ZenIS

BACKGROUND

Please describe your company and position.

I am the Marketing Strategist | PR & Brand Development of WhatDigital

Describe what your company does in a single sentence.

WhatDigital marketing agency with more than 12 years of experience worldwide. We left our digital footprint in more than 15 countries Worldwide. Google  Partner Meta Partner - Advertising on search network: 
Google Ads, 
Google Display, 
Microsoft Ads
- Advertising on social netowrk: Facebook| Instagram| Linkedin| TikTok
 - Programmatic (Google DV360, DCM), Youtube - SEO services
-- E-Commerce promotion CPA|CPO|CLTV 
- Export Marketing Strategies.

WhatDigital professional team regularly participates in various seminars, webinars and conferences about digital marketing with the idea to educate, share knowledge and experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ZenIS to accomplish?

• Develop a dedicated conference landing page to streamline participant registration and improve conversion rates
• Automate lead collection and synchronization with the CRM system to eliminate manual data entry.
• Create an internal lead management platform to support sales follow-up activities before, during, and after the event.
• Reduce administrative workload through automated communication workflows and centralized lead tracking.

SOLUTION

How did you find ZenIS?

Referral

Why did you select ZenIS over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ZenIS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work 
Development of the conference landing page. 
CRM integration. 
Development of an internal lead management platform.
Setup of automated email workflows. 
Technical implementation of the conference registration process. 
Ongoing support and implementation of evolving project requirements.

Key deliverables 
Conference landing page delivered on time. 
Fully integrated registration system with automatic CRM synchronization. 
Automated email communication for participants. 
Custom lead management system for the sales team. 
On-time delivery before the conference launch. 
Reduced manual administrative work through automation. 
Improved lead management and follow-up process. 
Reliable technical infrastructure that supported successful participant registration and marketing activities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced lead administration time by over 50% through automation of registration handling and email communications.

Enabled the sales team to focus entirely on lead qualification and customer conversations rather than manual data management.

100% of conference registrations were automatically transferred to the CRM system without manual processing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ZenIS demonstrated strong project management throughout the engagement. Tasks were well structured, and progress was communicated clearly at each stage of development. All key deliverables were completed on time, which was critical given the fixed deadline before the conference launch. Despite tight timelines and evolving requirements, the team maintained consistent delivery without delays. They were highly responsive to our needs. When project requirements changed or new features were requested, ZenIS reacted quickly and implemented updates efficiently without disrupting the overall workflow. Communication was fast, clear, and solution-oriented, which made collaboration smooth and predictable.

What was your primary form of communication with ZenIS?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about ZenIS was their ability to quickly understand both the technical requirements and the underlying business goals of the project. They were able to translate a complex, multi-system setup into a clear and workable solution without requiring extensive guidance. Another strong point was their flexibility. Throughout the project, requirements evolved, but the team remained responsive and adapted quickly without affecting delivery speed or quality. Finally, their reliability in execution was notable. Despite tight deadlines tied to the conference launch, they consistently delivered on time and maintained a stable workflow, which gave us confidence throughout the entire process.

Are there any areas for improvement or something ZenIS could have done differently?

Overall, the collaboration was smooth and well-executed. ZenIS was proactive throughout the project, often anticipating needs in advance, and we did not identify any significant areas for improvement.