Your Wish Is Our Code

BACKGROUND

I am the CMO of Impactful Ventures

I’m the CMO of Impactful Ventures (impactfulventures.org), a wholesale distribution company based in Los Angeles. We buy and sell brand-name closeout, surplus, and overstock inventory, including kitchen appliances, consumer electronics, toys, and home goods, by the pallet and the truckload. Our business is about 70% wholesale and 30% retail.

OPPORTUNITY / CHALLENGE

• We wanted a fully customized CRM
• We wanted a fully automated process for putting the deals together that get sent to us.

SOLUTION

Online Search

• Pricing fit our budget
• Great culture fit
• Company values aligned

2-5 Employees

Our deal flow was almost entirely manual. Sellers and buyers reach us through WhatsApp and email. For every inquiry, we had to enter contact details by hand, follow up across both channels, review the deal, and run the numbers ourselves to decide whether it was worth pursuing. Only then could we negotiate. Inventory was tracked via a spreadsheet we updated manually on a day to day. As our volume grew, this admin work took more and more of our time. We needed a custom CRM and automation system built around how a wholesale distributor actually works, plus a new website. 
They were able to provide us

-The custom crm we wanted 

-The automations we needed 

-The website look and feel we needed 

RESULTS & FEEDBACK

Creating and qualifying a deal is dramatically easier than it used to be. Before, evaluating a single deal took us about 30 minutes of back-and-forth and manual math. Now, when someone messages us on WhatsApp, their contact information and deal details land in our CRM automatically, the deal runs through our calculator, and we get a clear answer on whether it meets our criteria. Follow-ups that we used to send by hand on WhatsApp and email now go out on their own. Most of the process is automated, so our team spends its time negotiating and closing deals instead of doing data entry. The website they created for us has also driven a lot of traffic to our business. We've had over 50 applicants in the past 2 months wanting to become selling or buying partners with us.

Communication was fast and clear. We worked with them over video calls, they turned around changes within hours, and they delivered on schedule and sometimes even ahead of schedule.

Virtual Meeting

• Their team work
• Their clear communication
• How fast they moved 
• Their depth of knowledge regarding both the the industry and the systems that needed to be in place in order to get us to the next level. 

Honestly not really, overall an amazing experience 

BACKGROUND

Please describe your company and position.

I am the CMO of Blueprint Lead

Describe what your company does in a single sentence.

Blueprint Lead is a Los Angeles–based company that delivers phone-qualified live call transfers and pre-set appointments to residential contractors across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Wish Is Our Code to accomplish?

• We needed our entire technical foundation built from scratch: a website that clearly explains our two products to contractors, a custom CRM to manage [homeowner qualification, lead routing, contractor accounts, and weekly billing], and the backend connecting everything. Just as important, we needed contractors to find us, both on Google and in AI tools like ChatGPT, where more of our customers now start their search for a lead provider.

SOLUTION

How did you find Your Wish Is Our Code?

Online Search

Why did you select Your Wish Is Our Code over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Your Wish Is Our Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Your Wish Is Our Code built the full Blueprint Lead platform. The website includes dedicated pages for each product (live call transfers and pre-set appointments), each project type we serve (ADU, new construction, remodels and additions, kitchen and bath, and demolition and rebuild), location pages for [10] states and [7] California metro areas, and a library of buying guides for contractors. They structured the content so search engines and AI assistants can understand and quote it, with plain-language summaries and direct FAQ answers. Behind the site, they built our custom CRM, which handles [lead intake, qualification records, contractor routing, appointment booking, and weekly invoicing], plus a contractor login portal and the backend that ties it all together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 3 weeks of launch, Blueprint Lead began appearing as the first recommendation when contractors ask ChatGPT questions like “best live transfer leads for contractors in California” and “exclusive ADU leads in Los Angeles.” AI search has become one of our top sources of new business: we’ve signed over 30 contractor clients who found us through ChatGPT since October.The CRM lets us manage over 300 leads per week without adding staff.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Your Wish Is Our Code thinks about the whole business, not just the code. Because one team built the website, CRM, and backend, everything works together, and they understood how AI tools choose which companies to recommend before most agencies were even talking about it.We communicated mainly through video calls. They delivered in phases, gave weekly updates, met every deadline, and were very responsive over the entire process. 

What was your primary form of communication with Your Wish Is Our Code?

Virtual Meeting

What did you find most impressive or unique about this company?

• Very organized and to the point. 
• Very transparent with their work and timelines, and they deliver what they promise.

Are there any areas for improvement or something Your Wish Is Our Code could have done differently?

I would have preffered to be a little bit more invloved in the overall process but honesty they did an amazing job.