Wax Creek

BACKGROUND

Please describe your company and your position there.

I am the Founder and Executive Operations Strategist for Kinetic Spark. We are Fractional COOs for healthcare and wellness businesses focusing on the operations, people, and outcomes that create a successful practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wax Creek?

We desperately needed to better define the brand. Stephanie took the business through a Brand Experience in order to explore our purpose and core values, the business identity, our target markets, buyer journey, marketing strategies, case studies, and resources for reaching our audience.

What were your goals for this project?

We wanted to find the business' touch and feel - the voice, personality, identity... Our goal was to be able to clarify the "who" of the business - who we are as professionals, who we were as people in the business, who we wanted to be in front of our clientele, and who we wanted to attract. Wax Creek absolutely accomplished this. There is so much knowledge, expertise, and talent pouring out of Wax Creek.

SOLUTION

How did you select Wax Creek?

Wax Creek was referred to us by a trusted colleague. The other business had also gone through a Brand Experience and had so many compliments for the process, and for Stephanie herself.

Describe the scope of their work in detail.

The business of my colleague is a Graphic Design business for the food and beverage industry. They focus on logo design and packaging in order to support their clients in business development.

What was the team composition?

I was able to benefit from working with the entire team. I worked directly with Stephanie (the owner and chief designer), the associate designer, and the marketing assistant. Having the brain power of all three of these amazing people was fantastic!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Wax Creek we have better executed on our marketing strategies and have seen 100% growth. Updates to our website have gained a bounty of positive remarks, and the usability of the website has allowed exceptional growth in client engagement. Persons within the company have expressed feeling more confident and clear on our brand message.

How effective was the workflow between your team and theirs?

Workflow was seamless. I was able to communicate with various members of the team, including direct communication with the owner Stephanie. We received quick responses and feedback about where we were in the process.

What did you find most impressive about this company?

The document that was delivered to us after was beautiful. It was full of core messaging, strategies, visuals, and resources. Wax Creek promises to bring your visions to reality, and they deliver the moon and beyond.

Are there any areas for improvement?

When speaking about the company, sometimes Stephanie can under-value her abilities. She is amazingly talented and so humble about it. I would tell her to rave about herself more because then she would be accurate!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Crave Coffee Roasters, a coffee shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wax Creek?

I just got into the coffee shop in December 2019, and I didn’t have any traffic or a website.

SOLUTION

What was the scope of their involvement?

They developed my website and did postings on my Instagram and Facebook pages. They’d post 2-3 times a week.

I met with them and we talked about my business. We decided we needed more professional photos. I hired a professional photographer and he took pictures of before and after and Wax Creek used the new pictures for my website.

What is the team composition?

I met with Stephanie (Owner/CEO). She took all the information and made a plan of what needed to be done. I believe she did most of the work. I don’t know how many other people she had working with her.

How did you come to work with Wax Creek?

After being closed for two months because of the COVID-19 pandemic, I met with someone at the bank who told me Wax Creek  I immediately fell in love with their work. He connected me to them and we had a meeting with them. They came over to my coffee shop and we met for 1-2 hours. Stephanie noticed I didn’t have any traffic and she said she was going to help me build my website. 

How much have you invested with them?

Once the guys from the bank talked to Wax Creek, they belong to this business network and they all got together and made a project called “Lifting up Locals” here in Denver. They picked my company to help me out. For 8 weeks, I received their services free of charge. 

What is the status of this engagement?

We worked together from July–September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They developed an amazing website for me. It’s so modern and practical. My mind was blown away. It’s been very helpful. I now have a professional website. The website is easy to get to and it lists all of my products. I also have an e-commerce page where I can sell my retail coffee. With COVID-19, not too many people want to go out and have a cup of coffee but they still have the need to buy coffee for their house. Now that Wax Creek built the website with the e-commerce page, I’ve been able to sell coffee online.

How did Wax Creek perform from a project management standpoint?

I met with them once a week for the first three weeks. After that, it was every other week just to make sure everyone was on the same page. They went above and beyond. The first time I met with them, Stephanie gave me the plan she felt would be a good fit, I was very impressed because she even took into consideration everything I’d said, even my favorite color. They did an amazing job.

What did you find most impressive about them?

They’re very professional but down to earth. They’re very kind. They sit down with you and listen to your needs. They put everything into perspective to improve your business.

Are there any areas they could improve?

No, they blew me away. It’s a beautiful website that I would have never dreamed of. I am very happy with their work and the time it took them. They got everything I wanted on the website.

Do you have any advice for potential customers?

To make sure you have a good website with all the products listed and available to the clients online, you should hire Wax Creek. They will take note of everything. They will pay attention and deliver as you want.

BACKGROUND

Please describe your company and your position there.

I am the owner of Keystone Gifts, an advertising specialty company. Keystone Gifts was established in 1992 serving small businesses to large corporations with obtaining quality creative promotional products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wax Creek?

Keystone Gifts has almost 30 years of experience working in the branding marketplace, but when I took over ownership this year, I felt the need to explore our own brand experience. I had heard of Wax Creek's Brand Sttategy Session and believed it to be just what we needed.

What were your goals for this project?

I wanted to combine my own personality and values together with the tried and true values of an already successful company.

SOLUTION

How did you select Wax Creek?

Stephanie and Wax Creek came highly recommended by many of my friends and colleagues. After speaking with her and her team, I felt instantly comfortable and knew this would be a good fit for us.

Describe the scope of their work in detail.

Once I decided I wanted to work with Wax Creek, I received an email with a Branding Questionnaire and Archetype Assessment that I was asked to fill out and return.

As I was filling it out, it became more and more apparent to me that I needed this Strategy Session more than I knew. To prepare for the Session, I was asked to get a good night's sleep, and that everything I needed would be supplied to me that day including lunch!

The day's agenda consisted of Stephanie going over my questionnaire and explaining in detail the four top archetypes that were revealed from my answers.

We discussed how those archetypes can be utilized in my vision statement and my service offerings, keeping in mind what I wanted my customer experience to be. The session was a fun, creative brain storming day! I left the strategy session feeling energized, in love with my brand again, and so excited to see what they would come up with.

The finished product was magical. They captured my culture and core values in my Brand and provided action steps for me to work on to improve the success of Keystone Gifts!?

What was the team composition?

Present at the Strategy Session was Stephanie, (the owner of Wax Creek), her assistant and a consultant business coach that works closely with Stephanie.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I just recently received my completed formal Brand Sttategy , so I haven't put any of the fantastic ideas into place, however there are many pieces that I will! The biggest success that I see from this Strategy is the approval and permission that it has given me to be ME!

It validates what I want to see in my business and the emotion that I want my clients to experience.

How effective was the workflow between your team and theirs?

Excellent! It was just me from my team and watching the three of them work together was so fun. The ideas, the brain storming, the collaboration was amazing to experience!

What did you find most impressive about this company?

The ease that the Wax Creek team works with each other. They come together for the betterment of their client and make magic happen.

Are there any areas for improvement?

I can’t think of anything that I would change. It seemed like the session went by so fast and I was afraid they wouldn’t be able to capture everything we talked about. But my fear was uncalled for! They nailed it!

BACKGROUND

Please describe your company and your position there.

Dahl Fischer is a boutique law firm specializing in estate planning, business, and real estate for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wax Creek?

To provide branding for all the different types of services we provide and that our brand portrays who we are and what sets us apart.

What were your goals for this project?

To provide branding for all the different types of services we provide and that our brand portrays who we are and what sets us apart.

SOLUTION

How did you select Wax Creek?

I had seen some of Stephanie Gunther's work and was impressed by what she produced. I spent a little time speaking with her and decided to move forward with a brand strategy meeting.

Describe the scope of their work in detail.

We began with a brand strategy meeting, after we developed the brand, we were provided the outline of our brand and how it applies to all different marketing aspects of our business. The team at Wax Creek is now in the process of updating our website and other online creations to reflect these brand changes.

What was the team composition?

Stephanie Gunther ran the brand strategy session, she brought in outside people to help with different aspects of the strategy session.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the first time in 9 years, we feel like our brand matches who we are as a law firm and encompasses all that we do for our clients. The entire team is very excited about the brand and how it represents us.

How effective was the workflow between your team and theirs?

The entire process was fluid, we knew what was going on, and when it was happening. Any questions that we emailed or called about were responded to immediately.

What did you find most impressive about this company?

The ability to take an idea we just couldn't put our figure on and flush it out so that it was exactly what we were trying to say and reflected us perfectly. They really took the time to get to know us so that every aspect of the process was tailored to our company.

Are there any areas for improvement?

None.

BACKGROUND

Introduce your business and what you do there.

I’m a business services representative at a bank.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wax Creek?

We hired them to act as an ongoing marketing partner. She helps our clients with branding.

SOLUTION

What was the scope of their involvement?

She’s helped the bank with marketing and event promotion, in addition to working directly with our clients. In my role, I help our clients on the business side of things. I help with their finances and see what they’re doing to gain new clients. Wax Creek specializes in branding and marketing. They’ve done a number of projects with our clients, including web design projects. 

Recently, they designed a flyer to promote an event we were hosting at the bank. 

What is the team composition? 

I work with Stephanie (Owner & CEO) primarily. 

How did you come to work with Wax Creek?

I met Stephanie through a networking event. 

How much have you invested with them?

I’ve only spent a few hundred dollars with them directly. However, many of my clients pay Wax Studio directly for services. 

What is the status of this engagement?

We’ve been working together since September 2019, and our relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I get really positive feedback from my clients on their work. I follow up with my clients to make sure they’re satisfied, and I haven’t heard a single complaint. Everyone is very happy. The flyer she designed was exactly what I wanted, it fit the look I was going for. 

How did Wax Creek perform from a project management standpoint?

They’re organized. They take notes, ask the right questions, and make sure that they understand my needs. When they set a timeframe for a project, they stick to it. 

What did you find most impressive about them?

They don’t look at their clients as a price tag. They care about connecting with people, first and foremost. That’s why we gel so well. No budget is too big or small. 

Are there any areas they could improve?

No. They meet all of my needs. 

Do you have any advice for potential customers?

Be open when you meet with them. They have a wealth of knowledge, and I would recommend them in a heartbeat.

BACKGROUND

Introduce your business and what you do there.

I’m an independent brand partner at a direct sales company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wax Creek?

I didn’t know how to create my own brand within the confines of the larger direct sales company and its branding.

SOLUTION

What was the scope of their involvement?

They helped me figure out my own brand. We started out with a 4-hour brand strategy assessment. This helped me figure out what my key values were and who my target audience was. I have several brand avatars that I can now refer to when needed. They also provided me with a plan for social media marketing. I’m also able to have follow-up meetings with them if I needed more guidance. 

What is the team composition? 

I worked with Stephanie (Owner & CEO) and one other person. 

How did you come to work with Wax Creek?

I met Stephanie through a networking group. 

How much have you invested with them?

I invested about $1,000. 

What is the status of this engagement?

We started working together in March 2020. Most of the work took place in that month, but I still work with them on an ad hoc basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I saw about a 25% increase in regular clients. I’ve also gotten positive feedback on their work. 

How did Wax Creek perform from a project management standpoint?

They communicated with me on timeframes and always kept me posted. We rarely had delays, but they were always transparent if they ran into any issues. 

What did you find most impressive about them?

Stephanie has a natural gift for looking at you and your business and shining a light on the most valuable aspects of your brand. She knows what’s important to potential customers of mine. 

Are there any areas they could improve?

No, I can’t think of anything right now. 

Do you have any advice for potential customers?

Approach the process with an open mind and be ready to receive feedback and ideas that aren’t your own. 

BACKGROUND

Please describe your company and your position there.

We are a functional medicine practice in Centennial Colorado, I am the CEO and manage the business, marketing and operations for our clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wax Creek, and what were your goals?

We have changed our name, address, and website a couple of times as well as how we work with clients. We used to be a group fitness studio - turned personal training studio, turned hybrid personal training functional medicine, turned 100% functional medicine clinic.

As you can imagine - our image was all over the place! We changed addresses in 2017 and our website changed in 2019. We knew we wanted to start looking at Google ads, but recognized we needed a consistent brand across all platforms and searches to clear up any confusion and make our ad budget go further for us.

SOLUTION

How did you select Wax Creek and what were the deciding factors?

We have worked with so many other agencies and I am always left disappointed in the work. I love that I could hire wax creek for a somewhat simple task but it would get done with brand congruency in mind. I felt Wax Creek had my best interest in mind instead of just getting me on an ongoing SEO plan that cost hundreds monthly.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The key deliverable was to update all our contact, name, website and keywords across multiple platforms so that we had consistency in our web presence and there was no confusion in our brand.

We have done this 2x now as we added a second location towards the end of 2020 and it took about a month to complete based on identifying those key branding words, and making sure they were built into our website and listings.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with Stephanie for this project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thankfully this boosted our effectiveness of our google ads quite a bit and we saw an increase in new clients to our practice.

Describe their project management style, including communication tools and timelines.

Stephanie had an amazing process that helped us capture our key contact details, images and search words before the launch so that she had complete data to move forward. It was either a Google doc or Dubsado form.

What did you find most impressive or unique about this company?

Stephanie and Wax Creek have a drive to help their clients be more visible and obtain the types of leads they want. Making sure our message is clear across platforms is HUGE!

Are there any areas for improvement or something they could have done differently?

No - I can't wait to do another project with Wax Creek in the future!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Sweet & Savory Designs, which is a graphic design firm that provides logos and branding solutions for people in the food and beverage industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wax Creek?

We used Wax Creek’s services for a number of needs including to help with our brand strategy.  

SOLUTION

What was the scope of their involvement?

Wax Creek held a four-hour-long brand strategy session that was informational. From there, they recapped all of the topics that we discussed in an organized fashion, which gave us a better understanding of what we want and how we want to move forward. The process helped us to get an idea for the overall tone, feeling, message, and vision of our company and its goals.

What is the team composition?

I worked with Stephanie (Owner and CEO).

How did you come to work with Wax Creek?

I heard great things about Stephanie and her brand strategy services. We work in the same office building, so I got to know her. She was passionate about her career and knows what she’s doing, so it was hard to not work with Wax Creek.

How much have you invested with them?

The package cost around $2,500.

What is the status of this engagement?

We started working together in January 2020 and our engagement’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Wax Creek did a wonderful job, so I’ll implement all of the strategies and messaging that their team created on my website. Stephanie lifted our brand to the next level and made us confident about our business. They take a weight off your shoulders when you’re in the process of starting a new business or trying to up your game. They’re a breath of fresh air.

How did Wax Creek perform from a project management standpoint?

Stephanie’s a wonderful communicator. She gets tasks done when she says that they’ll be done. If the project’s falling behind, she’ll be sure to email you.

What did you find most impressive about them?

Wax Creek connected with us to understand our personality. Their team was able to speak our individualism, our situation, and our business.

Are there any areas they could improve?

No, it was a wonderful experience.

Do you have any advice for potential customers?

Be ready to have your mind blown.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Launch Point, and we're a business consulting company. We help small to mid-size services build strategic processing systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wax Creek?

I needed to narrow down my messaging and who my target market was. I hired Wax Creek to get a good messaging strategy in place.

SOLUTION

What was the scope of their involvement?

We started with the brand strategy, where they put together a whole package, including email marketing campaigns. They did some content writing for our website and gave us new wireframes and messaging for the website, as well as SEO with keyword research. They also helped me update the look and feel of the website and create a new layout with new content, images, and case studies.

How did you come to work with Wax Creek?

They came recommended to me from other contacts that I had that worked with them before. I sat down with Stephanie (Owner) and really liked who she was a person.

How much have you invested with them?    

We've invested $2,500.

What is the status of this engagement?

Our work spanned October – November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before their work, I had about 10 people per day on my website, and now I have about 100 visitors per day. Also, in the past, I didn't get much engagement on my newsletters and social media posts, and that has increased by 100%.

How did Wax Creek perform from a project management standpoint?

We had no missed deadlines and they were always on top of things.

What did you find most impressive about them?

Their brand strategy was amazing. Their team was really good at diving into our brand and they discovered a lot of things on the spot.

Are there any areas they could improve?

No, not really. I had a great experience working with them.

Do you have any advice for potential customers?

My advice is, even if you don't think you need a brand strategy, do it anyway. You will learn valuable things about your business that will help you in a lot more areas than just marketing.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Colorado Child Care Substitutes. We’re a staffing company for early childcare schools and centers in our area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wax Creek?

We had been in business for around five years and felt like we’d stalled a bit, so we hired Wax Creek to help give us a new direction for our newer staff. Recently, the laws had changed and so we needed to recreate materials to meet all of the new licensing requirements, too.

SOLUTION

What was the scope of their involvement?

We started off with a rebranding effort. We went through a detailed questionnaire to get my understanding our who we are as a company, what our needs are, and where we came from. They spoke with everyone on our management team, too. From there, they gave us a new logo, business cards, flyers, and our rack card laying out job descriptions and positions. They edited and changed our materials to fit this newer brand image. Their team helped us set up new employee handbooks and produced materials that met the licensing requirements in Colorado. 

Currently, we’re in the process of starting the web development portion of our project. They’ve updated and edited the site in the past, but they’re working to entirely recreate it. 

What is the team composition?

Stephanie (Owner & CEO, Wax Creek) is our main point of contact. 

How did you come to work with Wax Creek?

We’d used Stephanie for SEO and marketing services in the past, so we knew of her creative talent. She was easy to work with and understood our company’s dynamic, so she was a natural choice for us. 

How much have you invested with them?

We’ve spent around $7,500, so far. 

What is the status of this engagement?

This project began in June 2018 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The work they’ve produced for us has given us a professional edge and improved our dynamic in the changing market. In the last year, we’ve seen an increase in the numbers we’re tracking. Our team has been able to get new employees and new clients, which in part is due to the proper materials Wax Creek has produced for us. 

How did Wax Creek perform from a project management standpoint?

They’ve been great in this area. We’ve been laidback about the process, but they still deliver in a timely manner and never delay anything. We work together and set appointments; everything is very prompt and meets our timeline. 

What did you find most impressive about them?

Working with them helped remind us of who we are as a company, which is so important for all of us. Even though it only took a couple of hours, regaining that understanding of our roots in child care was very valuable. Also, I was pretty new to the rebranding field and Stephanie educated me on it in a great way, showing me why it’s important to have such a strong identity. 

Are there any areas they could improve?

No, there’s nothing I can think of.