Wit & Craft

BACKGROUND

Please describe your company and position.

I am the Founder of Simple Automations

Describe what your company does in a single sentence.

Simple Automations is a CRM migration and automation firm based in Dallas, Texas. We move businesses onto HighLevel and automate the work that eats their week: lead follow-up, onboarding, scheduling and reporting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wit & Craft to accomplish?

• We hired Wit & Craft to refresh the Simple Automations brand identity, with a new logo at the center of it.
• We wanted a brand that fit who we are today and still made sense as the business grows.
• We work in a crowded market, so it also had to help us stand out and communicate our core values.

SOLUTION

How did you find Wit & Craft?

Referral

Why did you select Wit & Craft over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Wit & Craft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The listening. Wit & Craft didn't hand us a nice-looking mark and move on. They dug into our business, our market and our direction, and the logo reflects all three. That's why it still fits us and will keep fitting as we grow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new logo turned out better than any expectation I had when we started the process. It represents us well today, and we will continue to grow into it in the years to come. It helps us stand out in a crowded market and communicates our company's core values. We have used the same brand on our website, proposals and client materials ever since.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Taylor, their account manager, set the full review schedule at the start and booked every meeting ahead of time. They delivered each step on that schedule, from the creative brief through the final brand guide. When I needed to move a meeting, they rescheduled without missing a beat.

What was your primary form of communication with Wit & Craft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The listening. They take the time to get to know your business and your market before they design anything. They teased out not only where our business is today, but where we are headed, and the logo reflects that.

Are there any areas for improvement or something Wit & Craft could have done differently?

Nothing comes to mind.

BACKGROUND

I am the Master Cooper/President of Croze Nest Oak Barrels

Croze Nest specializes in crafting the best oak barrels for the wine and spirits industries

OPPORTUNITY / CHALLENGE

• Build a brand that stands out in a niche market

SOLUTION

Other

• Great culture fit
• Referred to me
• Company values aligned

2-5 Employees

We needed a complete brand identity and specific customer demographics, along with an online presence. Already being in a niche market, there are only about 25 cooperages worldwide, we needed to identify our ideal customers, and build a brand that was authentic to the original business model.

Wit & Craft started with the brand identity, iconography, and story. This developed into a full online presence and a website that told our story perfectly. The entire project created market presence, brand recognition, and a following of true crafts people in our industry.

RESULTS & FEEDBACK

Complete launch of our brand, resulting in a sales increase of 250% over 2 years and an online presence that increased engagement by 75%, leading to better qualified leads and easier sales closings.

Very responsive. Everything was on time and at budget. The best project management I've dealt with throughout my career. I had no doubt that I was being listened to, and Wit & Craft delivered a finished product that was beyond what I could've imagined.

In-Person Meeting

The vision that they put on my brand and built it around my story was very impressive and beyond what I could've envisioned myself.

No. They are truly the best agency to work with.