Reinventing Innovation

Xeo (pronounced as Zee.O) is an urban dictionary term for innovative ideas that are yet to be uncovered.  Xeo is a team of marketing consultants with passion for technology and a knack for identifying business requirements and addressing them with innovative marketing solutions.

A B2B strategic consultancy and marketing organization, powered by experienced industry experts - Xeo specializes in providing strategic marketing services to companies in AI, IoT, Blockchain, Cloud, and Telecom sector. We helps businesses in the fast-paced high-tech, emerging-tech sector, to capture the market share and grow their revenue, by providing them with affordable growth strategies and marketing services through innovative ways to leverage the modern marketing channels like social media, mobile and IoT.  

From planning through execution to ongoing management, Xeo uses extensive research and analysis to develop creative marketing strategies to give our clients optimized exposure on a limited marketing budget. With proven success in multiple industries, including technology, telecom and cyber security across 25 countries worldwide, our consultants continue to provide innovative and effective marketing solutions to their clients, fueling new strategies with their passion, knowledge and expertise.

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2016
Show all +
Ontario, Canada
headquarters
  • 3rd Floor, 7111 Syntax Dr. Mississauga.
    Ontario L5N 8C3
    Canada

Portfolio

Key clients: 

VMware, Cogeco, Givex, Jive (formely Easy Office Phone)

Reviews

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Marketing for a Technology Company

“They revised everything to suit our needs and were committed to delivering results.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2016 - Apr. 2018
Project summary: 

After designing a logo and website for two different companies, Xeo Marketing offered critical marketing counsel, developing strategies to generate qualified leads.

The Reviewer
Chris Huey
Founder, NaviTek
 
Verified
The Review
Feedback summary: 

Time and again, Xeo Marketing has demonstrated their dedication to producing strong outcomes. They faced challenges head-on, internalizing feedback to refine their work. Superior customer service continues to be a hallmark of their success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a technology brokerage company called NaviTek. We provide services related to the telecommunications and internet industries. Prior to this, I was a partner in a similar company called BCR Group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Xeo Marketing and Strategic Consultancy Inc. (Xeo Marketing)?

We needed resources to rethink our marketing strategies and update some of our assets for both BCR Group and NaviTek. This involved refreshing our websites, redesigning our logos, and implementing business development tactics to grow our clientele.

SOLUTION

What was the scope of their involvement?

Initially, I hired them to do some marketing and business development for BCR Group. However, after further assessment, we decided to update some of our marketing materials. At the time, we’d had our website and logo for about five years, so they suggested a complete redesign. They spent a few months creating a new website and logo before handling our business development. This involved email campaigns and outbound calls to grow our clientele base.

When I started NaviTek, I approached Xeo Marketing to get the website up and provide some insights into our strategy. I wanted to see if I needed to do anything differently from my approach at BCR Group. Although I haven’t asked for any marketing or business development for NaviTek, they helped organize our structure.

What is the team composition?

I primarily worked with one of their partners.

How did you come to work with Xeo Marketing?

I found them through a master agent; they help technology brokers like myself connect with service providers. So I had a referral to work with Xeo Marketing.

What is the status of this engagement?

The initial work for BCR Group started in October 2016, and they finished the website for NaviTek in April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since I’m not working with them for business development at NaviTek, I don’t have any hard metrics. However, they were helpful in setting up our marketing structure, and I’m pleased with the website and logo.

How did Xeo Marketing perform from a project management standpoint?

They’re great to work with. We mostly talked via phone and email. As far as document sharing, we used Google Drive.

What did you find most impressive about them?

I appreciated their ability to get things done. There are always challenges throughout a project, but they definitely stepped up and overcame them. If there was confusion between us, they would graciously take the client’s side. They revised everything to suit our needs and were committed to delivering results.

Are there any areas they could improve?

We faced some challenges in the sense that they didn’t fully understand exactly what I did in the beginning. However, we worked through those concerns, and they provided a great product.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Dev for IT Solutions Firm

"They were the first company that was able to truly qualify and understand our needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
May 2018 - Oct. 2018
Project summary: 

In addition to website design and development services, Xeo Marketing and Strategic Consultancy provided branding work for a technology service distributor.  

The Reviewer
 
1-10 Employees
 
Calgary
Nathan Hashman
VP Business Development , IT Solution Sourcing Inc.
 
Verified
The Review
Feedback summary: 

Xeo Marketing and Strategic Consultancy’s efforts have yielded a popular new brand and a website that highlights corporate values and strengths. The team made significant efforts to understand and meet requirements. Due to this project’s success, further collaboration is likely.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the vice president of business development at IT Solution Sourcing, a technology service distributor. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Xeo Marketing and Strategic Consultancy Inc.?

We contracted Xeo Marketing and Strategic Consultancy because our established brand and website were not getting the attention we desired and did not speak to our core and evolving business model.

What were your goals for this project?

We hoped to develop a new and dynamic web presence that would highlight our core strengths. We also planned to implement a new company brand.

SOLUTION

How did you select this vendor?

Xeo Marketing and Strategic Consultancy demonstrated experience with our industry, and they were proactive in addressing our requirements. Their team presented solutions that were overlooked by other marketing agencies I spoke with.  

Describe the project and the services they provided in detail.

Xeo Marketing and Strategic Consultancy designed and delivered a unique brand identity for us. Using that result, we relied on them to design and develop a new website.

What was the team composition?

Monali (Strategic Marketing Consultant, Xeo Marketing and Strategic Consultancy) was our primary contact. She worked alongside a team of graphic designers and developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The rebranding initiative has been an immediate success. It is very popular with our suppliers and customers. The website has just recently launched, so it is too early to determine its effect on our business, but we are exceptionally proud of how it represents our company.

How was project management arranged and how effective was it?

Monali managed all aspects of the project.

What did you find most impressive about this company?

They were the first company that was able to fully qualify and understand our needs.

Are there any areas for improvement?

No, there are no areas for them to improve. In fact, we are expanding our relationship in 2019 to include SEO and social media marketing.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all deadlines.
  • 5.0 Cost
    Value / within estimates
    They charge a competitive price.
  • 5.0 Quality
    Service & deliverables
    They are very creative.
  • 4.5 NPS
    Willing to refer
    I'd recommend them without hesitation.