Velocity Labs Ltd

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of GIMI, a content rewards app where brands launch campaigns and pay creators instantly for social media engagement, with real-time performance tracking.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velocity Labs Ltd?

We needed help with UI/UX design.

SOLUTION

What was the scope of their involvement?

Velocity Labs Ltd fully scoped and delivered our updated UI/UX design, redesigning the entire brand experience to match our target market. Their task was to take our V1 product, strip it down to its essentials, amplify what mattered, and rebuild it to fit our new branding and upcoming feature releases. They provided end-to-end output, including wireframes, prototypes, final design files, and full support and consulting throughout the process.

What is the team composition?

We worked with 2–5 teammates from Velocity Labs Ltd.

How did you come to work with Velocity Labs Ltd?

We found them through a referral. We chose them because they offered good value for the cost.

What is the status of this engagement?

We worked together from June to September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a strong uplift in community sentiment, reflected in higher approval ratings across Discord and social channels. We also saw faster execution and rollout of new features thanks to clearer UX flows and reduced ambiguity. Additionally, we saw a shorter time to finalize product decisions due to their structured wireframes and prototypes.

Moreover, we saw increased creator activation and campaign participation once the new UI went live. We also saw higher conversion from onboarding to the first content submission and fewer moderation and support tickets tied to user confusion. Overall, we saw a more consistent brand experience across mobile and web, leading to better engagement metrics.

After the redesign, we saw clear measurable lifts across the product and community. Creator activity increased by roughly 10%, social engagement rose noticeably across our main channels, and the improved UX helped unlock 17% more client conversions on the brand side. These shifts gave us a sharper feedback loop and validated the direction of the new UI.

The biggest drivers were the redesigned onboarding flow and the new structural clarity we brought to the double-sided marketplace. The onboarding revamp made it far easier for both creators and brands to understand what to do next, reducing friction from the first tap. The clearer separation of creator tools, brand actions, campaign discovery, and rewards gave each side a more intuitive path through the app. Those two shifts alone had a direct impact on activation, engagement, and overall product velocity.

How did Velocity Labs Ltd perform from a project management standpoint?

They delivered on time. We communicated via in-person meetings and emails or messaging apps.

What did you find most impressive about them?

The team really understood the project and the target audience. Their ability to work inside a fast-paced, constantly shifting tech environment and still deliver meaningful product impact was genuinely impressive. They were always available when we needed them, and it felt far more like a direct extension of our own team than an external service provider.

Are there any areas they could improve?

No, there weren't any.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an equine performance and management app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velocity Labs Ltd?

I wanted Velocity Labs Ltd to help bring my idea to life. I needed a driven team to help guide my ambitious vision and assist me each step of the way as a first-time tech founder.

SOLUTION

What was the scope of their involvement?

Velocity Labs Ltd has helped translate my vision into a UX/UI-friendly format to create and code the whole app. The team has taken deep dives into areas that exceed the normal requirements for early-stage apps. Key features include complex user and permission integrations that allow app users to create large teams to share data while still controlling who can see what on an individual basis. Velocity Labs Ltd has also built a media upload system capable of compressing, storing, and playing back lengthy HD media files of fast-moving sports media. The team has created valuable voice note and scripting features that work in real time across the app.

What is the team composition?

I've had contact with five main teammates from Velocity Labs Ltd, but more are working in the background.

How did you come to work with Velocity Labs Ltd?

I found Velocity Labs Ltd through an online search. I chose them because they had already worked on an app from a similar industry.

What is the status of this engagement?

We started working with Velocity Labs Ltd in October 2024, and our engagement is ongoing. The main app is now up and operating, with new features planned in the coming months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Velocity Labs Ltd has provided constant updates and version releases of the app. The team has also created a login framework for me to see the progress firsthand whenever I want. We haven't publicly launched the app yet, but I envisage 2,000 users in the first three months and 10,000 users in the first year.

How did Velocity Labs Ltd perform from a project management standpoint?

Velocity Labs Ltd has mostly delivered on time. Obvious unforeseen glitches in the code and technology occur, and sometimes unexpected complexities come up. We communicate via team video calls and Basecamp for day-to-day updates and queries.

What did you find most impressive about them?

I like that Velocity Labs Ltd hasn't just blindly built what I wanted; they've given their opinions and pushed back where necessary. The team has been incredibly patient with me throughout the process. Moreover, the knowledge and creative depth of Velocity Labs Ltd's team are incredible.

Are there any areas they could improve?

There's nothing I can come up with.

BACKGROUND

Introduce your business and what you do there.

I’m the head of innovation at Capcade. We provide solutions that simplify and streamline collaboration and information sharing between businesses, making cross-entity work easy and accessible.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velocity Labs Ltd?

We needed help conceptualizing our product from an idea on a post-it note to a low-fidelity design to align senior stakeholders and product direction.

SOLUTION

What was the scope of their involvement?

Velocity Labs Ltd has conducted a discovery design sprint with a limited scope and a defined time period of two weeks to flesh out our ideas and stress test them against UX best practices. The main deliverables have been a main navigation and platform orientation redesign.

What is the team composition?

We’ve worked with one teammate from Velocity Labs Ltd full-time, an account manager, and a product specialist.

How did you come to work with Velocity Labs Ltd?

Someone recommended them through our personal network and relationships. We chose them because they had an experienced team with a good track record and character.

What is the status of this engagement?

We started working together in June 2025, and the engagement is ongoing. We’re looking to do another larger UX design overhaul project with them in the near future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Velocity Labs Ltd has delivered a fleshed-out design document backed by research for our internal thought process and design direction reorientation. The document tells the story and gets everyone on the same page. It’s effective at holding intense product strategy discussions, which was the goal.

How did Velocity Labs Ltd perform from a project management standpoint?

They deliver on time every time. We use Basecamp and virtual calls for communication.

What did you find most impressive about them?

Velocity Labs Ltd has a great cross-functional team with experience in product, UX, and creative fields. It’s great collaborating with the team because they feel genuinely invested in the success of the project and its impact on our business.

Are there any areas they could improve?

No, they’re prompt, accessible, and transparent throughout the process.

BACKGROUND

Please describe your company and position.

I am the Founder of TalkHSE

Describe what your company does in a single sentence.

TalkHSE provides comprehensive health, safety, and environmental (HSE) solutions and tools to help businesses manage their HSE requirements effectively.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Velocity Labs Ltd to accomplish?

• Website development for TalkHSE
• Application development for TalkHSE
• Establishing a digital platform to support HSE solutions and tools
• Ongoing maintenance for the TalkHSE platform and technical support

SOLUTION

How did you find Velocity Labs Ltd?

Online Search

Why did you select Velocity Labs Ltd over others?

• Great culture fit
• Good value for cost

How many teammates from Velocity Labs Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for the TalkHSE website and application development focused on creating a responsive and user-friendly platform designed to support TalkHSE’s health, safety, and environmental (HSE) solutions. Essential functionalities were incorporated, such as HSE audit tools, risk management modules and user management features, providing a comprehensive digital experience for users. The website and application underwent rigorous testing for usability and performance prior to launch.

Key deliverables of the project included a fully functional website, desktop application, and mobile application, all meeting the specified requirements. Comprehensive testing and validation reports were provided to confirm the platform’s readiness for deployment. Additionally, a commitment to ongoing maintenance, updates and technical support ensures that the platform remains efficient and effective post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the TalkHSE website and application development project include the successful launch of the website, which is now live and fully functional. The platform has met performance benchmarks, ensuring responsiveness and stability, as confirmed by pre-launch testing. Ongoing technical support and regular updates are being provided to address any issues and enhance the platform as it progresses toward full deployment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management for the development was highly collaborative and effective. Velocity Labs Ltd delivered items on time, working closely with me to incorporate any additional elements or changes I requested. There was a strong emphasis on two-way communication and continuous learning, ensuring that both parties were aligned throughout the process. Regular messaging and meetings were held, providing a platform for open communication. Both parties agreed on realistic timeframes, which contributed to the successful and timely delivery of the project.

What was your primary form of communication with Velocity Labs Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Velocity Labs Ltd was their culture. They were extremely open to taking on new challenges, especially considering that the project was quite unique. Their willingness to embrace and adapt to new ideas has made the collaboration seamless and effective, setting them apart from others.

Are there any areas for improvement or something Velocity Labs Ltd could have done differently?

None 

BACKGROUND

Introduce your business and what you do there.

 I'm the founder of a new startup investment asset gifting platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velocity Labs Ltd?

We needed guidance through the process of setting up a new business. We also needed a sounding board and help taking care of my skill gaps, particularly around design.

SOLUTION

What was the scope of their involvement?

Velocity Labs Ltd has provided idea validation, website design, product roadmap, legal, packaging design, and brand design, including brand visual and verbal identity. The team has focused on reflecting my vision for the business in an actual design that resonates with the visual and verbal identity and web design.

What is the team composition?

We've worked with five teammates from Velocity Labs Ltd.

How did you come to work with Velocity Labs Ltd?

A friend told me about them. I chose them over other options because I could relate to their team culture and approach.

What is the status of this engagement?

We started working together in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're still working with Velocity Labs Ltd, and our launch is scheduled for November 2025. We're evaluating the success of the project based on getting all work streams done on time and to a high enough standard that I'm happy with them.

How did Velocity Labs Ltd perform from a project management standpoint?

We have a project plan that we monitor with various sub work streams and deadline dates. We've experienced some slippage, but these have been reasonable given the context. For example, we moved the launch date from October 2025 to November 2025, but some of the delays were also with me.

Overall, I'd describe Velocity Labs Ltd's project management as responsive. The team is happy to be a sounding board and direct with feedback, which is good. We communicate through Basecamp.

What did you find most impressive about them?

Velocity Labs Ltd's understanding of my needs and vision is impressive. The team can express them in a way that's almost better than I could. They also have great ideas for how I can be bigger, stronger, and better. I appreciate how they challenge me on my views. They also adapted their standard approach to meet my needs. I wanted to be very hands-on and do a lot of the work myself to keep costs down, so they adapted to that. We ended up with a guided DIY approach for some of the work streams, which worked well.

Are there any areas they could improve?

Regarding improvements, nothing stands out. If anything, they could stick to timelines a bit better on some of the design work, but given the context this was reasonable. 

BACKGROUND

Please describe your company and position.

I am the Director of Pluto Pets Ltd

Describe what your company does in a single sentence.

Pluto Pets: an app for dog owners with veterinary approved and regulated advice 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Velocity Labs Ltd to accomplish?

• Create an app

SOLUTION

How did you find Velocity Labs Ltd?

Referral

Why did you select Velocity Labs Ltd over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Velocity Labs Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Velocity labs have created Pluto Pets Mobile Application from first prototype to MVP. They provide ongoing management, maintainance and additional features

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Velocity labs have always been efficient and delivered in a timely manner. 

What was your primary form of communication with Velocity Labs Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by their general friendliness and belief in our idea!

Are there any areas for improvement or something Velocity Labs Ltd could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Owner / Director of The Bakewell Tart Company Ltd

Describe what your company does in a single sentence.

Retail and hospitality

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Velocity Labs Ltd to accomplish?

• Development of specific software to enable menu personalisation

SOLUTION

How did you find Velocity Labs Ltd?

Online Search

Why did you select Velocity Labs Ltd over others?

• Good value for cost
• Engagement and responsiveness

How many teammates from Velocity Labs Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scoping, development, testing and launch. (Specifics not detailed as the development remains commercially sensitive for now)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A successful, responsive piece of software that ultimately does exactly what we wanted it to do

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on their promises, remained engaged and communicative and acted professionally and responsibly throughout

What was your primary form of communication with Velocity Labs Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

Engagement. Their quality communication meant that I never had any frustrations with them or regrets about using them. 

Are there any areas for improvement or something Velocity Labs Ltd could have done differently?

Not at this stage 

BACKGROUND

Please describe your company and position.

I am the Founder of Planit

Describe what your company does in a single sentence.

Provides consicous travel solutions to  users

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Velocity Labs Ltd to accomplish?

• Product development
• Consultancy
• UX/UI

SOLUTION

How did you find Velocity Labs Ltd?

• Online Search
• Referral

Why did you select Velocity Labs Ltd over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Velocity Labs Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Velocity Labs played a crucial role in bringing my vision to life, transforming my idea into a fully functional web-based app. Their expertise spanned across API integration, development, and UX/UI design, ensuring a seamless user journey and a visually cohesive product. Beyond development, they supported the go-to-market strategy, assisting with testing, iteration, and roadmap adjustments to align with market needs. I continue to work with them to refine and enhance the product, ensuring its successful launch and adoption.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project achieved key milestones that demonstrate clear progress and success. With Velocity Labs’ support, we successfully developed and launched a functional web-based app, integrating essential APIs to enhance its capabilities. The UX/UI design improvements resulted in a more intuitive user journey, ensuring consistency in look and feel. We conducted multiple testing phases, refining the product based on user feedback and market fit assessments. Additionally, our roadmap adjustments helped streamline the go-to-market strategy. The ongoing collaboration continues to drive product enhancements, bringing us closer to a full-scale launch and wider user adoption.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They demonstrated strong project management throughout the development process. They maintained clear communication, set realistic timelines, and adapted to evolving project needs.

Deliverables were met on schedule, with flexibility to accommodate necessary refinements based on testing and feedback. 

The team is very reposinve and they were proactive in addressing challenges, provided regular updates, and collaborated closely to ensure the product aligned with my vision. Their iterative approach allowed for continuous improvements, ensuring a smooth and structured development process while keeping the project on track.

What was your primary form of communication with Velocity Labs Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their  ability to stranslate my vision into a fully functional product while remaining agile and responsive throughout the process.

I really value their commitment to collaboration, they listened to my needs, adjusted the roadmap based on market feedback, and remained invested in the success of the project. Their proactive approach and problem-solving mindset made them more than just a development team; they became a true partner in bringing my idea to life.

Are there any areas for improvement or something Velocity Labs Ltd could have done differently?

So far, I have no areas to fault.