Yoru Marketing

BACKGROUND

Please describe your company and position.

I am the Founder of Gwella

Describe what your company does in a single sentence.

DTC / E-commerce brand in the wellness space. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yoru Marketing to accomplish?

• ROAS improvement
• CPA Decrease
• Revenue

SOLUTION

How did you find Yoru Marketing?

Ads

Why did you select Yoru Marketing over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Yoru Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The objective of the project was to plan, launch, and optimize a comprehensive Google Ads program to drive customer acquisition, increase revenue, and improve return on ad spend (ROAS) for the brand’s direct-to-consumer e-commerce business.

The work included campaign strategy development, account setup, creative development, ongoing optimization, and performance reporting across Google’s advertising ecosystem.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project did not demonstrate meaningful progress or success. Key performance metrics declined during the engagement period.

Return on Ad Spend (ROAS) dropped significantly, while cost per acquisition increased and overall conversion rates declined. Despite continued ad spend, the campaigns generated less revenue than prior performance benchmarks.

In addition to the poor performance outcomes, communication throughout the project was inconsistent and unresponsive. Requests for updates and explanations regarding declining results were not adequately addressed. Billing also continued after explicit instructions were given to pause campaign activity.

Overall, the project failed to deliver the expected improvements in advertising performance and raised concerns regarding both campaign management and operational accountability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was poor throughout the engagement. Deliverables were often delayed or lacked clarity, and communication was inconsistent. Requests for updates or explanations regarding campaign performance were not addressed in a timely or satisfactory manner.

Responsiveness to our needs was limited, particularly when performance concerns were raised. In some cases, instructions provided by our team were not acted on promptly, including requests to pause activity and billing. Overall, the level of project oversight and responsiveness did not meet expectations.

What was your primary form of communication with Yoru Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Nothing. 

Are there any areas for improvement or something Yoru Marketing could have done differently?

One key area for improvement would have been assigning a more consistent and experienced team to the account. Multiple people were rotated onto the project, which created confusion, reduced continuity, and made communication more difficult.

In addition, the team members assigned to the account appeared to be relatively junior and lacked the experience required to manage a performance-driven DTC advertising program effectively. Greater senior oversight and clearer accountability would likely have improved both communication and campaign performance.

BACKGROUND

Please describe your company and your position there.

I am the owner of bevelse and my company deals in Ecommerce industry and I have a General Store

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yoru Marketing, and what were your goals?

Our website is created 8 months back It was outdated and I was running Facebook ads but it did not work then I came to know about Google ads, I dont find The Reliable person all over internet Except Yoru marketing when it comes to Google ads, My Goal is to achieve $50000 per moth

SOLUTION

How did you select this vendor and what were the deciding factors?

we have purchased the course and after that we came to know from YouTube

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

we had a meeting to discuss our Goal and objectives and they understood properly and started working based on the data .

How many people from the vendor's team worked with you, and what were their positions?

1 Person closely working with us and Owner itself Is very polite and looking after that also The

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the ads, their strategies have helped me get results from basically nothing.

Describe their project management style, including communication tools and timeliness.

They are very much disciplined about their work which I Motivates me to Take actions fast

What did you find most impressive or unique about this company?

They have a lot of experience with Ecommerce store and team was patient enough to teach us about the best ways to use shopify website

Are there any areas for improvement or something they could have done differently?

They have done a marvellous job Teaching me Automation and how to save time

BACKGROUND

Please describe your company and your position there.

I am the CEO of a home and garden product store .

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yoru Marketing, and what were your goals?

We were not able to get sales on our store and were barely break even and wanted to be able to do sustainable business.

SOLUTION

How did you select Yoru Marketing and what were the deciding factors?

We followed a referral by a friend who had worked with them. The success of my friend was a deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They were very helpful from the start , right from helping to choose correct type of products to helping us optimize the website. They took care of the advertising and we were very satisfied with their work.

How many people from the Yoru Marketing team worked with you, and what were their positions?

There were two Ads specialist, One manager and Two SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

There was significant changes in our results , from being break even we went to doing $30k-50k a month in revenue and being profitable.

Describe their project management style, including communication tools and timeliness.

We mostly used Skype and email to communicate as it was much easier to communicate .

What did you find most impressive or unique about this company?

The ability to deliver more than what they have promised has been impressive. We were told that we would be profitable in 3 months but it happened in the first month itself. we were so happy .

Are there any areas for improvement or something they could have done differently?

For us they seemed perfect till now .

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Europe Jewels, an e-commerce company focused on jewelry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yoru Marketing?

We needed to increase our revenue and profits.

SOLUTION

What was the scope of their involvement?

Yoru Marketing managed our Google Ads campaigns, including creating ad copy, managing budgets, and optimizing performance.

What is the team composition?

We worked with 2–5 teammates from Yoru Marketing.

How did you come to work with Yoru Marketing?

We found some of their content on Instagram and trusted the person who appeared in the video.

What is the status of this engagement?

We worked together from May 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Yoru Marketing increased our ROAS and revenue.

How did Yoru Marketing perform from a project management standpoint?

Yoru Marketing delivered on time and with dedication. We communicated via email and messaging apps.

What did you find most impressive about them?

Yoru Marketing's personal dedication to the project was impressive; they took it personally.

Are there any areas they could improve?

I can't think of anything for now.

BACKGROUND

Please describe your company and position.

I am the CEO of Parkway

Describe what your company does in a single sentence.

Air and Cruise Parking

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yoru Marketing to accomplish?

• Increase brand awareness through targeted digital campaigns

SOLUTION

How did you find Yoru Marketing?

Online Search

Why did you select Yoru Marketing over others?

Close to my geographic location

How many teammates from Yoru Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included developing and executing a digital marketing strategy focused on brand awareness and lead generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Yoru Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They provided fast responses.

Are there any areas for improvement or something Yoru Marketing could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Co-Owner of an e-commerce company.

Describe what your company does in a single sentence.

Ecom sales company in various niches. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yoru Marketing to accomplish?

• To take over our google sales channel and increase it's profitability.

SOLUTION

How did you find Yoru Marketing?

Online Search

Why did you select Yoru Marketing over others?

High ratings

How many teammates from Yoru Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They took care of our google ads sales channel for the brand, which was driving most of our visitors and revenue. Key deliverables were month to month management of google ads itself, including keyword research, campaign creation, optimization and research. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Specific measureables are hard to quantifity as the project was an ongoing one but they successfully managed our google ads channel and campaigns to consistently bring in above a 2.0 ROAS on all adspend. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Management was great and would respond very quickly to and ideas or concerns I did have. Projects never lagged behind and they were happy to accomidate me on any extra ideas that may have been out of the scope of our original agreement. 

What was your primary form of communication with Yoru Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

They were the most knowledgeable Google professionals I worked with and had a deep understanding of the subject as well as ongoing policy changes to the platform itself. 

Are there any areas for improvement or something Yoru Marketing could have done differently?

Not that I can think of. 

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of the company.

Describe what your company does in a single sentence.

Ecom business that sells pet supplies, and products to people that love pets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yoru Marketing to accomplish?
Clean up our google account and implement new strategies that help us scale up google ads at a 2X ROAS or above

SOLUTION

How did you find Yoru Marketing?

Online Search

Why did you select Yoru Marketing over others?

• Great culture fit
• Good value for cost
• Experience

How many teammates from Yoru Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rework our entire google ads strategy and account and scale up sales at a 2X or more ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

2X ROAS or above.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Near Instant responses. Weekly touchdowns and reports.

What was your primary form of communication with Yoru Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their level of expertise is the best out there. They are problem solvers and helped take over everything in our google ads account so our internal team could focus elsewhere.

Are there any areas for improvement or something Yoru Marketing could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am an executive at Viking Trinkets

Describe what your company does in a single sentence.

Viking Trinkets sells jewelry inspired by Norse Mythology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yoru Marketing to accomplish?

• Setup, scale and manage google ads.

SOLUTION

How did you find Yoru Marketing?

Online Search

Why did you select Yoru Marketing over others?

• High ratings
• Offered the right skillsets

How many teammates from Yoru Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yoru Marketing was tasked with setting up, managing and scaling Viking Trinkets' Google ads campaigns with detailed weekly reports showing comprehensive data analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yoru Marketing implemented effective strategies that enabled us to gather high quality data necessary for scaling campaigns to drive sales and ROAS at healthy levels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yoru Marketing provided detailed weekly reports and were always quick and easy to communicate with. They were proactive in communication which meant that we never needed to follow up on anything.

What was your primary form of communication with Yoru Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their timely and detailed reports and effective progression of strategies based on data.

Are there any areas for improvement or something Yoru Marketing could have done differently?

Maybe a pricing model based on revenue might attract more clients.

BACKGROUND

Please describe your company and your position there.

I am the director to my company and I manage overall operations and executions

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yoru Marketing, and what were your goals?

We needed a Google Ads expert that could help us to scale further on our business and properly implement strategies. Our end goal was to make sure the business gets more profitable.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were following Shri Kanese's methods on running a business on Google Ads since before he formed Yoru Marketing. Hence, we were excited to let him monitor our campaigns and see how our business could grow.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our goals and objectives. From there, Yoru marketing delivered mock-ups and wireframes for our site. After a few iterations, their team designed and developed a great proposal for us.

How many people from the vendor's team worked with you, and what were their positions?

A project manager named Danielle was our main point of contact throughout the process. Shri was also there working behind the scenes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the ads, we saw a 70% in traffic, and our sales doubled month over month. Ads spent was lower and proper strategies were imposed.

Describe their project management style, including communication tools and timeliness.

We had daily stand-ups with their project manager, Shri will also write us a weekly report that will let us know the weekly progress and results. We used slack to communicate.

What did you find most impressive or unique about this company?

They have a lot of experience in Google Adwords. Their team was also patient enough to impose the strategies at the right campaign and at the right time. Also, they were willing to give us extra tips that were beyond the scope that we paid for.

Are there any areas for improvement or something they could have done differently?

We had some communication issues in the beginning because we were in different time zones. But as we raised this issue to their team, we were immediately provided a solution that quickly solved the issue.

BACKGROUND

Please describe your company and your position there.

I am the owner of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yoru Marketing?

To Run Google Ads

SOLUTION

How did you select this vendor?

From Youtube

Describe the scope of their work in detail.

Running Google Ads and optimizing ads

What was the team composition?

Owner (Shri) and Daniel

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They provided very good support, and they were hard-working.

How effective was the workflow between your team and theirs?

Very Good

What did you find most impressive about this company?

Hard-working, hands-on knowledge

Is there any area for improvement or anything that could have been done differently?

More communicative