Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our main website has entered its second month of being live. Unfortunately, in the first month, Google Analytics was completely shut down for three days. Naturally, our numbers went up from March to April 2017, but we couldn’t compare our numbers with the ones from the old site since it used a different analytics platform. Looking at it from a day-to-day standpoint, our numbers are increasing.
From a design standpoint, the comments we’re getting from the general public, including garden writers and members, are amazing. People love the site, its look, and the ease of use. I can honestly say that we’re getting new members because of the new design.
How did Verve Marketing perform from a project management standpoint?
They were great to work with. We fell down for the first website because we didn’t think through the project well enough. Verve Marketing helped us work through it so that the second project was a dream. We knew what to give them and when, so the team delivered on time and on point. Verve Marketing explained to us that, if we created a spreadsheet for the new and old URLs, they could figure out how to redirect. That document helped us from A to Z. We referred back to it during all of our discussions.
What did you find most impressive about Verve Marketing?
When we met with their principal, her thought processes, from a business and communication standpoint, helped us interpret what we were trying to do and tweak things about the website. She was a strategic business partner, helping us reach our goals in ways which we hadn’t even identified.
Are there any areas Verve Marketing could improve?
The one or two issues we had with the first site were resolved for the second one. I don’t feel that it would be fair to mention those since they were resolved quickly. A bit more training on the WordPress backend would have helped us, but we’re unusual in not having that knowledge. Many people are already familiar with the content management system, and it’s generally easy to figure out. I cannot state anything else. I really liked how everything turned out.
What tips or recommendations could you share that might increase the likelihood of success with Verve Marketing?
I do recommend using the same firm for multiple projects since it makes things much easier.