WiserBrand

BACKGROUND

Please describe your company and position.

I am the Director of Digital of Elogic Commerce

Describe what your company does in a single sentence.

We provide eCommerce development, platform integration, and digital transformation services for enterprise and B2B companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WiserBrand to accomplish?

• Reduce manual catalog work across multiple storefronts
• Speed up product onboarding
• Improve product data completeness and consistency
• Support multilingual catalog preparation for new markets

SOLUTION

How did you find WiserBrand?

Referral

Why did you select WiserBrand over others?

• High ratings
• Great culture fit

How many teammates from WiserBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WiserBrand built the automation workflows for our client, a multi-storefront home and living retailer with an ERP-connected setup.

Key deliverables:

Automated product description generation 
SEO metadata creation at scale 
Product attribute enrichment
Categorization validation logic 
Multilingual product content preparation 
Catalog QA layer flagging missing fields, duplicates, and inconsistencies

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Manual catalog enrichment time reduced ~70% 
Product onboarding 3x faster 
Product data completeness improved ~35% 
Organic product page traffic up ~22% 
~40+ hours per month freed up for merchandising and content teams 
New market expansion ~25% faster

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Steady delivery. Most milestones landed on time, with the localized content phase taking longer than expected. Even so, it still helped the client move faster on new market expansion. They felt like one small tight-knit team rather than a big agency. any question or issue resolved almost immediately, like same day. Their PM ran weekly check-ins with us and a separate sync with the client's team, which kept everyone aligned 

What was your primary form of communication with WiserBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their AI talent, honestly. Their sharp attention to both the technical details and the business context behind the work. And Eugene who led the engineering and was one of the most dedicated people I've come across on a vendor project. He flagged issues in our data before they hit production more than once

Are there any areas for improvement or something WiserBrand could have done differently?

If anything, we would have planned a bit more QA buffer for multilingual content.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Elit-Web

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WiserBrand to accomplish?

• To streamline our presales process and help our team focus on the leads most likely to convert.

SOLUTION

How did you find WiserBrand?

Referral

Why did you select WiserBrand over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from WiserBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our sales team was looking for a quicker and more reliable way to assess warm leads and plan how to engage them. Doing research by hand took two to three hours for each lead, and the results often depended on who was doing the work.

To address this, WiserBrand created an AI-powered presale intelligence dashboard. You enter a company name or website, and the tool automatically researches several data sources. It then provides a lead qualification score, key business insights such as industry trends and recent news, and a recommended engagement strategy tailored to the lead’s situation.

The dashboard was designed to be easy for non-technical team members to use, but also detailed enough for experienced account executives.

We developed the tool in two-week sprints. Early on, we noticed the first AI prompts gave us too much generic information. WiserBrand helped us refine our logic to focus on the details that really mattered in our sales conversations, such as recent funding, hiring trends, and the technology they use.

The tool was delivered ready to use and connected to our CRM system. We tested it with five account executives before launching it across the company. The team quickly adopted it and started using it for every warm lead in the first week.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw results almost right away:

Our lead-to-contract conversion rate grew by 30%, likely because reps focused on better-fit leads and used more relevant strategies.

Presale research time dropped from 2-3 hours to 10-15 minutes per lead, freeing up capacity to work more opportunities.

Qualification accuracy improved - fewer dead-end calls, more focused pipeline.

One of our senior AEs told me it felt like having a research analyst on demand. The dashboard became part of our daily routine within the first week.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What impressed me most was their calm flexibility. Whenever the scope shifted, we had open conversations about impact and timing, never scrambling to handle last-minute surprises.

What was your primary form of communication with WiserBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They balanced technical skills with business goals. Instead of building a complicated AI system that looked good but was hard to use, they focused on making it fast, clear, and practical. The engineering was solid, but what really stood out was how much they cared about adoption. They built the tool for real users, not just for show.

Are there any areas for improvement or something WiserBrand could have done differently?

Nothing major stood out. A few small UX refinements could make the dashboard even smoother to use.

BACKGROUND

Please describe your company and position.

I am the COO of a customer complaints platform

Describe what your company does in a single sentence.

We run one of the web’s largest consumer‑complaint platforms. To let users wear their voice, we launched a merch store with branded and fully customizable pieces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WiserBrand to accomplish?

• We needed an end‑to‑end e‑commerce platform. Catalog, real‑time product personalization, cross‑border payments, marketing automation, and full HubSpot integration to be launched in under 12 months.

SOLUTION

How did you find WiserBrand?

Previous cooperation

Why did you select WiserBrand over others?

• Great culture fit
• Good value for cost

How many teammates from WiserBrand were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WiserBrand took the project from wireframes to a live storefront. They:

Structured the catalog so shoppers can jump between tees, hoodies, and “funny” designs without getting lost, complete with clear sale pricing.
Built real‑time personalization. Customers type “I’m Pissed at …” and see the preview change instantly right on the product page.
Added smart cart features that suggest matching items and apply promo codes without a fuss.
Streamlined checkout into three quick steps and set up multi‑currency payments; taxes and discounts calculate automatically.
Integrated HubSpot and Klaviyo so orders sync to our CRM, and our email/SMS flows kick in from day one.
Connected ad pixels and product feeds for Facebook, Google, Pinterest, and Instagram, so we could launch campaigns as soon as the site went live.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site launch on schedule (4 months)

Page‑load time cut to <1.9 seconds (desktop)

8.3 % cart‑to‑checkout uplift after upsell flows went live

23 % repeat‑purchase rate within the first 90 days, driven by Klaviyo email/SMS

Zero critical bugs post‑launch; all minor issues resolved within SLA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impeccable. Sprints closed on Fridays with demo videos, backlog grooming was transparent, and any scope changes were costed and approved in 48 hours. Urgent tweaks (e.g., holiday promo banners) were pushed the same day.

What was your primary form of communication with WiserBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to marry polished UX with back‑end marketing automation. We really like how the store works.

Are there any areas for improvement or something WiserBrand could have done differently?

Only minor: regarding our future localization efforts, but overall everything’s fine.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of RedJumpers Agency

Describe what your company does in a single sentence.

I’m a Marketing manager of Red Jumpers - a partner network of European tech companies. The goal of our company is to create a collaborative environment for mid-sized IT organizations so that they can acquire new customers, exchange projects and expertise, and grow their businesses with the help of our platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WiserBrand to accomplish?

• Eliminate lag on the admin panel to make the online store more performant
• Create a design for a virtual journey that showcases the allure of jewelry
• Enhance our customer's online jewelry shop by upgrading to the latest Magento 2 platform while keeping the functionality of the existing modules intact

SOLUTION

How did you find WiserBrand?

Other

Why did you select WiserBrand over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Other

What was the size of WiserBrand’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Analysis of the website: WiserBrand did a thorough analysis of our client's website to identify all the modules that needed to be transferred from Magento 1 to Magento 2.
2. Migration of data: WB ensured that each module's data was migrated correctly to the new platform. They found analogs for Magento 2 and made sure that all the previous site's features worked fine.
3. Optimization of the admin panel: WiserBrand optimized the admin panel which resulted in a huge improvement in the loading time of the website.
4. Design: delivered a modern, user-friendly design for the website, creating an engaging virtual experience for the shop customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• admin panel loading time decrease - 15%
• jewelry shop sales growth - 7%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was nothing short of remarkable. They provide updates, deliver on time and meet deadlines. Their responsiveness proved sincere dedication to helping us.

What was your primary form of communication with WiserBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They can tackle complex challenges and deliver high-quality results; the team is proactive in keeping us informed of progress and any issues arise

Are there any areas for improvement or something WiserBrand could have done differently?

Our cooperation has been a success, we wish them to discover even more cutting-edge tech for our future projects!

BACKGROUND

Please describe your company and your position there.

I'm the Head of Business Development of software development company that designs and builds custom solutions in EdTech, Healthcare, eCommerce, Adtech, Linear and OTT TV, and other domains.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WiserBrand?

We’ve had heavy development pushes and test coverage for 2 different projects. To get it all done quickly, we turned to WiserBrand for some help, as their expertise matched the challenges we faced.

SOLUTION

How did you select this agency and what were the deciding factors?

We found them through the business channel. Wiserbrand provided us CVs of relevant engineers, they matched our needs 100%

Describe the project in detail and walk through the stages of the project.

On both projects, our main contact point from the WiserBrand site is the Account Manager, she covers our needs and plans activities. Thus, we enhanced our existing teams with the following specialists:

• Angular/Three.js /a Node.js engineer to help with the full-stack development, including server, CI pipelines/deployment, and database-related tasks, whose main focus is front-end and UI/UX. The hired expert took part in web application development. The app allows users to manage, visualize and annotate 2D/3D object models, point clouds, and photospheres. The app can be used, for example, for effective tracking of building construction progress by representation of real objects on site as their digital twins.
• QA Engineer for functionality testing and design for Web/Desktop and Android/iOS mobile phones, crypto platform testing, testing (iOS, Android, Web) with dev and other tools. The specialist was responsible for functional manual testing of client-server applications (iOS, Android, Web). QA Engineer developed and updated test documentation and test cases, application and game manual testing using Xcode simulator and Android studio, keeping the documentation up to date. The WiserBrand specialist also worked on transforming a legacy web portal and online store into a full-fledged B2C and B2B eCommerce solution, and integrated the current ERP system with 4000 SKUs into the platform using microservices.

Describe the recruitment process in detail.

We first discussed our project with the account manager, going over the key skills we were looking for. Based on that, they shortlisted several candidates for us to interview. We gave each of them a technical task to evaluate their skills and hired 2 senior software developers.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

With their support, we were able to complete quickly tasks from our client and make the team stronger.

How effective was the workflow between your team and theirs?

Even though their developers were remote, they became a part of our team. They adapted quickly to our process.

What did you find most impressive or unique about this company?

They provided top-notch engineers with good communication skills. We highly appreciate them.

Are there any areas for improvement or something they could have done differently?

Everything is super cool.

BACKGROUND

Introduce your business and what you do there.

I'm the CTO of an e-commerce furniture business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WiserBrand?

We initially hired WiserBrand for SEO and web development services. 

SOLUTION

What was the scope of their involvement?

WiserBrand initially provided SEO services, helping us make changes to our website and content, and redeveloped our website on Magento 1, including the frontend and backend. They also provide customer service support on our behalf.

What is the team composition? 

We have one main point of contact, but work with about 25 people on their team at this point as well. 

How did you come to work with WiserBrand?

I met the owner through another engagement I had been working on with their team for a different business and felt his team would be a good fit based on that experience.

How much have you invested with them?

We've invested about $500,000 thus far.

What is the status of this engagement?

We've been working together since around August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WiserBrand has significantly increased our organic search and conversion rates. The website they've developed functions very well with minimal bugs or issues. They've also helped us identify areas we could continue to improve our overall performance.

How did WiserBrand perform from a project management standpoint?

They're very communicative and responsive to our needs, keeping projects on time and within budget. We mostly communicate through Slack, Jira, and email. 

What did you find most impressive about them?

They're good at taking an initiative to figure out areas they can help us improve our business. They're a one stop shop– they don't just offer SEO and web development services, but have also been able to provide customer service support.

Are there any areas they could improve?

Nothing off the top of my head. They're good at taking responsibility for and fixing any issues that arise. 

Do you have any advice for potential customers?

I'd just definitely recommend working with them–they're great.

BACKGROUND

Please describe your company and your position there.

DeviQA is one of the global leaders in Software Testing and Quality Assurance Services. Our offerings include Automated testing for Web / Mobile and API, Full-cycle testing, QA process design and setup, Performance / Load and Stress testing. Reliability, efficiency, and expertise are the core principles of our QA services. We pay close attention to the privacy and security of customer data storage and all intellectual property.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WiserBrand?

Since we specialize in quality assurance, we needed a professional development team (PHP, JavaScript, Python, Java and .NET)for the cases when clients require full-cycle mobile or web development, QA included. WiserBrand became our long-term partner, to whom we consistently outsource development and digital marketing.

What were your goals for this project?

Quality mobile and web development and thorough and proficient digital marketing to generate audience and drive sales after the product launch.

SOLUTION

How did you select this vendor?

We reached out to a number of development agencies and held interviews with their teams and product owners. We found that WiserBrand is the best match for us in terms of service quality, cost of the campaign or projects, and skillset.

Describe the project and the services they provided in detail.

DeviQA is all about quality assurance. That’s our focus, and we don’t intend on changing it any time soon. But testing goes hand in hand with development, therefore we've always had a need for development outsourcing. WiserBrand has been able to satisfy our development needs and complete a number of web and mobile applications within the requested timelines. They've also been able to cooperate with our project managers and quality assurance specialists, which definitely gives us more structure and boosts the effectiveness of our work.

What was the team composition?

The team structure depends on the complexity of the applications WiserBrand develops. Dev teams can include from 2–6 people, and if the product required further marketing services, it was taken care of by 1–2 online marketing experts from WiserBrand (SEO and SMM). We've communicated mostly with their project managers, and at times team leads.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our applications frequently get 5-star ratings and gathered positive feedback from the clients. Also, the development costs were often lower than the estimate suggested first.

How was project management arranged and how effective was it?

Project managers and team leads are quite pleasant to work with. Their development process organization allows us to stay hands-on with the product and make sure that our requirements and suggestions are being tended to. We communicate at least once a week to discuss the progress of the projects, review demos, or confirm plans for the next sprints. We're also able to call project managers or chat on Skype whenever it's urgent. Overall, we've always felt like their established workflow make them as effective as possible.

What did you find most impressive about this company?

The skills of their developers, effective delivery processes, personal investment into our business, and extensive market knowledge. We were particularly grateful when Wiser guys directly tells us that certain ideas, which we've previously brought to them for consideration, aren’t going to work, and suggest better alternatives.

Are there any areas for improvement?

There’s nothing we can think of. Our overall experience is more than satisfactory.

BACKGROUND

Please describe your company and your position there.

I’m an owner of the “Dom Kofe” trademark. Dom Kofe is a chain of online and offline stores specializing in selling coffee and coffee machines produced by leading manufacturers from all over the world. Apart from the stores and coffee shops, we have our own coffee tasting hall and service centers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WiserBrand?

We turned to WiserBrand to conduct PPC campaigns, and then we decided to have them do SEO for our website too.

What were your goals for this project?

The goal we set for WiserBrand was substantial growth in sales.

SOLUTION

How did you select this vendor?

We learned about WiserBrand from one of our employees, and we’re satisfied. Now, we’re always glad to refer our friends to them.

Describe the project in detail.

WiserBrand’s team has been performing a number of tasks for us, and we’d like to highlight just a few. First, they conducted a usability audit of our website. Then, they set tasks to our developers to improve the usability of the site and make it more conversion-oriented. They monitored (and keep monitoring) the performance of our developers. They’ve also set up and now manage PPC and SEO campaigns, part of which was writing a quality control script.

What was the team composition?

The team that works on our project consists of a project manager, two SEO/PPC specialists, and a content manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We saw positive results soon after the start of the project. After the first two months of our partnership, we noticed significant growth in traffic and conversions, and thus, sales. Now, we continue to observe a steady growth of traffic and our organic ranking by keywords. From the beginning of 2019, we also started working with WiserBrand on online promotion of our second brand – a Swiss restaurant. Taking into consideration the specifics of our industry, they've done a great job.

How did the WiserBrand perform from a project management standpoint?

Our cooperation with WiserBrand’s team has been quite effective. Their specialists provide clear and manageable tasks to our developers, which has made the process a lot easier. We meet at least once a week and communicate on Skype almost daily.

What impresses you about the WiserBrand?

WiserBrand is a team of highly qualified specialists and real professionals in IT technologies and business development. Cooperating with them is very easy and beneficial, which is why we’re continuing doing so. They always try to assist us, even if the issues we have aren’t related to their project responsibilities. This is one of the things we value the most.

Are there any areas for improvement?

We’re satisfied with everything. The work is being done professionally and on time, and our goals are being achieved.

BACKGROUND

Please describe your company and your position there.

I’m a legal assistant at a law firm that focuses on matters of free speech, religious discrimination, and intellectual property. My responsibilities include coordinating the firm’s public relations efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WiserBrand?

We engaged WiserBrand for SEO and content creation for social media and other platforms.

What were your goals for this project?

Our primary goal was to see both our firm’s and founder’s names represented more favorably in Google Search results.

SOLUTION

How did you select this vendor?

We based our decision to work with WiserBrand on their expertise and track record, as well as a professional recommendation.

Describe the scope of their work in detail.

The team at WiserBrand provides consistent social media content that helps us stay engaged with our audience. They stay abreast of industry matters of importance to us and implement results-oriented solutions to help improve our online presence. They’ve also provided us with a framework to rewrite our website copy to support SEO.

What was the team composition?

We work with a small team of experts at WiserBrand, which allows for an intimate and strong working relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve noticed a positive impact on our search rankings since partnering with WiserBrand.

How effective was the workflow between your team and theirs?

The workflow between our team and WiserBrand is straightforward and fluid. They supply us with content and ideas, we review them, and then they implement them. We have biweekly status calls where we discuss updates, project statuses, and next steps.

What did you find most impressive about this company?

We admire WiserBrand’s consistency and diligence in producing content and exploring different avenues to improve our SEO. They provide us with content on a regular basis and are available when we have questions or ideas. WiserBrand has proven to be a reliable team.

Are there any areas for improvement?

WiseBrand provides reliable and effective services for our organization. It’s been a pleasure working with them.

BACKGROUND

Please describe your company and your position there.

Dan Newlin Injury Attorneys is one of the only personal injury law firms in Florida that recovers millions of dollars each week for our personal injury and accident clients. We were recently voted as the best personal injury law firm by the Orlando Business Journal.

I am the chief digital marketing officer for the firm. I oversee all of our digital marketing efforts and work with vendors to make sure we're leading the way in our digital marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WiserBrand?

WiserBrand assists Dan Newlin Injury Attorneys with all things digital marketing, from SEO and PPC to social media marketing (SMM) and more.

What were your goals for this project?

Our relationship with WiserBrand is ongoing and we work together throughout all seasons of our business. Overall, our main objective is to perform the best on the web.
 

SOLUTION

How did you select this vendor?

WiserBrand was and is a proven leader in areas we needed assistance with, including SEO, SMM, PPC, and others.

Describe the scope of their work in detail.

WiserBrand assists our team with all aspects of SEO, SMM, PPC and much more. Monthly meetings take place to ensure projects are being worked on and progress is being made.

What was the team composition?

I have personally worked with the key leaders of the agency, and they are all wonderful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or

We’ve seen an increase in search ranking positions, and we hold our positions steady throughout the year.

How effective was the workflow between your team and theirs?

Their workflow is very effective.

What did you find most impressive about this company?

Communication is stellar, work ethic is great, and they constantly bring new ideas to the table.

Are there any areas for improvement?

Nothing to report.