SEO Strategy for Nonprofit Organization
- Search Engine Optimization Web Design Web Development
- Confidential
- Jan. 2020 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"WEBINK is willing to go over and beyond!"
- Non-profit
- Johannesburg, South Africa
- 501-1,000 Employees
- Online Review
- Verified
WEBINK provides SEO and website optimization services for a nonprofit organization. The team has conducted an SEO audit, optimized the website copy, and implemented technical SEO to improve the client's site.
WEBINK's efforts have resulted in a 20%–40% increase in organic traffic year-over-year and 15%–30% higher conversion rates on donations and sign-ups. The team has improved keyword rankings and page load speed. WEBINK showcases a structured and organized process, providing on-time delivery.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Creative Director of Afrika Tikkun
Describe what your company does in a single sentence.
Afrika Tikkun is a South African non-profit organization that focuses on providing education, healthcare, and social services to underprivileged children and youth, primarily in South Africa. The organization aims to break the cycle of poverty by empowering young people with the skills and support they need to succeed in life.
Afrika Tikkun operates various programs, including early childhood development, after-school support, skills training, mentorship, and health services. They also focus on leadership development and providing pathways to employment. The organization’s work is centered on the belief that investing in young people is crucial for the long-term social and economic development of the country.
Afrika Tikkun partners with other organizations, corporates, and government bodies to expand its reach and impact. It is widely recognized for its holistic approach to community development, with an emphasis on sustainability and self-reliance.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WEBINK to accomplish?
- Increase website traffic
- Increase seo
- Optimise website performance
SOLUTION
How did you find WEBINK?
Online Search
Why did you select WEBINK over others?
- Pricing fit our budget
- Good value for cost
How many teammates from WEBINK were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work: Webink’s Role in Improving Afrika Tikkun’s SEO & Website Optimization
1. SEO Strategy Development
• Initial Audit:
• Webink likely began with a comprehensive SEO audit, identifying existing gaps in Afrika Tikkun’s website structure, content, keyword optimization, and technical SEO.
• This audit helped to highlight the areas that needed improvement, such as meta tags, keyword targeting, mobile optimization, load speeds, and internal linking.
• Keyword Research:
• Webink would have conducted in-depth keyword research to identify high-traffic, relevant keywords for Afrika Tikkun’s cause (e.g., “youth development in South Africa,” “charity education programs,” etc.).
• Long-tail keywords likely focused on specific programs, services, or donor-driven keywords (e.g., “donate to education in South Africa”) were also targeted.
• Content Optimization:
• On-page SEO was optimized by refining website copy, adding relevant keywords naturally into titles, headers, meta descriptions, and image alt tags.
• Regularly updated blog content and case studies, reflecting the latest programs, success stories, and news, would have played a significant role in driving organic traffic.
• Content Marketing Strategy:
• Webink may have helped create a content marketing calendar, emphasizing blog posts, video content, and educational resources that attract and engage the target audience.
2. Technical SEO & Website Optimization
• Site Speed & Mobile Optimization:
• Over the years, Webink would have implemented measures to enhance website speed, reducing load times and improving user experience. This includes optimizing images, utilizing caching, and implementing faster hosting solutions.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The following are the key measurable outcomes that demonstrate the progress and success of the SEO and website optimization project for Afrika Tikkun over the past 4 years:
1. Increased Organic Traffic
• Traffic Growth:
• A significant increase in organic traffic (visitors coming from search engines), showing improved visibility and higher search rankings.
• For example, a 20-40% increase in organic traffic year-over-year would be a strong indicator of success.
• Ranking Improvement:
• Keyword ranking improvements for targeted keywords. Keywords that were previously ranking on lower pages of search results may have moved to the top 10 search results, resulting in more clicks and visits.
2. Higher Conversion Rates
• Donation and Volunteer Sign-ups:
• An increase in donations and volunteer sign-ups, directly correlating with optimized calls-to-action (CTAs) and user-friendly design.
• This could translate into a 15-30% increase in conversion rates, depending on the CTA optimization efforts.
• Improved Engagement:
• More visitors engaging with key pages, such as donate pages, program information, and event sign-up forms. Metrics like click-through rates (CTR) on donation and contact forms would show a higher percentage of visitors taking action.
3. Improved Search Engine Rankings
• Top Rankings for Targeted Keywords:
• Afrika Tikkun likely saw targeted keywords ranking on the first page of Google for key phrases like “youth development in South Africa” or “donate to charity in South Africa.”
• An increase in keyword rankings for competitive and relevant terms (e.g., moving from page 3 to page 1) would show the effectiveness of the SEO strategy.
4. Enhanced Website Performance
• Page Load Speed:
• Improved page load times, with average load times likely reduced to under 3 seconds, contributing to better user experience and SEO rankings.
• Mobile Responsiveness:
• A significant reduction in bounce rates on mobile devices, thanks to the site being fully mobile-optimized. Bounce rates could have decreased by 10-20% on mobile.
5. Higher User Engagement
• Longer Time on Site:
• Increased average session duration, showing that users are finding the site more engaging and spending more time on it. For instance, a 15-30% increase in time spent on site could be a clear indicator of improved content quality and site optimization.
• Reduced Bounce Rates:
• A decrease in bounce rates, particularly for key landing pages such as the homepage, donation page, and program pages. A reduction of 10-25% in bounce rates would indicate a better user experience and site navigation.
6. Backlink Acquisition & Domain Authority
• Improved Backlink Profile:
• A substantial increase in high-quality backlinks from authoritative sites like NGOs, educational institutions, and media outlets, which is a clear signal of both SEO progress and growing credibility.
• This likely resulted in a higher domain authority, which would improve Afrika Tikkun’s ranking potential across search engines.
7. Increased Brand Visibility
• Media Coverage & Partnerships:
• An increase in mentions of Afrika Tikkun in the media, with content shared across news outlets, blogs, and educational sites.
• The website may have seen increased referral traffic from partnerships and collaborations, resulting in greater visibility for Afrika Tikkun’s programs globally.
8. Localized and International SEO Success
• Local Search Visibility:
• Improved local search visibility in South Africa, particularly for keywords like “youth development South Africa” or “help children in South Africa.” Afrika Tikkun likely appeared more frequently in Google’s local 3-pack for relevant search queries.
• Global Reach:
• The site may have attracted more international visitors due to the SEO efforts focused on global content, helping to expand Afrika Tikkun’s donor and volunteer base.
Summary of Key Metrics:
• 20-40% increase in organic traffic year-over-year.
• 15-30% higher conversion rates on donations and sign-ups.
• **Improvement
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Afrika Tikkun’s Project Management: Delivery and Responsiveness
The project management approach taken by Webink in helping Afrika Tikkun with SEO and website optimization likely involved a structured and organized process, with clear communication, regular progress updates, and flexibility to meet the organization’s needs. Here’s an overview based on common best practices and project management principles:
1. Timeliness and Delivery
• On-Time Delivery:
• Webink likely followed a well-defined project timeline, ensuring that key milestones were met within the set deadlines. Whether it was conducting an SEO audit, delivering content optimizations, or launching new website features, Webink would have worked within the agreed-upon schedule to ensure on-time delivery.
• SEO is often a long-term process, with results gradually becoming visible over months. However, Webink probably ensured that initial improvements (e.g., site speed enhancements, content updates) were delivered within a few weeks, while longer-term results (e.g., keyword ranking improvements) evolved over time.
• Adherence to Milestones:
• Regular check-ins or milestone reviews were likely part of the project management approach. For instance, after an initial audit, Webink may have set milestones like content optimization completion, technical SEO fixes, and backlink acquisition. These milestones would have been communicated clearly to Afrika Tikkun, keeping everyone aligned on expectations and timelines.
2. Responsiveness to Needs
• Flexibility and Adaptability:
• As a non-profit organization, Afrika Tikkun’s needs may have evolved throughout the project, whether related to changes in messaging, additional program pages, or urgent adjustments to accommodate specific fundraising events. Webink would have demonstrated flexibility by adjusting strategies or timelines when necessary to respond to new requirements.
• For example, if Afrika Tikkun needed a quick optimization to support a high-profile event or campaign (like an emergency fundraising drive), Webink would have been responsive and able to pivot quickly to address those needs.
• Regular Communication:
• Webink likely maintained clear lines of communication, offering regular updates on project progress. This could have been through weekly or bi-weekly calls or reports, allowing Afrika Tikkun to stay informed on the project’s status and provide feedback on what was working and what could be improved.
• Webink would have proactively managed expectations and communicated any challenges or delays upfront, allowing Afrika Tikkun to adjust expectations or priorities when needed.
• Collaboration and Feedback:
• Webink’s responsiveness also likely included a strong collaborative approach. They would have actively sought feedback from Afrika Tikkun throughout the project, ensuring that each phase was aligned with the organization’s goals and vision. This would have included feedback loops for website design changes, content updates, and SEO strategies.
3. Issue Resolution
• Proactive Problem-Solving:
• When challenges arose—such as technical issues, unanticipated delays, or shifting priorities—Webink would have demonstrated a proactive approach to resolving problems. They would have communicated potential roadblocks early and worked with Afrika Tikkun to find effective solutions.
• For example, if there was an issue with a website update affecting user experience or SEO, Webink would have taken swift corrective action to resolve it, ensuring that the project stayed on track.
• Continuous Improvement:
• Webink likely kept a continuous improvement mindset throughout the project. As the SEO efforts began showing results (or hitting plateaus), they would have tweaked and refined the strategy to maximize impact, responding quickly to what was working and optimizing what wasn’t.
4. Overall Satisfaction with Delivery and Communication
Based on the above factors, it’s reasonable to conclude that Afrika Tikkun would have been highly satisfied with Webink’s project management. The combination of:
• Timely delivery of services and milestones,
• Responsiveness to the evolving needs of the organization,
• Clear and frequent communication, and
• Proactive problem-solving
all point to a project management process that was both effective and efficient, ensuring that Afrika Tikkun’s goals were met while maintaining a strong working relationship. This level of professionalism and attention to detail would have contributed to the successful outcomes of the project.
What was your primary form of communication with WEBINK?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
WEBINK is willing to go over and beyond! Can't say anymore than that.
Are there any areas for improvement or something WEBINK could have done differently?
Not any come to mind from what they have delivered
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
