ZappyPeople by 1st-party.com

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of Alliance Virtual Offices

Describe what your company does in a single sentence.

How we help remote organizations and professionals thrive.
With a company address, on-demand professional space, and world-class receptionist services, remote businesses can thrive and grow from anywhere. Our services include flexible Virtual Offices, Live Receptionist services, Virtual Phone plans, Meeting Room rental, and Coworking spaces. Our friendly, experienced team is here to offer help and support by chat, email or phone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ZappyPeople by 1st-party.com to accomplish?

• Set up and Build out PostHog analytics data tracking from scratch
• Accurately track conversions across multiple marketing channels
• Build dashboards and notebooks for presenting data

SOLUTION

How did you find ZappyPeople by 1st-party.com?

Online Search

Why did you select ZappyPeople by 1st-party.com over others?

• High ratings
• Good value for cost

How many teammates from ZappyPeople by 1st-party.com were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

PostHog Analytics Implementation Expert
Summary:
Alliance Virtual Offices is seeking a skilled PostHog Analytics Implementation Expert for a short-term project to replace the dreaded Google Analytics (GA4). This project offers a unique opportunity for a detail-oriented professional to make an immediate impact on our understanding of our eCommerce system, our conversion rates, site transactions and other events, and will contribute to the evolution of our data strategy.

Project Responsibilities:

• Work with marketing, tech, and data team to understand project objectives and desired outcomes, with a focus on far exceeding the capabilities of GA4.
• Configure and deploy relevant tracking codes and events to capture specific user interactions and behaviors in Posthog, and set up dashboards and reporting on required events.
• Conduct thorough testing to ensure accurate data collection, troubleshoot any issues, and optimize the implementation for seamless integration.
• Work within a specified timeframe to complete the implementation and ensure a smooth transition from Google Analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completed full setup from scratch
• Accurately tracked all KPIs as asked
• Built useful dashboards, notebooks, and supplied necessary documentation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was thorough with great attention to detail. They were patient with us, and prompt in replying to our requests and questions.

What was your primary form of communication with ZappyPeople by 1st-party.com?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by the clear communication and thorough documentation they provided after setup

Are there any areas for improvement or something ZappyPeople by 1st-party.com could have done differently?

none.

BACKGROUND

Please describe your company and position.

I am the Owner of DIY

Describe what your company does in a single sentence.

We consult owners who are relocating internationally with their pets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ZappyPeople by 1st-party.com to accomplish?

• SEO
• Website Development
• Hosting

SOLUTION

How did you find ZappyPeople by 1st-party.com?

Online Search

Why did you select ZappyPeople by 1st-party.com over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ZappyPeople by 1st-party.com were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Optimized site for SEO purposes along with changing the website interface and hosting platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I had a wishlist and Zappy People crushed it

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was splaid out in advance. Tasks were performed in a timely manner. Zappy People went above and beyond with the end product.

What was your primary form of communication with ZappyPeople by 1st-party.com?

Email or Messaging App

What did you find most impressive or unique about this company?

The hands on by ownership, the professionalsim, the knowledge and the end product are what I found most impressive.

Are there any areas for improvement or something ZappyPeople by 1st-party.com could have done differently?

No at this time

BACKGROUND

Please describe your company and position.

I am the Founder of a digital strategy company

Describe what your company does in a single sentence.

Provide fractional digital strategy and staffing for small-to-medium local news businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ZappyPeople by 1st-party.com to accomplish?

• Provide expert resources on one of our data projects using a specific SaaS platform

SOLUTION

How did you find ZappyPeople by 1st-party.com?

Referral

Why did you select ZappyPeople by 1st-party.com over others?

Previous work relationship

How many teammates from ZappyPeople by 1st-party.com were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Deploy additional features and enhance reader experience to drive subscription growth

• Deepen measurement at experience level
• Increase application of segments, lifecycles
• Messaging and creative tests
• MarTech SWOT

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Presentation to a client with specific objectives, goals, and targets while demonstrating the expert's domain expertise in data. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with ZappyPeople by 1st-party.com?

Email or Messaging App

What did you find most impressive or unique about this company?

The team has impressive knowledge and actionable recommendations to leverage data with a wide range of organizations.

Are there any areas for improvement or something ZappyPeople by 1st-party.com could have done differently?

N/A