VIDEN Growth

BACKGROUND

Introduce your business and what you do there.

I’m the managing director for an editorial publishing business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We obtain new clients via free registrations and offering free information. We were looking to increase our user base, both free and premium, so we could guide them to our funnels and lead them to an instant upgrade a follow-up upgrade. 

We were looking to retain customers as much as possible, as well as for high quality leads that would stay with us long-term.

SOLUTION

What was the scope of their involvement?

Viden was instrumental in tracking our existing funnels. They measured where users were coming in from and which navigation parts they following and what information they were reading. They suggested an editorial tool to increase the number of funnels that were leading to upgrades. 

The team measured all our ads on Google Ads. They worked on all the tracking for our paid advertising and tracking for organic traffic as well. Once we started measuring what we had, we could optimize those funnels and increase the amount of traffic that was directed to the most efficient funnels. 

What is the team composition?

We’ve always worked directly with Denis (Founder & Managing Partner). He delegates tasks to the rest of his team.

How did you come to work with Viden?

I found them on Elance and I recall seeing Viden as the top 1% for analytics. By the time we hired them, Elance changed to Upwork. I was lucky to find them when I did.

What is the status of this engagement?

We started working together in January 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve proven to be very competent. Viden has helped us increase our new users by 70%. We’ve never had a reason to look for an alternative to Viden. We’ve never experienced the same commitment with other providers.

Viden helped us reduce click fraud and helped with Dynamic IT blocking; click measurement by IP, click limitation by IP, and all sorts of measures which would reduce our cost of acquisition and lost ad spend. 

How did Viden perform from a project management standpoint?

We were quite hands-off with project management. We always provided everything that Denis requested. He’s been very efficient and taught us freedom in terms of experimenting. 

What did you find most impressive about them?

Their competence and honesty is impressive. We like that we can fully outsource this side of the business so that we can concentrate on what our business does best, which is delivering our services and products.

Are there any areas they could improve?

Denis started small. It would be good if he had some visual or written examples of what he does. He’s grown over the years and I presume he will continue to do that and offer more services.

Do you have any advice for potential customers?

You have to believe in someone for a relationship to work. You have to believe in their potential, and you have to provide as much information about your business as possible. You need to know your business inside out. That will give Viden a head start to give you a more accurate view of where your business is and where it should be heading.

BACKGROUND

Please describe your company and your position there.

We are a fast-growth meal-kit company. I own and run the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

Paid media - we wanted someone to maximize our paid media budget, focusing on optimizing cost per acquisition. We also needed someone extremely knowledgable with digital analytics.

We had worked with other 'Jack of all trade' digital agencies in the past with few results. With Viden being specialized in this area, it made sense to build everything from the ground up with them.

What were your goals for this project?

1. To optimize cost per acquisition
2. To grow our customer base
3. To understand where we are weak with our website and fix those areas

SOLUTION

How did you select this vendor?

We talked to several and found Viden to be the best fit by far. For the last 2 and a half years, we haven't looked back.

Describe the scope of their work in detail.

They helped us set up our infrastructure, from Google Tag Manager all the way through to Google Analytics advanced e-commerce setup. That required deep understanding of our business, and a high level of engagement.

They even went as far as to meet us in person a couple of times, which shows the dedication and value they put on building long term relationships with clients. This is their strong suit.

What was the team composition?

The team comprised of Viden's senior management and analysts, along with our digital marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've scaled the business tremendously with Viden by our side. Through every step of the way, there were challenges that Viden worked closely to understand and develop a solution for.

We gave Viden some tough challenges: optimizing CPA is not always easy and not completely in their hands. But their communication with us to tell us when we needed to fix something in order to achieve the tough acquisition goals we gave them was great. It turned out to be a winning collaboration.

How effective was the workflow between your team and theirs?

Very good - they communicate well both in written and spoken terms. They have advanced knowledge of how to manage projects and expectations.

What did you find most impressive about this company?

Their commitment. They are a small company that specializes in digital media and analytics. They don't do everything, which is a good thing when you know what you're looking for.

Are there any areas for improvement?

None - excellent in every area we've worked with them on.

BACKGROUND

Please describe your company and your position there.

We are a in the arts and entertainment business in Miami, Florida. I am the Director Of Operations And Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

To manage our Google Adwords, Bing and Facebook paid campaigns

What were your goals for this project?

Our goal is to attract sales

SOLUTION

How did you select this vendor?

Found them on upwork.com

Describe the scope of their work in detail.

Since we started to work with Viden our sales were doubled. They manage copy, targeting, etc. In fact, after the second month we were seeing a ROI that we never had before so we passed the entire process for them to manage. All of our campaigns are successful under their management and this comes from someone who has been in online marketing. I have been looking for an agency for years until luckily I found Viden.

What was the team composition?

We communicated first with the Founder and Managing Partner and then we were assigned a great project manager, her name is Victoria.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Double sales within two months.

How effective was the workflow between your team and theirs?

Extremely effective. I receive an email within hours or even minutes to all of my inquiries. They are extremely detail oriented and they know how to listen.

What did you find most impressive about this company?

They have the skills and knowledge to manage small and large paid marketing campaigns and that is very hard to find in the industry. Again, I have years of knowledge in online marketing and I am able to tell when a company is legit and people have the skills needed to perform the job and make it successful.

Are there any areas for improvement?

It has been three years I hired them and I have to say, there is no improvement I would recommend, they are a great fit for our company.

BACKGROUND

Introduce your business and what you do there.

I’m the digital analytics and personalization owner at E.ON. We’re the biggest private energy supplier in Europe. I’m part of the SEO and digital technology department, where we take care of digital analytics data, online marketing, and anything digital inside E.ON.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We were looking to find freelancers or agencies to help with our digital analytics tracking, implementation, and strategy.

SOLUTION

What was the scope of their involvement?

Viden worked on our digital analytics infrastructure end to end, from implementation and strategy to dashboard development. We’ve worked with them on a project called “Digital Tracker”, which is one of the biggest tickets we’ve had at the company for the last two years.

Our company integrated a digital assessor, acquisition funnel, and self-serve area for our energy customers. My role is to track the tool in terms of functionality and success, and I hired Viden to help us with it.

We collaborated using Google Analytics 360, Google Tag Manager, Google Optimize, and some Net Promoter Score tools like Qualtrics. They were helpful with the Data Studio dashboard implementation and the subsequent work.

I shared the dashboard built by Denis (Founder and Managing Partner) with the entire company, so that they could learn from it, share it, and build similar tools.

What is the team composition?

I mainly worked with Denis, who had other people in the background.

How did you come to work with Viden?

I found them on a freelancing platform. We worked with them directly because this project was too big for such platforms and our company also required signing NDAs.

How much have you invested with them?

The cost of their work was around €100,000 (approximately $112,000 USD).

What is the status of this engagement?

We worked with Viden between March 2018–July 2019. We had a six-month contract initially, then extended the job with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to use the tool to track all touchpoints with customers and optimize against those. We became more customer-centric as a result.

How did Viden perform from a project management standpoint?

This was a challenging project involving multiple agencies. Viden’s project management was aligned with our strategy. We met once a week to discuss priorities and tasks.

We had to work very quickly and deliver the first MVP in six months. We had a collaborative process. We worked remotely, with daily calls and emails. We were able to synchronize very well.

What did you find most impressive about them?

I shared our strategy with Viden on tracking all touchpoints, and they were really open to that. We’ve had many roadblocks, but they're experienced in the digital analytics and delivered really well.

Are there any areas they could improve?

They could get more experience in areas other than digital analytics, such as user experience. It would’ve also been helpful if they had the ability to travel to our location, but we’ve all learned that we can work from home, especially now, during the global pandemic.

Do you have any advice for future clients of theirs?

Clients should share their goals and expectations, but, at the same time, stay open to Viden’s suggestions. We learned a lot from each other.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing director at MyTenNights, a donations platform. I manage the 2020 advertising campaign with a budget of £270,000.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed to get a PPC campaign setup. We use Facebook, Instagram, Google, Twitter, and Bing Ads as our main advertising channels. The challenge was to get everything up and running in two weeks. There were probably 1,000 advertising assets.

SOLUTION

What was the scope of their involvement?

They set up the campaigns. I was doing the optimization requests, but they were also recommending optimizations and the optimization itself. Their team also monitored analytics, making sure Google Analytics and all of our social channel analytics were coming through. They did the general best practices as well with monitoring whenever there’s an issue to be flagged. 

They also gave us advice on what steps we should take. They were involved with the strategy part as well. They adapted the campaign based on the market condition that would change. When we hit the peak period, our competition increases. Viden was crucial in that stage in terms of what we need to do to be more aggressive with our bidding and how to be more competitive. They were a huge help in that period we were in. It was almost like a Black Friday and we needed to be extremely aggressive.

What is the team composition?

There was Alex (Data Scientist), who worked on the analytics side, Viktoryia (Media Manager), who was more from the execution side and campaign monitoring, and Denis (Founder/Web Analyst/Marketing Strategist) from a strategic side, who oversaw everything. 

How did you come to work with Viden?

We had someone else in the company who prospected a few agencies through Upwork. When it came to interviewing, Viden came across as very confident and experts in their field. They were very professional which was important to me because I didn’t have time to mess around. I had three weeks to get the ball rolling and get the campaign live. I was challenging them, and I wanted them to challenge me. They stood their ground, challenged me, were extremely professional, and they had a no-nonsense approach.

How much have you invested with them?

We invested between $10,000-$12,000.

What is the status of this engagement?

We worked together from March–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were amazing. The success of the campaign wouldn’t have been achievable without their support. They had people working around the clock making sure that deadlines would be met. If there was an issue, we’d send them a message, and within 1-2 hours, there was a response with a solution in place. 

I had a session with the media expert, Denis (Founder/Managing Partner) and we worked together in making sure that our plan was bulletproof from a PPC perspective. They really helped the campaign. The team was flexible, responsive, and quickly delivered results and solutions. We made over $10.5 million within 5 weeks of the PPC campaign. I got a lot of praise from internal stakeholders. 

Cost acquisition on a peak day hit £0.87 (approximately $1 USD). An average transaction as over £100–£150 (approximately $125–$186 USD). The lowest cost acquisition achieved was £0.19 (approximately 25¢ USD). It was a huge success. We are definitely going to use them again for future projects.

How did Viden perform from a project management standpoint?

The project was clearly structured, and I always knew who to contact. Their project management helped me so much. They met intense timelines that I don't think another agency could have met. 

What did you find most impressive about them?

They’re a no-nonsense agency. They’re straight to the point and are very credible.

Are there any areas they could improve?

They could maybe jump on a call and make a bit more casual conversation to build rapport. I’d ask for a 15 minutes call to talk through the technical stuff, but sometimes you just want to have a chat.

Do you have any advice for potential customers?

Make sure you have a strategy ready to display and present.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at a company that transforms and modernizes legacy enterprise systems.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Viden?

We brought on Viden to help build out our analytics capabilities.

SOLUTION

What was the scope of their involvement?

They do all the configuration of our Data Studio to provide data visualization. Their team worked with us to set up custom variables in Google Analytics and GTM including custom tags. 

What is the team composition?

We work with two people. 

How did you come to work with Viden?

I was involved in the hiring process, but I believe we found them through an ad hoc hiring site. 

How much have you invested in them?

We’ve invested over $25,000 so far. 

What is the status of this engagement?

We started working together in October 2017, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re experts in what they do and provide high-quality work. In addition, they’re also good at explaining their process and how things work which is very helpful for us. 

How did Viden perform from a project management standpoint?

They’re exceptional. Whenever I ask them a question, they typically get back to me within hours. We use email to communicate. 

What did you find most impressive about them?

They’re easy to work with, communicate well, and do great work. 

Are there any areas they could improve?

Not for us. They do exactly what we need them to do, and they do it quickly. 

Do you have any advice for potential customers? 

Give them a trial project and let them show you what they’re capable of. I think you’ll be impressed. 

BACKGROUND

Introduce your business and what you do there.

I’m the president of a DTC e-commerce wellness brand that sells red light therapy products for home use.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VIDEN Growth?

We needed support launching our paid media plan and campaigns for our new DTC e-commerce brand.

SOLUTION

What was the scope of their involvement?

VIDEN Growth has helped us launch our paid media plan and campaigns. The team has also provided consulting services for website development to optimize our conversion rate (CVR), media generation, launch planning, and overall business consulting. VIDEN Growth is responsible for our CVR optimization and media plan for images and videos.

What is the team composition?

We’ve worked with 2–5 teammates from VIDEN Growth.

How did you come to work with VIDEN Growth?

VIDEN Growth was a referral, and I had worked with them previously.

What is the status of this engagement?

We started working together in August 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

VIDEN Growth has helped us with our initial launch with paid ads, CVR optimization, and marketing efficiency ratio (MER). We’ve met our MER floor goal of 350% for the launch.

How did VIDEN Growth perform from a project management standpoint?

VIDEN Growth is an absolute professional of the highest tier. We work with them daily, and they always overdeliver and go beyond the scope. VIDEN Growth is almost our internal marketing team and consultants. We communicate via email and messaging apps.

What did you find most impressive about them?

VIDEN Growth’s communication, work quality, ability to tackle problems, reach objectives, and think outside the box are impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve.

BACKGROUND

Please describe your company and position.

 I am the Senior Performance Marketing Lead of an advertising & marketing company 

Describe what your company does in a single sentence.

Online directory - we help Swiss SMEs get found and booked.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VIDEN to accomplish?

• Performance Marketing
• Lead Generation
• Automation

SOLUTION

How did you find VIDEN?

Referral

Why did you select VIDEN over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Competence

How many teammates from VIDEN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads account automation - from custom large-scale ad generation to ongoing optimization

Full-service campaign delivery, from visual production to campaign launch and post-campaign analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cost per acquisition improved by around 20% already.

Improved account logic and optimizations will have a long-term effect on CVRs and CPAs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently met the deadlines, were easy and efficient to communicate with, hands-on and proactive in flagging potential issues and offering solutions.

What was your primary form of communication with VIDEN?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're able to deliver high quality results on large-scale, complex accounts. No fluff, no overselling - just solid, reliable work.

Are there any areas for improvement or something VIDEN could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the CEO of a hat design & retail company.

Describe what your company does in a single sentence.

We design and sell hats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VIDEN to accomplish?

• Google Ads
• Facebook Ads

SOLUTION

How did you find VIDEN?

Online Search

Why did you select VIDEN over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from VIDEN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative strategy and media buying for Google and Meta platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to grow and scale our Google and Meta marketing while keeping our CPC in line with our target budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has always delivered accurate reporting on time, and in great detail. Follow up questions are answered promptly in a way that shows expertise. 

What was your primary form of communication with VIDEN?

Email or Messaging App

What did you find most impressive or unique about this company?

Extremely well organized. I have to worry very little about their work.

Are there any areas for improvement or something VIDEN could have done differently?

none

BACKGROUND

Introduce your business and what you do there.

Cheney Brothers is a family-owned and operated broadline distributor offering over 64,000 stocked items, from gourmet to everyday.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VIDEN?

We were fairly new to the digital space and needed help expanding our online presence. We weren’t sure where to start or what would resonate with our audience, so we began researching social media marketing agencies to help guide us.

SOLUTION

What was the scope of their involvement?

We initially brought VIDEN on to manage our Facebook page. We wanted to post consistently but weren’t sure how to speak in a way that would catch the attention of local college students. VIDEN took over content creation and scheduling, and it quickly became clear they understood the tone we were aiming for. Later, we added Google Ads (AdWords) to the mix so they could also support our paid search efforts. 

VIDEN handled everything from content strategy to execution for our Facebook page. They created original, engaging posts tailored to our audience—mostly college students—using a mix of promotions and timely references. VIDEN took care of writing captions, selecting or creating visuals, and aligning each post with our brand voice.

On top of that, they built out a monthly content calendar so we knew what was going out and when. It helped keep our messaging consistent and ensured we stayed active without us needing to micromanage. VIDEN also managed the actual publishing and kept an eye on engagement, adjusting future posts based on what was performing well. Their ability to take initiative and still stay aligned with our tone and goals was a huge time-saver for us.

What is the team composition?

We work with 3–5 teammates from VIDEN.

How did you come to work with VIDEN?

We found VIDEN through Clutch and online search. The price fit my budget, and they were referred to me as well.

What is the status of this engagement?

We started working together in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve honestly been thrilled with the outcome. Since working with VIDEN, we’ve had college students coming in and telling us how entertaining our Facebook posts are. Before we partnered with them, we were relying on old-school methods like handing out flyers at bars, and we barely got any traction. Now, we’re reaching our target audience in a much more effective way. I haven’t lost a single dollar from this investment. In fact, we’ve seen clear gains. 

We saw some clear improvements after partnering with VIDEN. Within the first few months, our Facebook engagement rate nearly doubled—likes, comments, and shares all saw consistent growth. Our follower count increased by about 40% over the first six months, and the quality of our audience improved too—we were reaching more of the right people, not just random clicks. 

More importantly, we started seeing a direct uptick in foot traffic and sales, especially among college students, which was our primary target. Before VIDEN, we’d occasionally get a student or two who heard about us from a flyer. After their campaigns rolled out, we had a steady stream of new customers who mentioned seeing us on Facebook. 

Overall, the combination of better targeting, consistent posting, and creative content made a real impact. I monitors the numbers more closely, was really happy with the ROI and the increase in local conversions.

How did VIDEN perform from a project management standpoint?

Even without much direction, VIDEN kept things running smoothly. They continued managing our campaigns and nailed the tone and content of our social media posts without us needing to check in. It was such a relief during a stressful time. VIDEN responded on time to emails.

What did you find most impressive about them?

What stood out the most about working with VIDEN was how in tune they were with our brand and audience right from the start. They didn’t just throw generic marketing tactics at us—they really took the time to understand who we were trying to reach and how to speak their language. 

VIDEN’s creativity and tone were spot-on, especially when it came to crafting content that resonated with college students. On top of that, their responsiveness and consistency made them feel more like a partner than an outside agency. Even during times when we couldn’t be super hands-on, they kept everything running smoothly and made smart decisions on our behalf. 

It’s rare to find a team that’s both strategic and easy to work with—VIDEN really delivered on both.

Are there any areas they could improve?

Honestly, I don’t have any complaints. VIDEN has been wonderful from start to finish.