WANT

BACKGROUND

Please describe your company and position.

I am the Executive Vice President & Group Head of (a/an) Consulting

Describe what your company does in a single sentence.

The company is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WANT to accomplish?

• Our client -- a Fortune 10 company -- was looking for support in naming a new capability offering that the company was launching

SOLUTION

How did you find WANT?

Other

Why did you select WANT over others?

• Good value for cost
• Referred to me

What was the size of WANT’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WANT led multiple rounds of naming ideation for client's new offering. They conceptualized names related to multiple themes and went through revisions and new naming ideas based off client feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Favorable executive feedback on naming options

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WANT went above and beyond. They moved fast and offered great availability, especially considering the project kicked off during a challenging time of year (around Christmas and New Years).

What was your primary form of communication with WANT?

Virtual Meeting

What did you find most impressive or unique about this company?

Brilliantly creative. Fast. Thoughtful.

Are there any areas for improvement or something WANT could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the CMO of Magnit (formerly PRO Unlimited). Magnit™ is a global leader and pioneer in contingent workforce management. Our industry-leading Integrated Workforce Management (IWM) Platform is supported by 30+ years of innovation, modern software, proven expertise, and world-class data and intelligence. It enables companies to optimize talent and diversity goals while achieving operational and financial success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT?

Brand design and strategy

SOLUTION

How did you select this vendor and what were the deciding factors?

Peer and online search. Selected WANT after talking to 3 different vendors

Describe the project in detail and walk through the stages of the project.

It was a 4 phase project from discovery, definition, naming and architecture that we worked on.

How many resources from the vendor's team worked with you, and what were their positions?

3 - 5 resources

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched that brand in September and we have received really great feedback from the clients, partners and employees.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

I'm impressed with their expertise and professionalism.

Are there any areas for improvement or something they could have done differently?

not at this time

BACKGROUND

Please describe your company and your position there.

I was a Co-Founder and President of a National Non Profit using positive messages, ideas and themes from Feature Films to inspire and motivate kids (11-18) to build character and foster ethical behavior.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired WANT BRANDING to help with Brand Strategy and Naming.

What were your goals for this project?

We wanted them to help with: - Brand Strategy - A name for the company - Messaging to key constituencies

SOLUTION

How did you select WANT Branding?

They came to us referred as a leader in the space and we had mutual acquaintances. But, they presented their wholistic approach, value proposition and a very reasonable proposal.

Describe the scope of their work in detail.

Understand the proposition, key audiences, needs and our value proposition. Name the company with a solution which united key audiences and was clear, concise and inspirational.

What was the team composition?

Jonathan Bell worked with us directly and managed and led the engagement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final name and brand became a real beacon to attract entertainment execs and Hollywood celebrities to our cause.

How effective was the workflow between your team and theirs?

It was easy, constant, as needed and efficient.

What did you find most impressive about this company?

That they always nailed it with names we all know and can remember. They are great at what they do.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

Brand Manager of large consumer packaged goods company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

Naming strategy for a breakthrough new innovation concept and developing overall brand architecture for the portfolio. Lead research to support strategy and work collaboratively with graphic design group to bring logo to life.

What were your goals for this project?

Trademarkable name that increases purchase intent.

SOLUTION

How did you select WANT Branding?

Multi Agency RFP process.

Describe the project in detail.

Brand Architecture strategy development for masterbrand. Naming for new subbrand. Consumer validation of concept Co-creation of logo mark wtih graphic design team.

What was the team composition?

Led by Jonathan Bell, supported by other Want team leads. Team was consistent throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Exceeded all expectations. Found a name that increased purchase intent while being trademarkable. Was able to successfully take over research from the internal team when last minute hurdles were presented.

Elevated the expertise of the entire team around them with their scientific understanding of nomenclature & architecture strategy, while still bringing a lot of creative juice to the project. We exited with a strong strategy and 2 trademarks that we pursued as a part of the new platform launch.

How effective was the workflow between your team and theirs?

Excellent communication and organization made the Want team best in class agency partners.

What did you find most impressive about this company?

Their ability to ground a very 'squishy' project like naming and architecture with quantitative rigor to help provide strong toolkits for decision making.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I am the brand manager for the largest property restoration company in North America.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We are a company made up of many companies due to our acquisition growth strategy. We hired want to develop a unifying brand name for the us.

What were your goals for this project?

Create a unique industry appropriate brand name and help us with the internal sell

SOLUTION

How did you select this vendor?

Found them on Clutch

Describe the scope of their work in detail.

want developed multiple rounds of potential names including rationale for each recommendation and lead us through a very well thought out strategic process. They worked smart and fast.

What was the team composition?

We had one point person throughout the project who was extremely efficient and went above and beyond numerous times -- we were a very demanding client!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up with a great name -- which won't be released until early next year (we postpone the new brand launch due to the pandemic).

How effective was the workflow between your team and theirs?

Excellent -- fast, efficient, always available

What did you find most impressive about this company?

The volume of interesting brand names they provided us and their strategic process.

Are there any areas for improvement?

Nope

BACKGROUND

Please describe your company and your position there.

I’m a strategy director at a small brand and innovation firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We partnered with WANT Branding to explore and legally vet naming solutions for a bank client.

What were your goals for this project?

Our aim was to land an evocative, interesting name for a new bank.

SOLUTION

How did you select this vendor?

My team was impressed with some of their previous naming work. As the project timelines crimped and we needed additional resources, we brought WANT Branding in to lead the naming conversation.

Describe the scope of their work in detail.

WANT Branding went through a naming exploration phase that included auditing the banking category for naming conventions and best practices. After a high-level architecture assessment, they recommended a name.

What was the team composition?

We had a main point of contact that received support from a junior team member and a partner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The names generated successfully inspired the CEO to think differently about the opportunities and challenges that a significant name change poses for the company as a while. The client also needed the pushing to see what opportunities could be. The team at WANT Branding proved themselves through inventive and textured names.

How effective was the workflow between your team and theirs?

Working with WANT Branding was seamless. Their team was flexible despite the timeline becoming fickle. They were great partners in letting us know what was doable, what wasn’t, and providing alternative solutions.

What did you find most impressive about this company?

I was impressed with their true sense of partnership and attention to detail. It’s rare to find a company that takes on the client’s challenges as their own. They spent the time thinking through our needs and our clients’. That empathy goes a long way in producing excellent work.

Are there any areas for improvement?

There’s none in particular. I look forward to working with WANT Branding again.

BACKGROUND

Please describe your company and your position there.

I’m the creative director at a temporary housing solutions firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired them to provide branding services for our company.

What were your goals for this project?

Specifically, we wanted to rename and rebrand our company.

SOLUTION

How did you select this vendor?

We found them on Clutch, and chose them because they were within our budget and had many positive reviews.

Describe the scope of their work in detail.

They kicked off the project by conducting research on our business and learning our company history. They also evaluated our place in the market and analyzed our direct competitors. After this discovery phase, they met with our team to discuss our ideas regarding a new name. They reviewed our suggestions and presented us with several options for our rebranding strategy. 

What was the team composition?

They assigned two branding specialists to our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They provided a multitude of options that we were excited about, which made the process easy.

How effective was the workflow between your team and theirs?

They were great communicators, and approached the project with a high level of energy. Their team was also professional and efficient, delivering results within set timelines.

What did you find most impressive about this company?

I was blown away by the quality of their work.

Are there any areas for improvement?

I can’t identify any changes that should be made.

BACKGROUND

Please describe your company and your position there.

I’m the product owner at a software solutions company that operates in the healthcare space. We use natural language processing and machine learning to ingest data, prioritize and automate workflows, and improve processes for care teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We needed help naming a product for a new market in the healthcare field.

What were your goals for this project?

We wanted a company to come up with a short list of names for the product that we could choose from.

SOLUTION

How did you select this vendor?

I wasn’t involved in the selection process.

Describe the scope of their work in detail.

We started the engagement with a discovery phase to share details about the product and some names we’d come up with on our own. WANT Branding provided a blueprint of their naming process, which we followed. We iterated on their ideas a few times, speaking with both small and large internal teams to gather a variety of potential names for the new solution.

What was the team composition?

I worked with a core team from WANT Branding that consisted of a managing director and a few brand consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Internally, we’re still preparing the product for launch, so we haven’t received any feedback on the name. That said, we feel that they provided a great list of high-quality options for us to choose from.

How effective was the workflow between your team and theirs?

We collaborated effectively, and their communication skills exceeded my expectations. Working with a small team helped us better manage the process.

What did you find most impressive about this company?

They really understood what we wanted to accomplish with the product’s name. They provided a wide variety of great options, and we’ll continue to research on our own to determine the best one.

Are there any areas for improvement?

No, WANT Branding met all of our needs at a high standard.

BACKGROUND

Please describe your company and your position there.

I’m the president and CEO of Veza Sur Brewing Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired them for brand name development, including preliminary IP review for registration of the final brand name. 

What were your goals for this project?

Our goal was to develop a name for a new brand.

SOLUTION

How did you select this vendor?

They were recommended to us. We reviewed multiple potential vendors, including WANT Branding, against each other based on the same brief. 

Describe the scope of their work in detail.

Over multiple review rounds, they developed brand names based on a specific brief and target audience.

What was the team composition?

We worked with two people from the WANT Branding team on the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the end of the day, we liked the final name that we settled on. We weren’t sure at first, but the WANT Branding Team told us that names tend to grow on you. Now that we are operating, we see that they were absolutely right.
How effective was the workflow between your team and theirs?

What did you find most impressive about this company?

We had regular name reviews and check-ins to provide feedback and ensure that their direction was following the brief.

What did you find most impressive about this company?

WANT Branding knows what they are doing and is very responsive. They listen carefully and take your feedback into consideration, while also offering their expertise.

Are there any areas for improvement?

I can’t think of anything. I would use them again. It was great working with them.