SEO, Social Media Mktg & Email Marketing for FinTech Dev Co
- Email Marketing Search Engine Optimization Social Media Marketing
- $10,000 to $49,999
- Jan. - Oct. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They are, without a doubt, among the best in the marketing field."
- Financial services
- South - USA
- 11-50 Employees
- Online Review
- Verified
Whippet Creative provided digital marketing services for a fintech development company. The team handled SEO, social media marketing, and email marketing to increase brand awareness and drive conversions.
Whippet Creative helped the client achieve first-page Google rankings, substantial growth in their social media community and follower base, and consistent growth in their email subscriber list. Moreover, the team was professional, efficient, and responsive, and delivered work on time.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Sales & Marketing Specialist of LendAPI
Describe what your company does in a single sentence.
We help you build, launch, and iterate on a platform to bring any Fintech product to life. Seamlessly handle compliance, onboarding, fraud, and credit risk on a secure, encrypted platform
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Whippet Creative to accomplish?
- Enhance Audience Engagement and Build Community: To foster a stronger connection with our audience by developing a consistent and valuable content strategy, increasing interaction on social media platforms, and building a loyal community around our brand.
- Increase Brand Awareness and Visibility: To strategically develop and elevate our brand identity across key digital channels, ensuring it resonates with our target audience and distinguishes us from competitors.
- Generate High-Quality Leads and Drive Conversions: To create and execute a targeted marketing campaign (e.g., through content, social media, and/or advertising) designed to attract potential customers and encourage them to take a desired action (such as signing up for a newsletter, downloading a resource, or requesting a quote).
SOLUTION
How did you find Whippet Creative?
Why did you select Whippet Creative over others?
High ratings
How many teammates from Whippet Creative were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
This project aims to build a robust and integrated online marketing foundation for LendAPI. The scope encompasses three core disciplines: Search Engine Optimization (SEO) to increase organic visibility and website traffic, Social Media Marketing to build brand community and engagement, and Email Marketing to nurture leads and drive conversions:
1. Search Engine Optimization (SEO)
Objective:
To improve the website's ranking in search engine results pages (SERPs) for relevant keywords, thereby increasing qualified organic traffic and brand authority.
Key Activities & Deliverables:
SEO Audit & Competitor Analysis: A comprehensive report analyzing the current website's technical health, on-page elements, and content, alongside a review of competitor strategies.
Keyword Strategy: A documented list of primary and secondary target keywords (including long-tail phrases) mapped to specific pages on the website.
On-Page SEO Optimization: Implementation of keyword optimizations across key site pages, including meta titles, descriptions, header tags, and body content.
Technical SEO Recommendations: A report with actionable recommendations for improving site speed, mobile-friendliness, internal linking, and XML sitemap structure.
Content Gap Analysis & Topic Strategy: Identification of content opportunities to answer user queries and establish topical authority.
Monthly Performance Reporting: A report detailing progress on key metrics including keyword rankings, organic traffic, and inbound links.
2. Social Media Marketing
Objective:
To increase brand awareness, foster an engaged community, and drive website traffic through strategic social media presence and content.
Key Activities & Deliverables:
Social Media Strategy Document: An overview of target audiences, brand voice, content pillars, and goals for selected platforms (e.g., LinkedIn, Instagram, Facebook).
Content Calendar & Asset Creation: A monthly calendar outlining post topics, formats (images, video, carousels), and captions. Includes the creation of a set number of original visual and copy assets per month.
Community Management & Engagement: Daily monitoring of platforms, responding to comments/messages, and engaging with relevant accounts to build community.
Paid Social Campaign Strategy (Optional): Development of a strategy for small-scale paid promotions to boost high-performing content or targeted campaigns.
Monthly Performance Report: Analysis of key metrics such as follower growth, engagement rate, reach, and click-through rates.
3. Email Marketing Objective: To nurture leads, communicate directly with customers and prospects, and drive conversions through targeted email campaigns.
Key Activities & Deliverables:
Email Marketing Strategy: A plan outlining email segments (e.g., new subscribers, customers), send frequency, and goals for key flows and campaigns.
Welcome Email Series Automation: Development and setup of an automated email sequence for new subscribers.
Newsletter Creation & Management: Design, copywriting, and deployment of a monthly/bi-weekly newsletter to share updates, blog content, and offers.
Promotional Campaigns: Creation and execution of email campaigns for specific promotions, product launches, or events.
List Growth Strategy Recommendations: A set of proposed tactics for growing the email subscriber list (e.g., lead magnets, website sign-up forms).
Monthly Performance Report: Analysis of open rates, click-through rates, conversion rates, and list growth.
Summary of Key Deliverables:
Comprehensive SEO Audit & Keyword Strategy Report
Monthly SEO Performance Reports
Social Media Strategy Document & Monthly Content Calendars
Monthly Social Media Performance Reports
Email Marketing Strategy & Automated Welcome Series
Executed Email Newsletters and Campaigns
Monthly Email Marketing Performance Reports
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable Outcomes & Project Metrics
1. Search Engine Optimization (SEO) Outcomes:
Achieved a significant increase in qualified organic website traffic.
Earned first-page Google rankings for a core set of valuable, high-intent target keywords.
Established organic search as a primary and consistent source for new lead generation.
2. Social Media Marketing Outcomes:
Achieved substantial and steady growth in our social media community and follower base.
Drove a significantly higher level of audience interaction and engagement on our posts.
Increased the volume of qualified website referrals coming directly from social media platforms.
3. Email Marketing Outcomes:
Grew the email subscriber list consistently and with a highly relevant audience.
Maintained strong and consistent email engagement rates, including open and click-through rates.
Successfully nurtured subscribers through the marketing funnel, leading to a measurable increase in customer conversions.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Whippet Creative's project management was exceptional and a key factor in the project's success. Their team, led by our main point of contact Mustafa, demonstrated remarkable professionalism and efficiency throughout our engagement.
They consistently delivered all items on schedule, adhering to the agreed-upon timelines and milestones without compromise. Their responsiveness was outstanding; they promptly addressed any questions or needs we had and incorporated feedback seamlessly into the workflow.
Mustafa and the entire team were not just executors but true strategic partners, proactively communicating updates and offering valuable insights. Their organized, transparent, and client-focused approach made the entire process smooth and highly effective. They are, without a doubt, among the best in the marketing field.
What was your primary form of communication with Whippet Creative?
Virtual Meeting
What did you find most impressive or unique about this company?
What we found most impressive and unique about Whippet Creative was their exceptional ability to function as a true strategic partner, rather than just a service provider.
Their most distinctive strength is the seamless integration of data-driven strategy with creative execution. They don't just implement tasks; they provide a clear, insightful rationale for every action and consistently demonstrate how their work contributes to overarching business goals.
Furthermore, their proactive approach sets them apart. The entire team consistently anticipates needs and identifies new opportunities, offering valuable recommendations before we even identify a challenge. This forward-thinking mindset, combined with a deeply collaborative and responsive culture, makes them a uniquely effective and impressive company.
Are there any areas for improvement or something Whippet Creative could have done differently?
Whippet Creative's performance was excellent. For even greater impact, we would have valued slightly more frequent proactive check-ins outside of formal reports to discuss strategy and new ideas.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
