Velove Branding House

BACKGROUND

Please describe your company and position.

I am the Brand Design Specialist & Design Coordinator of Cámara de Comercio de Cali

Describe what your company does in a single sentence.

Our company provides services aimed at supporting business growth and regional development. These include business support programs, access to economic information and research, virtual services, training, networking opportunities, and dispute resolution through conciliation and arbitration. We also offer tools and resources to help companies improve competitiveness and management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Velove Branding House to accomplish?

• To develop a strategic brand project aligned with the 2026–2036 institutional strategy.
• To refine and evolve the visual and verbal identity system, ensuring consistency and modernization.
• To design and deliver a comprehensive brand book with clear usage guidelines.
• To implement core graphic assets and provide training and ongoing support to ensure proper adoption of the identity system.

SOLUTION

How did you find Velove Branding House?

Referral

Why did you select Velove Branding House over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Velove Branding House were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the development of a comprehensive brand strategy aligned with the organization’s 2026–2036 institutional roadmap. This involved collaborative workshops to gather, analyze, and validate strategic inputs. The project also covered the refinement and evolution of the visual and verbal identity system, ensuring conceptual, technical, and strategic consistency, and defining a clear brand architecture across services and programs. Key deliverables included a complete brand book (visual and verbal identity manual) with detailed guidelines, updated graphic elements such as color systems, photographic resources, and the development of new illustration elements and morphologies. Additionally, a set of core communication assets was designed for both digital and physical applications. The project also included training sessions and ongoing support to ensure proper understanding, implementation, and adoption of the updated identity system across the organization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was successfully completed within the defined scope and timeline, meeting all key milestones as planned. As a result, a clear and structured brand architecture was achieved, along with a aligned and strengthened visual and verbal identity system. The organization now has a comprehensive and documented brand manual that ensures consistency in communication and design across all areas. Additionally, internal teams received training, improving their ability to correctly apply the identity system, which increases the efficiency and consistency of current and future communications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Velove Branding House demonstrated a structured and collaborative project management approach throughout the engagement. They consistently met the agreed timelines and delivered all key milestones on schedule. Communication was clear and proactive, allowing for efficient coordination and decision-making. The team was highly responsive to our needs, incorporating feedback in a timely manner and showing flexibility when adjustments were required. Overall, their approach ensured a smooth process and a high level of alignment with our expectations.

What was your primary form of communication with Velove Branding House?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strategic thinking with design execution, ensuring that every decision was aligned with the organization’s long-term vision. Their deep understanding of institutional branding and their collaborative approach made the process highly effective. Additionally, their capacity to translate complex strategic inputs into a clear, structured, and scalable identity system was particularly impressive. This, combined with their long-term commitment and consistency across multiple projects, makes them a highly reliable partner.

Are there any areas for improvement or something Velove Branding House could have done differently?

Overall, the experience was highly positive, and the project was successfully delivered according to expectations. As a potential area for improvement, additional follow-up sessions after the implementation phase could further support internal teams in the long-term adoption of the identity system. That said, Velove Branding House was consistently responsive, adaptable, and committed throughout the process.

BACKGROUND

Please describe your company and position.

I am the Owner of Obility

Describe what your company does in a single sentence.

Digital marketing for B2B tech companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Velove Branding House to accomplish?

• Modernize Obility brand
• Capture our culture
• Set us up for success in our marketing efforts

SOLUTION

How did you find Velove Branding House?

Online Search

Why did you select Velove Branding House over others?

• Pricing fit our budget
• Good value for cost
• Work examples

How many teammates from Velove Branding House were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Obility is an experienced ad agency with a long list of top tier clients, and our brand was starting to feel stale and out of date. We turned to Velové to modernize our brand and to build the assets that would set us up for successfully winning new business in a competitive field.

Velové provided multiple deliverables:

• Updated logo and mascot
• Brand guidelines including typography, iconography, and detailed about us discussion
• Image ad templates
• Social media post templates
• PowerPoint and Slides templates
• Looker Studio template
• Zoom background templates
• Logo animation
• One-sheet and email templates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Approval of deliverables (e.g. logo, presentation template, image ad template)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Velové delivered on time and set expectatotions well. They were also quick to respond to any questions and address our change requests.

What was your primary form of communication with Velove Branding House?

Virtual Meeting

What did you find most impressive or unique about this company?

Really enjoyed the folks who worked on the project. They delivered with professionalism and a sense of humor. They also quickly understood the route we were looking to take and adapted if that route veered off course a bit.

Are there any areas for improvement or something Velove Branding House could have done differently?

Would have loved to receive the updated deliverables going into the meeting to gather our thoughts prior to seeing it live.

BACKGROUND

Please describe your company and position.

I am the Communications Strategist of Centro Cultural Colombo Alemán

Describe what your company does in a single sentence.

The Colombo Alemán connects people through German language and culture in Cali.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Velove Branding House to accomplish?

• Define a clear brand identity and build consistent visual and verbal communication
• Increase brand recognition while strengthening trust and credibility.

SOLUTION

How did you find Velove Branding House?

• Online Search
• Referral

Why did you select Velove Branding House over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Velove Branding House were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The branding project of the Colombo Alemán Cultural Center aimed to develop an identity that positioned us as both an educational and cultural institution in Cali. In this process, Velové’s guidance was essential, not only to develop a brandbook tailored to our organizational needs, but also to help us understand where our true value lies and how to express it both visually and verbally. Velové went beyond designing our visual identity; they also built the verbal identity of our brand. Some of the most valuable outcomes included, in addition to the brandbook and logo, the development of morphological guidelines, research on typography, iconography, materials for digital and print environments, as well as assets for both client-facing communication and internal organizational use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes included a clear and consistent brand identity that increased our recognition as both a cultural and educational institution in Cali. Internally, the brandbook and verbal identity gave our team alignment and tools to communicate more effectively. Externally, the new visual system improved the quality and coherence of our digital and print communications, helping us attract greater interest from potential students and new cultural projects. These results demonstrate progress in visibility, credibility, and community engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, not only did the Velové's team deliver all items on time, but they were also in constant communication with our team. They coordinated key meetings throughout the development of the project and carefully reviewed each deliverable with us, ensuring that our needs were always addressed.

What was your primary form of communication with Velove Branding House?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Cali is a warm and bustling city, in Velové we found an ally that mirrors this energy with both human and creative freshness. What impressed us most was their deep expertise and genuine passion for their craft. They are proudly detail-oriented "geeks" in the best sense of the word. Our meetings were not only about technical aspects, but also about their true commitment to understanding our cultural essence and translating it into the branding work they delivered. This combination of professionalism, curiosity, and passion made them a unique partner.

Are there any areas for improvement or something Velove Branding House could have done differently?

We believe there are always aspects that can be improved or refined; however, we are so satisfied with the service delivered by the Velové team that we recognize we may be strongly biased. What we can say with confidence is that we would recommend Velové to any organization that needs more than just a logo or a beautiful brochure, but rather a true understanding of the "why" and the "what for" of their own essence, something we would not have been able to discern without Velové’s guidance

BACKGROUND

Please describe your company and position.

I am the Communication Manager of Centro Cultural Colombo Americano

Describe what your company does in a single sentence.

English teaching and cultural exchange.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Velove Branding House to accomplish?

• Renew the brand
• Create a closer connection with our customers
• Design a brand that allow to improve our organizational communication based on our institutional objectives

SOLUTION

How did you find Velove Branding House?

Referral

Why did you select Velove Branding House over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Velove Branding House were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Logo for the project.
• Visual identifier user manual in PDF format.
• Visual identity manual in PDF format.
• The identity manual includes guidelines for verbal communication, voice, tone, language, brand style and guidelines for taking photographs.
• Master files for logo and identity system (See annexes)

Deliverables:

• Application

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Acomplishment of the deadlines of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In general, the deliverables were on time, except for some points related to the new brand applications that took longer than estimated. We always had a very friendly, empathetic team willing to listen and address our needs and concerns.

What was your primary form of communication with Velove Branding House?

Email or Messaging App

What did you find most impressive or unique about this company?

The team's experience developing the project and the work done with other big companies were impressive.

Are there any areas for improvement or something Velove Branding House could have done differently?

Maybe improve the time of some deliverables, but in general is an excellent company for these type of projects.

BACKGROUND

Introduce your business and what you do there

I'm a founding partner of a software services company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Velove Branding House?

We were looking to redesign our brand, focusing on a specific market sector, such as private surveillance. We were looking to expand our focus to other industries as our product had expanded its features, making it attractive to other sectors through new branding that would reflect the new vision of our company.

SOLUTION

What was the scope of their involvement?

Velove Branding House has been doing marketing and advertising for us. We had an initial diagnosis with them, and they proposed a solution for our main needs based on it. After that, we defined budgeting and scheduling. 

Besides branding and design, they've also helped us redefine our value proposal.

What was the team composition?

We've worked with three members of their team, including creative specialists and their strategic team.

How did you come to work with Velove Branding House?

We met them at an entrepreneurship program; they came to us with a great proposal, a clear budget, and a plan we liked.

How much have you invested in them?

So far, we've spent $2,500–$3,000 with them.

What is the status of this engagement?

We started working with them in May 2021, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a tight deadline because we were going to participate in a business roundtable and were looking to present this new business proposal there. They could meet that deadline, resulting in a successful participation.                     

How did Velove Branding House perform from a project management standpoint?

They've been outstanding with project management; they're well organized and make sure that the project is successful by ensuring they meet all deadlines and emphasizing the importance of delivering from our side. 

Regarding communication, we have a detailed weekly work schedule followed by weekly meetings, which work very well.

What did you find most impressive about them?

They take their time to get to know our company before designing a game plan, which is a very important added value. Also, their creative team is great.

Are there any areas they could improve?

Initially, there was some dispersion; I believe I started asking too many things at once, which didn't work well. Nonetheless, they were very patient and helped us a lot to reach a point where we could have more clarity.

Do you have any advice for potential customers?

Make sure you're clear about who you are as a company, and try to be precise when communicating that to them. That way, it will be easier for them to offer you the best solution for your business.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO and founder of WeKall, an IT company that provides end-to-end voice services to customers focusing on customer service and sales. We improve their processes with AI.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velove Branding House?

We wanted to look like an international company, so we needed help with branding and marketing.

SOLUTION

What was the scope of their involvement?

Initially, Velove Branding House conducted research on our company; they spent time understanding our business, vision, and the specific message we want to share with our customers.

After that, they started with the creative process, developing our branding strategy, logo design, brand guidelines, company values, etc. — they actually came up with three logo options and a 100-page brand guidebook. 

Additionally, their team developed our website and handled our marketing efforts. They proposed different ways to share our image in print and digitally, created our marketing strategy, defined the voice we needed to use in communicating with our customers, and the overall look of our campaigns. They also handled the UI/UX components of our site.

Currently, they continue to provide consultations and handle corrections for us.

What is the team composition?

We work with seven people from their team, including a project manager.

How did you come to work with Velove Branding House?

They were hired to give a talk for a program that we were taking. When we noticed how clear they were on the concept of branding, we decided to work with them.

How much have you invested with them?

We’ve spent $20,000.

What is the status of this engagement?

We started working together in October 2018, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have a very nice-looking logo that’s helped us attract investors and double our sales.  We’ve also reduced our graphics processing time by 33%. With the new guidelines, it’s been much easier to create new pieces of advertising and marketing materials. Overall, we’re 100% satisfied with their services — in fact, they’ve exceeded our expectations.

How did Velove Branding House perform from a project management standpoint?

Their project management is really good. Whenever they commit to a deadline, they always follow through. We communicate via WhatsApp and sometimes through email.

What did you find most impressive about them?

We’re impressed with their commitment to the project and our brand. Also, they make sure to provide services tailored to our needs.

Are there any areas they could improve?

We’d love to see them scale their business. For instance, they didn’t have an invoicing system, so they did the invoice by hand, which was uncommon. That actually caused a problem for us because we had a major partner who didn’t feel confident with their team due to the poor quality of the invoice. 

Do you have any advice for potential customers?

Be completely honest and open with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Mambo Studio, an animation studio based in Colombia. We’re one of the largest exporters of animated content, and we work with different companies around the world, including the US, Canada, and Portugal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velove Branding House?

We had had the same look and feel for over 6–7 years, so we needed a brand refresh. We were looking for a company that could give us an international look and could understand the market we served.

SOLUTION

What was the scope of their involvement?

Velove designed our branding and logo, and they built our website as well. First, we had a meeting to discuss our needs. They asked us about various aspects of our business to assess our current identity, such as how our communication was and what kind of content pieces we developed for social media.

Our logo was very saturated and complex, so their first advice was to create a simpler logo that reflected our value proposition better to achieve that international appeal. We also requested a logo that could be animated or have movement. Velove came up with a reconfigurable logo that could be stretched out or collapsed either vertically or horizontally.

To settle on the logo’s final design, we did two revision rounds. In the first round, they delivered three proposals very different from each other. Each one had a different direction that they were trying to give to our business and the reasoning behind them. We chose one of those directions but requested a different approach to it.

For the second round, Velove delivered three different polished versions of the logo, all of them going in the same direction and using the approach we requested. We selected one of the options but requested small changes to the typography.

As for the branding part of the project, we requested a very rich color palette and typography that matched the logo. Among the deliverables, Velove created assets for us to use on our social media. They also gave us specific guidelines for content creation, including guidance on what type of content we could post, how to use the fonts, what sites we could leverage, and everything else necessary for us to create our own content moving forward.

In parallel to the branding project, Velove helped us create a brand new website based on our previous website's content. They also helped us find new content to populate our site that matched with the new strategies we were implementing on this new approach. They were in charge of its UX design and mapping, applying the branding guidelines we were creating.

Velove presented the first designs on Figma for us to review. After we approved the final designs, they developed our site on WordPress. They also used Elementor, a tool within WordPress for us to create the content ourselves.

What is the team composition?

Typically, I communicated with Paulo (Creative & General Director) and Mar (Graphic Designer). They were my two main points of contact.

How did you come to work with Velove Branding House?

I didn’t want to hire a foreign company for this project; I wanted to find someone in Colombia. Thus, I started looking for different companies in Cali that could meet our demands. Then, I met Velove at an event and started following their work.

As animators, we’re also designers because we work on a similar medium. It was hard for me to choose a company to work with because I was being very cautious about it. However, Velove was very attractive to us because they had a very structured process to approach the creative work involved in branding; that was why I chose them.

How much have you invested with them?

We spent about $3,000.

What is the status of this engagement?

We started working together in June 2020, and they delivered everything in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After our brand refresh, comparing 2019 versus 2020, we grew our exports by 300%, and the following year, 2021, we grew another 60%. This year, we’re projecting to grow another 200%, and hopefully, we will be able to reach the $1 million mark in export sales.

Before launching our new website, we were getting around 100–120 organic visits per month. Now, we’re getting around 500–600 organic visits per month and 3–4 monthly organic leads.

Additionally, before working with Velove, we were exporting to the US and Canada. However, we now have a presence in different countries in Europe. Overall, Velove achieved everything I hoped for; I’m very happy with the result.

How did Velove Branding House perform from a project management standpoint?

Velove performed very well. Initially, they were very clear about the budget and what it covered, the timeline, and the deliverables, and everything was delivered accordingly; nothing overaged their proposal.

We communicated via emails, phone calls, and video calls. Our project happened during the pandemic’s peak in Colombia, so we relied on online collaboration, having virtual creative sessions and presentations via Zoom meetings.

 What did you find most impressive about them?

The creative process that Velove has in place to achieve the desired result is super structured. Additionally, they understand their clients’ value proposition very well, and they know how to turn that into successful branding.

Overall, Velove is a very good branding house. They offer excellent value for the money, delivering amazing quality work that could match that of any top-level company at a price range difficult to find.

Are there any areas they could improve?

The only suggestion I would’ve made to Velove would be to highlight who the project manager was so that we could have met them. Aside from that, everything else was on point, and their work was very thoughtful.

Do you have any advice for potential customers?

Don’t be afraid to work with Velove, even if they’re outside your country. They have a great understanding of how international companies work, so if you’re a B2B company, they’re the ones to work with. Additionally, be as clear as you can during the briefing session and tell them what you want to achieve — they will get it done.

BACKGROUND

Please describe your company and your position there.

ITSE is an Infomration Technology Systems Integrator and Value added Reseller delivering specialized services, innovative solutions and productos to Corporations and Organizations along Colombia, Guatemala and other countries in Latin America. I am the Chef Commercial Officer leading the Sales Team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Velove Branding House, and what were your goals?

Our company relied on a Brand and Image that was urgently needed to change, adapting to the new digitlized era or 20s. Our prevous image did not corresponded to our vision, goals and the innovative serviceds we provide. We needed to look cool, sofisticated and a combination of a young but robust company.

SOLUTION

How did you select this vendor?

We looked online and also with contacts for companies specialized on image and branding services with proved case studies and experience on Technology companies. From 5 companies we evaluated through meetings and proposal evaluation, VELOVE was by far the one that most understood our needs and surpase our expectations in the evaluation process.

Describe the scope of their work in detail, including any steps and the final deliverables.

Through metings, milestones, and a customer centric and orientated Process, Velove provided us with a project alliged with our goals, vision and value proposition, going from naming, branding, colors, speech and many more subjetcs that end in what we consider was a great brand and the begining of a new image for our company that was very well accepted and even appointed as new, cool and impressive by our own customers.

How many people from the vendor's team worked with you, and what were their positions?

On the project worked around 5 to 6 péole incluiding graphic designeers, animation designers, branding specialist, project managers and cusomter account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After receiving deliverables such as a Great Brandbook, pices, PPT, and many others, our company implemented the new image in commercial proposal, contracts, letters, web site, Social media and so. You can check this in our website https://www.itse.com.co/ and looking for ITSE in Linked In and other social networks.

Describe their project management style, including communication tools and timeliness.

Very well presented scheduling, meeting timeline, goals and adapting along with what we wanted.

What did you find most impressive or unique about this company?

Their knowledge that combines with marketing and Branding cappabilities, focusing on our companies vision and differenciators to deliver a world class image for our company.

Are there any areas for improvement or something they could have done differently?

From our perspective, the project was 10 points out of 10 in almost every aspect.

BACKGROUND

Please describe your company and your position there.

I work as Manager and Partner of the company CAROL INSPIRE & CREATE SAS BIC. CAROL is a company dedicated to the import and marketing of supplies for the manufacture of jewelry, we are a facilitator for the creative processes of entrepreneurs in the business of assembling jewelry accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Velove Branding House, and what were your goals?

We contracted VeloVe to change the name of our company and give a new corporate image to our company, which had the name of Varieties and Fantasies Carol Cia. SAS, a very long name and that we had identified that we should change since one of the objectives is to have a more international projection in our company.

With VeloVé we found an excellent Partner for the development of the new brand, the logo, the branding manual, the new commercial name of our company and the new web address of our ecommerce.

SOLUTION

How did you select this vendor?

We had already had an experience with previous companies that only offered the design part without getting very involved in understanding our company and our business. We saw the good work that VeloVe had done with companies such as the Cali Chamber of Commerce, Bidda (WeKall).

We asked their references to these companies about the work and the level of satisfaction, and this gave us the confidence to select for this very project. important for the continuity of our company and for this reason we selected VeloVe.

Describe the scope of their work in detail, including any steps and the final deliverables.

We received from VeloVe the following that corresponds to the scope of the project:

1. Selection of the new name: CAROL INSPIRE AND CREATE
2. Definition of the new Logo: We received the manual for the use of the logo with all the different variations since it is a dynamic logo . Logo in .gif format
3. Brand color palette definition
4. Iconography Master
5. Typography Master
6. Packaging Master
7. BrandBook
8. Uniform Master
9. Morphology Master
10. Social Network Master

How many people from the vendor's team worked with you, and what were their positions?

Paulo Ledesma, director of the studio, and Camila Castaño, who was part of his staff, worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The objective of having a more international brand was achieved, customers quickly identified with the name CAROL, removing the word VARIEDADES which we did not like, the new brand was much easier to communicate, within the name of our company we communicate part of our purpose which is to INSPIRE AND CREATE.

It was also possible to position the name of Carolshop as the name of our ecommerce in a very short time. The change of brand and image was very well received by our customers.

Describe their project management style, including communication tools and timeliness.

With VeloVe we had sessions where the information was collected that allowed the VeloVe Studio to know the essence of the brand. In these sessions, feedback was given on the progress and the project was completed within the planned times.

What did you find most impressive or unique about this company?

The way they studied and understood the business before working was impressive. They know our values ​​and its essence, which allowed them to make a very successful proposal for the objectives sought at the beginning of the project.

Are there any areas for improvement or something they could have done differently?

The development of the communication video, with which we launched the brand. In this part I think it can improve, select better partners for these developments since the company with which the video was made did not meet our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing and communications analyst at Invest Pacific, a non-profit agency that promotes and facilitates foreign direct investment in Colombia’s Valle del Cauca region. We offer free, confidential support to national and international investors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velove Branding House?

We needed to strengthen and modernize our brand positioning through a refreshed visual identity and a more cohesive brand system. Our goal was to create greater consistency across all communications, improve how we present ourselves to investors and stakeholders, and ensure our brand better reflects the region’s value proposition as a competitive destination for business and investment.Additionally, we sought support in translating our strategy into high-quality visual communications, including key institutional materials, investment promotion initiatives, and stakeholder-facing reports.

SOLUTION

What was the scope of their involvement?

Velove Branding House supported us across several branding, design, and strategic communication projects. The scope of work began with a refresh of our corporate identity, including the redesign of our logo and the development of a comprehensive brand book and visual identity system.Their team also created brand assets, templates, and guidelines that helped us standardize presentations, publications, marketing materials, and digital communications across the organization.Beyond corporate branding, Velove Branding House supported the creative development of visual concepts and communication assets for investment promotion initiatives and regional events, helping us showcase Cali and Valle del Cauca as a competitive destination for business and investment.Additionally, they designed our annual management report and other key institutional materials, ensuring consistency, clarity, and alignment with our overall brand strategy.

What is the team composition?

We worked with 2–5 teammates from Velove Branding House.

How did you come to work with Velove Branding House?

They were referred to me.

What is the status of this engagement?

We worked together from March 2025–June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most significant outcome was the successful implementation of a unified brand system across the organization. The new visual identity and brand guidelines provided greater consistency in how we present ourselves to investors, partners, stakeholders, and international audiences. As a result, we achieved a stronger and more professional brand presence across our channels and stakeholder interactions.

While we didn’t establish formal brand awareness metrics for this project, we received very positive feedback from internal teams, partners, and stakeholders regarding the new visual identity and brand system.

One of the most noticeable impacts was the increased consistency across our communications, events, presentations, and publications. The new brand framework was quickly adopted throughout the organization and has helped strengthen how we present Invest Pacific to investors, government entities, business leaders, and international audiences.

The new brand system has been applied across a wide range of initiatives, from investment promotion materials and stakeholder presentations to regional events and institutional publications.

For example, it has been used in presentations and materials shared with investors during international promotion activities, helping us communicate a more consistent and professional image of Invest Pacific and the region. The brand system has also been integrated into major stakeholder-facing assets such as our annual management report, event communications, and strategic publications.

As a result, we now have a more cohesive and recognizable visual presence across touchpoints, making it easier to communicate the value proposition of Cali and Valle del Cauca to investors, partners, and public-sector stakeholders.

How did Velove Branding House perform from a project management standpoint?

They demonstrated strong project management throughout the engagement. Communication was clear, timelines were well-defined, and deliverables were generally provided on schedule. The team was also responsive to feedback and flexible when adjustments were needed.

What did you find most impressive about them?

What impressed us most was Velove Branding House’s ability to translate the identity of Cali and Valle del Cauca into a modern brand narrative that resonates with a business and investment audience. They successfully captured the essence of the region without relying on traditional or folkloric representations, creating a brand system that feels authentic, professional, and globally relevant.

Are there any areas they could improve?

Looking back, one area that could have been explored further was the development of motion brand guidelines and audiovisual applications of the identity system. As video and multimedia content have become increasingly important in our communications, having a stronger “brand in motion” framework would’ve been valuable for ensuring consistency across digital channels.That said, this wasn’t a primary focus of the original scope and is something we recognized after implementation. Overall, we were very satisfied with the outcome and the partnership.