Viral Coach

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of MacRAE'S Digital Marketing

Describe what your company does in a single sentence.

Digital marketing including website design, SEO, SAO + more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Viral Coach to accomplish?

Grow our social media engagement

SOLUTION

How did you find Viral Coach?

Online Search

Why did you select Viral Coach over others?

• Good value for cost
• Company values aligned

How many teammates from Viral Coach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Viral Coach for a few months now, with the goal to increase our Social Media presence through thoughtfully doctored scripts and well produced social media videos. Their team assisted us in getting a filming set up, and assistance with scripts and deliverables we should be delivering monthly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were promised 10,000,000 views by then end of our agreement with Viral Coach, or our money back. With this, we have released one video a day, for over 90 consecutive days, across YouTube, TikTok, Instagram and LinkedIn.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With support from Josh, we now have a top-notch filming set up, scripts drafted and ready to go for our team. Josh is always readily avaliable for 1-1 calls, including during filming sessions. If there are any questions we may have with regards to filming set up, body language and candance while speaking.

Our editor Ian is great as well, always having our videos editted and uploaded right on time, with no issues at all. Response time overall has been a positive experience for our team.

What was your primary form of communication with Viral Coach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of knowledge on our script flow when they didn't know our industry too well,  the equiptment, and overall morale of every team member.

Are there any areas for improvement or something Viral Coach could have done differently?

While we have not had our viral moment yet, we have full faith in Viral Coach, they will help us achieve these results!

BACKGROUND

Please describe your company and position.

I am the Film & TV Business Coach of Elevate Creative Talents

Describe what your company does in a single sentence.

Online education for film and tv creatives

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Viral Coach to accomplish?

• increase reach of organic posts
• help with my offers

SOLUTION

How did you find Viral Coach?

Online Search

Why did you select Viral Coach over others?

High ratings

How many teammates from Viral Coach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Viral coach taught me how to set up my studio, build a team to deliver my social media content faster, and helped with my funnels

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My reach grew significantly. 

I'm able to know exactly what kind of content will go viral for my niche

I have a full system that works

Coaches to guide me each step until we figured out what worked

Dedicated Ads manager

Feedback on my funnels and other sales pages

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they are always keeping in touch with me. Very good communication.

What was your primary form of communication with Viral Coach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed that they cover so much. I built an entire operating system b/c of them. I thought I wanted to go viral, but they built the processes for my business to thrive once the traffic showed up.

Are there any areas for improvement or something Viral Coach could have done differently?

I wish we could've figured out my type of content in less time. And I think they should focus on how social media is different for each creator's background and how they are seen in the public and shape your content for that. But it could just be how the process works.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Home Works Construction & Remodeling. We provide licensed residential remodeling services in Ocean and Union Counties, NJ. We specialize in high-quality renovations, including kitchens, bathrooms, custom carpentry, decks, and interior upgrades.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral Coach?

We needed help getting more customers through organic and paid social media.

SOLUTION

What was the scope of their involvement?

Viral Coach helps me create content. They script the content and guide me on what might be a good idea and what might not be. They also set up the content so that the videos look great and help me shoot the content. In addition, they edit and post the videos. I just have to review the script and shoot the videos; they handle the rest.

What is the team composition?

We work with 2–5 teammates from Viral Coach.

How did you come to work with Viral Coach?

I found them through a paid ad. I chose them because of their hire-to-fire model and the proof that it works.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve just started working with Viral Coach, so we haven’t seen any results yet. However, Alex and Aidan are real experts on the matter and they have made this experience super easy and fun. They’ve made me feel very comfortable during this vulnerable phase of creating videos, which is completely outside of my comfort zone.

How did Viral Coach perform from a project management standpoint?

Viral Coach delivers on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The quality of their team members, their professionalism, and the way they set up their business model to train you and then let you go so you can own 100% of the process are impressive.

Are there any areas they could improve?

So far, there’s nothing they can improve on.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of SkyyTask

Describe what your company does in a single sentence.

SkyyTask, we are a tech company that connects clients with licensed drone operators all around the countey for every drone service. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Viral Coach to accomplish?

• Grow organic following & audience on Social Media
• Branding and brand awareness
• Social media content marketing

SOLUTION

How did you find Viral Coach?

Facebook Ad

Why did you select Viral Coach over others?

They seemed very versed in organic content

How many teammates from Viral Coach were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired on VC to help with our social media and organic content flow. I did not know much about content creating nor did I have any content to market. The goal was to build brand and also build a following to get SkyyTask circulating and reaching our target audience across all of our social platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For me, my company is more visible on social media platforms. All AI platforms know just as much abuut my company as I do and as of current there is a lot of content surrounding my company that we produce on a daily basis. It has converted to App downloads and awareness of our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was great. My main POC was Josh and he was awesome to work with and helping us build my brand. The team was very knowledgeable in the social media world and how algorithms work. For brandareness my needs were most definitely met as the awareness continues to grow. I'm shy with my following but I'm sure that will come with time and as the algorithms learn to place my content. 

What was your primary form of communication with Viral Coach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was super impressed with all the technology this company utilizes on a daily basis. From communication, to learning and setup, to organization and process. There seemed to be a tech tool for virtually all steps and it was great to learn new things.

Are there any areas for improvement or something Viral Coach could have done differently?

For the most part I'd say everything was spot on. I wish they had a team that helps with scripts and content creating in it self to lighten the work load. They did provide great hook ideas for content but if there was someone that can help with scripts when time is tight that would be very useful. Also I think explaining that some of the platforms required by the team to use with my company cost more money each month in subscriptions so explaining that better upfront would be useful.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Attic Construction, a home services company. We provide attic cleaning, insulation installation and removal, rodent proofing and decontamination, air duct services, and crawl space cleaning for homes in Orange County, Phoenix, and Dallas, focusing on quality work and exceptional customer service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral Coach?

We needed help posting on social media consistently to generate leads for our company. We needed guidance on how to do it from setup to filming, editing, and posting, and how to make things interesting for subscribers, and eventually generate leads. 

SOLUTION

What was the scope of their involvement?

Viral Coach provides ongoing coaching to ensure our project is set up for success. Their team handles script creation, video editing, and all social media posting. They also provide technical guidance, including equipment setup for high-quality filming. I'm left with only opening up the camera and filming based on their instructions.

What is the team composition?

We work with two teammates from Viral Coach.

How did you come to work with Viral Coach?

I found Viral Coach on Instagram. I chose them because their service was unlike anything I'd seen before—it fit exactly what I needed. They also came across as very professional, and their approach seemed both unique and well-executed.

How much have you invested with them?

Ongoing on a weekly basis 

What is the status of this engagement?

We started working with Viral Coach in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we haven't started posting yet, the initial edited content looks highly professional. The attention to detail from Viral Coach's team has been impressive, and they're highly responsive and clearly know what they're doing.

How did Viral Coach perform from a project management standpoint?

Viral Coach has been easy to work with. Communication is smooth, they're highly responsive, and they keep things moving without me having to chase them down. They clearly have a structured process in place, which makes the whole experience feel organized and professional.

What did you find most impressive about them?

I've never seen a company that actually guides you through filming and content creation like this. Ross, my account manager, is extremely patient, clearly knows what he's doing, and brings a lot of experience. It's as close as you can get to having everything done for you while still being the face of your own brand.

Are there any areas they could improve?

So far, I haven't encountered any issues. They've been responsive, fun to work with and professional throughout.

BACKGROUND

Please describe your company and position.

I am the Operations Officer of Alchemy Plumbing

Describe what your company does in a single sentence.

Commercial and Residential Plumbing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Viral Coach to accomplish?

• Setup proper recording space
• Learn recording techniques and best practices
• Hire editor

SOLUTION

How did you find Viral Coach?

Online Search

Why did you select Viral Coach over others?

• High ratings
• Great culture fit

How many teammates from Viral Coach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Viral Coach helped us with building out our studio, learning recording and posting processes, scheduling posting, editing and more. We wanted to get back into a regular cadence with posting, put in place a solid process, lock in a solid editor, and learn as much as we can about success for businesses using social media. Their staff is incredibly responsive and quick to step up when you have questions and need support. 
The process is very organized and honestly exciting to go through. They are excited for your acheivements just as much as you are! Nico was our rep and was wonderful to work with. I always looked forward to our weekly meetings. We are now setup with a great editor who is helping us get content ready to post on a regular cadence. 
If you are on the fence about using their services, I cannot recommend enough for you to take the plunge and give them a try. Go in with an open mind and put your socials in their trust. They are worth it!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have an editor we work with directly that is trained in our branding, communication, and expectations of our social media. We have fully built out recording studio and an understanding of how to operate all equipment, and an understanding of how to use social media for our business. Our social media engagement has gone up throughout our time with Viral Coach as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were SO fast to respond practically at all times. Clear documentation of all needs, problems that arise, and effiency with getting solutions. It truly felt like the red-carpet treatment nearly at all times.

What was your primary form of communication with Viral Coach?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness and eagerness to help and make the program work. We ran into a few hiccups during our time with Viral Coach that wasn't at their fault, but they were so fast to respond and adjust to meet our needs. That goes beyond the expectations of a contract and shows their desire to help their client driving their actions.

Are there any areas for improvement or something Viral Coach could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of The Jai Institute for Parenting

Describe what your company does in a single sentence.

We train and certify Parenting Coaches

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Viral Coach to accomplish?

• Shift our messaging away from broad parenting to being the leading authority in the field of parent coaching
• Build more trust and relationship with our core audience
• Grow brand awareness and top of funnel visibility

SOLUTION

How did you find Viral Coach?

Social Media

Why did you select Viral Coach over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Viral Coach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Viral Coach is working with us to refine our messaging, improve quality of our content across all social media channels and increase our production volume.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are still at the beginning of this project, and so far I can say that the quality of our content has seen a huge improvement. We are posting 2x daily, and are very happy with the specificity that we were looking to achieve in terms of our brand voice. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have been so impressed with the systems, team, and processes provided by Viral Coach. It has made this project so easy for us to implement. Amazing, timely support and encouragement (because getting on camera can be intimidating!) 

What was your primary form of communication with Viral Coach?

Virtual Meeting

What did you find most impressive or unique about this company?

It's a big investment, but given the level of support we are receiving I understand why. LaMonica and Rav feel like a natural extension of our team. 

Are there any areas for improvement or something Viral Coach could have done differently?

Not so far. 

BACKGROUND

Please describe your company and position.

I am the CEO of Genoplex.ai

Describe what your company does in a single sentence.

Genoplex.ai helps connect patients to advanced therapies at qualified treatment centers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Viral Coach to accomplish?

• Increase awareness of Therapy4me.ai
• Drive tech platform adoption to > 1,000 users per week

SOLUTION

How did you find Viral Coach?

Instagram Ad

Why did you select Viral Coach over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Viral Coach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

6 month access to Viral Coach system and coaching.  Key deliverables included support with script writing, video production and post-production editing.  Also, set up of tech stack, including Vista Social, to support daily short-form video post scheduling across 7 social media platforms (X, YouTube, TikTok, Instagram, 3 Facebook accounts).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Outcomes from the project showed growing number of views and engagement across all social media platforms.  For example, weekly views increased from <100 to over 5,000 weekly views.  Also, regular posting of content led to increase in Therapy4me.ai website traffic to >1,000 visit per week (supported by $30 per day ad budget).  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I received regular, weekly at minimum, support from project management.  The project management team stepped in and responded often in under 1 hour with support, encouragment and answers to any of my questions.  

What was your primary form of communication with Viral Coach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by the quality of the production team, account team, and project management contacts.  There is a strong culture fit and supportive community—they make me feel like a superstar influencer!

Are there any areas for improvement or something Viral Coach could have done differently?

There were a number of hidden fees that I was not aware of when I signed up and it would have been good if sales representative was more transparent about these fees, for example, purchasing access to tech stack, Vista Social and ManyChat.  Also, I needed to hire a video editor at an additional ~$1,000 per month (I thought this was included as part of my $6,000 monthly fee. 

BACKGROUND

Please describe your company and position.

I am the CEO of Impero Ventures

Describe what your company does in a single sentence.

We help create entrepreneurs and side hustlers become millionaires by teaching what to focus on first, next, and most.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Viral Coach to accomplish?

• Build and expand my personal brand
• Monetize personal brand

SOLUTION

How did you find Viral Coach?

• Online Search
• Instagram

Why did you select Viral Coach over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Viral Coach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

John worked with me on defining and amplifying my personal brand through a strategic content and social media framework. The engagement focused on finding my authentic voice, building thought leadership through digital video content, and connecting those efforts to meaningful monetization strategies.

What made John’s approach stand out was that he didn’t just execute—he taught me how to think about personal branding, content creation, and audience building as a long-term business asset. He helped me understand the psychology, structure, and systems behind digital storytelling so I can continue to scale my presence independently and with purpose.

Together, we developed a clear system for translating my ideas and expertise into high-impact short-form video content designed to grow audience trust, engagement, and influence. The process went beyond content creation—it aligned my messaging, positioning, and storytelling with a long-term strategy to convert attention into opportunity.

John’s guidance gave me clarity, consistency, and confidence in how I show up online—not just for today, but for the future of my brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project produced clear, measurable progress in both content execution and system development:

• Content Consistency: I went from not posting at all to publishing 3 pieces of content per day—two short-form videos and one written post—establishing a steady and scalable social presence.
• Production Workflow: We built a repeatable video creation and distribution system centered around a one-hour, podcast-style interview each week and a second one-hour strategy session focused on monetization and audience growth. This workflow created a sustainable process for generating ongoing content and tying it directly to business outcomes.
• Momentum and Clarity: The structure and cadence built early momentum, allowing me to focus on high-leverage work—refining my message, expanding reach, and aligning my content strategy with clear revenue pathways.
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

John’s project management was excellent—structured but flexible. He set clear expectations, created an efficient timeline, and consistently delivered on schedule. Every session had purpose and clear next steps, which kept momentum high and the work productively focused.

He was also highly responsive to my needs—adjusting priorities in real time as my goals evolved and ensuring each piece of the process aligned with my brand vision. John brought a strong mix of accountability and adaptability, making it easy to stay on track without feeling overwhelmed. His communication was proactive, and he always made sure I understood not just what we were doing, but why—a key reason the collaboration was so effective.

What was your primary form of communication with Viral Coach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Viral Coach was how easy and genuinely enjoyable it was to work with John and Blake. They made the process fun, approachable, and energizing—while still delivering world-class expertise at every step. It’s rare to find a team that can combine deep strategic knowledge with such a collaborative, down-to-earth approach.

The Viral Coach team served as a true one-stop resource for all my needs—from personal branding strategy to content production, social media systems, and monetization planning. Their reputation as known experts in this space wasn’t just a tagline—it was evident in the precision, creativity, and confidence they brought to the process.

Working with John and Blake didn’t just help me launch my content—it helped me build a foundation and mindset for long-term success.

Are there any areas for improvement or something Viral Coach could have done differently?

Honestly, there isn’t much I would change. The experience with Viral Coach was highly positive from start to finish. If anything, I’d say there’s a small opportunity to be even more proactive in anticipating next steps or needs as the strategy evolves—but to their credit, John and Blake were already very good at this.

Overall, they stayed ahead of deadlines, adapted quickly, and consistently brought new ideas to the table. Any suggested improvement would be more about refining an already excellent process than fixing anything that wasn’t working.

BACKGROUND

Please describe your company and position.

I am the COO of American Retirement Advisors

Describe what your company does in a single sentence.

We provide clear solutions for a comfortable retirement, making healthcare, income, and inheritance planning 123Easy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Viral Coach to accomplish?

• Generate leads from organic content to replace our paid marketing
• Learn what we were doing right, and what we were doing wrong to improve our short form video content
• Grow our presence on social media to be seen and heard by our target demographic

SOLUTION

How did you find Viral Coach?

Instagram

Why did you select Viral Coach over others?

• Great culture fit
• They looked to attract me as a customer, like i wish to attract my future customers

How many teammates from Viral Coach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Looking back at everything they delivered, here's what the engagement included from my perspective:

Deliverable 1: Competitive Landscape Analysis
The whole thing kicked off with an in-depth analysis of my competitive landscape... basically finding other content creators in my niche who were already successfully doing what I wanted to do.

Deliverable 2: SKOOL Community Access
From there, I got onboarded into the SKOOL community, which is hands down one of the best sets of educational materials I've come across in a very long time. The fact that every question I had was already documented, explained, and structured in a way that left me with only one choice: to be successful. I'm talking about things as simple as what gear to buy and the exact camera settings to change, button for button - that's how detailed this stuff is. Frankly, that alone made me feel from the very start that the price was justified.

Deliverable 3: Professional Video Editing Team
The video editor situation was incredible. They had a whole fleet of people they'd trained, and they felt confident any of them could step in and deliver from day one. Going from editing this myself to having it professionally done was an incredible relief. Plus they assigned a production manager to make sure everything gets scheduled and delivered as expected, again with clear instructions telling me exactly what I needed to do, when, and how to do it.

Deliverable 4: Content Creation Tools
The script and ideation sheets with RICK (their internal AI tool) to help come up with ideas and base scripts was pretty cool.

Deliverable 5: Interview Sessions
These were great for getting started and boosting confidence to keep going.
Deliverable 6: Script Review Support
Having someone on the team review my scripts and help nail down the hooks and content was invaluable.

I know there are more deliverables, but anyone reading this - I can't say enough about how fast they get you going and make you feel like this is actually possible.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The key metrics we're tracking for success are views on social media cross-platform, having a structure in place to remain consistent, and honestly just having the knowledge to know what needs to be done and how to do it.

We're still in the process of determining the ultimate success of this project since I understand that organic social is a long-term game to be played. But the early signs are really encouraging - I'm seeing my views steadily increase across platforms, and the fact that I'm now starting to get a couple leads a week from my organic social media is a great sign.

While it's not yet replacing my paid marketing success, it's definitely doing more than it did before this engagement. More importantly, I now have a clear path to continue this success and keep improving week over week, which in and of itself is valuable.

The biggest win might actually be the confidence and systematic approach - I'm not just throwing content at the wall and hoping something sticks anymore. I know what I'm doing, why I'm doing it, and how to keep getting better at it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is great and very responsive via Slack. From initial questions and setup concerns all the way through to weekly check-ins, they consistently delivered what I needed when I needed it.
The weekly check-ins were particularly valuable. They'd tell me exactly what to focus on each week, which kept me from getting overwhelmed or scattered. Instead of just leaving me to figure things out on my own, they provided clear direction and priorities.

I'm ultimately very happy with the team and their ability to keep both me and this project on track. When I had questions or concerns, I got quick responses that actually solved my problems rather than just generic customer service replies.

The fact that they proactively reached out with guidance rather than waiting for me to get stuck and ask for help made a huge difference. It felt like they were invested in my success, not just delivering a service and walking away.

What was your primary form of communication with Viral Coach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to set expectations via their social media videos and then have every single interaction after that first click to apply all the way through this project engagement be equally professional and substantive.

This is refreshing in a world where we often get hooked on something flashy, then get into it and realize it's just hot air. With Viral Coach, what you see in their marketing is actually what you get. The professionalism, the attention to detail, the level of support they show in their content? That's exactly how they operate behind the scenes.

They also made a guarantee of X million views during our engagement. While that hasn't been realized yet, I'm confident by the end of our engagement we'll get there based on what we're seeing so far. The fact that they were willing to put a specific, measurable guarantee on the table shows they're confident in their system and results.

They said they'd help me create a systematic approach to content creation, and that's exactly what they did. They said they'd provide detailed guidance, and they delivered button-by-button instructions. They said they'd be responsive and supportive, and they were.

Are there any areas for improvement or something Viral Coach could have done differently?

If I had to point to one area for improvement, it would be around the initial competitive analysis phase. The process seemed to assume that I already knew exactly who my competitors were and what I was after, but in reality, I applied because I had no idea and needed help getting that clarity on what to focus on.

While the team did a great job working with what I was able to find and piece together, I think having a dedicated lesson or touchpoint early in the process to really solidify what my "message" should be might be helpful. Something that digs deeper into defining my unique angle or positioning before jumping into analyzing competitors.

It's not that the competitive analysis wasn't valuable - it absolutely was. But I think I would have gotten even more out of it if we'd spent a bit more time upfront getting crystal clear on my specific niche and message first. That foundation would have made the competitor research more targeted and actionable.

This might be something they could add as a preliminary step for clients who, like me, are coming in without a fully defined content strategy or a clear understanding of their positioning in the market.