WEB CHOICE

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of a plastic card supplier/mailing house which supplies all types of plastic cards.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE?

Our website and branding were created over 10 years ago and had become outdated. We wanted to find a new company with fresh ideas that could assist us in the growth of our online presence and visibility whilst making our branding and website look more professional. We were also looking for a full custom design using WordPress. We also wanted to improve our SEO results to increase our traffic and leads whilst also growing our revenue through our online shop.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for web designers in our local area using Google. We reviewed between 4-7 different companies. We chose Web Choice because they were prompt where others were not, the price was good and they came across as genuinely wanting to help us.

Describe the project in detail and walk through the stages of the project.

After having multiple discussions to explore our goals, we received a variety of designs for our website and branding. We then chose the look of the new branding and design of the website. The next stage was to brand the new website in the new company colours. We then had a series of revisions to our website until we landed on the final look.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people which includes:

• Designer
• Sales Director
• Head of Projects
• Director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also revised lots of positive comments about our new look branding as well.

How effective was the workflow between your team and theirs?

Working with Sam at WEB CHOICE has been a breath of fresh air. He has kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased our spending with Web Choice to help us with our PPC.

What did you find most impressive or unique about this company?

We found their speed in responding to any queries, and questions and correcting any issues with any aspect of our website whether that was with the design or our SEO.

Are there any areas for improvement or something they could have done differently?

We have yet to find anything we can advise them to improve.

BACKGROUND

Please describe your company and your position there.

I am the CEO of The Point Company and we provide sales development representative (SDR) as a Service to technology companies globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE, and what were your goals?

Build and design a new company website from scratch with content and full design

SOLUTION

How did you select this vendor and what were the deciding factors?

Selected due to recommendations, understanding of the brief and cost

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Completely re do the company's website, build out content, images and design in line with the brief

How many people from the vendor's team worked with you, and what were their positions?

Not sure

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Fantastic service from start to scratch, took the time to really understand what we wanted and how we wanted the look and feel of our site to be represented. Not everything was perfect first time around but if it wasn't, the team took the time to understand why and made the necessary changes to get it right. We never had a web design company take so much care in understanding the brief and delivering the perfect site for us.

Describe their project management style, including communication tools and timeliness.

Constant communication, good and speedy understanding of brief and then solid execution against the project

What did you find most impressive or unique about this company?

the way they cared about getting the brief right and the execution in delivering it the way we wanted to when they fully understood our requirement.

Are there any areas for improvement or something they could have done differently?

No, 100% happy will all elements of the service

BACKGROUND

Please describe your company and your position there.

I am Founder of Brindis a sales training consultancy that delivers programmes designed around the books I have written that help salespeople work more effectively.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE, and what were your goals?

My original website was built around my first book 'Selling Through Partnering Skills' and also acted as a place to share other valuable information from podcasts and other collaborations. When I wrote my second book 'Hybrid Selling' I also wanted to share resources based on this but there was a potential for this to be confusing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew of Web Choice having heard the Business Growth Show podcast (and also been a guest) and know I would be in safe hands of people who actually care about customers and their desired outcomes

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Having had an initial discussion to decide the best way to present the information the scope was defined and the plan set to migrate the site keeping the original valuable information and creating new content.

How many people from the vendor's team worked with you, and what were their positions?

4 people were involved in the whole project

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site it now ready to go live with all the key elements functioning as before plus the new bits doing their job

Describe their project management style, including communication tools and timeliness.

The communication was clear and straightforward.

What did you find most impressive or unique about this company?

I like the fact that they actually care and the focus is on outcomes producing a happy customer rather than just doing a job

Are there any areas for improvement or something they could have done differently?

Everything went as I expected

BACKGROUND

Please describe your company and your position there.

I am the Marketing Associate at a Fintech company. We digitize incentive compensation plans for Private Equity Firms, Global Banks, Asset Management Firms, and Insurance Companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE, and what were your goals?

We wanted to update our website to make it more engaging and highlight all of the services that we offer. WebChoice was able to develop exactly what we had in mind in a professional and creative way.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for website development vendors and decided to go with WebChoice after telling them what we needed and they provided an audit showing what they can do to improve our website. We were pleased with the direction they wanted to go in and decided they would be a good fit.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to go over our ideas and needs for the website. WebChoice provided us with an audit video showing what they can do to improve our website. They provided mock ups of the webpages that we could make suggestions for changes, then they developed the website on a WordPress site for us to review and make any other additional changes.

How many people from the vendor's team worked with you, and what were their positions?

A project manager and two developers were working with us through the entire process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The way WebChoice outlined and designed our website have made our products and services come across a lot more clear and simple to understand.

Describe their project management style, including communication tools and timeliness.

We communicated through email and the developers were very responsive, making updates when we told them and giving suggestions on things we weren't sure of.

What did you find most impressive or unique about this company?

They gave us a professional site with features we wouldn't have thought to do on our own. They were responsive and knowledgeable on web development and design.

Are there any areas for improvement or something they could have done differently?

The process took a little longer than I had hoped from beginning to end. Sometimes it was hard to get things done as quick as we liked because of the time zone differences, but this is just a minor inconvenience that did not affect the work at all.

BACKGROUND

Please describe your company and your position there.

Avon-Dynamic Calibration is a leading UK calibration and dimensional measurement specialist. Since 1985 we have provided single-source capabilities to private and public organisations both at our laboratory and at client facilities. We are a BS EN ISO/IEC 17025:2017 UKAS-accredited laboratory that delivers industry leading solutions in calibration and metrology, spanning electrical and dimensional fields. Position: Sales and Business Development Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE, and what were your goals?

We needed to add a new service to our website through adding an additional form.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Web Choice due to their excellent response times, attention to detail, and competitive pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Kick-off MS Teams meeting conducted, deliverables agreed, work carried out.

How many people from the vendor's team worked with you, and what were their positions?

Tom (Director). He carried out the work for us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very happy with the quality of the work, as well as the speed and efficiency of Tom and his team.

Describe their project management style, including communication tools and timeliness.

Tom is a very good communicator and responds to requests within minutes.

What did you find most impressive or unique about this company?

Due to the technical nature of the services we provide, we had to 'change the goal posts a few times. Each time Tom understood the requirements, took these on board, and provided solutions in minutes.

Are there any areas for improvement or something they could have done differently?

None. They provided a truly excellent service. 

BACKGROUND

Please describe your company and your position there.

I'm the founder of a training and development company, focused on fostering human-to-human connection in business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE, and what were your goals?

As a new business, we wanted to get a quality website up and running to help give potential clients a clear understanding of our proposition and support them to engage with us. We were keen on finding a website development company who were both creatively and technically adept... we wanted someone who understood our needs and could not only deliver, but advise.

SOLUTION

How did you select this vendor and what were the deciding factors?

Selection was a detailed process. I built a long list of potential providers (from Google searches and personal recommendations). I sent each of them a brief and reviewed their responses. Those who had evidently read the brief were moved into a shortlist and asked for an intro call. During the calls, I was truly impressed with the detailed questions, interest and determination to drill into the core of our problem and need. WebChoice, and Sam in particular, really showed their passion for understanding their clients and that filled me with confidence.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a couple of calls to drill into our objectives and brief. Sam was keen to understand both our short-term and long-term goals, and was more than happy to advise on technical details. H even shared a couple of eBooks with zero obligation. His patience and support across my detailed selection process were indefatigable and he consistently demonstrated his commitment to the project's success.

How many people from the vendor's team worked with you, and what were their positions?

Their sales director and a backend developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Work was conducted in a collaborative, collegiate, manner, with clear communication throughout. All milestones and timelines were clearly communicated and consistently followed.

Describe their project management style, including communication tools and timeliness.

As the project was relatively simple, comms were kept to email and calls on a milestone-based schedule.

What did you find most impressive or unique about this company?

From the very first interaction, they were clearly interested in the problem behind the problem. Excellent questions were asked and reflective listening was demonstrated. This alone puts WebChoice streets ahead of their competition and the market landscape.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a digital marketing firm, I found of the company about 10 years ago and work with clients from various industries around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE, and what were your goals?

I was working with a client who was transitioning away from a PPC-only campaign and wanted to build a long-term strategy for brand recognition during a time of slower supply-chain.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had to work with Sam on previous technical and marketing projects, and his team seems like a natural fit to help my client take the next steps.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Sam and his team started with keyword strategy based on with a client had done previously, and where they wanted to go. Once we solidified the strategy, over the next six months the team provided content and consulting, using data to make iterations each month as needed.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Sam, the Co-Owner, and SEO lead, a content lead, and a web developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The end of the six months, out of users on the site increased by 251% compared to the previous period. Pageviews were up 213%. Overall, traffic increased greatly!

Describe their project management style, including communication tools and timeliness.

Even though Sam and his team work in different time zones, we were still easily able to communicate by email, and we had a couple meetings to touch base. Sam was more than willing to work on my timezone whenever I had questions and quickly responded to my inquiries.

What did you find most impressive or unique about this company?

Sam and WEB CHOICE are more than willing to make each project a success. Willingness to answer all of my questions, willingness to meet in my time zone, and willingness to adjust based on feedback from the client. It felt like Sam and the rest of the WEB CHOICE team always cared about our success.

Are there any areas for improvement or something they could have done differently?

Sam is so eager for results and the long-term/end-goals that sometimes some of my more detailed emails seemed to have been read-through quickly. To be fair, he has a strategy that works always seemed to take into account what I wrote, and I send a LOT of emails, but something to keep in mind for me for what goes in emails vs. what should be a virtual meeting, etc. This is being rather picky on my end, however.

BACKGROUND

Please describe your company and your position there.

I am a director at a tree surgery company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE, and what were your goals?

Our previous website company made lots of errors so we had to find a professional company to provide a professional website and ongoing marketing campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had spoke to Sam at Web Choice and he had the knowledge and professional edge compared to other web site companies

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web choice for this and it has benefitted our growing business. PPC camapign is being run by Web Choice which has tripled our leads.

How many people from the vendor's team worked with you, and what were their positions?

Sam Dunning - Owner Phillip Paul - SEO Tom Maynard - PPC

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As mentioned before our Sales leads have greatly improved as has our Google listings

Describe their project management style, including communication tools and timeliness.

Very friendly team, easy to work with and considerate. Extremely fast at replying back even at weekends and evenings

What did you find most impressive or unique about this company?

The research they have done into Tree surgery is impressive! They really are interested in our company and how it can succeed.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the head of administration for Steam on Wheels. We work with special, high-pressure steamers to clean and sanitize various spaces including cars, kitchens, and buildings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEB CHOICE?

We needed to create a website.

SOLUTION

What was the scope of their involvement?

WEB CHOICE built a website for us. Their team handled everything from start to finish. They managed both UI/UX design and development. Their team continues to host the website too.

What is the team composition?

I mostly communicated with Sam (Sales Director & Co-Owner).

How did you come to work with WEB CHOICE?

When I went to their website, they seemed to be a professional design team.

How much have you invested with them?

We’ve spent roughly £1,700 (approximately $2,200 USD) pounds.

What is the status of this engagement?

We started the project in August 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their team’s as professional as we expected them to be. They provide everything that we ask from them. Overall, we’re happy with their services.

Their team was very quick as well. As soon as they started the project, their team focused on it. They’ve done a great job.

How did WEB CHOICE perform from a project management standpoint?

During the project, we were constantly in touch with each other. Their team asked questions and we asked them questions. They also quickly respond to emails and phone calls.

They shared the website with us, allowing us to see their progress. We also had an administrative portal that enabled us to make changes too.

What did you find most impressive about them?

The design that WEB CHOICE created most impressed us.

Are there any areas they could improve?

No, we’re happy with them.

Do you have any advice for potential customers?

No, I don’t have anything in particular to share.

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing coordinator for Allied Industries International, Inc. based out of Charlotte, North Carolina. We manufacture the Eco-Grip floor, a commercial floor that is 98% recycled. We specialize in commercial kitchens, such as restaurants, and we’re going into other industries, such as healthcare, in the near future.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEB CHOICE?

When I came onto the company in January, we had a very weak digital presence because we are predominantly B2B. However, for dealers and distributors to want to carry our product, they actually need customers to want to purchase our product. That gives them a reason to stock the product and have it on hand.

We realized that we needed to do some national branding. We also needed to do some PPC — so some paid ads through Google Ads — and SEO. At the time, the website marketing manager that was contracted out did a good job, but they were not necessarily on pace with what the bigger need was.

SOLUTION

What was the scope of their involvement?

WEB CHOICE does our PPC campaigns and helps with SEO. They also do web development and design. They helped develop a custom function on our site, so that when customers order through our e-commerce site, they’re able to put in their own FedEx number, and that gets reciprocated. WEB CHOICE had to do some API integration for the FedEx plugin and also to communicate with our shipping manager, which is ActionShip. That integration has made our e-commerce site work a lot better.

What is the team composition?

Sam is my point of contact; he is the person I communicate our needs to. I have interacted with 2–3 of the technical people, and they have also been extremely communicative, responsive, cordial, and professional. 

How did you come to work with WEB CHOICE?

I started researching people to help with our current website and to make our Google Ads campaign a lot bigger and more robust. I put a request out on LinkedIn, and that’s where I came across Sam (Sales Director & Co-Owner). When I went to WEB CHOICE’S website, what initially attracted me was that they had a diverse design style. They can design things in a way that is very particular to the customer. 

When I was looking at other people, I was deterred when I saw a design theme within their portfolios. WEB CHOICE had a very diverse portfolio of different styles of websites. That’s when I knew they wouldn’t impose their comfort zones or visions on our website; instead, they’d replicate the vision we had for our website. 

How much have you invested with them?

My company has spent about $15,000–$20,000.

What is the status of this engagement?

I started working with Sam at the end of February 2020, and it’s ongoing. It started out as a project-based contract, and because of the quality of their work and how responsive they were, we’ve put them on a monthly subscription. That way, they’re available to work for us and complete any projects, as well as maintain the website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their service is great. In my opinion, it’s been very good.

How did WEB CHOICE perform from a project management standpoint?

They’ve been extremely responsive. Even though we’re in the US and they’re in the UK, Sam is always available by email. More than 24 hours doesn’t go by before I get a response back, and if it does take longer, it’s because Sam is trying to gather information from his team. They are great communicators and are extremely fast to execute all of the work they’ve been contracted out to work on.

They stay very much on top of deadlines. If they’re delayed, it’s because they’re waiting on information or guidance from me. They’re good about being persistent and staying on top of things. We primarily communicate through email. Sam is always available in the mornings to do videoconferencing.

There have been some slight language barriers just because of the way English is communicated by American versus British people. Other than that, they’ve been very responsive. Their directions back to us have been very clear and helpful in guiding the process of how we want to get everything done. 

What did you find most impressive about them?

I like the fact they are very out-of-the-box. It seems like other web designers and SEO managers have one way of doing things that they’re successful with, and then they only like to do it that way. Sam is very flexible, and they customize pretty much all of our services to us. 

There’s never a challenge that they say is outside of their scope or that they can’t handle. They’re always willing to do whatever is necessary to get the job done. They give us feedback and advice customized to us, not just generalized to what works for everybody.

Are there any areas they could improve?

As I mentioned, the different cultural communication can be a bit of a barrier. Other than that, I feel like communication is very clear. If we don’t connect, we’re both really good about elaborating and getting to the bottom of what we’re trying to accomplish.

Any advice for potential customers?

The biggest advice I would give is to make sure that you have all of your ducks in a row. They will come at you with all kinds of questions and discovery calls, which are very good. Have your thoughts well laid out. Be prepared; they’re going to be very much on the ball and will ask a lot of tough questions just to make sure that they’re able to provide the service that the customer needs.