People-Sourced Think Tank For Technology Marketing
The way people discover businesses has changed. Search engines are no longer the only place where buying decisions begin. Customers now rely on AI assistants, search, social media, and trusted digital sources to research products and services before making a choice.
At XEO, we help businesses stay visible, credible, and competitive across every stage of that journey. XEO Marketing & Strategic Consultancy is a growth-focused marketing consultancy that combines strategic thinking with practical execution. We help organizations strengthen their digital presence through Answer Engine Optimization (AEO), Search Engine Optimization (SEO), Generative Engine Optimization (GEO), product marketing, demand generation, content marketing, social media marketing, and website strategy.
Rather than applying the same formula to every client, we take the time to understand each business, its market, and its goals. Every strategy is built on research, data, and real business insights, ensuring marketing efforts support long-term growth instead of short-term trends. As AI reshapes how information is discovered, we've developed **Visible2AI™**, our proprietary framework for evaluating how well a business is understood and represented across AI-powered platforms. It helps clients identify opportunities to improve visibility, strengthen credibility, and prepare for the future of search.
XEO (pronounced *Zee-Oh*) was founded on the belief that innovation starts with uncovering new ideas. Today, that mindset continues to drive everything we do. Beyond our client work, we've built a community of more than 62,000 subscribers across 30+ digital properties.
Whether you're launching a new product, building brand awareness, or adapting to the next generation of search, XEO delivers the strategy, expertise, and execution to help your business grow with confidence
Xeo Marketing offers reasonable pricing, with projects like website development costing around $5,000. Clients appreciate their value for cost and effective communication throughout projects, indicating a strong return on investment.
Xeo Marketing and Strategic Consultancy Inc. Review Insights
Overall Review Rating
4.7
Quality
4.8
Schedule
5.0
Cost
5.0
Willing to Refer
4.8
Top Mentions
Review Highlights
Effective Branding and Rebranding
Xeo Marketing successfully created unique brand identities and refreshed existing brands, which were well-received by clients and their stakeholders. The rebranding initiatives have been immediate successes.
Strong Web Development Capabilities
Clients praised Xeo Marketing for developing websites that align well with their business needs and market spaces. The websites are functional and aesthetically pleasing, attracting positive attention from stakeholders.
Industry Expertise
Xeo Marketing showcased a deep understanding of the industries they serve, offering proactive solutions and insights that were often overlooked by other agencies, particularly in technology and GPS tracking.
Competitive Pricing
The pricing offered by Xeo Marketing is considered reasonable by clients, providing good value for the quality of services rendered in website development and marketing consultancy.
Proficient Project Management
Clients appreciated Xeo Marketing's project management skills, highlighting their punctuality, regular communication, and effective handling of project timelines and expectations.
Initial Understanding Challenges
There were initial challenges in understanding business specifics for a client, which required additional communication to resolve. However, Xeo Marketing was responsive to feedback and adapted accordingly.
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Reviews mentioning:
Xeo Marketing and Strategic Consultancy Inc. Reviews
"They’re very communicative and constantly talk with me so that I never have to wonder what they’re doing."
Aug 17, 2021
Managing Director, Sky Monitor GPS Americas
Michael Southerland
Verified
Manufacturing
New York City, New York
11-50 Employees
Phone Interview
Verified
A producer of GPS tracking devices hired Xeo Marketing and Strategic Consultancy Inc. to develop a website. The team built off of a design that was hand-picked by the client.
Xeo Marketing and Strategic Consultancy Inc. developed a website whose design aligned well with the client’s market space. They’re receptive to feedback and requests for changes and are keen to execute exactly what the client wants.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the managing director of Sky Monitor GPS Americas. We sell GPS tracking devices.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Xeo Marketing and Strategic Consultancy Inc.?
We hired Xeo Marketing to build our website.
SOLUTION
What was the scope of their involvement?
I contacted Xeo Marketing and they showed me some of the websites that they had done in the past. I saw that they could make the type of site that I wanted, so I selected a design from their portfolio. We talked about what I did and didn’t need as we put together a contract for a year-length development.
They then went on to create a website for me. The team created a file where I could put all of my ideas and the content that they could use, like photos and articles.
How did you come to work with Xeo Marketing and Strategic Consultancy Inc.?
They were referred to me.
How much have you invested with them?
I’ve invested around $5,000.
What is the status of this engagement?
We started in April 2021 and the work is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I’m pleased with the website they developed for me. It’s complete and has been operational for two months. Several of my distributors have actually called me, wanting to know who did my website so that they could have their own redone. I’ve referred Xeo Marketing to all of three people now.
How did Xeo Marketing and Strategic Consultancy Inc. perform from a project management standpoint?
They’re right to the penny. We have a standing call every week. We also meet bi-monthly to touch on any changes I want to make or if I’m satisfied with where we’re at.
What did you find most impressive about them?
Xeo Marketing’s price is very reasonable. They’re very communicative and constantly talk with me so that I never have to wonder what they’re doing. It’s been a really good partnership.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
Your initial conversation is important because this is when Xeo Marketing will gauge what you want to do and what your goal is. They’re very keen on getting things done quickly.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Marketing for a Technology Company
Other Digital Marketing
Confidential
Nov. 2016 - Apr. 2018
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They revised everything to suit our needs and were committed to delivering results.”
Jul 5, 2018
Founder, NaviTek
Chris Huey
Verified
Information technology
Phone Interview
Verified
After designing a logo and website for two different companies, Xeo Marketing offered critical marketing counsel, developing strategies to generate qualified leads.
Time and again, Xeo Marketing has demonstrated their dedication to producing strong outcomes. They faced challenges head-on, internalizing feedback to refine their work. Superior customer service continues to be a hallmark of their success.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of a technology brokerage company called NaviTek. We provide services related to the telecommunications and internet industries. Prior to this, I was a partner in a similar company called BCR Group.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Xeo Marketing and Strategic Consultancy Inc. (Xeo Marketing)?
We needed resources to rethink our marketing strategies and update some of our assets for both BCR Group and NaviTek. This involved refreshing our websites, redesigning our logos, and implementing business development tactics to grow our clientele.
SOLUTION
What was the scope of their involvement?
Initially, I hired them to do some marketing and business development for BCR Group. However, after further assessment, we decided to update some of our marketing materials. At the time, we’d had our website and logo for about five years, so they suggested a complete redesign. They spent a few months creating a new website and logo before handling our business development. This involved email campaigns and outbound calls to grow our clientele base.
When I started NaviTek, I approached Xeo Marketing to get the website up and provide some insights into our strategy. I wanted to see if I needed to do anything differently from my approach at BCR Group. Although I haven’t asked for any marketing or business development for NaviTek, they helped organize our structure.
What is the team composition?
I primarily worked with one of their partners.
How did you come to work with Xeo Marketing?
I found them through a master agent; they help technology brokers like myself connect with service providers. So I had a referral to work with Xeo Marketing.
What is the status of this engagement?
The initial work for BCR Group started in October 2016, and they finished the website for NaviTek in April 2018.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Since I’m not working with them for business development at NaviTek, I don’t have any hard metrics. However, they were helpful in setting up our marketing structure, and I’m pleased with the website and logo.
How did Xeo Marketing perform from a project management standpoint?
They’re great to work with. We mostly talked via phone and email. As far as document sharing, we used Google Drive.
What did you find most impressive about them?
I appreciated their ability to get things done. There are always challenges throughout a project, but they definitely stepped up and overcame them. If there was confusion between us, they would graciously take the client’s side. They revised everything to suit our needs and were committed to delivering results.
Are there any areas they could improve?
We faced some challenges in the sense that they didn’t fully understand exactly what I did in the beginning. However, we worked through those concerns, and they provided a great product.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Web Dev for IT Solutions Firm
Web Development
Less than $10,000
May - Oct. 2018
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"They were the first company that was able to truly qualify and understand our needs."
Feb 1, 2019
VP Business Development , IT Solution Sourcing Inc.
Nathan Hashman
Verified
Telecommunications
Calgary, Alberta
1-10 Employees
Online Review
Verified
In addition to website design and development services, Xeo Marketing and Strategic Consultancy provided branding work for a technology service distributor.
Xeo Marketing and Strategic Consultancy’s efforts have yielded a popular new brand and a website that highlights corporate values and strengths. The team made significant efforts to understand and meet requirements. Due to this project’s success, further collaboration is likely.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the vice president of business development at IT Solution Sourcing, a technology service distributor.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Xeo Marketing and Strategic Consultancy Inc.?
We contracted Xeo Marketing and Strategic Consultancy because our established brand and website were not getting the attention we desired and did not speak to our core and evolving business model.
What were your goals for this project?
We hoped to develop a new and dynamic web presence that would highlight our core strengths. We also planned to implement a new company brand.
SOLUTION
How did you select this vendor?
Xeo Marketing and Strategic Consultancy demonstrated experience with our industry, and they were proactive in addressing our requirements. Their team presented solutions that were overlooked by other marketing agencies I spoke with.
Describe the project and the services they provided in detail.
Xeo Marketing and Strategic Consultancy designed and delivered a unique brand identity for us. Using that result, we relied on them to design and develop a new website.
What was the team composition?
Monali (Strategic Marketing Consultant, Xeo Marketing and Strategic Consultancy) was our primary contact. She worked alongside a team of graphic designers and developers.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
The rebranding initiative has been an immediate success. It is very popular with our suppliers and customers. The website has just recently launched, so it is too early to determine its effect on our business, but we are exceptionally proud of how it represents our company.
How was project management arranged and how effective was it?
Monali managed all aspects of the project.
What did you find most impressive about this company?
They were the first company that was able to fully qualify and understand our needs.
Are there any areas for improvement?
No, there are no areas for them to improve. In fact, we are expanding our relationship in 2019 to include SEO and social media marketing.
RATINGS
4.5
Quality
5.0
Service & Deliverables
"They are very creative."
Schedule
5.0
On time / deadlines
"They met all deadlines."
Cost
5.0
Value / within estimates
"They charge a competitive price."
Willing to Refer
4.5
NPS
"I'd recommend them without hesitation.
Showing 1-3 of
3 Reviews
Our Story
At XEO, we believe the best marketing starts with understanding people, markets, and what drives decisions. Our team brings together strategic thinkers, creative problem-solvers, and technology enthusiasts who turn complex ideas into clear opportunities for growth. We challenge conventional thinking, build lasting partnerships, and create strategies that help businesses earn attention, build trust, and stay ahead in a rapidly evolving digital world.
What Sets Us Apart
Our Visible 2 AI tool
Our proprietary Visible2AI™ assessment evaluates how discoverable and credible your business is across search engines and AI-powered platforms. Rather than relying on guesswork, we identify visibility gaps and provide a clear roadmap to strengthen your digital presence.
Strategy That Drives Decisions
We don't believe in one-size-fits-all marketing. Every engagement starts with understanding your business, industry, and goals so we can develop practical strategies that deliver measurable, long-term growth.
Partners, Not Just Consultants
We work as an extension of your team, combining strategic guidance with hands-on execution. Our focus is on building lasting relationships, solving real business challenges, and creating marketing that delivers meaningful results.
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