Web to Spec

BACKGROUND

Please describe your company and position.

 I am the Managing Partner of a sports company 

Describe what your company does in a single sentence.

We are the most advanced fight club gym in Plovdiv.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Design and develop a modern, responsive WordPress website
• Optimize the website for SEO

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Web to Spec were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Web to Spec handled the full website design and development. Key deliverables included a custom WordPress site, mobile optimization, class schedule integration, trainer profiles, contact forms, and SEO setup. They also helped with hosting and initial content upload.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website led to a noticeable increase in inquiries and gym sign-ups. It now ranks higher on Google for local MMA and kickboxing searches, and users have praised its clean design and easy navigation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and professional. They delivered everything on time, kept me updated regularly, and responded quickly to questions or change requests. Communication was clear and consistent throughout.

What was your primary form of communication with Web to Spec?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to quickly understand my business needs and translate them into a well-designed, functional website. They combined technical skill with a personal, attentive approach.

Are there any areas for improvement or something Web to Spec could have done differently?

Overall, I’m very satisfied. The only minor improvement could be offering a bit more guidance on content creation, especially for someone not familiar with web terminology.

BACKGROUND

Please describe your company and position.

I am an executive at Medskill

Describe what your company does in a single sentence.

We provide a platform for medical students and doctors to analyze and improve clinical decision-making through interactive interventional analysis and logging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Design and develop a fully custom web platform for medical intervention analysis
• Develop a professional landing page to present the product

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Web to Spec were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web to Spec built a custom web application that allows users to log their clinical cases, analyze interventions, and monitor teir path as a doctor. Key deliverables included platform UX/UI design, full-stack development, a secure backend for user data, and a responsive landing page to promote the product. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform launched on time, performed smoothly under user load, and received positive feedback from early users for its usability and design. We also saw increased engagement from our target audience within the first month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Web to Spec managed the project efficiently, consistently delivering milestones on schedule. They were responsive to our feedback and adapted quickly to changing requirements.

What was your primary form of communication with Web to Spec?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to create a fully custom, complex platform tailored precisely to our niche needs, combined with clear communication and technical expertise, was most impressive.

Are there any areas for improvement or something Web to Spec could have done differently?

Overall, the experience was excellent; if anything, more frequent progress updates would have enhanced transparency.

BACKGROUND

Please describe your company and position.

I am the Executive of Road Help Plovdiv

Describe what your company does in a single sentence.

We provide 24/7 roadside assistance services in Bulgaria.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Design and develop a professional one-page WordPress website

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Web to Spec were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web to Spec designed a custom one-page WordPress website with sections for our services, pricing, contact info, and a call-to-action. They handled the full process, including layout, visuals, responsive design, and basic SEO setup.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website looks professional, loads fast, and works perfectly on mobile. We’ve seen an increase in customer inquiries and better visibility in local search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — they delivered everything on time and communicated clearly. They quickly responded to feedback and made all requested changes without delays.

What was your primary form of communication with Web to Spec?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and ability to turn my vision into a clean, modern design was very impressive. They made the whole process easy and stress-free.

Are there any areas for improvement or something Web to Spec could have done differently?

Everything went smoothly, but offering a short user guide for updating the site content would have been helpful.

BACKGROUND

Please describe your company and position.

I am an Executive of eGoblen

Describe what your company does in a single sentence.

I sell cross stitch kits through an online shop featuring original designs and patterns. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Developer Wordpress WooCommerce shop
• Create custom design
• Technical SEO for future SEO strategy

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• High ratings
• Good value for cost

How many teammates from Web to Spec were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web to Spec designed and developed a custom WordPress e-commerce site for my cross stitch kits, including a fully responsive theme, custom product pages, shopping cart, and blog setup.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website launched without any issues and has been running smoothly since day one. I’ve noticed a steady increase in both traffic and sales, with more customers discovering my kits online. The professional look and functionality of the site have also led to more repeat buyers and positive feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent—everything was delivered on time, and they were highly responsive, quickly addressing my feedback and questions.

What was your primary form of communication with Web to Spec?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was how well they captured my creative vision and turned it into a beautiful, user-friendly website. They truly listened to my ideas and added their own thoughtful design touches that elevated the final result. Their combination of technical skill and aesthetic sensitivity made them a perfect fit for my project.

Are there any areas for improvement or something Web to Spec could have done differently?

Overall, I was very happy with the project, but if I had to mention something, it would be having a bit more guidance on SEO best practices during the setup. A short walkthrough or checklist for post-launch tasks would have been helpful. That said, they were always available to answer my questions, so it wasn’t a major issue.

BACKGROUND

Please describe your company and position.

I am an executive at Stenata Cake Shop

Describe what your company does in a single sentence.

I work at a cake shop that offers custom cakes and desserts for all occasions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Custom website
• Cake and candles calculator

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Web to Spec were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web to Spec designed and developed a fully custom Wordpress theme for my cake shop. Key deliverables included a user-friendly interface, a cake and candles calculator, mobile optimization, and an easy-to-manage backend for updating products and pricing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website helped increase online orders by 80%, reduced order errors thanks to the calculator, and improved customer satisfaction with a smoother ordering process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent—everything was delivered on time, and they responded quickly to questions and feedback throughout the process.

What was your primary form of communication with Web to Spec?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by how well they understood my business needs and turned them into a custom, easy-to-use solution that truly fits my customers.

Are there any areas for improvement or something Web to Spec could have done differently?

The only small area for improvement would be more detailed training on using the backend, but they were quick to answer any follow-up questions.

BACKGROUND

Please describe your company and position.

I am an Executive of Planinka

Describe what your company does in a single sentence.

Planinka.bg is a Bulgarian travel blog that shares inspiring stories, guides, and tips for exploring nature, mountains, and hidden gems across Bulgaria and beyond.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Faster and more profitable website
• Reliable technical support
• Marketing and SEO strategies advisory

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Web to Spec were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web to Spec completely redesigned and rebuilt our travel blog, Planinka.bg, with a modern, responsive, and user-friendly interface. The project included a custom WordPress theme, improved site speed, SEO optimization, and seamless content migration. They also implemented new features like interactive maps, category filtering, and a flexible blog layout that truly elevated the overall user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new website, we’ve seen a noticeable increase in traffic (2-4x, depending on the month), longer time spent on pages, and much lower bounce rates. Readers frequently comment on how beautiful and easy to use the site is. The overall performance, both visually and technically, has exceeded our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent—clear, organized, and always on schedule. They communicated regularly, listened carefully to our ideas, and adapted quickly to our feedback. We felt supported and involved throughout the entire process.

What was your primary form of communication with Web to Spec?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their personal approach and attention to detail. They truly cared about my vision and treated the project as if it were their own. Their creative ideas, combined with technical expertise, made the whole experience enjoyable and inspiring.

Are there any areas for improvement or something Web to Spec could have done differently?

Honestly, we were very satisfied with the entire process. Communication was smooth, deadlines were met, and the final result exceeded our expectations. There’s nothing significant we would change.

BACKGROUND

Please describe your company and position.

I am the On-site manager of Golfvilla Riviera

Describe what your company does in a single sentence.

Golfvilla Riviera is a premium luxury villa located in Les Hauts de Grimaud, nestled on a hillside overlooking the Bay of Saint‑Tropez. Designed for discerning travelers, this spacious 248 m² estate accommodates up to 10 guests across five beautifully appointed bedrooms and bathrooms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Social media marketing
• Website development
• Booking integration

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Web to Spec were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with the team on a full-scale digital marketing and website project to help promote and grow visibility for Golfvilla Riviera. The collaboration included both social media marketing and performance marketing, with a clear focus on reaching people who were actively looking to book our villa. They also designed and built a custom website for us which is optimized for performance, speed and SEO. As part of the project, they integrated a booking system that connects directly with platforms like Booking.com and Holidu, allowing for real-time availability and a smooth guest booking experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a clear increase in booking inquiries and website traffic shortly after the launch. The ads drove targeted visitors who converted into real bookings and our social media engagement grew steadily. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and reliable. They delivered everything on time and were always responsive to our feedback or questions. 

What was your primary form of communication with Web to Spec?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most was their ability to combine creative vision with technical know-how. They truly understand the feel we want for the brand and translated it into both the website and the marketing.

Are there any areas for improvement or something Web to Spec could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Manager of Speed Lounge

Describe what your company does in a single sentence.

Bar with the most realistic racing simulators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Web based internal system
• Social media marketing
• Online analytics and accounting

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Web to Spec were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Web To Spec to develop a fully web-based internal system for SpeedLounge, our unique bar concept built around the most realistic racing simulators on the market. The team delivered a custom platform that covers our billing, simulator usage tracking, accounting, and data analytics, all seamlessly integrated into a user-friendly dashboard.

Some of the most valuable features they delivered include:

• Real-time billing and usage monitoring for each simulator station
• Integrated analytics that help us understand customer behavior and peak usage times
• A web-based accounting dashboard that simplifies our day-to-day financial operations
• Ongoing support and maintenance, with rapid response times and proactive issue resolution
• Social media marketing services that align with our brand identity and keep our audience engaged
  
  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the system developed by Web To Spec, we've seen significant improvements across multiple areas of our business:

• 30% faster customer check-ins and billing, thanks to the automated tracking and payment system for simulator usage.
• 25% increase in simulator utilization during peak hours, driven by real-time analytics that help us optimize session scheduling and staff allocation.
• 60% reduction in manual accounting work, freeing up time for our team to focus on customer service and operations.
• Our social media engagement increased by 45% within three months of launching their marketing support—helping us attract more local customers and repeat visits.
• We've experienced near-zero downtime and quick turnaround on support requests, which has been critical for a business that relies on smooth tech operations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Web To Spec has demonstrated excellent project management from day one. They set clear timelines, provided regular updates, and stuck to agreed milestones without delays. Every major deliverable, from the billing system to analytics dashboards, was delivered on time and fully functional.

What really stood out was their responsiveness and adaptability. Any time we had a new idea or needed to adjust something based on real-world usage, they were quick to jump in, discuss options, and implement solutions, often within days, not weeks. They used collaborative tools to keep communication open and transparent, and we always knew the status of each task.

Overall, working with Web To Spec felt like working with an in-house team. They were reliable, proactive, and fully aligned with our business goals throughout the entire project.

What was your primary form of communication with Web to Spec?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Web To Spec was their ability to deeply understand our niche business model and translate it into a seamless, intuitive digital system. We’re not a typical bar or entertainment venue. We combine hospitality with high-end racing simulators, yet they quickly grasped the unique operational challenges and created a solution that fits us perfectly.

Are there any areas for improvement or something Web to Spec could have done differently?

There’s very little we would change. If we had to mention something, it might be the occasional need to request clarification on lesser-used features. Even then, their team was always quick to respond and explain things clearly. It wasn’t a major issue at all, and it never slowed us down.

BACKGROUND

Please describe your company and your position there.

I'm an executive at a 25-year old hobby and craft company. We produce and sell embroidery kits. We also import hobby instruments and materials - yarns, needles, scissors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Web to Spec, and what were your goals?

Our website was created a long time ago, and we have used several types of platforms. However, we wanted to improve our customers’ satisfaction, and in 2020 we hired Web to spec to design and develop an entirely new site and shop for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have done some online research and have talked with some of their customers. We chose Web to spec for their creativity, communication, and design skills. In addition, their cost estimate was very reasonable for all the tasks we had planned.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

At first, we had a brief meeting to outline the project's primary goals. Then the team proposed some ideas about the visual composition of the site. After that, every step was clearly described, and the project ran really fast. Now we have a busy store with more than 3000 articles, easy checkout and chat. Both versions (desktop and mobile) are working well.

How many people from the vendor's team worked with you, and what were their positions?

We have contacted in person with the project manager and the designer. Unfortunately, we have never met the backend developers, but they did a great job!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new website tripled our retail sales. Our customers love the new design and the fast communication with our team. The credit card payment option was also warmly welcomed.

Describe their project management style, including communication tools and timeliness.

We had weekly online meetings in Google meet or Teams, and our primary communication tool was ClikUp.

What did you find most impressive or unique about this company?

The team brought a lot of experience and patience, and despite some new tasks at the last moment, we got our timeline on time.

Are there any areas for improvement or something they could have done differently?

We've been having a great time working with Web to Spec on this project, so I wouldn't change anything.

BACKGROUND

Please describe your company and position.

I am a Business Development Manager at Tomika Ltd.

Describe what your company does in a single sentence.

Tomika is a trusted Bulgarian retailer and distributor of professional power tools, garden equipment and accessories from top brands. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web to Spec to accomplish?

• Website development
• Meta ads
• Google ads

SOLUTION

How did you find Web to Spec?

Referral

Why did you select Web to Spec over others?

• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from Web to Spec were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web to Spec helped us improve our digital presence and boost online sales. They developed our e-commerce website making it fast and user-friendly. They also handle our Meta Ads and Google Ads campaigns, consistently driving more conversions month over month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We see a clear increase in website traffic, improved user engagement and a higher number of completed orders. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional, everything was delivered on time, communication was smooth.

What was your primary form of communication with Web to Spec?

In-Person Meeting

What did you find most impressive or unique about this company?

Their technical expertise and strong understanding of our business goals are impressive.

Are there any areas for improvement or something Web to Spec could have done differently?

No.