ViViD Brand Content Agency

BACKGROUND

Please describe your company and your position there.

Senior Brand Manager at PepsiCo Ukraine

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ViViD Brand Content Agency?

At the beginning of 2021 PepsiCo launched for sale in Ukraine new salty snacks in the fast-growing segment of extruders - legendary Cheetos. Yes, just legendary, because for more than 70 years they have been satisfying the desire of the world consumer in more than 40 countries to get a delicious crispy snack for the whole family. Whereas in Ukraine the level of brand awareness is rather low.

The main consumers of Cheetos in Ukraine should have become representatives of Generation Z and family adults with children. So we needed an agency that would help us implement the project in supporting the launch of the brand in Ukraine. We needed those who can breaking into the trends of young people to involve them in the global communication of the brand "Cheetos opens - the game begins" To attract Generation Z was necessary not only to come up with something new, but also to literally surprise this audience: with a cool format and tools involved.

Our communication tasks were: - to build knowledge among the young segment of the audience about the launch of the brand in the market; - to represent the range of products and demonstrate it to the consumer.

SOLUTION

How did you select this vendor?

We have been working with ViViD Brand Content Agency since 2017 for different services such as creative ideas, creative strategies, digital banner production, special projects (idea and realisation), influencer marketing, etc. We are required to hold a tender where Vivid is a must-have agency and, in most cases, they win. This time we needed to implement the project in a very short time. And we were sure that the Vivid team would cope with the tasks.

Describe the scope of their work in detail.

After working through the available tools VIVID came to the conclusion that we need something more than just informing through bloggers’ and promotional posts. Something that can get the attention of teens and viral effect launch the campaign. Such a bright brand as Cheetos needs an appropriate campaign.Thus, the first brand-effect in TikTok in Ukraine was created, in which the entire Cheetos product line was integrated.

They launched a challenge #cheetosfundance, announced it by the nine most relevant tiktokers to our target audience and used the paid announcement format of the TopView platform. VIVID created a track, used the famous melody from the ballet “Swan Lake” and make a hip hop remix. The call to action, the main message and the character of the brand they put in one trendy and cool song, so that everyone go fooling around and having fun with Cheetos.

What was the team composition?

During the briefing and presentation there were an account manager, account director, creative director, SMM team, Art director and influencers marketing manager. We communicated with an account manager on the daily basis for all tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Engaging the audience with the brand-effect exceeded existing benchmarks in the CIS market and became a new model of effectiveness. We covered 90% of the Ukrainian TikTok with the price of the target contact approximately UAH 0.17-0.20. Received more than 12 thousand branded UGC and hundreds of positive comments from users. This campaign has helped Cheetos become leaders in their category in a short period of time. And we got Silver Effie Awards Ukraine for this project.

How effective was the workflow between your team and theirs?

VIVID has a great team with excellent time management and high level of Clients Service. Account manager was very polite and proactive. We also had limited deadlines for this project. And the VIVID team managed to implement the project in a month.

What did you find most impressive about this company?

Their loyalty and proactiveness perfectly complemented their professionalism and ability to find creative solutions.

Is there any area for improvement or anything that could have been done differently?

no

BACKGROUND

Please describe your company and your position there.

Digital marketing specialist

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ViViD Brand Content Agency?

We were looking for an agency to support our Influencer Marketing project.

SOLUTION

How did you select this vendor?

We organized a tender competition for all different agencies. Vivid had the best cases and expertise and prepare best tender proposition and we chose them.

Describe the scope of their work in detail.

VIVID created an idea, developed cool mechanics, selected influencers-experts: dermatologists, cosmetologists, and lifestyle bloggers. They proposed the best solution for two platforms – Instagram and TikTok.

To get away from direct product posts and came in a long-term strategy. So users will want to track the result, and bloggers will be more trusted if they go hand in hand with him all the way. VIVID team also prepared a branded press pack for bloggers.

What was the team composition?

We communicated with an account manager, SMM team, Creative Director, and Head of Influencers marketing on our first meeting. We had an account manager Margo for this project, she contacted us daily, based on a goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We didn’t get any results yet. This project is on a hold, because of the war in Ukraine started on February 24

How effective was the workflow between your team and theirs?

Excellent. Margo, an account manager of our project, was very polite and proactive. She was always quick to respond to our inquiries via email, phone and messengers and she could find the best decision for us. The team always keeps our deadlines met

What did you find most impressive about this company?

The brand, its tasks and goals are a priority for them. They knew how to create excellent content that we would fall in love with. The team often come up with their own ideas outside of the brief, challenging the client requirements for the better.

Is there any area for improvement or anything that could have been done differently?

Everything was good from Vivid side. I just wish this project wasn't put on hold.

BACKGROUND

Please describe your company and your position there.

Digital Manager CSD & Snacks Category PepsiCo Ukraine

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ViViD Brand Content Agency?

We have been working with Vivid since 2017 for different services such as creative ideas, creative strategies, digital banner production, special projects (idea and realization), influencer marketing, etc

What were your goals for this project?

There were 2 tasks of projects with different goals (to increase awareness about new flavor, to engage consumers into brand communication

SOLUTION

How did you select ViViD Brand Content Agency?

We have started working with Vivid for some services following the recommendations. However, depending on a project, we are required to hold a tender where Vivid is a must-have agency and in most cases, they win.

Describe the scope of their work in detail.

Vivid cover most request for digital banners for most of our brands. They create standard and nonstandard banners. There were many projects that are placed in Portfolio, but here is my favorite.

Last summer Vivid created and realized an amazing project for Lipton involving influencers. A task was to create communication that carries cultural and social values to support the launch of the new flavour LIPTON ICE TEA Strawberries / Cranberries.

Vivid created an idea of a complex project of 3 stages with a trip of influencers to the Carpathians and the support of urban communities. Vivid covered not only the creative part but also influencer marketing management and post/video production.

Within this project we engaged 6 bloggers who showed their favourite places in urban areas in different Ukrainian cities, later on, they went to the Carpathians, where they received a gift box from Lipton with Ukrainian ethnic style embroidered shirts and boxes for growing strawberries.

The results of the campaign exceeded expectations as we received great organic content which is 3 times more than expected and no negative. 

What was the team composition?

We are communicating with an account manager daily basis for all tasks. However, during presentations, there are usually a creative director, SMM team and art director besides an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sure. Each campaign has excellent results in terms of UGC, engagement, and organic reach. The results are presented in Portfolio and on their website

How effective was the workflow between your team and theirs?

We are satisfied with the team! The account manager is very polite and quick in terms of communications via emails and calls. The creative team is very open-minded in terms of making decisions and finding new creative solutions.

What did you find most impressive about this company?

We are fully satisfied with their client service and how the creative team is always ready for challenges.

Are there any areas for improvement?

Just growing the team because of new challenging projects

BACKGROUND

Please describe your company and your position there.

I am in charge of Business Development in Mix Digital. We are Media & Performance advertising agency that takes responsibility for complex digital advertisement. Our clients are international and local brands. Moreover, upon request we realize complex campaigns - ads production (VIVID) and promotion (Mix Digital).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ViViD Brand Content Agency?

Increasingly, we receive requests that include ad creation and promotion, so we cover all services and work with Vivid for Creative solutions for ad creation (branding or communication strategies, video / website / banner production).

What were your goals for this project?

As a media agency, we work together to achieve our common goals of expanding reach, creating an image and promoting projects for clients. There is a large list of brands we work as tandem MixDigital and Vivid, there are Asbis, Kia, Jeep, Biocodex, Delta Medical, Richard Royal Tea, Curtis Tea, etc.

SOLUTION

How did you select ViViD Brand Content Agency?

It was recommended by few of our colleagues and partners.

Describe the scope of their work in detail.

There was many common projects wich we realised. For example, Kia, where we should create a new web platform and point advantages of a new model and interact with users.

Vivid created an idea and produced an innovative landing page showing KIA SPORTAGE’s features during 3D tour and a prize contest. Users could win tickets to the Europa League matches between Ukrainian teams, and a chance to win a special prize for the current owners of KIA. Users were encouraged to participate in a 3D tour of the car, learn more about its features and share their results on Facebook.

Then they could participate in the contest and win the tickets to the UEFA matches in Ukraine. At the same time, those, who already owned KIA could get a unique prize for their children – an opportunity to take part in an opening ceremony of one of the Europa League’s matches and be led by one of the football players.

For Jeep and Curtis Tea Vivid created communication strategies and covered a production of ad materials and MixDigital created digital strategies and placed them by the strategy. Each campaign that was placed brought great results and exceeded the planned KPI’s in terms of cost and engagement. Due to great results have been cooperating with several without tenders for few years .

What was the team composition?

We take care of communication with account managers, if necessary, we organize meetings or conference calls with the creative production team. Overall, customer service is going quite well with account managers quickly communicating via email, phone, and any convenient instant messenger.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Of course, we have several case studies with amazing business results in terms of increase in sales and market share. We provide them upon request.

How effective was the workflow between your team and theirs?

It’s going very smooth due to high level of Vivid’s client service and creative solutions of their in house teams (creative, strategic and production).

What did you find most impressive about this company?

Vivid has a great experience working with absolutely different business categories (FMCG, services, auto, pharmacutical etc). They provide the most effective solutions due to their great involvement in brands' culture, goals, and values.

Are there any areas for improvement?

Do not stop there! more and more cool projects in international markets

BACKGROUND

Please describe your company and your position there.

I am a Brand Manager for Marengo vermouth and sparkling wines at Bayadera Group. We are the largest alcoholic holding in Eastern Europe. I am working directly with advertising agencies to complete our marketing goals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ViViD Brand Content Agency?

Recently, we had a task to change a positioning of Marengo sparkling wine, there for we needed a creative agency for creative ideas and video production.

What were your goals for this project?

To show the product line and depend on your mood and situation there is a different type of wine both for men and women.

SOLUTION

How did you select ViViD Brand Content Agency?

We held a tender and Vivid was in a list due to recommendation of our colleague. Vivid team felt the brand best and presented several ideas each of them had a place. Moreover, the prices were absolutly affortable taking into account the quality.

Describe the scope of their work in detail.

Vivid held a tender to choose a production studio and a director for video shooting. Vivid team were responding within maximum of 2 hours and covered all our requests with a great quality.

There were more than 5 production studios and more than 10 directors’ treatments and the directors’ interviews were done in one day as we were in a rush. All went done, we chose the best team who produced an amazing videos that was promoting during 2019.

What was the team composition?

Account managers are very quick and supportive, we were contacting via emails, phone calls and via any convenient messenger. Creative team are always ready for challenges fully feeling our brand which is the main advantege.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are recommending Vivid as a creative agency of video production, but unfortunatly, all information is restricted to share, you can enjoy watching our commercial on Vivid website.

How effective was the workflow between your team and theirs?

The team was very supportive and responsible.

What did you find most impressive about this company?

Their great experience and the way they feel the brand and bring amazing solutions.

Are there any areas for improvement?

all right