VideoFresh | Video Production Services

BACKGROUND

Introduce your business and what you do there.

I’m the senior art director of Lifepro, a wellness and fitness company. We offer targeted physical recovery solutions that work with the body’s natural repair processes to help individuals recover faster and achieve their personal goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VideoFresh | Video Production Services?

We needed help creating lifestyle videos for every product in our large product catalog.

SOLUTION

What was the scope of their involvement?

VideoFresh | Video Production Services has created multiple videos for each product, including multiple lengths and edits in both vertical and horizontal formats for use on Amazon, our DTC site, social media, paid media, etc. The team has also provided video stills. VideoFresh | Video Production Services has handled all aspects of production, including scripting, filming, editing, and postproduction. Our team has provided review and direction on live feeds.

What is the team composition?

We’ve worked with multiple teammates from VideoFresh | Video Production Services.

How did you come to work with VideoFresh | Video Production Services?

We found them through a referral. We chose them over other options because they offered good value for the cost, were referred to me, and had company values aligned with ours.

What is the status of this engagement?

We started working together in July 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our CTR and conversion rates. We’ve compared the analytics before and after we launched the videos, and the increase has been substantial.

How did VideoFresh | Video Production Services perform from a project management standpoint?

They’ve delivered assets promptly. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

VideoFresh | Video Production Services’ production crew has been very professional and efficient on set. They’ve always been well-prepared and open to direction, even on the live stream from the East Coast.

Are there any areas they could improve?

No, there’s nothing that comes to mind.

BACKGROUND

Please describe your company and position.

I am the President of Gifts Inscribed

Describe what your company does in a single sentence.

Gifts Inscribed sells personalized laser engraved gifts like drinking glasses & tumblers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VideoFresh | Video Production Services to accomplish?

• Create a unique video that showcases the selling points of our laser engraved whiskey decanter set

SOLUTION

How did you find VideoFresh | Video Production Services?

• Online Search
• Referral

Why did you select VideoFresh | Video Production Services over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from VideoFresh | Video Production Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Title: Laser Engraved Whiskey Decanter Set Promotional Video

Project Overview: This project involves creating a high-quality promotional video showcasing a custom laser engraved whiskey decanter set. The goal is to highlight the elegance, craftsmanship, and personalization features of the product to engage potential customers and drive sales. The video will emphasize the quality of the materials, the precision of the laser engraving, and the versatility of the set as a perfect gift for special occasions like birthdays, anniversaries, weddings, or corporate events.

Objectives:

Showcase Product Quality: Demonstrate the high-end craftsmanship of the whiskey decanter and glasses, highlighting the sleek design and durability of the set.
Highlight Laser Engraving: Focus on the laser engraving process, showing how the customization adds a personal touch to the set, whether it’s monogramming, logos, or special designs.
Promote Versatility: Position the whiskey decanter set as an ideal gift for a variety of occasions, appealing to a broad audience.
Enhance Customer Experience: Create a visually appealing and informative video that helps potential customers envision the product in their own homes or as a gift.
Key Features to Highlight:

Elegant Design: Showcase the decanter and glasses from multiple angles to emphasize their polished, sophisticated look.
Laser Engraving Process: Include close-up shots of the laser engraving being applied to the decanter and glasses, emphasizing the precision and customization options available.
Product Use: Feature the decanter set in a real-world setting, with someone pouring whiskey or showcasing it as part of a home bar setup.
Gift Potential: Show the decanter set packaged beautifully, ready for gifting, to appeal to buyers looking for premium, personalized gifts.
Video Style:

Clean, sophisticated, and cinematic with smooth transitions and close-up shots to capture the intricate details of the laser engraving.
Subtle background music that complements the luxury of the product.
Voice-over narration or text overlays that highlight key selling points and customization options.
Target Audience:

Whiskey enthusiasts and collectors.
Individuals looking for luxury gifts for special occasions.
Corporate clients seeking customized, high-quality promotional gifts.
End Goal: To create a visually captivating, informative, and engaging video that demonstrates the value and appeal of the laser engraved whiskey decanter set, ultimately driving traffic and sales on platforms like Amazon and the company’s website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video drove an increase in sales and views to our listing as well as increased the time customers spent on our product detail pages

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at video fresh was amazing. They were very responsive to all my questions. and delivered the project earlier than expected. I cannot say enough nice things about their company. 

What was your primary form of communication with VideoFresh | Video Production Services?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team truly understands ecommerce and Amazon. They created a video that only sold the project but was a perfect fit for the style of video you would find on Amazon from top brands. 

Are there any areas for improvement or something VideoFresh | Video Production Services could have done differently?

None. the video was 10 out 10

BACKGROUND

Please describe your company and position.

I am the Director, Media and Communications of a nonprofit organization.

Describe what your company does in a single sentence.

Our organization is creating an inclusive green economy by unlocking innovation through scaling cleantech startups, transforming markets through catalytic partnerships with policymakers, innovators, and market leaders in transportation, energy, and sustainable cities, and enhancing communities through green jobs workforce training, pilots and other programs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VideoFresh | Video Production Services to accomplish?

• Video Production

SOLUTION

How did you find VideoFresh | Video Production Services?

Other

Why did you select VideoFresh | Video Production Services over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from VideoFresh | Video Production Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

VideoFresh has provided superb support for all of our video production needs. We have approached the VideoFresh team at various stages in the planning process--sometimes with a very particular vision in mind, and other times with just a fledgling idea in need of nurturing. In all cases, the VideoFresh team has risen to the occasion, delivering the right amount and right type of support needed to achieve our objectives. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

VideoFresh has been a key partner in developing effective videos capturing our organization's unique model, core offerings, and program participants. Rob, Charlie, Ben, and the full VideoFresh team are such a pleasure to work with every time. They bring tremendous expertise, and a genuine desire to help organizations produce high quality videos that meet their specific needs. With the help of VideoFresh, we have significantly enhanced our visibility across our digital platforms and delivered important organizational messaging in a compelling way. We couldn't be happier with VideoFresh! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Having held the pleasure of working with VideoFresh for numerous projects, I can honestly say they have a track record for delivering products that exceed expectations. Their video review process, which includes a "live edit" session with their team of editors, is an efficient and thoughtful way to keep the client's objectives at the center of each product. 

What was your primary form of communication with VideoFresh | Video Production Services?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The VideoFresh team has a unique ability to tailor the amount of support they provide based on the client's needs. If you'd like them to take the lead, their skilled team is more than capable of running the show and creating industry-leading products. If you'd prefer to help drive the process, they are equally content to partner with your team to learn about how to best meet a specific vision. 

Are there any areas for improvement or something VideoFresh | Video Production Services could have done differently?

Nope!

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of Seiseidou America Inc., a health and skincare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VideoFresh | Video Production Services?

We needed someone to help us with video production.

SOLUTION

What was the scope of their involvement?

They produced about 20–24 videos which were mainly used for commercials, online ads, and product descriptions. They’ve outsourced models for us and even provided a list of modeling agencies we could choose from.

We have a creative and marketing team that collaborated with them on the conceptualization and scriptwriting, which they don’t normally do. I attended some of the video shoots, but my marketing was involved with them the entire time. We recently started another video project with them.

What is the team composition?

We’re mainly in contact with the CEO and sales director and during video shoots, there are around 15 people involved.  

How did you come to work with VideoFresh | Video Production Services?

We reached out to a couple of video production companies we found on Google, and the CEO of VideoFresh was the first one I talked to — he was the most passionate and motivated compared to the other companies. He learned about our website and what we do even before the phone call, which surprised me.

How much have you invested with them?

We’ve spent around $45,000 USD. They offer a flat rate of $6,500 a day, and you can make as many videos as you want. A 3-minute video usually takes about a day to complete, and that includes editing.

What is the status of this engagement?

Our ongoing partnership started in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos were really professional and high quality which I didn’t expect based on their affordable pricing. We haven’t really launched the advertisements on our products, but we have seen some conversions and receive positive feedback on our website.

How did VideoFresh | Video Production Services perform from a project management standpoint?

They deliver earlier than the deadline and their communication is also really responsive — when I send a message, they immediately respond. We usually communicate via Slack and phone calls.

What did you find most impressive about them?

We like that the entire crew is passionate, professional, and humble. Moreover, they communicate really well and they’re really precise. It was as if they were our own staff and we could feel that they wanted to make really great videos.

Are there any areas they could improve?

No, there’s nothing I’d have them improve on.

BACKGROUND

Introduce your business and what you do there.

I am the president of a physical therapy and fitness company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Video Fresh?

We wanted someone to create our marketing videos. This includes filming home workout videos for an online program that we made.

SOLUTION

What was the scope of their involvement?

Video Fresh is involved with conceptualizing, filming, and editing videos for our company.

We first discussed what we wanted to accomplish with the videos. They would then create and send a document that has all the details for us to approve. Once that’s finalized, we would set a date to film. Afterwhich they would do all the editing, and send me the first draft for me to give feedback on.

We’ve done a ton of different videos with Video Fresh. The most common type that we do, is a video featuring our clients sharing their success stories. Apart from that, they’ve also done cooking videos, workout videos, and even an introductory video for our physical therapy practice. These videos are published on our website and our social media accounts like Instagram and Facebook. We also use them as marketing tools and send them to people through email.

What is the team composition?

I mainly work with Rob (President), but I also worked with about 10–15 different people from their company.

How did you come to work with Video Fresh?

I was referred to them through word of mouth, and was impressed with some of the work they had done in the past.

How much have you invested with them?

I believe we’ve invested somewhere between $25,000–$35,000.

What is the status of this engagement?

We did the first project in April 2016, and we've continued our partnership since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We average a 3:1 ratio on our ROI (return on investment) so their stuff is no different. They are also extremely easy to work with—which is the reason why we kept the partnership with them for this long.

How did Video Fresh perform from a project management standpoint?

We communicate through email, and I'm usually present during video shoots.

What did you find most impressive about them?

One thing that impresses me is how fast they work. They also have this unique ability to extract good stories from people. Rob knows exactly what he wants in a story, and is able to see the whole thing happen in his head. I think he has also trained his staff to be able to do that kind of thing.

Are there any areas they could improve?

I don’t really know. I think the biggest thing was always just making sure that the details are confirmed beforehand. I’ve talked to him about that in the past and he has been really understanding. 

Do you have any advice for potential customers?

I think the best thing you can do is overprepare and know exactly what you want. The more information you give them, the better they’re going to be able to capture that on video.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing director of Monrovia Plants. We’re a provider and manufacturer of landscape plants. We supply to independent garden centers and big box stores. We also do some direct-to-consumer e-commerce but that’s a small part of our business. We’re a premium, high-end brand of plants. In my role, I oversee all online efforts regarding user experience, digital advertising, email marketing, and video content.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VideoFresh | Video Production Services?

We brought them on for video production services.

SOLUTION

What was the scope of their involvement?

They delivered 12 vignettes that were a part of the project. It was an interesting set of videos because there were three different types of content we assigned to them. The videos were all in the same style of interviewing different parts of our organization from craftsmen, internal team members, retailers, to gardening designers.

What is the team composition?

I’ve interacted with five individuals.

How did you come to work with VideoFresh | Video Production Services?

We had looked at different options for brand content and VideoFresh was located close to our office. They knew our brand and were willing to come out and explain their process. Our content budget isn’t astronomical like other big brands so we needed something budget-friendly and economical.

How much have you invested with them?

We invested between $25,000–$50,000.

What is the status of this engagement?

Our engagement was from January–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback has been overwhelmingly great. There are a lot of intricacies and details about timing and when the plants are at their best. VideoFresh took all of those things into consideration and quickly learned what was acceptable and unacceptable in terms of visuals. The quality of the videos turned out great. We’ve received great online feedback from our consumers and retail partners.

The consumer-driven pieces turned out really well. We’ve used them in social media and organic advertising. The feedback has been overwhelmingly positive about the beauty, quality, and overall message.

How did VideoFresh | Video Production Services perform from a project management standpoint?

Most of our communication was face-to-face during production shoots, over the phone, or by email. We did revisions as rounds of pieces came in. They were open to hearing feedback about certain shots that weren’t meeting expectations. Their team was willing to find additional B-roll or other footage they’d captured to replace something we thought didn’t encapsulate the plant well.

What did you find most impressive about them?

I really appreciate their willingness to bring ideas to us. They reach out to us with fresh ideas about content they see trending that may be relevant to us. Their team brought the idea of having these vignettes and certain important pieces of the funnel. All-in-all, they executed everything really well.

Are there any areas they could improve?

The filming days were spread out for different individuals who were being interviewed. Some feedback didn’t always make it from one video shoot to the other. I’d recommend they capture all on-shoot feedback and make sure it applies across the board for all videos.

BACKGROUND

Please describe your company and position.

I am an Executive of Natural Cure Labs

Describe what your company does in a single sentence.

Manufacture and sell quality dietary supplements. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VideoFresh | Video Production Services to accomplish?

• Amazon short-format videos
• Still images

SOLUTION

How did you find VideoFresh | Video Production Services?

Event

Why did you select VideoFresh | Video Production Services over others?

• Pricing fit our budget
• Good value for cost

How many teammates from VideoFresh | Video Production Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

16x short-format videos and image stills in various formats in scenes. Over 200 set-ups

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Correct number of videos in the right formats with the right editing 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing and talented team. All progessional equipent, lighting, techniques, and very creative. Everything looked great

What was your primary form of communication with VideoFresh | Video Production Services?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very freidnyl, good communication, fair pricing, excellent deliverables. 

Are there any areas for improvement or something VideoFresh | Video Production Services could have done differently?

Maybe quicker on the edits, but our project was smaller compared to other clients