WowMakers

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder of Jixo Labs Pvt. Ltd. Jixo offers a comprehensive solution for homeowners to control and automate their homes using a single, user-friendly app. Our state-of-the-art technology is designed to be energy efficient, cost-effective, and secure, giving homeowners peace of mind and convenience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

WowMakers were empathetic and genuinely listened to our vision and business goals from the beginning. They took the time to understand our brand and what we were trying to achieve, and they came up with a brand name and guidelines that perfectly captured our identity. The branding that they came up with was absolutely perfect. Visually and aesthetically, it was love at first sight. The branding is compelling, modern, and timeless, giving the brand a global feel and appeal.

WowMakers was able to translate our vision and values into a cohesive and visually appealing brand identity that is immediately recognizable and memorable. The comprehensive and beautiful brand guideline they created has also been handy for us as we continue to grow and develop our brand. The mobile app design process was also impressive. WowMakers synthesized our high-level problem statement into a user-friendly and intuitive design. They also conducted customer interviews to ensure that the app met the needs of our users. They created detailed user personas and user stories to guide the design process, and they were great at iterating and taking our feedback into account throughout the process.

As a part of the user experience, WowMakers also made the onboarding process more accessible with an innovative explainer video that told the user about our product. The video not only helped with onboarding but also served as excellent marketing collateral and helped elevate our brand and increase conversions. In addition to the mobile app, WowMakers also designed a modern and well-designed marketing website for us.

SOLUTION

How did you select this vendor?

We selected WowMakers as our design agency based on their 11 years of experience, unique design culture, variety of clients they have worked with, and their expertise in branding and explainer videos in addition to UX design. Their website and social media showed their creative energy, and when we spoke with them, they demonstrated professionalism, clarity, and patience in explaining the work involved, the budget, and the next steps. Overall, their experience level and the range of services they offer decided to work with WowMakers efficiently, and we are delighted with our choice.

Describe the project in detail and walk through the stages of the project.

The scope included branding, the creation of a marketing website, and, most importantly, the mobile application. They started the project by conducting a competitor analysis. They analyzed different personas, user stories, and journeys to ensure that the designs they created would appeal to people across all demography. They shared the insights they derived and used them to inform the design process.

After the competitor analysis, they sent us design sketches and moved on to the wireframing stage, where they created comprehensive designs. They then shared a few visual designs with us, always maintaining a unique personality tone that stayed true to our brand. One of the standout features of the mobile application that WowMakers created was an automation gallery, where users could install predefined day-to-day ideas in the future. This made the app unique and fun to use. In addition to the website and mobile application, the team also created a well-crafted explainer video. We had discussions with them to communicate our requirements and goals, and they developed concepts based on our brief.

The concepts were then developed into a script, which we approved before moving on to the storyboarding, illustration, and animation stages. Throughout the process, WowMakers got our approval and addressed any concerns before moving on to the next stage. Technologies they’ve used: Figma for interactive prototyping, ClickUp for project management, and Dovetail to analyze and synthesize detailed customer research.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Angela from the UI/UX team and Reshma from the video production team at WowMakers, who provided responsive, flexible, and clear communication throughout the project. They incorporated our feedback at every stage, ensuring that we were always on the same page and that the feedback process was smooth and efficient. We were delighted with the level of service and attention we received, and they played a crucial role in the project's success.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design efforts of WowMakers were met with positive feedback from our investors, advisors, and early customers. This included the aesthetic appeal and usability of the product design, as noted by an external UX expert who reviewed it. Getting the design right was challenging, but WowMakers developed an innovative solution on the first draft.

We took these prototypes to our customers for testing, and the feedback was overwhelmingly positive. We used the explainer video on our website and tracked a considerable amount of watch time, followed by reasonable conversion rates. Our sales team also used the video to engage with customers. We also used the video repeatedly for marketing events.

How effective was the workflow between your team and theirs?

They communicated regularly through daily meetings over Google Meet and were transparent in their work, acting as an extension of our internal team. They used Basecamp as their project management tool but were willing and quick to adapt and learn ClickUp, the tool we used internally. They provided weekly reports on the project's progress, including the schedule, completed tasks, and the hours and resources spent on them. While there were a few instances where the team was not completely satisfied with the work, the team was open to revisiting and improving upon it. They were also willing to take extra time on specific aspects of the project to ensure its overall quality.

What did you find most impressive or unique about this company?

They have a top-class reputation and a strong client list. They demonstrated their flexibility and willingness to listen to us throughout the project. They worked as our partners rather than just a service provider, and they were able to balance their design expertise, our needs, and perspectives. WowMakers also demonstrated their ability to quickly understand and address complex challenges and problems, and their work helped us develop and refine new ideas. Their work on the Automation Gallery for the mobile app was particularly notable. They were responsive and attentive to feedback, and they were able to deliver exactly what we wanted. We had a great time working with them, and with this single project, we’ve established a strong working relationship with them based on trust and mutual respect.

Are there any areas for improvement or something they could have done differently?

Although there were a few instances where the team was not completely satisfied with the work, they were open to revisiting and improving upon it. This pushed the timeline for an extra 3-4 days. But we prioritized the overall quality of the project over strict adherence to a specific timeline.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder & CEO of Trenser Technology Solutions (P) Ltd.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

Our website was a bit outdated and non-responsive and showcased only minimal information when we were too small. For this reason, we wanted a fresh website reflecting our current business with an elegant and simple website. Also, we wanted a dual-language responsive website, in English and Japanese.

SOLUTION

How did you select this vendor?

We evaluated 7 vendors found through web research and shortlisted 3 for giving a specific proposal four needs. In multiple rounds of reviews, we evaluated proposals from the vendors and got WowMakers with a top score. We understood that they had the right process we needed, and were convinced that they would be the best team to pull it off.

Describe the project in detail and walk through the stages of the project.

The scope was to create a content-driven website that would serve as a catalyst in increasing the value of the company and thereby attract more traffic from clients and job seekers. The project steps involved Stakeholder Workshops, Competitor Analysis, Persona, Card Sorting, Wireframe, Theming, and Visual Design. The key deliverables were Analysis Report, Persona Information Architecture, Lo-Fi Wireframes, and Hi-Fi Visual Design. To deliver these, the team used technologies such as Php with WordPress CMS and MySql.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of 6 people including Project Managers from the UX and Engineering departments, Developers, Researchers, and Designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our main concern was the cluttered and exhaustive content on the previous version of our website. WowMakers created an architecture that is tailored to fit our desired content. The website is now content-rich and the overall navigation has improved with a seamless UI/UX experience. The new website is helping our visitors to instantly spot what they are looking for, thereby helping us to promote our values and culture including the high valued projects and clients. We are very impressed with the output.

How effective was the workflow between your team and theirs?

WowMakers used Agile, ClickUp, and Jira for Project Management, and we mainly communicated through Zoom Meetings and Emails.

What did you find most impressive or unique about this company?

They had a great sense of design that brought a unique and standout outcome. We found it impressive. WowMakers is also a process-driven team.

Are there any areas for improvement or something they could have done differently?

More proactively driving the project to completion by managing change requests with timely decisions could be an area of improvement.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Asset Manager at Colgate-Palmolive Asia-Pacific. I manage content production for marketing as well as onboarding new digital tools int he region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers, and what were your goals?

We are introducing new technology tools to the company to increase efficiency and streamline ways of working. To create buy-in and help on-board these new tools, we needed an internal video made to show how the changes will benefit the company.

So we contacted Wowmakers to create a simple, entertaining and easily digestible video to show our stakeholders.

SOLUTION

How did you select WowMakers and what were the deciding factors?

Fast turnaround time, competitive price and great past work.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Explained the concept on a call. Got back a scripts and aligned. They frames and then full storyboard, VO and animation. Every step of the way was easy and only required a few tweaks.

Who did you work with and what was the feedback process like?

I worked with Reshma. Very fast response time and easy to execute all feedback we wanted with no complications.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Currently have no released the video yet.

Describe their project management style, including communication tools and timeliness.

Used email to communicate. Gave specific frame edits through comments on google slides.

What did you find most impressive or unique about this company?

They are quick to grasp the client's concept to create the script and storyboard. Nailed it in almost 1 go for the script.

Are there any areas for improvement or something they could have done differently?

Timelines were a bit pushed out, missed a milestone deadline once. Can push to adhere more to the timeline initially set out.

BACKGROUND

Please describe your company and your position there.

PRIM is a global virtual mentoring platform for a rapidly changing world. I am the CEO and Co-Founder of our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers, and what were your goals?

We hired WowMakers to create our explainer video for our PRIM platform. Our goal is to let people and the world know about our company and this explainer video was a great start.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our UI/UX designer recommended WowMakers based on work that he had seen in the past. It turned out to be a great decision on our part to pick WowMakers.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The explainer video was a 70-second video, which covered all the main points of our platform. It talked about what we had created up to this point and delved into a bit of our future state ambitions.

Who did you work with and what was the feedback process like?

We worked with a project manager, business liaison, the project team and the 2D with isometrics designer/developer. The team helped to open up our eyes on the full power of visual marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results are still too early to tell, but anecdotally, anyone we showed the video to really thought it was great, effective, and conveyed our story.

Describe their project management style, including communication tools and timeliness.

The project manager did a great job of walking us through all the various iterations and changes and feedback required from our end using Vimeo and PowerPoints on the shared drives.

What did you find most impressive or unique about this company?

What I found most impressive is that they knew their skillset and niche so well and they clearly articulated what we would want and need. It was a great teaming.

Are there any areas for improvement or something they could have done differently?

There are no major needs for improvement. I am looking forward to leveraging more of their help in the future.

BACKGROUND

Please describe your company and your position there.

We are a patented patient-facing clinical decision support system for comprehensive spine triage and differential diagnosis in an AI enabled platform. I'm the Co-Founder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

We hired WowMakers to create an explainer video for our revolutionary spine triaging product Therapha

SOLUTION

How did you selectWowMakers?

WowMakers came highly recommended, and once we went through their profile and their portfolio, choosing them was a no-brainer.

Describe the scope of their work in detail.

Our product is a feature-packed one and the script we gave them in the beginning was a 13-minute one. After we explained the concept to them, they told us the challenges of a longer video and the need of the hour to have a shorter video that viewers are able to watch without skipping.

The team was very patient as we went back and forth to get our vision down perfectly and finalized the script. From there we quickly moved into storyboarding, Illustrating and finally animating the beautiful final video!

What was the team composition?

There was a wide variety of professionals involved in the process - not limited to the team leader, content writers, sound engineers, animators and never felt any void in the creation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are in the clinical trial phase and the animated explanatory video eases conveyance of information with collaborators.

How effective was the workflow between your team and theirs?

Communication was smooth as they were always available for a call and eager to get on call to sort things out instead of waiting a day or two for email correspondence. Their workflow was seamless and spoke volumes of the experience they have in this arena.

What did you find most impressive about this company?

The professionalism and commitment each team member exhibited throughout the course of the project was commendable. Their creativity, openness to constructive criticism, and prompt communication facilitated the successful work.

The quality of work proves their commitment and expertise in the field. I have no reservations in recommending WowMakers in any kind of creative work in the advertisement industry.

Is there any area for improvement or anything that could have been done differently?

Our team felt Wowmakers strive for 'perfection' leading to slightly longer time than projected with the completion of the work.

BACKGROUND

Please describe your company and your position there.

ALICE provides operations software for hotels. I am the creative director, in charge of our voice in creative and thought leadership.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

We needed a professional, compelling and quick animated explainer video to help hotel executives understand how we can help them during COVID, as this is a difficult time for hotels. WOWmakers was terrific and great to work with - and the final video is superb. We are very pleased.

What were your goals for this project?

We hope to see increased sales and use it on our website.

SOLUTION

How did you select WowMakers?

We contacted a bunch fo firms and asked about pricing and timelines, they were prompt, thoughtful and very clear about what could and could not be done. Excellent project management.

Describe the video(s) and the process in detail.

We had a bunch of illustrations and a script and asked WOWmmakers to turn it into a video. It was surprisingly pain-free.

What was your vendors' project management or feedback process?

They asked a bunch of questions and sent a 30second draft of what they imagined, we asked for some changes but it really was very spot on, and so the process went. They delivered in a month, it was amazing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Well we haven't fully launched it, but we showed it to the company internally and the whole sales team was thrilled. So we think that is a good indicator.

How effective was the workflow between your team and theirs?

Very rapid, thoughtful, precise and warm. Arun was great.

What did you find most impressive about this company?

They do have an elegance about their work that we find compelling - the animation is fluid and feels very well built.

Are there any areas for improvement?

Nope, my whole company is very pleased.

BACKGROUND

Please describe your company and your position there.

I'm the Co-Founder at Yonoo. Yonoo is a cutting edge technology-based wellness assistant. Powered by artificial intelligence, Yonoo is designed to support your health and well-being. Yonoo is intended to connect it's users with best in the class Spas, Salons, Fitness Centres, Gymnasiums, Cosmetic Clinics, Sporting Organisations, Fun-Club Events, Arts Centres, Beauty Products and many more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

We worked with Wowmakers for the UI/ UX design of our two mobile apps i.e. Yonoo B2C and B2B.

What were your goals for this project?

As the primary goal, we wanted to give a 'persona' to Yonoo so that the customer would rather consider it as a virtual wellness assistant not just an app. The secondary goal was to establish the quickest and shortest connection between the customer and the most relevant wellness services for her/ him.

SOLUTION

How did you select WowMakers?

Wowmakers is a well known brand name in UI/ UX designing space. I checked on a couple of their existing customers specifically on Wowmakers approach and quality of deliverables in UI, UX. Feedback was impressive.

Describe the project in detail.

I approached Wowmakers with my vision of Yonoo along with some hand sketches I personally did to convey my expectation on UI/ UX. The meeting then turned out to be our first discovery session where they patiently captured all my ideas and then blended with their own creative inputs to make it a futuristic UI/ UX.

What was the team composition?

Initially I was connected to their director, from where they picked up the idea of Yonoo and my expectations. Then assigned me a project manager and a UI/ UX designer for further discussions. The project manager as well as the UI/ UX designer were very experienced and supportive. They both did a commendable job in accomplishing Yonoo UI/ UX.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yonoo is now buckling up for it's live hence we're yet to capture the customer side feedbacks. However I can confidently say that the UI/ UX is futuristic and are able to meet our customer expectations.

How effective was the workflow between your team and theirs?

The project manager used to be our single point of contact. He was very professional and supportive throughout especially in arranging several discovery sessions, releases and many review meetings. In all our meetings, he managed to bring the most relevant people and ensured on time delivery. In most of our meetings we had a privilege of connecting their UI/UX designer too - a very creative person who helped us a lot in discussing practicality of using several design/ components along with the attention to detail. His knowledge and experience helped us in making several UI/ UX decisions on the spot.

What did you find most impressive about this company?

Wowmakers just gets it! I am so pleased working with them on our UI/UX approaches because I waste no oxygen or keystrokes in communicating visions of Yonoo or the importance of having a unique user experience. Their experienced and extremely talented team interprets my hand sketches as well as my mind and make the design even better than expected. Besides their excellent creative abilities, what sets Wowmakers apart are their design process, quick turnaround, respect of brand guidelines and consistency in delivering good quality of work. I recommend them highly and look forward to working with them in the future. If I can provide additional reference on their behalf, I welcome anyone to contact me directly.

Are there any areas for improvement?

I wish I could find something to scribble here :-) But unfortunately I'm now blown away by the quality of their work and on-time delivery! As far as my experience with Wowmakers is concerned, they're just doing perfect.

BACKGROUND

Please describe your company and your position there.

I own Zenbox Marketing, a digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

We hired WowMakers to make an explainer animation video.

What were your goals for this project?

The goal was to explain the value of the new software in only one minute.

SOLUTION

How did you select this vendor?

Zenbox's art director searched online for an animation team.

Describe the scope of their work in detail.

WowMakers worked with Zenbox from ideation to final product. Their process was great.

What was the team composition?

We had one main contact person, Malavika, who did a great job of responding to us quickly, leading us through the process, and passing feedback to the animation team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client is very happy with the video. They had a lot of feedback each step of the way, which WowMakers did a fantastic job of implementing. Everyone felt included in the creation.

How effective was the workflow between your team and theirs?

WowMakers has a good workflow.

What did you find most impressive about this company?

I was most impressed by how WowMakers handled feedback. While we articulated our desires the best we knew how, they were willing and able to make changes that met or exceeded our expectations.

Are there any areas for improvement?

Initially I had thought that the process would take less time, but I am very glad that WowMakers took the time to implement everyone's ideas and changes. It would have been helpful to expect a larger window of time for the project from the beginning.

BACKGROUND

Please describe your company and your position there.

NEC is a global IT/ITes company provising products and solution for various verticals such as Telecom, Healthcare, Education and many more. I work as a Strategy consultant to help NEC in launching new products in the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

NEC hired WowMakers to create a 2D animated explainer video to bring out the essence and the main idea of NECs newly launched mobile application.

What were your goals for this project?

The video should be clear, simple and able to help a new user understand the main idea of the app. It should be extremely professional looking and should not have any shortfalls at any place.

SOLUTION

How did you select this vendor?

Through online research, after comparing lot of vendors and seeing the sample videos. WowMakers sample videos did stand out in terms of the quality.

Describe the video(s) and the process in detail.

Process was smooth in the beginning. The team at WowMaker was able to understand our requirement and able to suggest new ideas on how the video can be structured. Although, there were a lot of iterations involved at each step, the team was able to take all feedback seriously and able to implement it without any hassle. The process became a little slow in between, but the quality of output nullified any delays.

What was your vendors' project management or feedback process?

The team was well structured. We never felt there were less people or less qualified people working on the project. It was smooth.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So, far the launch has not taken place at NEC for the VerifHire product. However, after showcasing the video internally the video garnered great response and was liked by the Indian and Japanese community.

How effective was the workflow between your team and theirs?

The communication was timely. There was never a delay to hear a response.

What did you find most impressive about this company?

Their prompt responses, quality of their deliverables, and attitude to deliver more stood out. 

Are there any areas for improvement?

1. Can have video calls with white boarding option, to shorten the review cycle and improve the ideation methodology. The client and vendor can work on these white boards together for any areas of improvement.

BACKGROUND

Please describe your company and your position there.

I’m an IT specialist at Manage My Education (MME). We utilize technology to connect students and universities. Our aim is to make international education accessible to everyone.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

My company engaged WowMakers to produce two animated videos.

What were your goals for this project?

We wanted the videos—one directed at students and the other at universities—to provide a brief overview of how MME works and what our mission is.

SOLUTION

How did you select this vendor?

We discovered WowMakers via Google Search.

Describe the video(s) and the process in detail.

We discussed our requirements with WowMakers’s creative team. Then, they produced and delivered two animated videos.

What was your vendors' project management or feedback process?

They provided progress updates at every stage. Communication was seamless, which helped to deliver the project on time and without any errors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My team was very satisfied with both videos.

How effective was the workflow between your team and theirs?

WowMakers completed the project on time.

What did you find most impressive about this company?

WowMakers delivered videos that fulfilled our expectations. We were impressed by their creativity and the precision with which they planned both videos. They understood our end goal and committed themselves to materializing our vision.