Your Story Agency

BACKGROUND

Introduce your business and what you do there.

Fortuna Silver Mines Inc is a TSX- and NYSE-listed Canadian precious metals mining company with four operating mines in Argentina, Burkina Faso, Mexico and Peru, and a fifth mine under construction in Côte d'Ivoire. Sustainability is integral to all our operations and relationships. 

We produce gold and silver and generate shared value over the long-term for our stakeholders through efficient production, environmental protection, and social responsibility. 

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Your Story Agency?

We wanted to improve our company’s storytelling through videos. Your Story Agency produced a corporate video, 4 asset videos, and a series of videos documenting the built of our Séguéla Mine in Côte d´Ivoire. Your Story Agency also contributed to the production of video clips for our social media platforms.

SOLUTION

What was the scope of their involvement?

Your Story Agency is doing filmed video production for us; they’re responsible for strategizing our message, developing a script, and working remotely with third-party video crews to collect appropriate video footage according to a shot list. In addition, they’ve sourced us with a social media person to work on producing tweets and posts for our social media channels: Twitter, LinkedIn, and YouTube.

What was the team composition? 

We coordinate directly with Braeden (CEO) and Colin (Co-Founder).
How did you come to work with Your Story Agency?

Our Vancouver-based design partner referred Your Story Agency to us.

How much have you invested with them?

So far, we’ve spent over $150,000 CAD (approximately $112,000 USD) with them.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Your Story Agency’s videos are high quality and outside the box. In addition, they’ve reformatted video productions to serve the purpose of our published social media channels and received great feedback on their deliverables. 

How did Your Story Agency perform from a project management standpoint?

Your Story Agency stayed on budget and delivered on time. Regarding tools, we use email, Microsoft Teams, and Discord.

What did you find most impressive about them?

Your Story Agency has a great ability to understand what we need and apply it to a good storyline. The team is enthusiastic, professional, and highly engaged to understand our needs and ensure they beat expectations.

Are there any areas they could improve?

They should enhance their QA and QC capabilities to avoid unnecessary iterations.

Do you have any advice for potential customers?

As a client, it’s important to convey your communication needs and expectations appropriately so they can envision project appropriately, work with you in an efficient, productive manner as to exceed final product expectations. Your Story Agency is a great strategic partner to work with.

BACKGROUND

Please describe your company and position.

I am the Senior Communications and Brand Manager of an energy & natural resources company

Describe what your company does in a single sentence.

Global precious metals producer focused primarily on gold and silver.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Story Agency to accomplish?

• Boost online presence with effective video storytelling.
• Enhance social media by using more video.

SOLUTION

How did you find Your Story Agency?

They were already working with company when I joined!

Why did you select Your Story Agency over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of Your Story Agency’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a series of videos highlighting the phases of one of our new mining projects. These are documentary-type videos of a few minutes each. This includes the editing, coordinating with on-site video crew in Africa, voiceover work, and graphics. There has also been shorter videos created for our social media channels, supporting our Twitter/LinkedIn and YouTube accounts by way of editing and highlighting video clips of our company, primarily of our CEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Typical analytics (online) as well as stakeholder feedback, both internally and externally. Overall has been very positive on all accounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're able to meet deadlines and respond to the fast-paced nature of our business, including last-minute changes and demands. Always responded positively and able to help us out. Highly professional, responsive and flexible.

What was your primary form of communication with Your Story Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their passion for the work, candid discussions and feedback, and willingness to help us out with urgent demands/changes.

Are there any areas for improvement or something Your Story Agency could have done differently?

This could be an error on our side, but usually I personally like to review videos where our comments can be left right in the video and time-coded. I think this is possible and i'm not sure why we aren't reviewing this way - but it could be a preference by other members on our team and is just the way it is done with us.

BACKGROUND

Please describe your company and position.

I am the Owner & President of Omnificent Developments

Describe what your company does in a single sentence.

We help professionals learn how to self-sufficiently trade and invest in the stock market so that they can live life on their own terms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Story Agency to accomplish?

• To connect with our audience and show them that with proper education and work ethic one can go from having nothing to everything in life.
• That the stock market isn't a gamble, instead that the market responds to the gamble and inconsistencies in human behavior
• To build authority and help us really connect with our audience in a way that authentically shows we can help them.

SOLUTION

How did you find Your Story Agency?

Referral

Why did you select Your Story Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Your Story Agency’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

YSA took our project on from beginning to the end. We had a vision of what we wanted to portray, but YSA went through our vision, and asked the right questions to unlock the deliverables required to do great work. YSA ended up writing the scripts while allowing room for us to riff where needed and be authentic, if the script didn't match what we were looking to communicate.

YSA found us the locations, brought all the equipment, were setup on time and willing to go over and above scope to deliver on the-set ideas that came up, all in effort to gain a long term relationship with us which they have definitely acquired.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The finished product was delivered and helped us build brand authority with our audience in a way that has ramped up reach and ability to help more people in this space. Thank you YSA.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time, proactive, and willing to go above and beyond to meet our needs, especially if something wasn't clear in scope determination.

What was your primary form of communication with Your Story Agency?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The spiritual side of Braden and Colin. Both fantastic gentlemen, really passionate about what they do, and able to capture captivating content and help us spread our message.

Are there any areas for improvement or something Your Story Agency could have done differently?

Nothing. Keep doing what you're doing.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Hana Dhanji Executive Coaching Inc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Story Agency?

We needed to film promotional ads for a few launches.

SOLUTION

What was the scope of their involvement?

Your Story Agency filmed ads for my executive coaching practice and my former mindset coaching service. They helped us choose venues and locations and provided guidance on how to appear natural on camera.

The videos were all live; Your Story Agency did the on-site shooting and handled the script, music, and sound production.

What is the team composition?

We only worked with Colin (Co-Founder & Director of Photography) and Braeden (Co-Founder & CEO).

How did you come to work with Your Story Agency?

I found their reviews online and met them in person to interview them. After reviewing the quality of their work, Your Story Agency seemed like they knew what they were doing, so I was very happy with the process. Overall, I made the selection based on the professionalism and likability factor.

How much have you invested with them?

We spent between $10,000–$20,000 CAD (approximately $7,400–$14,700 USD).

What is the status of this engagement?

We started working with them in June 2020, and the last time we used them was in June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We never used the video we did last year because the business fell apart. My partner and I got into a conflict, and we parted ways before we ever launched the product. However, the videos were excellent; Your Story Agency delivered quality products and had great editing capabilities and camera quality.

How did Your Story Agency perform from a project management standpoint?

They were extremely professional and understanding. The team was personable and easy to work with; they met all deadlines.

We mostly communicated through email and Google Meet.

What did you find most impressive about them?

Your Story Agency got the job done quickly, efficiently, and at a high standard. Moreover, they offered a reasonable price and were great people to work with. They were friendly and down-to-earth.

Are there any areas they could improve?

No, there wasn’t anything to improve.

Do you have any advice for potential customers?

Meet with them, talk with them, and look at their previous videos. Overall, I highly recommend working with Your Story Agency.

BACKGROUND

Please describe your company and position.

I am the Owner & Creative Director of Sarai Bespoke & Style by Sarai

Describe what your company does in a single sentence.

Sarai Bespoke is a boutique lifestyle brand that creates luxury custom garments for a discerning global clientele. Our sartorial vision effortlessly combines old world craftsmanship with modern sensibility to produce clothing that stands the test of time.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Story Agency to accomplish?

• Present a story board, locations, and models
• Capture and edit our video so that it creates an emotional connection and a lifestyle feeling
• Work together on the final edit to be a part of the process

SOLUTION

How did you find Your Story Agency?

Online Search, Referral

Why did you select Your Story Agency over others?

High ratings, Pricing fit our budget, Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of Your Story Agency’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They toured the venue in advance. Meetings via Zoom and in person prior to event to discuss goals and objectives. Captured content and created multiple length versions to use on all social media platform as well as for our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivering the first edit and final edit in our agreed timelines. Feedback from clientele and our staff of the video content being well received by all that watched the videos created by their team at Your Story Agency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Professional. Efficient. Clear communication. Delivered on timelines and our goals and objectives. Open to feedback on edit requests. Great listening skills.

What was your primary form of communication with Your Story Agency?

In-Person Meeting, Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to listen, collaborate and execute on everything we were hoping to achieve in a timely manner

Are there any areas for improvement or something Your Story Agency could have done differently?

No. They’ve continued to grow, evolve and improve since beginning to work with them in 2018. It’s been a true pleasure working with their team!

BACKGROUND

Please describe your company and your position there.

I’m one of the partners at Leffers & Rook real estate group. We help clients buy and sell residential and commercial real estate across the fraser valley.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Story Agency, and what were your goals?

We wanted to create great content that explains who we are and how we are different compared to the thousands of agents out there.

SOLUTION

How did you select this vendor and what were the deciding factors?

Online marketing, word of mouth through other agents.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We worked closely with Braeden and Colin to figure out what we were after and how we wanted to present it. We ended up with a great plan/storyboard and two great videos.

Who did you work with and what was the feedback process like?

We worked with the two owners themselves. They were great with us, and also with our clients who said the video process was enjoyable for them. It made the whole process enjoyable and relaxing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve had nothing but positive feedback so far. It’s a production that we can utilize for years to come. Time will tell how it helps grow our business - but so far it’s definitely given our brand more credibility and a great opportunity to grow.

Describe their project management style, including communication tools and timeliness.

They were easy to get a hold of, organized and always on time. No pressure, quick thinking as we are shooting, and at times just as excited as us to nail some great footage. You can see the passion they have for what they do.

What did you find most impressive or unique about this company?

It’s refreshing to deal with two solid guys with a passion and motivation for what they do and the success/growth of their business. We felt they were very much in stride with what we wanted to accomplish and even had some similar goals in our businesses. We definitely wish them nothing but the best as they continue to grow.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am a self-employed Forest Therapy Guide and a Wellness Coach.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Story Agency, and what were your goals?

I hired Your Story Agency to help me showcase what Forest Therapy is, how it changed my life, and how I use it to help others in their lives. My goals were to build brand awareness, gain more clients, and to spread awareness about the power of this holistic therapy.

SOLUTION

How did you select Your Story Agency and what were the deciding factors?

I selected this vendor because of how much they cared about my vision. They were truly dedicated to helping me reach my goals through creating this video. They were personable, professional, and I felt extremely supported and cared for.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an in-person meeting, we went over my goals, my business, and my vision with this video. They were so helpful in bringing my ideas to life during this process. After our meeting, we booked a date/time to film the video. The day of filming was way easier than I imagined.

They asked me really effective questions to help me to describe what I do, how it's changed my life, and why I am passionate about helping others. They guided me so that I felt confident and comfortable the whole time, and their creativity was incredible. The video turned out absolutely perfect, I couldn't have imagined a better outcome.

Who did you work with and what was the feedback process like?

I worked with the co-founder, Colin. Feedback process was clear, communicative, and positive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I showed off the video on social media, and the video was watched and shared by thousands of people. It brought me greater brand awareness, accurately described what I do in a short 3-minute video, and also brought me more clients and social media engagement.

Describe their project management style, including communication tools and timeliness.

Communication was incredible. My project was simple & with only me involved, there wasn't much project management needed. I did not have a timeline for my video, however, they communicated with me throughout the whole process and I received my video faster than I would have expected.

What did you find most impressive or unique about this company?

The care & detail that they put into getting to know me. They are incredible.

Are there any areas for improvement or something they could have done differently?

No, nothing. They went above and beyond to exceed my expectations in all areas.

BACKGROUND

Please describe your company and your position there.

I am the founder and Chief Marketing Officer of ZRE Media. We work with online and offline businesses to grow sales through paid traffic advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Story Agency, and what were your goals?

As social media and the online space evolves, attention is getting harder and harder to capture and convert. It is taking more to create a genuine connection with our potential customers and it was earlier this year specifically where we knew we needed to add a trusted production agency to our network to overcome and get ahead of this trend. The challenge we faced was choosing a video agency that understood sales & marketing strategy and properly integrated these components into videos that would not only capture attention and communicate well but also contribute to our bottom line and grow sales. We are happy to say that YourStory not only achieved this, but continues to be our go to production company for this reason. They understand actual business and span the gap between creating content and creating incoming producing assets for ourselves and our clients businesses.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted multiple production agencies through our network and google before settling on YourStory. After reviewing there portfolio and reaching out to a few of there past clients, we received raving reviews and it was clear they had a proven track record in what we were looking for. As a growing business ourselves, we need to make decisions that make financial sense to our growth. YourStory made us feel comfortable in showing us how we were going to see our investment pay dividends. After working with them the past 5-6 months, I am happy to say they have stayed true to their reputation and we have been extremely pleased with the ROI these video assets have provided.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting with the owners Colin & Braeden. Their onboarding process was smooth and it became clear these guys understood our business and what we were trying to achieve. They worked with us to boil our business down to it's fundamentals and what made us different. From here they created the script and storyboard for our VBC. We booked our shoot day and turn around time on our finished product was quick and prompt.

Who did you work with and what was the feedback process like?

We worked directly with the owners Colin and Braeden. It was great not having to communicate with middlemen and always get straight to the point to keep things moving forward on the timeline we had agreed on beforehand. We communicated mostly via slack and phone call, we would receive and review there content and alterations made via email/slack.

Most videos that ourselves and our clients have created with YourStory have all needed very little revisions due to the in-depth onboarding process they have created. On 1 occasion where we decided to make some changes to the script and b-roll, I was very impressed that they worked with us through all of these changes both with a smile and at no additional cost! It was during this experience it was clear these guys are committed to their craft and clients and this commitment really does shines through.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

On our first video we received multiple new inquiries via Instagram which resulted in 2 new clients within 10 days of our VBC launch. The LTV of these clients have been well over a 2x ROI on our initial investment. The VBC continues to be a staple in our business and has also shown to bring us a higher quality client through having the best parts of our business showcased. We also have clients that received a 50% growth bump in organic traffic from the social cuts of there VBC and multiple testimonials of an uptick in sales, both from better converting advertising using the social cuts, and a higher quality web conversion using the VBC on the main part of there sites.

Describe their project management style, including communication tools and timeliness.

YourStory's onboarding portal provides a great platform to front load a lot of the communication and vision on. As a result, we have never had to spend excess time going back and forth on things. Communication is always prompt and we would receive responses usually within a few hours at most. Timeline for completion has been prompt and we have always received our finished assets on time.

What did you find most impressive or unique about this company?

The time they took to learn ourselves and our clients businesses along with our needs was unique to us. It has been a pleasurable experience working with Your Story Agency. They are business owners first and understand the need to create video assets that actually turn into customers. This is the main reason we have continued to invest in the relationship. Simple, timely, and effective would be 3 words to describe our experience. These guys really are in the trenches with you and have always delivered a great experience.

Are there any areas for improvement or something they could have done differently?

Honestly I cannot think of anything to add here. I wish we could have done more of the initial meetings in person. However I have been extremely pleased with all of the systems they have setup to make online communication seamless.

BACKGROUND

Please describe your company and your position there.

I am the CEO of The Evolved Co. We are a lifestyle brand focused on health and wellness products. We have a proprietary frequency technology that we apply to our products that make our products the best and most effective on the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Story Agency?

We hired Your Story Agency to produce video/picture content for our brand, for use in promotional videos and digital/social media marketing.

What were your goals for this project?

We wanted to create content that resonated with our brand, and brought clear messaging to investors and consumers.

SOLUTION

How did you select this vendor?

I met the Your Story team through another event that they were filming (The Driven Project). I could see the quality of work they did and the professional style they had. I was very happy to be able to work with them.

Describe the video(s) and the process in detail.

We met with the Your Story team and went thorough a questionnaire on what we were looking for. It was quite a simple and smooth process. They really nailed the concept I was looking for.

What was your vendors' project management or feedback process?

We had a two person crew for filming and post production editing. They gave us several drafts in order to tweak the video to make it exactly what we wanted. All in all, it was a very smooth process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Literally every person who has seen my promo video for the company is blown away. They are extremely impressed with the production quality and the branding/messaging. They have even asked to be referred to Your Story for their own projects.

How effective was the workflow between your team and theirs?

Our workflow was seamless. Extremely clear and consistent communication. It provided for a great result with minimal effort.

What did you find most impressive about this company?

The openness and professionalism of the Your Story team was incredible. Their creativity and vision is fantastic. Also, their willingness to work within time and budget constraints is very much appreciated.

Are there any areas for improvement?

I honestly don’t know how Your Story can improve their service. I’ve been extremely happy with them every step of the way.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a digital advertising company. We have been in business for a collective of six years. We service companies looking to scale their operations via digital strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Story?

My company hired Your Story for a client of ours who was launching his start-up and needed high-quality digital assets created!

What were your goals for this project?

We brought the team at Your Story in to help develop our client's digital footprint (which was non-existent at this point) via high quality produced video.

SOLUTION

How did you select this vendor?

Good word travels fast. Owning and operating a digital advertising company, it is always front of mind to find, and cultivate relationships with skillful and reliable contractors. I heard some amazing feedback through the grapevine about Your Story and their quality of work. I spoke with them, and the rest was history.

Describe the video(s) and the process in detail.

First off, their onboarding process is incredible. Hands down the best I have experienced in the space. Thorough and very efficient! During the onboarding process, they made my clients feel very comfortable and used their time very productively.

The day of the shoot was just as seamless as their onboarding process. The video was conducted in a very unique interview-style based format- which again made my client feel very comfortable. Such a really important skill to have when seeking the best out of the client.

In the process, they created three interview-style videos that showcased the company, the founders, their story, and the value proposition of the business. Post-production time was extremely fast as well. Overall an incredible service provided

What was your vendors' project management or feedback process?

Everything was very well coordinated, and seamless. Both Colin and Braeden did an amazing job articulating the processes, extracting valuable information from my client, making them feel very comfortable, and executing on the task at hand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The quality of the content and execution of the campaign was phenomenal. I had a very specific vision for this campaign, and the team at Your Story did great.

How effective was the workflow between your team and theirs?

I feel I have mentioned this already, but their systems and processes are really dialed in! We live in such a busy time, that getting our client's attention for more than an hour is usually a task.

Colin and Braeden both did really well educating my client's expectations, giving them positive feedback, and cultivating a great relationship with them. The best part, during this process they also got the best out of my client when it came time to shoot. This also made the content a 10/10.

What did you find most impressive about this company?

How personable they are, their attention to detail, work ethic, the quality of the work, the delivery time of the assets... All of these points come to mind. I have worked with all price points and ranges for video production. Some of the, if not the best I've experienced.

Are there any areas for improvement?

Non that come to mind at the moment. If anything, their processes showcased a few areas of improvement in my own business- which, I am grateful for.