WowMakers

BACKGROUND

Introduce your business and what you do there.

I’m the founder and lead developer of Cricpod.com.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WowMakers?

We needed them to help us create an explainer video for marketing purposes, so we could reach out to clients with something that could explain our product in a short timeframe.

Our major issue with our initial rollout to clients was that our initial client base wasn’t very clear with the product we offered. They knew very little about our product, namely the parts of our system they’d interacted with, so they wouldn’t be too aware of what other facilities we could provide. Our account managers and support desk were getting a huge number of calls from our users, who’d ask them what else they provided. It was a nightmare for them to address each and every query and to tell clients about the different features we had. We were looking to make things simpler for them, as well as for end users, and we came across the concept of creating an explainer video for a product and its features.

SOLUTION

What was the scope of their involvement?

They created an explainer video that highlighted a set of features we wanted to roll out in the first quarter of 2019.

What is the team composition?

I was mainly in contact with Nikesh (Account Director, WowMakers). He was the intermediary between us and their team, the people who actually transferred our idea into a video we could use.

How did you come to work with WowMakers?

We were looking to simplify our market rollout strategy, trying to find ways in which we could promote our product and highlight its features. We were looking at what different strategies different businesses employ, and we came across a couple of sites for relevant agencies.

Our team engaged with their website and the work it showcased. We found ourselves talking about WowMakers a lot while reviewing our options, so that’s what we ended up going for, instinctively. We thought it would be better to engage with them directly and get our concept transferred to a short video we could take to market to see how they’ll respond to us.

We went through their work and found it quite creative, in accordance with what we personally would have wanted to do. We were impressed with their clientele, and the explainer videos they’d done for other clients covered product features quite nicely. Looking at a few videos from their client list gave me a clear indication of what those products were. They didn’t keep the user second-guessing. We thought that we should adopt something like that for ourselves.

How much have you invested with them?

The total cost was close to £2,000.

What is the status of this engagement?

We started working with them in November 2018 and the engagement concluded in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The final output was not what I personally envisioned, but that might have been due to our own budgetary restrictions. Having said that, the final product had a great impact on the team at Cricpod. Our team unanimously believes that it emphasizes our product and features in a very direct manner and that it will solve our issues of marketing the product to the end user quite well. We’re very much looking forward to going live in a month’s time.

How did WowMakers perform from a project management standpoint?

Most of my correspondence was with Nikesh only. The team at Cricpod wasn’t in much direct contact with the creative team, apart from a couple of discussions, here and there. Nikesh was instrumental. I’m very pleased with his engagement with our team to bring out the ideas out of our heads and translating those into something his creative team could use to build the product we were after. This was one of the better outsourcing experiences we’ve had recently.

He understands the team’s processes very well, and he understands how different businesses work. He bridges the gap for us very well, and, should we get in touch with WowMakers for another set of services, we would want Nikesh onboard.

What did you find most impressive about them?

They’re an extremely creative team. When we were going through different ideas for how we could make up a story and have our product features in it, they came up with really creative suggestions within a short amount of time.

Are there any areas they could improve?

I don’t know what sort of infrastructure WowMakers has, and whether they could afford to do daily video calls with the client or not. If they had something like that, where the creative team proactively reaches out to clients, that would probably have a better impact. With other offshore providers, we insist on having direct access to the individual actually working on the project, and that gives us a great chance of rectifying any miscommunication.

Do you have any advice for future clients of theirs?

We kept engaged with them most of the time. I would advise other businesses like ours, trying to get something done, to be proactive. It’s a two-way thing, and communication needs to be spot on. We had a couple of instances of waiting for some time before we could get some of our queries answered, and, when there were multiple discussion threads, certain issues may get lost, and we may never hear about them again. My advice would be to be in constant communication with their team and to be open about things.

BACKGROUND

Please describe your company and your position there.

I am the senior digital marketing manager for ST-YL, a revolutionary, tech-driven platform that brings together personal stylists, technology, and a diverse clientele to deliver unprecedented style that is tailored to each individual.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

We hired WowMakers to create a series of explainer videos.

What were your goals for this project?

Our goal was to explain the product and create public awareness of it.

SOLUTION

How did you select this vendor?

WowMakers was at the top of our Google search for creative storytellers and explainer video companies. They had an amazing portfolio, a very good rating, and excellent recommendations. 

Describe the project in detail.

After we explained the concept of our first video to them, WowMakers responded with a detailed, multi-page outline of their understanding of the project, complete with references. We decided upon one of their three distinct suggestions during the concept phase, then moved to scripting. With a script approved, they developed a storyboard, illustrations, style frames, and several drafts before delivering the final video. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

WowMakers created an outstanding video that speaks to our audience and clearly articulates ST-YL’s function and intent. They executed our vision flawlessly.

How effective was the workflow between your team and theirs?

They followed their submitted timeline to the letter. Any extensions required due to external factors were managed professionally. Our point of contact was always available via phone or message, so giving and implementing feedback during regular intervals was easy. Despite early gaps in communication, the process became seamless as the team settled into operations near the concept stage.

What did you find most impressive about this company?

We were most impressed with their creativity and the vast video style options they offered. 

Are there any areas for improvement?

Communication was challenging at times, but this is attributable to our differing time zones. Working with them was a pleasure.

BACKGROUND

Please describe your company and your position there.

I’m the VP of operations for MobME Wireless Solutions Limited. I’m also the COO and co-founder of Geckolyst, a customer experience management (CEM) platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

We hired them to create explainer videos for our pitch.

What were your goals for this project?

Our goal was to have a precise and concise depiction of our proposition.

SOLUTION

How did you select this vendor?

We selected them based on their amazing portfolio.

Describe the video(s) and the process in detail.

We asked them to create an elevator pitch video of our chatbot and Voice of the Customer (VoC) feature.

What was your vendors' project management or feedback process?

We had a dedicated relationship manager who supervised and fixed all the gaps from inception until delivery.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their work helped create our brand identity and boosted our visibility.

How effective was the workflow between your team and theirs?

It was outstanding.

What did you find most impressive about this company?

We were impressed with their professionalism and creativity.

Are there any areas for improvement?

I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

’m the country manager for a GIC in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

WowMakers created a five-minute-long whiteboard animation for our company.

What were your goals for this project?

Our objective for this engagement was to showcase our growth journey using a whiteboard animation.

SOLUTION

How did you select this vendor?

We found them through a Google search.

Describe the video(s) and the process in detail.

WowMakers handled every aspect of our project, from creating a storyline in Word and Excel documents to making a storyboard. They produced, edited, and reviewed the video. At the end of our project, they took care of closure.

What was your vendors' project management or feedback process?

The team was highly interactive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

WowMakers created very high-quality designs. The interactive team provided a timely delivery. 

How effective was the workflow between your team and theirs?

The workflow between our two teams was very good.

What did you find most impressive about this company?

I found the creative team from WowMakers to be very impressive.

Are there any areas for improvement?

The price quotes were inconsistent, and they seemed to miss the big picture we had in mind. 

BACKGROUND

Please describe your company and your position there.

I’m the managing director of Costmetiq Clinic. We’re a unique service provider in Trivandrum, offering advanced aesthetic surgery and cosmetic dermatology services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

We needed a skilled vendor to provide branding assistance. Branding initiatives are irreversible, so we were looking for someone with proven experience.

What were your goals for this project?

We wanted to create a unique design and theme for our clinic that spoke to our approach and market value.

SOLUTION

How did you select this vendor?

We looked through WowMakers’ reviews and scheduled an initial discussion to evaluate their offering. Ultimately, they seemed to be a good fit.

Describe the scope of their work in detail.

After a series of discovery sessions, their team started working on a name, logo, and color palette to represent our brand. They delivered all of the designs on time. In all, it took about four months.

What was the team composition?

I worked with resources from their marketing, design, and content writing teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They came up with an amazing name and perfect logo that really speak to my clients. The colors blend well together and align with my vision for the brand.

How effective was the workflow between your team and theirs?

We balanced the work perfectly. Their team demonstrated excellent collaborative skills.

What did you find most impressive about this company?

They’re a team of approachable, innovative, and timely individuals.

Are there any areas for improvement?

No, I can’t think of anything at the moment.

BACKGROUND

Please describe your company and your position there.

Zoho is a SaaS company that develops business software. I'm a marketing analyst.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WowMakers?

We wanted to make a video for one of our campaigns.

What were your goals for this project?

We needed to create a compelling video that would make Excel users switch to our product.

SOLUTION

How did you select this vendor?

They had the best Google rating.

Describe the video(s) and the process in detail.

They produced an awareness video that prompted customers to use our product instead of Excel. We compared Excel spreadsheets with our product, listing the former's disadvantages and the latter's advantages. The video was set in an office, where employees struggled with spreadsheets and switching made everything better.

What was your vendors' project management or feedback process?

The script was ours, but we revised it for video. We brainstormed the storyboard and swapped ideas with WowMakers. We chiefly corresponded through phone calls, emails, and WhatsApp.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video has 774 views on YouTube. One of our customers said it was a powerful advertisement, and later signed up for our webinar.

How effective was the workflow between your team and theirs?

They sent us frames, we explained the necessary changes, and they sent us the updated ones. The response was mostly quick, except when they got stranded during the floods.

What did you find most impressive about this company?

The stakeholders were professional. They worked tirelessly and never batted an eye at our repeated changes.

Are there any areas for improvement?

They could have given us more ideas.