i.e. initially company website / customer facing collateral) reflects the business objectives and values.

A recommended approach towards growing and extending the company’s brand reach and identity.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with the CEO and Founder of 3 Colours Rule and her team (in all ~3 people regularly engaged)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Given the type of project (i.e. a re-brand), results are more qualitative however to name a few clear successes:

Complete buy-in and delight with the outputs by the company ExCo, including the founder who had reservations at the start of the project given strong emotional attachment with the legacy branding

Key client feedback who welcomed the clarity the new 'umbrella brand' brought i.e. knowing which company they were dealing with.

Our employees liked and therefore quickly adopted the new brand across all touchpoints (i.e. IT, marketing, operations, software dev etc.)

Prospects/new business: Our new brand identity and messaging gave us the platform to invest in our marketing which has led to new business prospects engaging with us as a 'start-up' with deep roots.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings, regular updates via emails and the collaboration tools to quickly share and feedback on ideas. 3 Colours Rule were massively hands on and engaging, driven to achieving our goals (which I liked) and kept us on our toes when things might be going off track. And, importantly, we shared many laughs along the way!

What did you find most impressive or unique about this company?

Their passion, drive and in particular the willingness to have that difficult conversation with me/ExCo if they felt they needed to! From day one there was a mutual trust and respect between us.

Are there any areas for improvement or something they could have done differently?

Nothing immediately comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the owner and CEO of KATLAS technology Ltd. We offer a Platform Solution for scalable interoperated collaborations between multi-vendor suppliers on a distributed architecture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 3 Colours Rule?

Many blockchain/DLT projects have struggled for traction. Decentralisation offers a competitive solution to shared hub architecture that has an owner, however decentralised models have no single ownership; in the same way that the solution is distributed, so is the problem. so help was needed to identify the buyer of the value proposition.

SOLUTION

How did you select this vendor and what were the deciding factors?

Flavilla has an engaging charismatic personality; cares about delivering value and understands how to articulate technology concepts to business buyers.

Describe the project in detail and walk through the stages of the project.

Kick-off meeting. We outlined a clear roadmap. Questionnaires were explained and distributed to make capturing information from stakeholders as easy and completely as possible. All staff agreed to play their role.

How many resources from the vendor's team worked with you, and what were their positions?

2. Flavilla, the MD handled 90% of the work. She guided the discovery and articulated the requirements for the deliverables - the commercial deck and some work for a customer pitch. Flavilla got support from internal designer to update and make changes expediently as part of follow up and incremental improvement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We learnt about our business and how to communicate our value proposition. We were able to inform our website communications and increase our response from discovery to meeting by 50%.

How effective was the workflow between your team and theirs?

We achieved all the objectives on time. The communications using google shared drive worked well and everyone was able to monitor and improve real-time with high transparency. Flavilla was always on hand to guide and keep things moving - ensuring responses were complete and not bland. She very good at imagining the narrative to guide the research - pushes hard to get plausible and useful marketing facts and commercial fit.

What did you find most impressive or unique about this company?

Flavilla has energetic charisma and purpose and is keen to network and socialise and promote her customers. She had first-class integrity, motivation, and commitment. 1st class ambassador for technology. Flavilla went out of her way to help us with media profiling help.

Are there any areas for improvement or something they could have done differently?

Much of the responsibility of success lies with the discovery process. I recommend customers embrace the 3 Colours leadership and commit fully if they wish to harness the fabulous value.