What a Story

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Caratwise, a consumer products and services company. We provide an integrated platform for independent jewelers to design, price, manufacture, and deliver custom jewelry efficiently. Our platform enables real-time customization, instant pricing, and seamless production while maintaining craftsmanship and margins.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What a Story to accomplish for Caratwise?

We hired What a Story to create a video introducing what Caratwise does to the world.

SOLUTION

What was the scope of their involvement?

We started from the very beginning by showing What a Story what we do at Caratwise, what we do for our customers, and how we position ourselves. We explained the intricacies of our industry, which they were willing to listen to, absorb, and eventually implement into the content of the video. What a Story created a single video. They handled the script, storyboard, artistic side, and animations.

What is the team composition?

We worked with 2–5 teammates from What a Story.

How did you come to work with What a Story?

We found them through a referral. We chose them over other options because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them from January 2026 to April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video is well-liked by everyone who watches it. It communicates well what we do and gives enough incentive for someone to book a demo with us, which was the goal.

How did What a Story perform from a project management standpoint?

What a Story was excellent at time management. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The general professionalism of What a Story's team is impressive. They really know what they're doing and how to go about it. They have very clear steps to guide you through to get your desired outcome.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO and co-founder of ZyNerd, an education platform that guides medical aspirants in India through the NEET counseling and admission process, offering structured insights and support for UG, PG, MDS, INICET, DNB, and SS admissions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with What a Story?

We wanted an animated explainer video to showcase our product to people visiting our website. We wanted to provide them with an idea of what ZyNerd is, what we do, and how it benefits them.

SOLUTION

What was the scope of their involvement?

What a Story created a 60–90-second animated explainer video that comprehensively explained all the things we do. The team also handled the scripting and voiceover. We also had multiple revisions and storyboarding.

What is the team composition?

We worked with an unknown number of teammates from What a Story.

How did you come to work with What a Story?

We found What a Story through an online search. We chose them over other options because they had high ratings, good value for cost, aligned company values, and high-quality output.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked with What a Story from October 2025–June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to explain our services to our users clearly so they knew what they were exactly paying for.

How did What a Story perform from a project management standpoint?

What a Story was very supportive when we had some delays on our end. The team delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We were impressed by the support from the project manager and the whole team. They were very friendly from start to end and ensured that whatever we wanted was taken care of without any hesitation.

Are there any areas they could improve?

I can't think of anything for What a Story to improve. Everything was perfect.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of TicketSoft

Describe what your company does in a single sentence.

Provides Tickets for events using blockchain technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What a Story to accomplish?

• To create 3 animation videos for us

SOLUTION

How did you find What a Story?

Online Search

Why did you select What a Story over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

3 animation videos. 2.5d style. roughly 1min each video

Each video had its own message, E.g Security, Benefits, Coin marketing

The topics where Ticketing,blockchain, NFTs..

I provided guidelines to paint the vision for them and they executed it accurately

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good reception from Viewers. And it was on brand as well as the message being on point. The also worked with me until I was happy with it so it would not be finished unless i was satisfied which was great customer service

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, there was some delays but theis was mainly due to changes I requested from my initial plans. 
They always responded professionally to my needs

What was your primary form of communication with What a Story?

Email or Messaging App

What did you find most impressive or unique about this company?

Really Impressive animations, good speed of work and excellent customer service matching a reasonable price point

Are there any areas for improvement or something What a Story could have done differently?

There was some mix ups and issues with the voice over artists, it was probably yhe hardest part of the whole thing, went without them in the end because they where causing too many delays finding the right one. I feel like if i tried to get voice overs for the other 2 videos this would have caused alot of delay which played a part in me not want to get them

BACKGROUND

Please describe your company and position.

I am the Visual Designer of Aperian

Describe what your company does in a single sentence.

We are a global inclusion & diversity consulting and training firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What a Story to accomplish?
We hired What A Story to create an explainer video for our rebranded product, an assessment tool devoted to measuring inclusivity at work.

SOLUTION

How did you find What a Story?

We've used them before and found that they were a perfect fit for us!

Why did you select What a Story over others?

We were very impressed with their work ethic and they are a good value for cost.

How many teammates from What a Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We went through a rebrand and need to update our product explainer video. What a Story created a storyboard, with some rounds of feedback, followed by the animation phase and delivery of a stellar final video for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were very open to feedback and suggestions, provided guidance where needed and the end product speaks for itself!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, the project was managed pretty well, and deliverables were on time. There was a bit of a back-and-forth with the storyboard face, and it took longer than we would have liked, but that said, the team was on top of all the feedback we were providing and helped move things along in the process.

What was your primary form of communication with What a Story?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team we worked with was flexible and patient with all the feedback we gave, they provided guidance and were easy to work with.

Are there any areas for improvement or something What a Story could have done differently?

None at this time.

BACKGROUND

Please describe your company and position.

I am the Deputy Manager of Hero Cycles Ltd.

Describe what your company does in a single sentence.

I am Chetan Kushwaha, Deputy Manager of Design with Hero Cycles, India's leading bicycle manufacturer and trusted cycle brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What a Story to accomplish?

Our goal was to create a compelling video that would vividly recount Hero Cycles' rich history and appeal to all stakeholders.

SOLUTION

How did you find What a Story?

• Online Search
• Referral

Why did you select What a Story over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from What a Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

High-Quality Corporate Video to promote our 60+ year old brand history. The project included: 

• Planning
• Editing
• Designing
• Animation
• Delivering a high-quality corporate presentation video

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video received very good feedback from our internal team, potential clients, dealers, and various stakeholders, significantly enhancing our event and 500+ visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a well-executed project. They were very responsive and flexible to work with. Yes, they delivered the video on time. Our communication was clear at every project step, mostly through video calls. Their response time was good.

What was your primary form of communication with What a Story?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What a Story delivered a high-quality result. They were professional yet friendly, economical, and creative people with great ideas.

Are there any areas for improvement or something What a Story could have done differently?

We were thoroughly satisfied with What a Story's work and look forward to future collaborations.

BACKGROUND

Please describe your company and position.

I am the CEO of Norby AI

Describe what your company does in a single sentence.

An automated customer service platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What a Story to accomplish?

• Now we have a good promo video of our service

SOLUTION

How did you find What a Story?

Referral

Why did you select What a Story over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from What a Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Storyboarding: This is a visual representation of how each scene will look and progress. It serves as a blueprint for the animation process and helps visualize the final product. 
• Character and Environment Design: The characters and environment are designed according to the story's requirements. This is where the unique style of the animation is established. 
• Animation: This is the heart of the 2D video making process. Each scene is animated according to the storyboard. In 2D animation, this usually involves creating a series of images that, when sequenced together, create the illusion of movement.
• Editing and Post-production: The animated scenes, voiceover, sound effects, and music are compiled and edited together. Any necessary adjustments, such as color correction or the addition of visual effects, are made. 
• Review and Revision: The video is reviewed, and any necessary revisions are made. This could involve reanimating certain scenes, adjusting the sound, or making other modifications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Now we have a video on our landing )

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All was good!

What was your primary form of communication with What a Story?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nothing unique, but we had good results from their team.

Are there any areas for improvement or something What a Story could have done differently?

Make cheaper post-editing stuff )

BACKGROUND

Please describe your company and your position there.

I am Emilia Banea, Head of Content at OutThink.io , a UK based cybersecurity start-up building a revolutionary Human Risk Management Platform (SaaS) targeting the source of 90% of all data breaches: human behaviour.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire What a Story, and what were your goals?

We approached What a Story to create a video series for our security awareness training courses. We wanted to approach out target users and create awareness in an engaging and enjoyable manner.

SOLUTION

How did you select this vendor and what were the deciding factors?

After shortlisting top business animation video production companies online, we selected ‘What a Story’, viewing their impressive portfolio on their website.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We briefed WhataStory about our requirement. Soon, they created the storyboard, the design and animation. Their team ensured a headache free experience throughout the entire video-making process and kept us updated at every step.

Who did you work with and what was the feedback process like?

My initial source of contact was Vikas but I primarily coordinated with their creative director ‘Seshu’.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project met all our expectations and helped us spread awareness on cybersecurity among our target groups. The developed video was well-received by our internal management, prospective clients, and stakeholders.

Describe their project management style, including communication tools and timeliness.

It was a well-planned project. They were very responsive and flexible to work with. Our communication was clear at every step of the project mostly through emails and calls.

What did you find most impressive or unique about this company?

What a Story delivered a high-quality result. This was a very large project considering 7 videos at a stretch. That too in 2 variations which makes it a 14-video project. However, What a Story made it a seamless experience for us. They were professional yet friendly, economical, and creative.

Are there any areas for improvement or something they could have done differently?

Unable to suggest any based on this project as we had a good experience with both the deliverables & the communication. We are happy with their work, and we’ll contact them again in future.

BACKGROUND

Please describe your company and your position there.

I am Anand Inamdar. I am the CEO and Product Owner at Amoeboids. I generally take care of multiple things including marketing and sales projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire What a Story, and what were your goals?

We hired What a Story to create multiple explainer videos for our various IT products. Our products have many features and benefits and we wanted to communicate these in an engaging way to our end users. Through these videos, we wanted to increase the conversion rate and make potential clients book a demo and sign-up for our services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced to What a Story through my colleague. I liked their work and their production process. Also, the prices were well within our budget so we hired them.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

First, we hired them to create one video which turned out to be good. Then we created a 2nd video with them and I really liked the outcome of it. So then we hired them to create 4 more videos for us. We have created a total of 6 videos with What a Story and overall it has been a smooth process.

I gave the walkthrough of each of our platforms to the assigned Creative Director. After understanding our product, they crafted a script accompanied by a storyboard that showed the visual idea of each scene. This gave us a clearer idea of the flow of the video. We were able to request changes to both the script and the storyboard till we got what we were expecting. They created Designboards where they designed all the frames to be used in the video. They also shared the audition tapes of multiple Voiceover artists for us to choose from.

Once the Designboard and voiceover were final, we received the first draft of the animation within the next few days with an opportunity to edit (I don't believe we made any edits.) Then we got our final copy of the animation, along with all the source files.

Who did you work with and what was the feedback process like?

Our primary point of contact was Vikas who was the Video Producer. Our first project was entirely taken care of by Vikas himself, who is also the CEO of the company. But, since we worked on multiple videos, they assigned 2 different Creative Directors, Kalpajit and Ruchi, to make sure that we get the video delivered fast and make the whole process more effective.

The most assuring part of this entire collaboration was the involvement of the CEO of this company throughout the project. He was overlooking all the communications and the quality of the products that were being delivered to us and jumped in to make improvements in what we were receiving even after getting a sign-off from our end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos help us reduce the training time on the platforms. Previously, I had to spend a lot of time explaining our services to all of our potential clients by going on calls, giving online presentations, etc. But now our clients just watch the video and understand our services first. So it has become much easier for us to convince them to sign-up.

Because of these videos, the demo requests we received have increased significantly which has also improved the number of sign-ups we got and also the conversion rate. The videos are also uploaded to our YouTube channel and on Atlassian Marketplace. Everybody who saw the videos was very impressed and we’re excited to partner with What a Story again for similar future projects.

Describe their project management style, including communication tools and timeliness.

We were very happy with their collaborative process. Their team had strong communication skills and their turnaround time was very quick. We usually communicated over email, but their team was always ready to jump on a call whenever required.

What did you find most impressive or unique about this company?

After our 2nd video took a longer time than the expected deadline due to some technical difficulties, I was very skeptical about getting the other 4 videos done with What a Story. I was very much determined to take these projects away. But then Vikas, the CEO, personally contacted me about this and he had so much confidence in his company’s process and his team that he assured me to deliver all 4 videos within a month’s deadline.

And to win back my trust in them, he guaranteed in writing to reduce a certain amount per day from the project cost for every day’s delay after the deadline. I was very impressed with this level of commitment and he kept his word by delivering all 4 videos by the end of the month. The collaboration was very positive, the process was very streamlined and that made this a seamless experience for us.

They were very open to suggestions and gave us all the freedom to share our honest opinions. Their process is transparent with fast and clear communication. They provided end-to-end services for video production. Overall, it was just very easy to work with them.

Are there any areas for improvement or something they could have done differently?

I honestly cannot think of anything. We will definitely partner with What a Story very soon. Their service is so impressive, I wish they could offer multiple other services too!

BACKGROUND

Please describe your company and your position there.

I'm the Director of Marketing for a global inclusion & diversity consulting and training firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire What a Story, and what were your goals?

We hired What A Story to create an explainer video for our new product, an assessment tool devoted to measuring inclusivity at work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We feel really lucky to have found What a Story. We've struggled with video vendors in the past who either didn't completely "get" our vision, or who did, but were way out of our budget. This was not the case for our experience with What a Story. They provided an incredibly creative, professional explainer video for our flagship software - and on a very fair budget.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began with a discovery meeting. We had some initial thoughts on what we were envisioning that we sent over - they took from there to provide a first draft. After a couple of round of feedback of the storyboard, they moved into the animation phase. We had one more round of feedback post-animation.

Who did you work with and what was the feedback process like?

We were assigned very responsive Project Manager who all communication went through. The team seemed very open to feedback throughout multiple rounds. Overall, very flexible and accommodating.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's a bit too soon to say, but our executive team was incredibly impressed with the final outcome. Several clients have already expressed how much they like the video and have requested to embed it within their own LMS systems to promote usage of our software.

Describe their project management style, including communication tools and timeliness.

Our Project Manager was very professional and easy to work with. They used Google Slides to communicate storyboards and request feedback and Vimeo for the animation phase.

What did you find most impressive or unique about this company?

I expected our team would have had to do a bit more of the heavy lifting in terms of providing guidance, rounds of edits, etc. - but this simply wasn't the case. All timelines were met, and the team was very easy and flexible to work with. We will absolutely be working with them on more videos in the future!

Are there any areas for improvement or something they could have done differently?

None at this time.