WANT

BACKGROUND

Please describe your company and position.

I am the Chief Marketing + Experience Officer of Georgia Aquarium

Describe what your company does in a single sentence.

Nonprofit aquarium/visitor attraction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Create brand for a new, affiliated attraction
• Develop architecture for "corporate" brand and attractions

SOLUTION

How did you find WANT?

• Online Search
• Clutch Site

Why did you select WANT over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Approach to the assignment

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WANT was commissioned to create a new brand for a future attraction associated with Georgia Aquarium. The assignment included positioning, naming and logo for the new atttraction and a new research and education facility, plus developing the architecture for how these brands would connect with Georgia Aquarium and live under a masterbrand that could accommodate future growth opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creation of materials according to the timeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WANT created a clear timeline of deliverables and methodically approached the assignment.  They were very responsive.

What was your primary form of communication with WANT?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

WANT's relevant experience and down-to-earth approach were impressive.

Are there any areas for improvement or something WANT could have done differently?

Nothing specific

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Reef Capital Partners, a private firm specializing in real estate investment, development, and luxury lifestyle experiences. We offer integrated solutions across credit, equity, property development, and hospitality.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT?

We needed help with rebranding, website, and other collateral production.

SOLUTION

What was the scope of their involvement?

WANT has helped us with rebranding, including a new logo, brand guidelines, a website, brochures, and other collateral.

What is the team composition?

We’ve worked with 2–5 teammates from WANT.

How did you come to work with WANT?

We found them through a referral and chose them because we loved their pitch.

What is the status of this engagement?

We worked together from January to June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our employees loved WANT’s work. The design has won a few awards. 

How did WANT perform from a project management standpoint?

WANT provided timely deliverables. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

WANT's copywriting was very strong. The team excelled in client management and setting clear expectations. 

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of ProEdge

Describe what your company does in a single sentence.

Dental Compliance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Select a Name for Our Company

SOLUTION

How did you find WANT?

Referral

Why did you select WANT over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from WANT were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Select Names for Our Company

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A name was selected and used!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered and responded to all needs and follow up with check ins!

What was your primary form of communication with WANT?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise and thoroughness, as well as if you were to pick anyone to select a name, it would be them.

Are there any areas for improvement or something WANT could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the President of FrostPoint Capital

Describe what your company does in a single sentence.

Commercial Real Estate 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• freshen up brand mark
• redesign website

SOLUTION

How did you find WANT?

Met the founder at a conference

Why did you select WANT over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Want to refresh and modernize our website and institutionalize our brand mark.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final reslut of our website refresh was a completely evevated look and feel across the enitre website. For our logo, we went through severl varriations before picking the right fit that remained in line with our roots and culture. We're very happy with the outcome of both projects!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the team always delivered on time or ahead of schedule and was was always available to jump on a zoom call to wokshop design ideas.

What was your primary form of communication with WANT?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

the team at Want was the most impressive. great people and ture professionals. i also found it impressive that the team took the time to understand our business and apply that to the new web design.

Are there any areas for improvement or something WANT could have done differently?

none that i can think of.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Tradecraft

Describe what your company does in a single sentence.

We are the world's best trade school. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Create a logo
• Help with marketing materials
• Create a brand manifesto

SOLUTION

How did you find WANT?

Online Search

Why did you select WANT over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Discovery
2. Definition
3. Identity
4. Activation

Deliverables: Summary of presentation + Four circles modekl

WANT to present buildin blocks 6-8 core attributes + compelling corporate brand positioning ideas. WANT presents brand manifesto.

Brand positioning + Brand manifesto

Design brief, initital logo concepts (5 total). Refinied logo, color explaratory, final logo. Final identity system.

Final deliverable: brand style guide. Website loon and feel. Powerpoint template. Marketing templates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They consistently met every key deliverable on time, came well-prepared to every meeting, and thoughtfully incorporated our feedback into their designs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every deliverable was on time. They took every piece of feedback and incorporated it into the design. 

What was your primary form of communication with WANT?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have many clients but we felt we were there most important client. The CEO was always involved. 

Are there any areas for improvement or something WANT could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the VP Business Development of a consumer products company 

Describe what your company does in a single sentence.

Distributes healthy products for people and pets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Brand Guidelines
• Elevator Pitch
• Video Strategy Proposal

SOLUTION

How did you find WANT?

Referral

Why did you select WANT over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Guide
Elevator Pitch
Packaging Design
Web Design
Social Media Templates
Video Content Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is being rolled out now, but confidence is high that the work will be well received by our various audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

asdf

What was your primary form of communication with WANT?

Virtual Meeting

What did you find most impressive or unique about this company?

 Everything was great, from the communication to the work they delivered. 

Are there any areas for improvement or something WANT could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of a sports recruiting agency.

Describe what your company does in a single sentence.

Our company is a sports recruiting agency that assists student athletes with global opportunities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Name, Logo and Brand Identity

SOLUTION

How did you find WANT?

Clutch Site

Why did you select WANT over others?

• High ratings
• Close to my geographic location
• Expertise

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. First round naming presentation
2. Second round naming presentation
3. Initial logo concepts (5 logos presented) 
4. Refined logo concepts (3 concepts presented) 
5. Logo color exploratory & color palette recommendations 
6. Final brand style guide approved and master artwork files

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A name, logo and style guide that we were happy with. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered on time in a timely manner. 

What was your primary form of communication with WANT?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jonathan's expertise in naming. 

Are there any areas for improvement or something WANT could have done differently?

No, everything was great! 

BACKGROUND

Please describe your company and position.

I am the COO of Boat Storage Company

Describe what your company does in a single sentence.

Self, RV & Boat Storage 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Naming
• Brand Identity
• Logo

SOLUTION

How did you find WANT?

Online Search

Why did you select WANT over others?

• High ratings
• Pitch Was well thought out

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: 

Come up with a unique and fun name name for a traditionally, boring business. In addition come up with a fun logo that grabs people’s attention stay away from traditional corporate. Ask logos have fun with the creation from there. Identify brand colors, brand identity, who we are what our mission is why we’re different from everyone else added in our core values come up with slogans and tag lines for billboards for advertising.

Key Deliverablers: 

• Brand Name Options 
• Logo 
• Brand Colors 
• Tag lines for Billboards
• Brand Identity, core values 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Want came up with several variations of brand names for us to give feedback and hone in on the process, they took what we said, and really altered it until we were happy with the end result. From there, they got to work on logos, giving us several options to choose from. They took our notes, the style we were looking for, the character and turned it into something that we absolutely love.  Want delivered an excellent logo that we are proud to have on our company.

Throughout the process, they were constantly working on brand identity. They would take notes from all of our meetings, held individual one on ones with our employees, and made sure that what the company meant to us was truly conveyed in the brand messaging that they delivered for us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Want delivered everything on time, and presented it clearly. We were never guessing where we were in the project, or what the next steps were. Each time we had feedback they took it into consideration, and would come back with something better. They really took the time to understand where we were coming from to make sure what they were delivering was meeting our expectations. 

What was your primary form of communication with WANT?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to listen to the client, think outside the box - and make false promises. 

Are there any areas for improvement or something WANT could have done differently?

I don't have any suggestions on what they could have done differently. 

BACKGROUND

Please describe your company and position.

I am the Manager

Describe what your company does in a single sentence.

Offering IT services in various fields, particulary in digital factory construction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Creating new company name

SOLUTION

How did you find WANT?

Online Search

Why did you select WANT over others?

• High ratings
• Company values aligned

How many teammates from WANT were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• creating name candidates for our company
• screening basic trademark and domains for preventing conflicts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was highly impressed with their clear and undivided understanding of our needs. They have tried to communicate through many channels (email, online meeting and in-person meeting visit to our office). They have provided with the harmonizing and best coordinating names to match up to our profession. Thank you again.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They have delivered their service on a timely manner. They have reached out to me through many channels. 

What was your primary form of communication with WANT?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part was their creativity to provide the list of names to match our needs. 

Are there any areas for improvement or something WANT could have done differently?

Not that I could recall. 

BACKGROUND

Introduce your business and what you do there.

I'm the founder of an IT consultancy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT?

I needed a company that could provide branding and naming services, in particular. I reached out to WANT to provide me with a business name. 

SOLUTION

What was the scope of their involvement?

WANT created my company's name. Our guide to WANT was aiming for a futuristic name yet related to technology. The team came back with a list of around 10 names for me to select from, and I ended up sticking with my current name, Advantis. 

What is the team composition?

I only worked with Jonathan (Founder & CEO). 

How did you come to work with WANT?

WANT was recommended to me. We had an initial conversation to see if our companies sat well. We wanted to work with a company that was well-known in the branding industry, and that wasn't IT-related.
How much have you invested with them?
We spent between $5,000–$7,000 on this project.

What is the status of this engagement?

We worked with WANT from February-March 2024. We plan on engaging with the team again in the future for our branding and logo design. At the moment, our engagement is paused. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I spoke to colleagues, and my business name stood out to them. For me, my friend's referral was good.

How did WANT perform from a project management standpoint?

WANT delivered work on time and on budget. WANT excelled in communication and responded to my questions quickly, being on top of communications.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Jonathan was incredibly swift with his responses. He was professional and seemed to come up with business names quite simply. He worked incredibly well.

What did you find most impressive about them?

WANT was very professional and knew what they were doing. From the perspective of someone who doesn't work in their industry, the team made it seem easy, making me feel comfortable.

Are there any areas they could improve?

I can't think of anything WANT could improve.