Verve Marketing Group

BACKGROUND

Please describe your company and your position there.

I am a senior marketing manager at a Bible company. We provide Bibles for every age and stage of life. I am responsible for our digial ecosystem, including email, website and blog strategy, and social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verve Marketing Group, and what were your goals?

Our website was in need of a complete redesign. The functionality and aesthetic did not live up to the standards of our team and was not functional for our customers. We hired Verve to help us create a website that was user-centric and designed to help customers navigate through to the product they would need. Additionally, we recognized that our website would need to be frequently updated as we added new products, so hired Verve to manage those updates.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our team had worked with Verve in the past and understood their abilities and outlook. We had an initial meeting with them to go over the scope of the project. They understood the challenges we faced and what we needed to accomplish, so it was a good fit.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial meeting to go over the details of what was needed. From there, Verve developed a wireframe and a development site. They created a custom WordPress theme that met the requirements of what we needed from it. The theme needed to be customizable for our team as well as theirs to meet the ever-shifting needs of our website.

This site also needed to handle the load of hundreds, if not thousands, of products that all needed images. Then Verve worked with our internal IT and legal team to ensure the theme met the necessary standards. From there, we set up a process to make sure Verve had what they needed to manage the regular updates that the site would need.

How many people from the vendor's team worked with you, and what were their positions?

I am not sure who on the team contributed to this project. We worked very closely with the Chief Brand and Marketing Office who delegated tasks as needed to her team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since launching the new website, we have seen higher pageviews and user retention. More users are coming to the site and staying on the site longer. The pages are able to be customized as we need them to be.

Describe their project management style, including communication tools and timeliness.

Communication was handled through one point of contact, which was helpful as there were a lot of moving pieces. Verve always completed the tasks quickly and effeciently and were easy to reach if we needed a problem solved quickly.

What did you find most impressive or unique about this company?

The site Verve was able to create exactly fit what we need and even surpassed what we expected in certain areas. I was very impressed with how easy it was to get in touch with them and get more information or updates.

Are there any areas for improvement or something they could have done differently?

Any issues we had were quickly fixed.