VeracityColab

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Uqual, a loan readiness company. We help people who are declined for loans achieve loan readiness. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

Being a category creator, we were tasked with the challenge of communicating both the problem that existed in the market and how we solved it. For us to successfully break through the noise and get our message out, we needed to create a video that told our story, leaving an impact on our target audience. 

SOLUTION

What was the scope of their involvement?

We partnered with Veracity to produce an animated brand video that would tell our story in an emotion-stirring way. This way, we could have an impact across different audiences on the B2B and B2C fronts. 

What is the team composition?

I worked directly with two people on the project. Kristina (Project Management Director) was responsible for ensuring that the project was on time and on budget. We also worked with Max (Creative Director). 

How did you come to work with VeracityColab?

I found Veracity through word of mouth. Video production wasn’t cheap, so we needed a team that truly knew what they were doing. They must see video as an art and passion. Other companies only saw corporate videos as boring or just another job to get done; this wasn’t the case with Veracity, so we hired them. 

How much have you invested with them?

We spent around $31,000. 

What is the status of this engagement?

The project lasted from October–November 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Veracity had high-quality outputs, and they were professional throughout the process. From the discovery phase to the time we finished the video, the team was receptive to our feedback. They consistently provided us with everything we needed to make sure that our vision was fulfilled. From the first to the final cut, we made substantial edits to the project. Ultimately, those changes made the video even better than we had imagined. 

How did VeracityColab perform from a project management standpoint?

Veracity’s project management was perfect. To communicate, we used emails and the phone. Kristina was extremely responsive throughout the project. We had extremely aggressive timelines, and she made sure that both her team and our team were accountable to deadlines. We wouldn’t have been able to complete this project successfully and on time if she didn’t use her leadership skills.

Further, other creative teams wouldn’t take feedback well. However, Veracity was completely the opposite. They acted as a true partner throughout the process, taking our feedback into account and pushing back whenever necessary.

What did you find most impressive about them?

The quality of their outputs distinguishes them from other providers.

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Not all video production companies are created equally. If you’re looking for a video production partner who’s going to own your brand and understand your product as much as you do, then you should turn to Veracity. Don’t settle for options that cut corners or don’t take ownership of their work. Moreover, take into account all the factors that make a video great. 

BACKGROUND

Please describe your company and your position there.

I'm a co-founder and head of growth efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VeracityColab, and what were your goals?

We are launching our product to the public for the first time and wanted to make a clear and compelling video that described the value of the product and it's use cases. We will release the video with our product launch and drive users and candidates to our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to this vendor and chose them based on existing portfolio of work, thoughtfulness in our initial consultation, and recommendation of a past client.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began with a discovery meeting, then moved into an information gathering and synthesis phase where initial outlines of brand work, script, and personality of the video. We then went through several rounds of review for script, storyboard, and finally animations and voiceover.

Who did you work with and what was the feedback process like?

We worked closely with a project manager who was able to compile feedback and questions on both sides seamlessly. All our comments were thoughtfully considered and when they could not be addressed, time was taken to explain why this was the case and it was always reasonable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet released the video but have gotten rave reviews from our team so far.

Describe their project management style, including communication tools and timeliness.

Communication was all done through email and was prompt and on-schedule. Expectations were made clear up front and instructions were given at every stage.

What did you find most impressive or unique about this company?

They clearly had the production process down pat and listened closely to our needs. Their discovery process was great. The questions were able to elicit valuable information that we may not have readily thought to provide.

Are there any areas for improvement or something they could have done differently?

I wish we would have chosen to communicate over Slack instead of email as the back and forth got a bit tedious to manage. It certainly worked, although perhaps could have been made easier. They seemed very open to doing this for future projects.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at a healthcare payment management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We needed to get the word out about our business.

SOLUTION

What was the scope of their involvement?

We wanted to augment our marketing channels to increase both our assets and our reach. VeracityColab came into the picture to support our goal of optimizing our company’s brand awareness through market research and video production.

During our discovery meeting, we told their team that our primary goal was to ensure that any product that we developed gets promoted effectively to help elevate our overall brand image. VeracityColab worked with our internal team to understand the core of our business and translate our brand message into each brand awareness video they produced.

Upon conducting thorough research, we proceeded with finalizing the scripts and the storyboards. VeracityColab then generated the final product we required from their team, which was a series of brand awareness videos for our ongoing campaign.

What is the team composition?

I worked with an account manager, a project manager, and a biller.

How did you come to work with VeracityColab?

They were recommended to me by a colleague who I knew from our sister company.

What is the status of this engagement?

Our project ran from April–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched our campaign, so there’s no quantitative KPI to share yet. However, I could confirm that VeracityColab did an impressive job in generating a brand awareness video that mirrored our company’s mission and vision. Their team produced sophisticated and spot-on videos, which continue to secure overwhelmingly positive feedback.

How did VeracityColab perform from a project management standpoint?

VeracityColab kept us in the loop throughout the engagement, and they communicated effectively with our team as well. We encountered some minor hiccups along the way, which involved subtitling issues, but their project manager was quick to address those. Additionally, their team strived to meet each timeline we set — they always had a flexible work schedule.

What did you find most impressive about them?

They had a very creative briefing process that allowed them to transform our ideas into innovative solutions. VeracityColab understood our business identity and worked hard to incorporate that into their deliverables.

Are there any areas they could improve?

VeracityColab could benefit from a more streamlined project management approach — everything else was smoothly delivered.

Do you have any advice for potential customers?

Maximize the ideas they communicate during the brainstorming process and don’t be afraid to impart your creative ideas as well. Communicating these early on in the project will help their team understand your vision.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at an IT company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We needed help producing a video for one of our partners.

SOLUTION

What was the scope of their involvement?

They put together a product explainer video for one of our partners that provided an overview of their identity and services. The video lasted about 1–2 minutes and included stock imagery, immediate overlays, and voiceover. 

What is the team composition?

I worked with around three people, but Kristina (Director of Project Management) was our main point of contact.

How did you come to work with VeracityColab?

We’ve worked with them on previous projects, and we were looking to work with an experienced vendor. 

How much have you invested with them?

We spent $22,000 with them.

What is the status of this engagement?

We worked with them from November 2020–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video is not launched yet, so we don’t have any metrics. I can say that the client has been giving positive feedback and is satisfied with the video.

How did VeracityColab perform from a project management standpoint?

They met all the deadlines, and we had no issues with communication.

What did you find most impressive about them?

They did exactly what we asked them to do. 

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Any advice for potential customers?

Have a strong kickoff call to set the objectives and strategies for the project.

BACKGROUND

Introduce your business and what you do there.         

We’re a brand strategy firm that works with B2B clients. I’m the senior brand manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We needed help with video production.

SOLUTION

What was the scope of their involvement?

They helped us develop and create brand videos for a client that had gone through a three-year engagement with us. VeracityColab created two videos for our client to use; one for their internal launch and another for an external launch.

Both videos consisted of images and videos that were taken and produced by the client themselves. VeracityColab provided voiceover auditions and music options to include in both videos. The team incorporated motion graphics and a storyboard, too.

What is the team composition?

We worked with Kristina (Director of Project Management) and a video production manager mainly, in addition to two other people from their team.

How did you come to work with VeracityColab?

We’ve worked with VeracityColab in the past on other client projects.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

This project began in November 2020, and we wrapped up in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our internal team and our client were very happy with the final product.

How did VeracityColab perform from a project management standpoint?

They’re very strong with their communication. Kristina contacted me on a daily basis. She always set parameters for timelines and when things were due. The team met every deadline we established.

What did you find most impressive about them?

It was my first time working with VeracityColab. They exceeded my expectations.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to be open to communication. Set clear guidelines and expectations upfront. Know your delivery deadlines and VeracityColab will work to meet those.

BACKGROUND

Introduce your business and what you do there.

I’m the chief product officer at Onriva, a travel marketplace for corporate customers. We are connecting the customer directly with their preferred supplier and offer the widest selection, lowest price, and the best customer experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

The idea of the marketplace is pretty new in the travel industry. 

Everybody is familiar with travel management companies (TMCs), online travel agencies, and metasearch sites. Our strategy is to provide the aggregation of all this content from TMCs, consolidators, offline and online agents, and direct channels through a single user interface.

A video is worth millions of words. We wanted to deliver our story in a fun and engaging way through a short video that would explain Onriva's benefits and walk the customer through onboarding steps. It was supposed to be a part of a welcome package for our new customers and be ready before our big product launch. 

Normally, this kind of project would take a few months to deliver. Our challenge to VeracityColab was to provide the asset in three weeks.

SOLUTION

What was the scope of their involvement?

We had quite an intense onboarding session with our key stakeholders and people from VeracityColab - designers, video engineers, voice artists, and project managers. We covered the project's scope and explained our company culture and vision, which were interpreted into the end result. They produced two different animated videos addressing different onboarding scenarios.

What is the team composition?

We had a project manager who coordinated all communication within the teams. Kristina is amazing - very responsive and proactive. Of course, there were engineers, designers, and video editors involved. 

We really considered them a continuation of our team.

How did you come to work with VeracityColab?

We did some market research - mostly online and in social media. VeracityColab was referred to me by a couple of friends, we checked their portfolio, and it was convincing enough for us to decide.

How much have you invested with them?

The project cost was $15,000. We negotiated a very good deal. We really appreciate the management of the company for believing in us and our mission.

What is the status of this engagement?

We started working with VeracityColab in February 2021, and it was finished three weeks later.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our video artist also ended up being our "voice-over" talent.  He just did a quick demo for us, and we loved it so much that selected his voice from 6 others. 
In those three weeks, we met probably 5-6 times, and it really helped - the video became a continuation of our product. It fits perfectly in our brand and delivers the message. We’re absolutely satisfied with the result.

How did VeracityColab perform from a project management standpoint?

Our project coordinator communicated with us almost every day with updates, clarifications, questions. We knew exactly what to expect and when, and what was expected from us. We didn’t miss a single milestone.

The project was organized and managed very efficiently - when we had an idea or quick feedback, that was easy to hop on a phone or a Zoom call and discuss in real-time. 

We liked the tools they used to collect our feedback - very easy to use and intuitive, even for a person who never worked with video editing tools.

What did you find most impressive about them?

I was impressed with their excellent teamwork. It was also a great cultural fit – the team picked up on our branding and styles and was able to communicate our message, in our language. It requires not only professionalism but talent.

Are there any areas they could improve?

I really can't think of any. 

Do you have any advice for potential customers?

Be proactive and responsive - this is the key to success. You can’t just hand over an idea to a third party and expect them to build what you want.

It’s collaborative work, with both parties involved.

BACKGROUND

Introduce your business and what you do there.

I’m a senior video production manager for a cloud-based telecoms (telecommunications) company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We have a high velocity of product demo videos and brought them on board to help us with a project.

SOLUTION

What was the scope of their involvement?

We basically had a discovery call during which we told VeracityColab what we wanted to do. While on the call, their team consulted on our pre-production steps to move us towards production. After our pre-production meeting, they sent us stills of the animations for the video for us to approve. That helped them gather the look and feel before animating the whole video. Their team then sent us video cuts with music, voiceovers, and animations. They worked with us from pre-production to post-production, helping us deliver the video.

What is the team composition?

In total, there were 4–5 people from VeracityColab on this project. A producer, an animator, and a project manager worked on it.

How did you come to work with VeracityColab?

I knew VeracityColab through a co-worker who used them for a few past projects. Their team did good work, and we previously worked with them too, which meant they already knew our brand.

What is the status of this engagement?

We worked on this during the fall of 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

VeracityColab was consistent and quick to communicate. They also had great customer service.

How did VeracityColab perform from a project management standpoint?

Their team delivered the video on time, and their level of communication was high. In the beginning, they had great communication. Towards the end, VeracityColab became busy with other projects, which led to a bit of a hiccup.  

What did you find most impressive about them?

Unlike a lot of vendors, VeracityColab was willing to work with us throughout the entire project. A lot of vendors don’t want to involve themselves in the pre-production phase. VeracityColab was open to discussing the entire project. 

Are there any areas they could improve?

No, they did a great job.

Do you have any advice for potential customers?

Clearly communicate. Don’t be afraid to ask questions and reach out to them no matter your production status.

BACKGROUND

Introduce your business and what you do there.

I’m a senior global marketing manager in molecular biology for Thermo Fisher Scientific. Molecular biology is part of the biocentres division.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

Video is an important part of our marketing mix. We wanted to achieve something that was really cool and fun as part of our program.

We had some terrific creative done by another agency, which was more than static things like print ads and digital material, and we took that to VeracityColab to make an engaging video.

SOLUTION

What was the scope of their involvement?

We showed them what our goal was, and VeracityColab jumped on with ideas right away. We had a meeting to present them the creative, after which they started the storyboards.

They pitched a visual, high-energetic animation style. They found ways to take our creative, pull it apart, and put it back together again, so that it would flow in a video. We went to brand approval from there.

What is the team composition?

Kristina (Director of Project Management) was my main point of contact.

How did you come to work with VeracityColab?

They were recommended to me by colleagues in the molecular biology team, who had used VeracityColab before and had some excellent results. 

I looked at the work they’d done, and it was great. I believe the original recommendation came from a colleague who’d worked with VeracityColab at his previous company.

How much have you invested with them?

The project cost was $30,000–$35,000.

What is the status of this engagement?

We started working with VeracityColab around March 2020. I remember having an in-person meeting with them around that time. 

I put the project on the shelf for a few months, because COVID had us switching priorities. We picked up again in the second half of the year, and the materials were delivered in November 2020. The duration isn’t a fair representation of the project’s complexity.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The moment we had the kickoff meeting, we were all brainstorming ideas. I’ve worked with many creative agencies, and it’s always different. With VeracityColab, I felt we were all on the same page right off the bat. 

I like to be involved in these projects, because I’ve worked on lots of them, and I enjoy the creative element of video production and marketing. VeracityColab had great ideas, and I knew they’d be the right fit from the beginning.

How did VeracityColab perform from a project management standpoint?

This is one of their strong points. Kristina always kept in touch. We had quite a complicated brand process, and there were a couple of times when we had to tweak the creative to something that was previously approved. 

Because we were using creative and not shooting live action or animation, and because of the nature of the material, the videos were put together in 4/3. Our social team told us that they really needed 16/9. We had a five-minute call with VeracityColab, and they came back with some options. 

We could either rebuild the videos from scratch or make a 16/9 overlay and put the 4/3 video on top. I was impressed with how fast they came up with a solution that everybody liked. It only added a couple of days to the project.

There was a lot of back and forth, and Kristina was always responsive. There was never a case of having an email go unanswered for days. She would respond within the same day, usually within an hour or two.

What did you find most impressive about them?

VeracityColab definitely stands out in terms of quality. This was a unique project, and VeracityColab was able to take static images and bring them to life over 15–20 frames. It almost looked like it was planned. They essentially back-engineered a way to take a static image and bring it to life. I’d not seen that done before.

Are there any areas they could improve?

There were lots of back and forths with our brand, and lots of changes. They should’ve been more realistic with change orders, but they’re definitely well-organized.

One of the reasons we did the 16/9 conversion at the end is that it wasn’t brought up in the beginning. They were accommodating in doing it.

Do you have any advice for future clients of theirs?

Meeting them in person is invaluable. When we were able to meet in a pre-COVID world, there was immediate rapport. They’re very personable, and I think that a new client would relate to them immediately. My advice would be to be open to their ideas, and for clients to be prepared with their own ideas.

BACKGROUND

Introduce your business and what you do there.

 I’m the senior content manager at a freelance business management solution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We needed to create an introductory explainer video about who we are and what we do.

SOLUTION

What was the scope of their involvement?

VeractiyColab created a 45-second video for us. They were part of the project from start to finish. They guided us on ideation, the script, and the look and feel.

What is the team composition?

We worked with a project manager as the main point of contact. We also worked with a managing director and a storyboarding specialist.

How did you come to work with VeracityColab?

I worked with them at a previous company and we had success with them. I decided to reach out to them for this project.  

How much have you invested with them?

We spent around $10,000 on this video.

What is the status of this engagement?

We started working together in June 2019, and we wrapped up this video in July 2019. We’re actually kicking off a new video with them pretty soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

VeracityColab was really invested in what we were trying to do. I didn’t feel like we were just another client to them. They felt like an extension of our team in their communication and execution of the project.

How did VeracityColab perform from a project management standpoint?

They were really communicative. Our deadlines were a little loose but I was really happy with when we received the final deliverable.

What did you find most impressive about them?

Their level of service stands out. The team is always available for a phone call and they always answer emails in a timely manner.

Are there any areas they could improve?

No, we’re excited to work with them going forward.

Do you have any advice for potential customers?

My advice is to have your whole team on board when creating the video since it certainly goes beyond marketing.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing coordinator of a B2B risk management company. We sell and manage risk management solutions for workers compensation liability and manage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We wanted to create an explainer video for our claim management portal. We needed to describe the high-level details of the feature and how that impacts our risk managers’ workflow. We also hoped the video would help potential customers see us an innovator in the market.  

SOLUTION

What was the scope of their involvement?

They animated a one-minute video. We had a discovery meeting with them and they asked very detailed questions about what we do and what the video will be about. From there, they put together a script and animation.

What is the team composition?

At first, I just worked with the managing director. Then in the discovery meeting, we worked with a creative director, a project manager, and an animator. After that, we just worked with the project manager.

How did you come to work with VeracityColab?

I did some research on Google and VeracityColab was a local company. I was impressed with the types of videos on their site and I liked the style of their animation. I submitted a request for more information on their website. I’ve worked with other production companies in the past, but VeracityColab looked more modern. After meeting with them, I was impressed with how they asked questions that would help them understand our business.   

How much have you invested with them?

We spent about $15,000.

What is the status of this engagement?

The project lasted from September–November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The execution was really well done. They created a video that was easy to understand. They made the look and style of the video very similar to our brand guidelines. So far, we’ve had positive feedback from our partners and customers. We’ve had several inquiries from people looking to learn more.

How did VeracityColab perform from a project management standpoint?

Our project manager followed up regularly and kept us on schedule. She ensured that it was very clear when we needed to review and submit things on our end. There was a little confusion about the delivery date, but they did deliver on time. Because it took a little longer for us to sign the contract, the final delivery date was a little off of what they initially said.

What did you find most impressive about them?

I was really impressed by how they put together the script based on the questionnaire that we filled out. We had another company do a similar video, but VeracityColab’s video looked so much better and was of better quality.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

The questionnaire helped facilitate the discovery meeting, so new clients should be very detailed when filling that out. Also, everyone should be on the same page about the goal of the project, so new clients should make sure their team is aligned beforehand.