White Canvas

BACKGROUND

Please describe your company and position.

I am the Founder of Stylhaus

Describe what your company does in a single sentence.

Stylhaus is a design agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Canvas to accomplish?

• Develop a WordPress site

SOLUTION

How did you find White Canvas?

Other

Why did you select White Canvas over others?

• High ratings
• Good value for cost

How many teammates from White Canvas were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a B2B WordPress site consisting of marketing information, categories, collection pages, product pages, form submissions, store finder, email subscribe, video display

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project management was impeccable. The development execution was impeccable. The outcome was top notch which reduced the amount of feedback needed. This created immense efficiencies in the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and on time with deliverables. They went out of their way to make themselves available.

What was your primary form of communication with White Canvas?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their development execution level was what stood out the most, followed by tight project management. The combination made the project run smoothly and on-time.

Are there any areas for improvement or something White Canvas could have done differently?

Not in my opinion.

BACKGROUND

Please describe your company and your position there.

I was Head of Creative at a real estate technology startup whose mission was to streamline the end-to-end home buying and selling process for homeowners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas, and what were your goals?

White Canvas led the development and ongoing maintenance of our marketing web experience. They built the site from the ground-up and served as technical contact for all back-end changes — from adding new pages and content, to API/data integration, you name it and White Canvas was ready and willing to take it on.

SOLUTION

How did you select this vendor and what were the deciding factors?

White Canvas came via a business partner's recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

WordPress Website

How many people from the vendor's team worked with you, and what were their positions?

An account executive, project manager for the day-to-day, 3 to 5 developers depending on volume, and a QA person

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We redesigned the website and with White Canvas's support we saw a a 24% in organic MQL volume which led to an 11% reduction in paid dependencies within 6 months

Describe their project management style, including communication tools and timeliness.

We had twice-weekly standups, had a shared Slack channel, and maintained an Asana board for project updates. White Canvas excels at communication, readily adapting to the needs of our organization.

What did you find most impressive or unique about this company?

Despite operating abroad, White Canvas was always very responsive, and always ready to tackle whatever challenge we threw their way!

Are there any areas for improvement or something they could have done differently?

Nope!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and Owner of GOAL, which stands for Growth Oriented Activists for Leaning. We’re a 501(c)(3) that focuses on the education and support of young children in the inner city of Chicago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Canvas? 

We’re in the middle of a pandemic when children are being forced to stay home, so we wanted to create an application that teaches children about public health, safety, and healthcare while also entertaining them. I liken it to an online Sesame Street. White Canvas is designing and developing the website.

SOLUTION

What was the scope of their involvement?

There was an initial sit-down with White Canvas’ team, and I told them my vision. I also brought sample websites with me that I wanted them to emulate. They asked me numerous open-ended questions to get my feedback, and then we mapped out the different phases of the project. 

First, I had to create assets that they could use to build the skeleton of the website. While I did that, they researched the examples I provided to see whether they would be a good fit for what I wanted to accomplish.

We met weekly, with them laying down the assets I created in a test environment. I was able to make corrections and changes in real-time, which I loved. They were also very understanding of my strong opinions and adjusted to all of my changes and concerns. 

The UI/UX interface was very important to me. I wanted kids to feel like they were playing when they were on the website, meaning it had to have a lot of bright colors and fun sound effects. Buttons speak when people click on them; there are also sliding features allowing children to turn from page to page. Currently, we’re working on a language widget that will translate the site into Spanish. 

What is the team composition?

I’m not sure how many people are working behind the scenes, but I’ve worked directly with at least five people. 

How did you come to work with White Canvas? 

I found them on Clutch. After sitting through several introductions that Clutch facilitated, I finally connected with White Canvas. Their team seemed to truly believe in my product so I decided to go with them. 

How much have you invested with them?

We’ve spent around $10,000 on the website. 

What is the status of this engagement?

We’ve been working together since January 2021, and the site is set to go live on August 5th. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The site is fantastic. They maintained my budget through transparency about the cost of extra features I wanted to add. They’re a great company. I also sent the website to well-known figures in the political and entertainment world and they’ve expressed interest. Meetings with two figures will take place at the end of August. 

Building children’s websites isn’t what White Canvas does, and the fact that they’re able to do it has been fantastic. I love my website. I absolutely love it. I tested the site with children in Poland and Ecuador, and they loved it too. We’re also going to test it in Mexico and Honduras. 

This is only phase one of my website, and I look forward to working with White Canvas more on the future two phases. 

How did White Canvas perform from a project management standpoint?

I meet with White Canvas weekly, and they always have something new to show me. 

There was a one-time communication issue. I spoke frankly about what I was seeing, and the owner addressed it immediately. It’s been smooth sailing since then. Everyone is respectful and professional. They are very cordial. All communication happens over Zoom and email.  

What did you find most impressive about them?

Their communication, research abilities, and honesty stand out. Honesty is the backbone of good business. When you’re honest, it leads to great working relationships. I don’t appreciate it when people oversell their abilities to close a deal. Rather, I enjoy companies who manage expectations. If White Canvas’ team doesn’t know something or how to do something, then they state that and research a solution. They never pretend.

They also have many specialists that can handle whatever I need. Their team members are great with details and following-through when we say that we need something. If I become a millionaire then I’m going to hire them permanently. 

My website is like my baby, and White Canvas was like a team of doctors who managed the process until the baby came out beautifully. 

Are there any areas they could improve?

I can’t think of anything. Their team is really good. I remember when there was a team member who left the company, they handled the transition very well. The communication lines never broke. 

The only painful part is paying them. I had to go through a wire transfer process with my bank. This had nothing to do with them, however. 

Do you have any advice for potential customers?

Go into it knowing what you want. Have an idea, even if it’s something that you scribbled on paper so that White Canvas has a reference point to start their research from. 

BACKGROUND

Please describe your company and your position there.

I am the owner of FotoMenu responsible for the Product Lifecycle and the Business Development. Our mission is to help restaurants empower their customers with high quality photos when browsing a menu.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas, and what were your goals?

The challenge we worked to solve was that feeling you get when you are hungry but don't know what to eat. There is a famous saying, a picture is worth a thousand words. We hired White Canvas to refine our UX/UI design and build a custom web application.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed a bunch of web developers and selected White Canvas based on technical expertise and ability to complete on time and on budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss the Scope, Objectives, and some of the tools that will be used. From there, I designed the wireFrames, Mock-ups, and delivered it in Sketch. After a few iterations, we had a Prototype ready for development. The technologies used were: Sketch, HTML, CSS, JavaScript, BootStrap, PHP, WP Engine (hosting), WordPress for content management, and Asana for project management.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main point of contact throughout the process. Behind the scenes, there were 2 developers, 1 senior software engineer, and 1 junior full stack developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We used a tracking plug-in for cards and google analytics to measure visits. We noticed a huge spike in activity for cards with photos.

Describe their project management style, including communication tools and timeliness.

We had weekly stand-ups with the Project Manager who communicated with the rest of the team. We would create a list of priorities for the week and then he would assign different tasks to the team We used Asana to coordinate

What did you find most impressive or unique about this company?

It was my first time using WordPress so there was a steep learning curve for me but W.Canvas was very supportive, they even created a bunch of video tutorials on how to update the content myself

Are there any areas for improvement or something they could have done differently?

We had the usual QA testing but everything worked out fine and I'm so happy with the outcome.

BACKGROUND

Please describe your company and your position there.

Barnicle Brothers is a company of filmmakers specializing in digital shorts, feature docs and branded content. I act as a brand and marketing consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas?

We needed to overhaul our desktop and mobile site - drastically.

What were your goals for this project?

Create a clean, professional and mobile friendly company website to elevate the brands rep and identity.

SOLUTION

How did you select this vendor?

Recommendation from a design firm.

Describe the project and the services they provided in detail.

Full website redesign and development on a Wordpress platform. Included several design rounds, build, qa and a training session.

What was the team composition?

Bb team consisted of two people while WC had 2-3 members at any given time.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

As this was meant to be a marketing site for pitches and sales, so far we've gotten great feedback on the updates and bb team finds the site much easier to use and navigate.

How was project management arranged and how effective was it?

WC had a point project person to facilitate all meetings and communication making the process really seamless and stress free.

What did you find most impressive about this company?

Very effective while working remotely. Knowledgeable. Quick and great communicators.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

Director of Technology at Media Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas?

We hired White Canvas to help with development on a business accelerator marketing site.

What were your goals for this project?

The goals were to create a marketing site efficiently and to design specifications.

SOLUTION

How did you select this vendor?

We selected White Canvas based on a referral from another associate.

Describe the project and the services they provided in detail.

They provided development services.

What was the team composition?

A project manager and a developer

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The solution was quick and effective and to design specifications with great communication throughout.

How was project management arranged and how effective was it?

Communication was effortless and the team adjusted to fit my schedule and needs.

What did you find most impressive about this company?

The team works quickly and is very responsive to feedback and changing client needs.

Are there any areas for improvement?

There aren't many areas of improvement with this team.

BACKGROUND

Please describe your company and your position there.

I am a product designer and work on various initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas?

They helped develop a proof of concept / prototype programming framework for me.

What were your goals for this project?

To prove my ideas and see how far we could take it.

SOLUTION

How did you select this vendor?

I met Nico (CEO/owner) several years ago and we've done a couple small projects together and keep in touch.

Describe the project and the services they provided in detail.

The project was a PHP web framework to allow non-technical users create small web apps with limited coding knowledge. They provided the technical knowledge and implementation details from a spec I provided and gave examples for.

What was the team composition?

Nico helped project manage and there was a mostly full-time programmer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

This helped prove my theories completely and show me a path forward.

How was project management arranged and how effective was it?

We used Slack and email and they stayed in touch well. They track tasks in Asana and let you know where things are. Weekly status updates kept us moving forward and making decisions.

What did you find most impressive about this company?

They are always ready to jump in and make things happen. It was refreshing to work with a team that could move quickly and test ideas without fuss and overhead.

Are there any areas for improvement?

I was super happy with the experience overall.