Wolfhound Interactive

BACKGROUND

Introduce your business and what you do there.

I’m a consultant that works with a B2B financial technology client.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wolfhound Interactive?

My client wanted to have their website redone.

SOLUTION

What was the scope of their involvement?

We engaged Wolfhound Interactive for the UX and wireframes process of the project. First, they gathered initial information about the market, client, the type of business, and viewers. Then, they developed an initial wireframe development that went to a separate vendor for the design phase. They had meetings with the client directly and with me as an intermediary.

What is the team composition?

We worked with Brian (Founder & CEO).

How did you come to work with Wolfhound Interactive?

Our design vendor has Wolfhound specifically as their partner for wireframes, and we had a good feeling that things would work out well.

What is the status of this engagement?

We signed a contract in February 2020, and we wrapped up in May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were very accommodating to work with and Brian was very knowledgeable. They were good with my client, and we felt comfortable with their recommendations. Overall, they were a pleasure to work with.

How did Wolfhound Interactive perform from a project management standpoint?

They were efficient in moving things along and ensuring we got things done in a timely fashion so we could keep the project moving. We were able to keep things exactly on schedule because both of our teams put in the effort to maintain the timeline. We used inVision for project management.

What did you find most impressive about them?

They were good at getting us to think strategically and pulling multiple thoughts together from various stakeholders, which were then expertly reflected in the suggested page titles and wireframe layouts.

Are there any areas they could improve?

No, they were very flexible and a pleasure to work with. They were aggressive with requested turnaround time for review, but that forced us to make decisions quickly and kept the project on schedule. 

Do you have any advice for potential customers?

Working with a firm that’s versed in UX design can lead to a stronger base from which to develop a website that connects with customers in the way you want.

BACKGROUND

Please describe your company and your position there.

Retirement planning firm in San Diego, CA. I am the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wolfhound Interactive?

I hired Wolfhound to do a UX audit of our website and provide recommendations for how to improve our web design.

What were your goals for this project?

To improve the user experience and user journey on our website to increase the number of prospective clients scheduling calls with our firm.

SOLUTION

How did you select this vendor?

They were referred to my by Tiny Frog.

Describe the project in detail.

Wolfhound took me through an data collection exercise to learn more about our firm and our website goals. Then, they conducted a thorough website audit and came up with actionable recommendations for us to improve our UX to increase conversions. They shared all of these recommendations with me along with an action plan to implement.

What was the team composition?

I worked with the owner, Brian, through the entire project. He was and continues to be fantastic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have only recently put the recommendations into place and will be testing the results over the next few months. But the website is already performing better, we have reduced clutter, and created a better user journey for people landing on the site.

How effective was the workflow between your team and theirs?

The workflow was fantastic and they over-delivered on everything.

What did you find most impressive about this company?

It's rare to find someone who really has unique knowledge of website UX and design and can provide actionable recommendations not found in a blog post or book. I've never met someone like Brian and his team who really look at things through a completely different lens.

Are there any areas for improvement?

No, Brian and his team were fantastic from start to finish.

BACKGROUND

Please describe your company and your position there.

Artemis Institute for Clinical Research delivers reliable, verifiable, cutting edge research and clinical trial results by thoroughly planning for every study, carefully and compassionately evaluating subjects, and adhering precisely to protocol throughout our clinical trials process. I am the EVP of Sales and Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wolfhound Interactive?

Artemis was looking to accelerate patient recruitment and determined that the current website was inadequate from a UX perspective. Additionally, we felt the site did not reflect our innovative and forward-thinking work. We hired Wolfhound Interactive as part of a complete web redesign effort. Wolfhound was brought on to handle the user research, visitor profiling, wireframing and creation of information architecture that would support our visitor’s needs and increase patient recruitment.

What were your goals for this project?

The goals of our project were to improve usability, engagement, and the conversion rate while maintaining our brand consistency and clearly communicating to our visitors Artemis’ unique approach to clinical trials.

SOLUTION

How did you select this vendor?

This was a joint project between Wolfhound Interactive, who provided the UX Strategy phases, and Tinyfrog Technologies who provided the design and development. We developed a comprehensive RFP, and consulted seven different agencies. Wolfhound Interactive and TinyFrog presented the most robust proposal and Wolfhound Interactive brought the strategic layer that differentiated them from the competition.

Describe the project and the services they provided in detail.

Wolfhound Interactive and TinyFrog were hired to develop Artemis corporate website; 85 pages, HIPAA compliant, content migration from the previous site. Wolfhound Interactive guided us through the initial wireframe conceptualization, persona development, and audience content mapping.

What was the team composition?

We worked primarily with Brian Lewis, CEO of Wolfhound Interactive.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The process went very smoothly. The results exceeded our expectations and the project was completed on time and on budget. Their process of creating visitor profiles was especially key to ensuring our site would meet our visitor’s needs. Brian and the Wolfhound Interactive team provided continual communication during the project. Their process of creating visitor profiles was especially key to ensuring our site would meet our visitor’s needs.

How was project management arranged and how effective was it?

Brian kept us very organized and managed our expectations throughout. I was very impressed by the rigorous project management process. Their communications were clear, and everyone on my team understood the roles and responsibilities. It allowed both teams to move at an efficient pace.

What did you find most impressive about this company?

Wolfhound Interactive value proposition was very unique, and it made all the difference for our project. Of all seven agencies we invited to participate to the RFP, Wolfhound Interactive was the only one inclusive of a strategy section. They were able to capture Artemis' voice and business goals to provide spot-on recommendations. They essentially became an extension of our internal marketing team.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

We are a company that provides provides online courses to help pilots prepare for their FAA exams and overcome flying hurdles. My position at the time was Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wolfhound Interactive?

We hired Wolfhound to improve our PDP pages and landing pages.

What were your goals for this project?

We wanted to improve the customer experience and improve the conversion rate.

SOLUTION

How did you select this vendor?

We selected this vendor based on knowledge and reputation in the industry.

Describe the project in detail.

Once we selected this vendor, they provided us with a proposal and a timeline. We worked together developing personas and provided Wolfhound with a thorough understanding of our business and our customers. Once Wolfhound acquired all the information needed, they through the discovery process, they provided a detailed presentation outlining the design and development of our new content.

What was the team composition?

We met continually with the CEO and Project Manager, Brian Lewis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brian was very easy to work with. His insight and CRO skills provided us with a significant jump in conversions once we rolled out our new PDP and landing pages. Working with Wolfhound was very easy and the ROI was outstanding! Conversions increased at a rate from 50%-70%

How effective was the workflow between your team and theirs?

Brian remained on target for all deadlines. The workflow process was seamless.

What did you find most impressive about this company?

Wolfhound is a very ethical company and will not steer you in the wrong direction. So many companies today are in it for the short term, but Wolfhound is a great partner to work with as they understand long term business goals and will steer you in the right direction.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.

I’m the founder of AskaTravelLocal. We’re working to target people who identify as “foodies” to tap into the travel market, in addition to being in the food and restaurant recommendation sphere.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wolfhound Interactive?

We felt that our website was dated and tired. We hired Wolfhound Interactive to help us reposition ourselves with our website.

SOLUTION

What was the scope of their involvement?

They overhauled the whole look of our website by producing new wireframes. Their team participated in identifying our target audience and making recommendations to appeal to them. They created the wireframes for our site to reformat the design for the site, and we’re working with a different team to redevelop the platform using those. 

What is the team composition?

We had two points of contact. We mostly worked with Sherry (Former Director of UX & CRO, Wolfhound Interactive), and Brian (CEO & Founder, Wolfhound Interactive) was also involved. 

How did you come to work with Wolfhound Interactive?

I looked for companies online and Wolfhound Interactive rose to the top. I felt they’d be the best fit for us. 

How much have you invested with them?

We spent around $15,000. 

What is the status of this engagement?

The project ran roughly from March–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t launched yet, but I’m very satisfied with the wireframes. Wolfhound Interactive did a great job designing everything and I’m confident our development company can use the wireframes for the final product. They really did a nice job. 

How did Wolfhound Interactive perform from a project management standpoint?

Their team was excellent in this area. All of our communication was through conference calls. They brought a personal level of attention and were easy to work with. I couldn’t compliment their approach more. 

What did you find most impressive about them?

They were extremely accommodating and great to work with. By the end of the project, I considered them as friends—I just thought the world of them. 

Are there any areas they could improve?

I can’t think of a single thing for them to have done better. There was nothing that was unsatisfactory. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at an adaptive clothing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wolfhound Interactive?

We needed help growing our PPC efforts properly.

SOLUTION

What was the scope of their involvement?

Wolfhound Interactive manages our PPC initiatives on Google and Bing. They helped to select keywords and transformed a minuscule PPC campaign into a large-scale operation.

What is the team composition?                                                                 

Originally, we only worked with Brian (Founder and CEO, Wolfhound Interactive). We mainly interact with Brian and Justin (Senior Paid Media Analyst, Wolfhound Interactive) now.

How did you come to work with Wolfhound Interactive?

Brian was associated with another company. We felt that he was an exceptional resource, so we followed him when he left that company.

How much have you invested with them?

We spend between $3,000–$5,000 a month on their services.

What is the status of this engagement?

We started working with Wolfhound Interactive in 2012 and the engagement’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Wolfhound Interactive always provides a fantastic return on advertising spend. Their team tripled our conversion rate too. If we give them parameters, their team usually exceeds the anticipated ROI. If we want advice, their team will help in other areas of the business. They go way above and beyond.

How did Wolfhound Interactive perform from a project management standpoint?

Wolfhound Interactive provides reports monthly. We speak either bi-weekly or weekly via phone depending on our needs. Their team’s organized and honest. They’re not afraid to tell us when we're heading down the wrong path. Their team doesn't let us spend for the sake of spending, so I value their advice. They’re responsive to new ideas and willing to test new strategies. Their team’s informed, intelligent, and insightful.

What did you find most impressive about them?

Wolfhound Interactive’s an agency that you can trust.

Are there any areas they could improve?

No, there aren’t areas for them to improve.

Do you have any advice for potential customers?

They put themselves out there and give their best automatically. Wolfhound Interactive repeatedly proves themselves to be a valuable partner.