110True

BACKGROUND

Please describe your company and position.

I am the Lead Back-end Engineer of Oomph, Inc.

Describe what your company does in a single sentence.

Design, build, and maintain digital platforms and solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 110True to accomplish?

• Expedite an AI tooling adoption strategy for our software development teams.

SOLUTION

How did you find 110True?

Referral

Why did you select 110True over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from 110True were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Current State Discovery
Each participant received sticky notes with one directive:
document every AI tool they were currently using or had experimented with.
By the end of the session, we had created a complete picture of existing AI adoption, revealing both hidden successes and missed opportunities.

Phase 2: Strategic Organization
Next, we worked through a categorization framework. Together, we organized all discoveries into seven core business functions:
Design - Creative workflows and visual content generation
Development - Code assistance, testing, and technical implementation
Project Management - Planning, tracking, and team coordination
Marketing - Content creation and campaign management
Sales - Lead generation and deal flow
HR - Recruitment, onboarding, and team development
Finance and Operations - Analysis, reporting, and process optimization

This visual mapping exercise revealed critical insights: some categories showed extensive AI adoption while others had surprising gaps. The patterns pointed to both quick wins and strategic opportunities.

Phase 3: Next-Level Identification
The final discovery phase had two components:
Wish List Tools: Identify AI solutions they'd heard about or wanted to
explore—not random suggestions, but tools with proven track records they hadn't yet implemented.
Wish List Functions: Perhaps most valuable, we facilitated discussion around this question: "Where would you most benefit from AI simplifying your current processes?" The responses revealed automation opportunities we hadn't previously identified.

Key Deliverables

• Five Strategic AI Priorities
• Notion based "AI Activation Hub" for ongoing progress management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within just weeks of our session, two of the five priorities have been rolled out. Our project management group successfully implemented Fathom, with team members reporting a savings of up to an entire day every week. Our engineering team successfully implemented Cursor, with time savings that are expected to be even greater than one day per week, per developer. The remaining priorities are progressing with clear ownership and timelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everythign was executed on time, including our in-person sessions and follow up activities.

What was your primary form of communication with 110True?

In-Person Meeting

What did you find most impressive or unique about this company?

It felt like they were part of the team. They were able to bring their expertise and experiences into the conversation, but it never felt like they were guiding us in a particular direction. They allowed our team to define and prioritize the areas where we felt we could have the biggest impact. 

Are there any areas for improvement or something 110True could have done differently?

Nothing that comes to mind.