WEB CHOICE

BACKGROUND

Please describe your company and position.

I am the Consultant & Clinical Manager of Scoliosis SOS Clinic

Describe what your company does in a single sentence.

At the Scoliosis SOS Clinic, we specialise in providing world-leading, non-surgical treatment for scoliosis and other related spinal conditions, such as hyperkyphosis. Our core service is built around our proprietary ScolioGold method. This intensive, exercise-based physical therapy program combines the best evidence-based techniques from around the world—including the Schroth method—to help our patients reduce their spinal curvature, relieve back pain, and improve their overall quality of life without the need for spinal fusion surgery. We treat patients of all ages from across the globe, offering both in-person rehabilitation at our UK clinics and comprehensive online treatment programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CHOICE to accomplish?

• Modernise our digital presence and user experience (Web Design): We needed a comprehensive website redesign to reflect our position as a world-leading clinic, making it easier for international patients to navigate our treatment options, read patient success stories, and book consultations.
• Increase organic search visibility (SEO): As a highly specialised medical clinic, a critical goal was to rank prominently on search engines for high-intent keywords related to non-surgical scoliosis treatment, spinal care, and exercise-based physical therapy.
• Scale patient acquisition via paid channels (PPC): We wanted to build and manage highly targeted Google Ads campaigns to capture immediate search demand, increase qualified patient inquiries, and lower our overall cost-per-acquisition (CPA).
• Improve technical performance and infrastructure (Web Development): We required a robust, secure, and fast backend architecture to handle global traffic smoothly, future-proof our site, and ensure our patient inquiry forms functioned flawlessly.

SOLUTION

How did you find WEB CHOICE?

Online Search

Why did you select WEB CHOICE over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from WEB CHOICE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web Choice provided a comprehensive, end-to-end digital solution that successfully modernised our clinic's online footprint. The project initiated with a complete, ground-up website redesign and development phase, aimed at improving user journeys for both domestic and international patients. Following the successful site launch, Web Choice transitioned into our ongoing full-service digital partner. Their current scope of work spans across multiple channels: Web Design & Development: Continuous front-end design updates and back-end development to support new content, clinic announcements, and technical feature rollouts. Modern SEO & AEO (Answer Engine Optimization): Comprehensive on-page, off-page, and technical SEO strategies. This includes pioneering optimization for AI search engines and LLM-driven answer engines, ensuring our treatment methods rank highly in conversational search results. Technical SEO & Infrastructure Maintenance: Ongoing monitoring of site health, page speed optimization, Core Web Vitals management, and resolving complex technical development tasks to keep the platform fast and secure. PPC Campaign Management: Full management of our paid search strategy, including targeted Google Ads campaigns, keyword research, ad copywriting, and landing page optimization to consistently capture high-intent traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign delivered exceptional, quantifiable growth across all primary digital metrics within a six-month period, establishing organic search as our primary patient acquisition channel.

Key measurable outcomes include:

Robust Monthly Traffic & Engagement: Our digital platform now scales to attract 8,595 monthly users and 10,955 monthly sessions. Furthermore, Web Choice optimized the site for deep engagement, achieving 5,718 engaged sessions, a 52.2% engagement rate, and an average session duration of 2 minutes and 28 seconds.

 Direct Lead Generation: The optimization directly translated into commercial success, consistently generating 77 high-intent patient enquiries and 228 total conversion events on a monthly basis.

 Aggressive Search Visibility & Ranking Growth: We saw a major upward progression across critical treatment and consultation keywords. Notable ranking advancements include shifting from position 24 to 12, 15 to 8, 11 to 5, and capturing the coveted #1 spot on Google from a previous position of 3.

By aligning our content strategy, technical SEO, and user journey with actual patient search intent, Web Choice successfully transformed our organic visibility into a highly scalable, sustainable source of growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Web Choice operates with highly efficient, structured project management. They are exceptionally quick and nimble, ensuring that all key deliverables—from the initial website redesign to ongoing technical SEO tasks—are consistently completed on schedule and within scope.

Their communication is incredibly agile and transparent. Whenever our clinic has an urgent update, an adjustment to our PPC campaigns, or a technical development request, the Web Choice team responds promptly and implements solutions with impressive speed. They maintain a highly proactive workflow, keeping both teams aligned via clear milestones and regular progress updates, which makes collaborating with them seamless.

What was your primary form of communication with WEB CHOICE?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Web Choice is their forward-thinking approach to modern search and their ability to operate as a genuinely integrated, full-service partner. In our experience, it is rare to find an agency that simultaneously excels at high-level creative web design, complex backend technical development, and advanced search strategies like Answer Engine Optimization (AEO).

Instead of just executing standard, legacy marketing tactics, they actively future-proofed our digital presence for AI-driven conversational search. Their ability to seamlessly bridge the gap between technical site architecture, PPC efficiency, and patient-focused content strategy under a single roof is what makes them uniquely impressive.

The front-end website redesign vastly improved our user journey, while the back-end infrastructure handles our high global traffic effortlessly. Their optimization strategies didn't just target standard search keywords, but actively prepared our content for modern AI-driven answer engines (AEO), ensuring our non-surgical treatment programs remain highly visible across all search landscapes.  Every phase of our website deployment and subsequent monthly marketing deliverables has been completed exactly on schedule. Beyond just meeting hard deadlines, their day-to-day responsiveness to technical requests or sudden ad campaign adjustments is highly proactive, keeping our digital operations completely frictionless.

By using real data to align our digital channels with actual patient intent, they successfully transformed organic search into our primary source of growth and patient acquisition. The substantial growth in highly engaged web traffic and direct patient enquiries has significantly lowered our cost-per-acquisition (CPA), making them an invaluable financial asset to our business. Their rare ability to bridge elite creative design, sophisticated backend development, and forward-thinking search optimization makes them uniquely qualified to scale a brand's commercial outcomes. We look forward to a long, continuing partnership with them.

They have seamlessly managed everything from our initial full-service website redesign to advanced technical SEO, AEO, and performance-driven PPC campaigns. They genuinely operate as an extension of our own team, combining deep technical capability with cutting-edge search strategies to consistently scale our global digital footprint

Are there any areas for improvement or something WEB CHOICE could have done differently?

Honestly, there is very little they could have done differently, as the performance metrics speak for themselves. Because scoliosis treatment and spinal care are highly specialized, compliance-driven medical fields, the initial onboarding phase required a brief period of close calibration to ensure our clinical terminology was perfectly matched with their SEO strategy. This wasn't a flaw, but rather a necessary learning curve, and the Web Choice team grasped our niche incredibly fast. If anything, our only critique is that we wish we had partnered with them sooner.

BACKGROUND

Please describe your company and position.

I am the Entrepreneur of Universal Data Group

Describe what your company does in a single sentence.

Based in London, Universal Data Group is a leading provider of web design services and B2C leads across the United Kingdom. We connect businesses to prospects through tailored digital services and highly targeted data, so every lead is authentic and ready for conversion. Whether you are a start up or an established firm, we deliver personalised solutions built around your goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CHOICE to accomplish?

• A complete redesign of our website so it looks modern and credible, and properly reflects the quality of the leads and data services we provide our clients.
• A refreshed brand and visual identity so we come across consistently and professionally everywhere our business appears.
• Professional video content to bring the site to life and explain what we do far more clearly than words on a page alone.
• A better built website with SEO improvements, so we are easier to find in search and the pages perform properly.

SOLUTION

How did you find WEB CHOICE?

Referral

Why did you select WEB CHOICE over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Friendly

How many teammates from WEB CHOICE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Web Choice, a Bristol based agency, in to redesign our existing website, refresh our branding and produce video content to go alongside it. The site runs on WordPress, and the redesign, brand work and video were all handled by the same team.

Key deliverables:

• A complete redesign of the website, modernising the look and improving how it reads across desktop and mobile
• Refreshed branding and visual identity, applied consistently across the site Web development to build out the redesigned pages on WordPress
• Professional video content produced for the site to explain our services more clearly
•  SEO improvements and technical tweaks across the pages to support search visibility
• The result is a site that looks far more in line with the quality of the leads and data services we actually provide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The redesigned site looks far more modern and credible, and now matches the quality of the services we actually sell
•  Noticeably faster, better performing pages after the rebuild
• A consistent brand and visual identity now runs across the whole site, which was not the case before
• The video content gives us a clearer way to explain what we do and has lifted engagement on the pages it sits on
• SEO improvements have tidied up how the site is structured for search, helping visibility for our key service and location terms
• A stronger, more professional first impression for prospects, which matters in a competitive lead generation market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ran the project well and kept it easy to follow. As it was a redesign rather than a build from scratch, there was a fair bit of back and forth on the look and the brand direction early on, and they were happy to share previews and adjust things until we were happy with the direction.

Timelines were stuck to, including the video side, which is often the part that slips. Whenever we had feedback on a page or asked for a change, it was picked up quickly and sorted without any fuss. Communication stayed clear throughout, so we always knew what stage the project was at.

What was your primary form of communication with WEB CHOICE?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was that Web Choice handled the design, the branding and the video all in one place. Most agencies we looked at build the website and then send you elsewhere for brand work or video, so having one Bristol based team cover all three meant everything matched and felt like part of the same identity, rather than three separate jobs stitched together.

They also clearly understood that the site had to do a job, not just look good. As a lead generation business, we needed a site that builds trust quickly with the people landing on it, and they designed with that in mind rather than chasing something flashy for the sake of it.

Are there any areas for improvement or something WEB CHOICE could have done differently?

Nothing major. If anything, the brand direction took a couple of extra rounds to settle at the start, though that was mostly because we were not entirely sure ourselves what we wanted until we saw the options in front of us.

To their credit, they were patient through that rather than pushing us to a quick decision. The only other thing is that the SEO was scoped as improvements rather than a full campaign, which was the right call for this particular project, though it has left us keen to do a deeper piece of SEO and AEO work with them now the new site is live.

BACKGROUND

Please describe your company and position.

I am the Entrepreneur of 21st Century Marketing

Describe what your company does in a single sentence.

21st Century Marketing was created to help businesses adapt to the modern economy. Marketing has changed dramatically. Search engines are evolving into answer engines. AI is transforming customer behaviour. Social media is becoming the new search engine. Automation is becoming essential for growth. We combine over 20 years of marketing experience with modern AI systems, lead generation strategies, automation technology and visibility solutions designed for the future. We work with businesses across the UK and internationally, helping companies increase visibility, generate leads, improve customer journeys and automate growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CHOICE to accomplish?

• A modern, fast loading WordPress website that reflects our position as an AI first marketing agency and turns visitors into real enquiries.
• A site built to perform in both Google and AI search platforms such as ChatGPT, Gemini and Perplexity, since AEO and AI SEO sit at the heart of what we offer our own clients.
• One agency to deliver the whole project end to end, covering design, development, SEO, AEO, hosting and business email, so we were not left managing several suppliers.
• A flexible WordPress build we could keep expanding with new service and industry pages as we grow, without needing the site rebuilt each time.

SOLUTION

How did you find WEB CHOICE?

Referral

Why did you select WEB CHOICE over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• SEO

How many teammates from WEB CHOICE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Web Choice, a Bristol based agency, to design, build and launch our website from the ground up, then look after the technical side once it was live. The whole site is built on WordPress and was handled as one complete project rather than a design left for someone else to finish.

Key deliverables:

1. Website design from scratch, built around our brand as an AI first marketing agency
2.  Full WordPress development, covering the home page, service pages and a growing set of industry pages
3. SEO applied across every page so the site performs well in Google AEO and AI SEO work so our content can be surfaced and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews
4.  Technical hosting set up and configured for speed and reliability Business email set up on our own domain
5. Testing, launch and go live, with everything checked and working from day one 

Since launch they have stayed on for the hosting and email side, so we have one point of contact for the whole site rather than several suppliers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. The site was designed, built and launched on schedule, live and fully working from day one
2. Fast load speeds across the site, on desktop the Google Page Speed is under 1second  
3. Indexed by Google  so pages began appearing in search quickly
4. Hosting and business email have run smoothly since launch with no downtime
5. A clean, professional site that has given us a stronger platform to win UK and US clients
6.  One point of contact throughout, which kept the project on track and simple to manage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was straightforward throughout. We had a clear plan from the start, and the build was done page by page, so we could review each section as it came together rather than waiting until the end to see the whole thing. That made it easy to give feedback and kept the site moving steadily. Deadlines were met and the site launched on the date we agreed. Whenever we had a question or wanted a change, the response was prompt and nothing felt like a hassle to sort out. Once the site went live they carried on managing the hosting and email side, and they have stayed quick to respond on anything since.

What was your primary form of communication with WEB CHOICE?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that WEB CHOICE did not just build a good-looking website; they built it to be found in Google and in AI search tools like ChatGPT, Gemini and Perplexity. That focus on AEO and GEO is rare. Most web agencies still stop at traditional SEO, so for a marketing business like ours it mattered that our own site was a proper example of what modern visibility actually looks like.

 It also helped that everything came from one place. Design, WordPress development, SEO, AEO, hosting and email were all handled by the same Bristol based team, so we were never passed between suppliers or left chasing different companies when something needed doing. For a project that touched so many parts, having one agency own all of it made the whole thing far easier.

Are there any areas for improvement or something WEB CHOICE could have done differently?

Honestly, very little. But no one is perfect are they! The main thing is that building the site page by page, with each section properly thought through, took a little longer than a quick templated build would have. For us that was the right call, because the quality and the SEO and AEO work were worth the wait, though anyone on a very tight timeline should know it is a considered process rather than a rushed one.

If we were being picky, the one thing we would like going forward is regular reporting on how the site is performing in AI search, now that AEO is moving so quickly. To be fair, that is something we have only started asking about since launch rather than anything they got wrong.

BACKGROUND

Please describe your company and position.

I am the CEO of Jonathan's House

Describe what your company does in a single sentence.

Jonathan’s House CIC works with male victims of abuse.

Our vision statement is:

Jonathan's House envisions a UK where male survivors of abuse can heal, rebuild, and live with restored dignity and hope. We strive to be a sanctuary of trauma-informed support, offering safe spaces where every man — regardless of faith, cultural background, or sexual orientation — can transition into a life of empowerment, purpose, and renewal. Our long-term vision is to foster inclusive healing environments and drive positive transformation in how society supports men affected by abuse — removing shame, restoring voice, and building futures rooted in strength.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CHOICE to accomplish?

• Rebuild the technical foundation on a new server and resolve the outstanding issues affecting the site so everything runs as it should.
• Set up new professional email accounts on the new server so our team has secure and dependable communication.
• Move our website hosting and ongoing maintenance to a more reliable and secure setup so the site stays stable, fast and protected.

SOLUTION

How did you find WEB CHOICE?

Referral

Why did you select WEB CHOICE over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from WEB CHOICE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web Choice took over the full technical management of our website for a far lower fee.

They handled the move from our previous setup smoothly and kept us informed at every stage, then put a strong, affordanle, foundation in place for the future.

Key deliverables:

Migrated our website and hosting across to a new, faster and more secure server with no disruption to the site or our supporters during the transfer

Took over all ongoing hosting and maintenance, including security updates, backups and monitoring so we no longer have to worry about it

Set up the full technical development environment on the new server so any future work can be carried out safely and quickly

Created and configured new professional email accounts on the new server, with reliable delivery for our whole team

Worked through the technical issues on the site and resolved them, leaving everything stable and running as it should

Throughout the project they were quick to respond and explained things in plain language, which mattered a great deal to us as a small organisation supporting vulnerable people.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since Web Choice took over, the difference has shown up in a few practical ways.

Our running costs came down, with hosting and maintenance now provided at a lower monthly cost than we were paying previously.

The website has been stable and reliable since the move, with no downtime and when a few glitches came up they were immediately on the case to fix.

The technical issues that were outstanding have all been cleared, so the site now works exactly as it should.

Our email is dependable, with messages sending and arriving reliably across the whole team.

 Support has been quick and easy to reach whenever we have needed anything, which has saved us time and stress The overall result is a website we can trust and a service that gives us much better value, which lets us focus on our work rather than our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Web Choice managed the whole project well from start to finish. The migration and setup were completed on time and without any fuss, and they kept us updated throughout so we always knew what was happening. Whenever we have raised anything since, whether a question or a small fix, they have responded quickly and dealt with it without us having to chase. They take full ownership of the technical side, which means we can leave it with them and trust that it is handled. For a small organisation like ours, that has been a real relief.

What was your primary form of communication with WEB CHOICE?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that WEB CHOICE handled everything in one place. Our hosting, website maintenance, server setup and email all sit with the same team, so there is only ever one number to call and no passing things between providers. They clearly know WordPress inside out, and they took time to understand what a small charity actually needs rather than selling us things we did not. The mix of strong technical knowledge, genuine care and fair pricing was not something we had found before.

Are there any areas for improvement or something WEB CHOICE could have done differently?

There is very little we would change. If we had to pick something, as a non technical team we occasionally wanted a bit more detail on what was happening behind the scenes, and a short plain language summary every so often would help us follow the work without having to ask. To be fair, whenever we did ask they explained things clearly and quickly, so it was never a real problem. Beyond that we have been very happy.

BACKGROUND

Please describe your company and position.

I am the Business Owner of Hair By Henry

Describe what your company does in a single sentence.

Professional mobile hairdressing for ladies and gents across Bristol, Portishead, Clevedon and Almondsbury. Every service uses professional products. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CHOICE to accomplish?

• My website design was out of date and not working on mobile
• I wanted more enquiries from Google and ChatGPT via SEO
• I wanted people to be able to contact me more easily

SOLUTION

How did you find WEB CHOICE?

Referral

Why did you select WEB CHOICE over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from WEB CHOICE were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Web Choice UK completely redesigned my website from scratch. My old site was outdated and did not work on mobile at all, so the main job was building a brand new website that looked professional and worked properly on phones and tablets.

Alongside the design, they handled the SEO so my business would actually be found by people searching for a hairdresser in Bristol. They also made sure the site shows up on the newer AI search tools like ChatGPT, not just Google, which was something I had not even thought about until they explained it.

The key deliverables were a fully redesigned mobile friendly website, the SEO work to get me ranking locally in Bristol, and the setup to make my site visible across both traditional search and AI search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest change was mobile. My old website did not work on phones at all, and now it opens perfectly on mobile, which is where almost all of my customers find me.

The clearest result was the enquiries. Before the redesign there were days when the site brought in no calls whatsoever. Now I am getting around two enquiries every day, which adds up to well over a dozen a week that I simply was not getting before. That change happened straight away the moment the new website went live.

My site is also now showing up in local searches for mobile hairdressers in Bristol and on AI search tools like ChatGPT, so more people are finding me than ever before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was spot on. Everything was delivered on time and I always knew exactly where things were up to. Most of our communication was over WhatsApp, which suited me perfectly being out and about with clients all day, and I would always get a quick reply whenever I had a question. Whenever I asked for a change or had a bit of feedback, it was sorted quickly and without any fuss. They really listened to what I needed rather than just doing their own thing, and the whole process was far easier than I expected.

What was your primary form of communication with WEB CHOICE?

Email or Messaging App

What did you find most impressive or unique about this company?

The thing that really stood out was how they think about being found online. Most web companies just build you a site and leave it at that. Web Choice made sure mine actually shows up when people search, not only on Google but on the AI tools like ChatGPT that everyone is starting to use.

I had never even heard of any of that before, and they clearly know it inside out. The other thing was how personal it felt. For a small business like mine, being able to message them on WhatsApp and get a proper answer straight away made a real difference. They treated my little hairdressing business with the same care you would expect them to give a much bigger client.

Are there any areas for improvement or something WEB CHOICE could have done differently?

Honestly, nothing comes to mind. The whole job was handled exactly how I would have wanted, so there is nothing I would have done differently. If I am being picky, the only thing is that I wish I had come to them sooner rather than putting up with my old website for as long as I did.

BACKGROUND

Please describe your company and position.

I am the Chief Technology Officer of Lokyata

Describe what your company does in a single sentence.

Lokyata is an AI-Powered Cash Flow Analysis and Loan Decisioning

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CHOICE to accomplish?

• Our intricate AI-powered financial decisioning system needed to be simplified by Lokyata into a user-friendly interface that could be used by both non-technical loan officers and technical banking teams. Our previous portal overloaded visitors with too many data points while failing to convey the complexity of our risk analytics.
• Web Choice was tasked with developing a website that would: 1) visually illustrate the value proposition of our platform without oversimplifying the technology; 2) foster confidence in our AI models by presenting clear and understandable data visualizations; and 3) seamlessly integrate demo scheduling with our CRM. The largest obstacle was striking a balance between contemporary UX ideas and regulatory compliance standards in order to produce something that felt both inventive and authoritative.

SOLUTION

How did you find WEB CHOICE?

Clutch Site

Why did you select WEB CHOICE over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WEB CHOICE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Beyond all expectations, Web Choic produced an exquisite financial-grade website.  Among the things they did was create a dynamic platform tour with interactive financial scenarios that changed based on visitor choices (e.g., displaying different risk models for commercial mortgages versus auto loans).  They created a unique "Decisioning Simulator" that lets potential borrowers enter sample loan criteria and view the visuals produced by our AI.  Filterable findings by loan type and institution size were available in the case study section.  They created a secure client portal for our back-end that included role-based access (loan officers versus C-suite views) and Salesforce connectivity, which decreased the amount of manual data entry done by our sales team by getting rid of duplicate input.  While keeping a modern, fresh look, every design aspect integrated trust cues from the banking industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overnight, the new website emerged as our most successful sales tool.  Prospective customers explored our platform's features three times longer, and 80% of demo requests came from the Decisioning Simulator.  Because the user-friendly design provided answers to frequently asked questions, our support staff reported fewer basic inquiries.  Most significantly, while picking Lokyata over rivals, a number of banking partners particularly mentioned the website's transparency and clarity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were properly aligned thanks to Web Choice's agile strategy.  To guarantee accuracy, they had "Finance Friday" review meetings with our risk team.  They redirected resources to provide the commercial lending part two weeks ahead of schedule when we wanted to expedite it for a trade exhibition.  When we noticed a little display problem on Safari Mobile, they had a fix implemented within our next business day, demonstrating their exceptional bug-resolution skills.

What was your primary form of communication with WEB CHOICE?

Email or Messaging App

What did you find most impressive or unique about this company?

WEB CHOICE's proficiency in finance UX was what made them unique.  They knew how bankers thought, therefore they did more than just create websites.  With the help of their "Three-Click Compliance" function, users could quickly obtain regulatory documents without interrupting their work.  The "Underwriter Mode" is a brilliant touch that makes complex data easier for loan officers to understand. The lead designer attended webinars for the lending sector to have a deeper understanding of user pain areas.

Are there any areas for improvement or something WEB CHOICE could have done differently?

Our intricate compliance wording requirements caused the initial content migration to take a little longer than anticipated.  The client portal's early iterations required more filtering options, which were subsequently included.  Although comprehensive, their security assessment method initially caused little delays for our marketing team's rapid copy revisions.

BACKGROUND

Introduce your business and what you do there.

I’m the leader of Jesus People Revival UK, a volunteer organization. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEB CHOICE?

After completing our website in December 2021, I asked WEB CHOICE to work on two further issues for me. The first one was to align my website with Mailchimp, while the second was to connect it to PayPal. Both issues were associated with my forthcoming book, which will be published in November 2023. 

SOLUTION

What was the scope of their involvement?

WEB CHOICE integrated my website with Mailchimp and helped me do an email blast to 430 people on my email list. Meanwhile, Philip (Head of Projects & Content) helped me set up a PayPal account. This would help website visitors order my book and pay online. I could then send them copies of the book via mail. 

What is the team composition?

My main contact person was Tom (Co-Owner & Director). I also interfaced with Philip.

How did you come to work with WEB CHOICE? 

I found WEB CHOICE through a friend who recommended them. I discovered that Tom was a Christian friend of my son, so we had a personal connection. He was incredibly personable anyway. We also had some mutual friends. 

How much have you invested with them?

I invested around £110 (approximately $133 USD) plus VAT. 

What is the status of this engagement?

These projects happened in September 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I received 12–15 email replies of encouragement for the Mailchimp campaign. Only three out of 430 people dropped out of the campaign, even though I took great pains in telling them to unsubscribe if they wanted to do so. Overall, my personal satisfaction with WEB CHOICE's work was excellent. I also received anecdotal feedback from others about the website; they said it was outstandingly good. 

Meanwhile, I don’t have any metrics for the PayPal project right now since the book is going to be published in November 2023. I won’t know the success levels until then, but I’m looking forward to generating decent sales through that. 

How did WEB CHOICE perform from a project management standpoint?

The Mailchimp project was done quickly, and I initiated the PayPal project to get it sorted alongside the Mailchimp one. The team was prompt and efficient throughout the process. Tom was excellent, and Philip was extremely helpful and extraordinarily patient. I sometimes got technologically challenged, and Philip remained incredibly patient. They met deadlines even when they had to cope with my occasional confusion. 

To communicate, we mainly use emails and Google Meet. 

What did you find most impressive about them?

I was impressed with WEB CHOICE’s sheer creativity. They were incredibly creative, which I loved because that wasn’t my particular strength. Even their website had brilliant and colorful graphics and visuals. On top of that, I liked their efficiency and personable quality. They're no more perfect than I am, but I also couldn’t find any major flaws in them. Overall, working with them was fantastic. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

When you first contact WEB CHOICE, you’ll probably get through to one of their directors — and it’s liable to be Tom himself. Of the three directors, Tom is the main public awareness point. Simply go through him anyway since he’s the outward face of the company. 

UPDATED REVIEW

This review was published on Thu, 01/13/2022

Andrew Whitman
Researcher, Author, & Leader, Personal Website Project
Research
1-10 Employees
Bournemouth, United Kingdom
Less than $10,000
Nov 2021 - Jan 2022

Project summary

WEB CHOICE was hired to develop, design, and deploy a custom website for a book author. The site was intended to promote the client's new book, upcoming presentation tour, and areas of expertise.

Feedback summary

After launching the website, the client immediately received positive feedback from several visitors. Despite the difference in time zones, the WEB CHOICE team established an effective workflow by being attentive to the client's needs — they addressed any requests and questions promptly.

BACKGROUND

Please describe your company and your position there.

I am a researcher, author and presenter of the Jesus People revival of 1967-1975 and its impact on us in the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE?

I had an unused website with a popular company, but it didn't work for me, and had fallen into abeyance. The challenge was to develop a brand new custom-made website for my inspiring, writing and speaking work. I chose Web Choice UK because they had a real grasp of what I was looking for, and could handle the challenge!

SOLUTION

How did you select this vendor and what were the deciding factors?

Web Choice UK were highly recommended by a personal friend in a similar space to me, and I looked at their online recommendations too. They have a Christian base in their company too, which was an added bonus to me.

Describe the project in detail and walk through the stages of the project.

In brief, I initially filled in a comprehensive questionnaire, then chatted it through with one of the directors. An initial website was created, and there was lots of subsequent interaction before launching it prior to Christmas. In the New Year the company have been great at ironing out requested tweaks, and very patient in the process...

How many resources from the vendor's team worked with you, and what were their positions?

One of the main directors here in the UK, and the Head of Content and his team in India.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At this early stage of launch I have had excellent feedback from quite a number of people who are much more website-savvy than me, including those aware of my area of expertise! 2 outcomes I'm aiming for are selling my book and organizing a presentation tour, bot of which feature prominently on the website of course.

How effective was the workflow between your team and theirs?

The workflow was extremely effective indeed, even given the time difference between here and India...

What did you find most impressive or unique about this company?

Their team was highly skilled in developing websites, and they were also efficient and cheerful to work with; nothing was too much of a trouble. Their aim is to please the customer, and they certainly achieve that! It's been a genuine partnership.

Are there any areas for improvement or something they could have done differently?

There is very little to say here! - only that, from my angle, I could have done with advice about photo quality issues earlier (which has now happily been given). Overall, I am extremely pleased indeed I employed Web Choice UK.

RATINGS

Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5
 

BACKGROUND

Please describe your company and position.

I am the Managing Director of Impressive

Describe what your company does in a single sentence.

We are an SEO & Paid Media agency that works with B2C brands in the US

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CHOICE to accomplish?

• WordPress website build

SOLUTION

How did you find WEB CHOICE?

Referral

Why did you select WEB CHOICE over others?

• Great culture fit
• Company values aligned

How many teammates from WEB CHOICE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web Choice are one of our preferred website design and development partners. We provide traffic campaigns for our clients, however if they are in need of a WordPress redesign or new build, we trust Sam and his team to deliver high quality but cost effective websites. A typical project is: B2B new website build UI/UX recommendations Migration from current platform Creative and content/copy provided by client Design and dev process QA Testing and go live

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Happy clients, first and foremost We only refer to partners that do great work Also, key metric increases from previous sites: *Increased conversion rate *Longer time on site *Higher engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sam and his team are very prompt, very clear, and always hit their deadlines.

What was your primary form of communication with WEB CHOICE?

Email or Messaging App

What did you find most impressive or unique about this company?

Very clear and direct communication. Great expectation setting. Most of all though: Web Choice have an elite level understanding of B2B buyer journey, so they build beautiful websites that reflect the way B2B buyers behave.

Are there any areas for improvement or something WEB CHOICE could have done differently?

We're super happy with WEB CHOICE.

BACKGROUND

Please describe your company and position.

I am the Director of a wedding stationery company

Describe what your company does in a single sentence.

Wedding Stationery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEB CHOICE to accomplish?

• Reimagine Our Website
• Boost Our Web Presence
• Take More Sales Through Our Own Website

SOLUTION

How did you find WEB CHOICE?

• Online Search
• Clutch Site

Why did you select WEB CHOICE over others?

• High ratings
• Pricing fit our budget

What was the size of WEB CHOICE’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In September 2021 we commissioned them to create our new website with a brief to completely reimagine and redesign our current site. In October the first-look came back and it was almost identical to our existing site. They were kind enough to start again and we approved the new look, with a 3-month timeline for the build. After the 3 months I began questioning when it would be ready. 'Very soon' I was assured.

In April 2022 our existing WIX subscription was up for renewal, so I chased up again and I was told the website was almost complete. I didn't renew out WIX site and accepted we may have a few weeks without a live website. By July 2022 we still didn't have a website and I continued to chase. Despite being very meticulous in ensuring there would be no hidden costs in the early days, I was told they couldn't upload our products and would need to charge me £300+ to do this manually.

Reluctantly I paid as I was conscious we were losing thousands per month by not having a website at all. By September 2022 there was still no sign of the website and I had finally lost my patience with them and asked to cancel and refund. They of course refused and suggested I can either take legal action or allow them to direct additional resources to get the job done.

I accepted the additional resources with a new completion date of December 2022. By December 2022 the website was still not complete. I was dealing with one or two people based in India and they weren't able to clarify to me what the 'extra resources' were. It was clear to me by this point they lacked the expertise to complete the job but failed to admit their shortcomings.

Our busy period is January-March, so in January 2023 I asked them to launch the site on the basis that it was better for us to have some online presence rather than none at all, after losing 8 months of website revenue in the previous year. The website launched unfinished and I was forced to instruct a new company to complete the work at the cost of £800+.

The new company completed the work without issue in a matter of weeks. They noted the initial 3-5 hour of work billed to me was spent cleaning up the mess Webchoice had made. In addition all of the products I had paid them £300 to add to the site had to be removed and replaced, as they had used low res images on every listing, the pricing was wrong on most products and the listing descriptions didn't match the products they were listed under.

After 4 months since launch we're still having countless issues with our site, most notably a plugin they used to create the building blocks of the design and layout. The plugin they used was a free version, which has now expired forcing me to either redesign the site from scratch or pay the costly subscription for this plugin. The website I paid £10,000 for was nothing more than a wordpress template. A website I could have designed myself and wish I had.

I chose Webchoice because I wanted an outstanding website to take our business to the next level and instead I was met with a team of amateurs who simply outsourced their work to India and then became very defensive whenever I questioned their actions and delays - blaming anyone but themselves and failing to accept they simply could not do the job.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Time taken - 16 months (13 months longer than promised)
• Costs - £15,000 and counting (£5,000 more than anticipated)
• Loss of revenue £50,000+

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Poor - All work was outsourced to India, communication was slow. Expertise were limited. Accountability was non-existent.

What was your primary form of communication with WEB CHOICE?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing.

Are there any areas for improvement or something WEB CHOICE could have done differently?

Yes. Hire a web designer who knows how to design a website or significantly lower your costs to reflect the wordpress template personalisation you're selling people.

Company Responses

The service provider responded on October 19, 2023.

Hi John,

On the 28th December 2022. You emailed us the below after we completed your website development and you asked for the website files to go live.

"Thank you, please send relevant code/credentials to [hosting co. name redacted for hosting "

We then provided all the files for your new site.

Many weeks after this thank you email, rather than contacting us to raise an issue you've posted an extremely negative review that doesn't paint the full picture.

We are very happy to discuss any issues on a call and try help here but you do not seem to want to do such.

Here to support if you wish to communicate with us.

Thank you,
Web Choice

The service provider responded on June 9, 2023.

Hi John - a little confused as to why you've left such a poor review. A recent email to us you sent was thanking us for delivering the website and asking us to send files to your hosting team.  

Our team provided regular updates during the project. Also worth noting you were on paternity leave for nearly a month which would impact timelines.

Happy to discuss on a phone/zoom and see how we can help resolve your issues?

BACKGROUND

Please describe your company and your position there.

I'm the founder and Chief Revenue Officer at Porter Logistics (www.porter-logistics.com), a full service third party logistics firm in Atlanta, GA. Before this, I spent five years in digital marketing consulting and advertising technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEB CHOICE?

We pivoted our business model from B2C to primarily B2B and did a brand change which necessitated creation of a completely new website with content fully optimized for local SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

I vetted four providers and, given my background, put them through a fairly strenuous knowledge test on web design, marketing, and SEO and they performed the best out of anyone I interviewed. Many providers in the space only have skin-deep knowledge, but Webchoice had a deep understanding

Describe the project in detail and walk through the stages of the project.

I gave Webchoice outlines of what I wanted, and described what was important to me: fast, google optimized website with excellent load times along with content and technical SEO suggestions balancing conversions and organic traffic. They turned around mockups and concepts quickly and efficiently, I like to move fast and they were able to keep up

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 5 people, two onshore in the UK and 3 offshore in India. The onshore team was good but, having experience managing offshore teams in Asia, I thought their team in India was excellent both on the technical side and conversant enough to be able to describe what I wanted directly during multiple feedback sessions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent outcome - website is fast, light and we placed between #1 and #7 (still front page) for multiple queries almost immediately. The technical SEO was quite good. I'll be going back to them for revisions in the future.

How effective was the workflow between your team and theirs?

Good - onshore team made sure we settled on exactly what we wanted in each phase of the project before engaging offshore and coding began.

What did you find most impressive or unique about this company?

For a smaller company, the competence of both the onshore teams and offshore teams was exceptional.

Are there any areas for improvement or something they could have done differently?

Having onshore do a more thorough review of the offshore team's work, there were a few miswritten H1 and meta tags on various pages that I had to catch and revert back to the offshore team that should have been caught by the onshore team. Smaller nits, overall very pleased with the experience