VCM Interactive Inc.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a ln organization who develops custom flavoured solutions for food companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VCM Interactive Inc., and what were your goals?

We wanted to create multiple videos (food reels) to showcase our varied custom solutions offering to industrial, food service, meal kits, grab n go and more. We want to achieve targeted content for each segment that can be used for marketing purposes.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got to know them through a reference.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

To develop videos, it is crucial to start with a detailed briefing session and setting the expectations right. We worked on the script, video titles and proceeded with the videos shoots. Once the shoots were completed, we went on to finalize the frames vis a vis scripts to finalize the flow for each food reel.

Who did you work with and what was the feedback process like?

We worked with the Head of Production - feedback process was kept on emails to make sure everything is clear, concise and documented.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos have been uploaded on our YouTube channel, part of our website pages as well as posted on social media platforms - they have been performing well and received traction on multiple platforms. We were also able to use them for our LinkedIn leas generation campaigns where it got us good results too.

Describe their project management style, including communication tools and timeliness.

The Head of Production was easy to communicate with and I must say, very helpful and understanding. So we never had any issues with the scope of the work. I should also mention that he always stuck to the decided timelines.

What did you find most impressive or unique about this company?

They were able to understand our food products and delivered what we were looking for in such videos.

Are there any areas for improvement or something they could have done differently?

I wish we could have met them in person during the project.

BACKGROUND

Introduce your business and what you do there.

I'm the account manager for an industrial services company. We do industrial nondestructive testing or inspection of pipelines, steel, steel mills, components, cars, planes, trains, and nuclear facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VCM Interactive?

We wanted a company to help us produce computer-aided design (CAD) drawings of specialized support for one of our inspections. 

We did ultrasonic thickness surveys of a steel mill and the client required that the results were put into a color-coded format in which every reading represented a certain thickness of the steel.

SOLUTION

What was the scope of their involvement?

I reached out to VCM since they have the capacity to take our readings and convert them into a color-coded CAD drawing. We needed to represent the thicknesses that we found in the components that we were testing. At the end of the project, VCM provided us with a fully customized CAD drawing of the component we are testing with a color overlay on top of the drawing.

What is the team composition?

Paul (President) is my main point of contact, but I also work with other 2–3 partners.

How did you come to work with VCM Interactive?

We found VCM online. They were one of my first phone calls since it seemed like they had the capacity to do what we needed. 

How much have you invested with them?

So far, we’ve invested $200,000 in the project.

What is the status of this engagement?

We started working together in June 2018, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Once we received the results from the initial test, we did a lot of back and forth. We modified the color palettes and different minor adjustments. At the end of the day, our customer was happy with the results.

Their work was able to give my client a much quicker picture of the assessment of their components. Instead of looking at numbers, they were able to look at colors and an actual picture of the components, allowing them to establish where they need to focus the repairing efforts every year. 

How did VCM Interactive perform from a project management standpoint?

I enjoy their responses and the way they react to our requests. I was also able to sit down with Paul in his office and lay everything out.

What did you find most impressive about them?

VCM's team responds very quickly. They usually complete the task that's given to them within the same day, and they're a great company to work with. 

Are there any areas they could improve?

VCM was very accommodating to our needs, but maybe some reduction in pricing wouldn’t be bad. Currently, the market's asking for reductions in pricing due to the economy, and they're working on that to see what they can do to help reduce the cost to our client.

Other than that there really doesn't need to be any change in their workflow. I would work with them every year — no question.

Any advice for potential customers?

A face-to-face meeting is very important. I know nowadays we're resorting to a lot of online meetings and calls, but I think it's a better way to approach things when you sit down and meet someone in person.

BACKGROUND

Please describe your company and your position there.

I am COO of a television and video production house headquartered in the greater Toronto area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VCM Interactive?

We engaged VCM to design and produce a short series of 2D animated B2B videos for use online by a major global client.

What were your goals for this project?

The main objective was to convey some abstract and complex business principles for users of the client’s website, in an entertaining and easy to understand way.

SOLUTION

How did you select VCM Interactive?

We reached out to a small number of handpicked suppliers and obtained competitive bids for the work based on a common set of requirements. VCM provided the most competitive bid backed up by a similar and high quality body of work.

Describe the video(s) and the process in detail.

There were a series of creative stages which involved character design, storyboarding, 2D animation, narration casting and recording, music spotting and mixing.

What was your vendors' project management or feedback process?

VCM provided a senior executive throughout the project for regular consultation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Despite delays in the project brought on partly by the impact of the global pandemic on our international client, VCM was able to respond rapidly to unpredictable and sporadic input and successfully deliver the finished product.

How effective was the workflow between your team and theirs?

The timeline for the project became much more elongated than expected, putting pressure on the project in terms of budget assumptions and inconsistent communications from the international client; however, VCM was able to rise to the challenge and work dynamically towards a successful outcome.

What did you find most impressive about this company?

VCM was responsive and adaptable in challenging circumstances, while always presenting a professional outlook and creative output that required very little direction or re-working during the drafting and editing processes.

Are there any areas for improvement?

We were pleased VCM’s end for the project outcome, without any notable course corrections needed in hindsight.

BACKGROUND

Please describe your company and your position there.

We are an Indoor Air Quality Manufacturer specializing in a development and manufacturing of products for residential and commercial applications. This is a family owned business focused on product quality, performance and great customer service. Our mission is to help people live better indoors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VCM Interactive?

In this new digital world with information overloaded internet, we realized that we needed more effective tools to market our brand and our products. We reached out to VCM as their values, company mantra and their understanding of video marketing spoke to us.

We needed one of our high end products to become more visible and reach more homeowners through a warm, inviting, yet technology focused video.

What were your goals for this project?

Our goal was to create a product video that would create the value and understanding the importance of investment at the consumer level. We asked VCM to help us create a video which can be uploaded on our website, YouTube and other social media to create the product awareness.

SOLUTION

How did you select VCM Interactive?

I searched online for Video Production Companies that would be local. I found a few so i visited each website, read the profiles, looked at video portfolios and read each company's services. VCM Interactive portfolio and their philosophy appealed to me so I reached out to Paul by email. The VCM Interactive was the 1st one I reach out to and after the phone conversation with Paul, we have decided to work with his team.

Describe the video(s) and the process in detail.

The VCM Interactive was very professional, detailed oriented and timely from the beginning to the end of the production. Paul and his team studied our website and products. They even researched our competitors so they would have a deeper understanding of the industry we are in.

They took the job very seriously and asked for a guidance when it was needed. Once we prepared the script they worked with us on visualization, portraying of the message and script editing. VCM took on all the 3D creations and visualizations of the scenes. When we asked for edits or changes in their 3D scenes they followed our requests thoroughly.

Collectively we searched for short video footages and pictures to enhance the message we wanted to portray throughout the video. Paul kept in touch with us on regular basis to make sure the video production is on schedule and all the scenes are done according to our wishes.

We were even brought into the virtual sound studio to have an opportunity to guide the voice over for our video. It was a unique and wonderful experience.

What was your vendors' project management or feedback process?

The entire process of video production was thorough and detailed. We were contacted by email and phone regularly to make sure the production is going according to the plans and script. We were always asked for an input or feedback before all the steps within each scene were produced and / or finalized.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just finished the video and will be posting it on our social media. I have shown it privately to some of our customers as well as friends and so far the reactions and feedback have been very positive. One comment from our customer was - "This video is as good as it can get!"

How effective was the workflow between your team and theirs?

Paul who is our main contact at VCM Interactive has been very professional and thorough. Paul is very thoughtful and he follows up with gentle reminders when a customer falls behind on responses or feedbacks.

What did you find most impressive about this company?

I enjoyed working with VCM Interactive as their quality of work is impressive. The video they made for us is warm, inviting yet shows the technical side of the technology in the product. We are very happy with their work and our video turned out lovely.

Are there any areas for improvement?

I don't have any comments on this at this point.

BACKGROUND

Introduce your business and what you do there.

I’m a sales head of a nutritional products company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VCM Interactive?

We wanted a video to promote our brand.

SOLUTION

What was the scope of their involvement?

VCM Interactive produced our video. They helped us with the script, music, composition, editing, and graphics. The deliverables were a high definition video along with other assets that related to the video.

What is the team composition?

I was in contact with Paul (President).

How did you come to work with VCM Interactive?

I found them through a Google search for a video production company. I interacted with Paul, he was very sensible and knowledgeable. He gave us a good direction on how to position our video and how to increase the brand value of our products.

How much have you invested with them?

We have invested $15,000–$18,000.

What is the status of this engagement?

Our engagement ran from November 2020–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s too soon for metrics, but we're happy with the video.

How did VCM Interactive perform from a project management standpoint?

VCM Iteractive worked in a very collaborative way showing their work in a transparent way at every stage. They shared the style frames, the initial 2-3 minute video, and worked in the best interest of the client.

We communicated via email and calls. Paul answered anytime I called.

What did you find most impressive about them?

Their customer service is impressive. Their interest was never compromised.

Are there any areas they could improve?

There’s nothing I’d have them improve. They clearly wanted to make the customer happy. They tried to drive the video in the direction the client wanted.

Do you have any advice for potential customers?

If you don’t know anything about video production, this would be a good start. They’ll brush you up with knowledge. They’re informative and let you know how things work.

BACKGROUND

Please describe your company and position.

I am the Health Promotion Coordinator of Canadian Coalition for Seniors' Mental Health

Describe what your company does in a single sentence.

The Canadian Coalition for Seniors' Mental Health is a National Organization promoting the mental health of older adults. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VCM Interactive Inc. to accomplish?

• Produce 3 animated educational videos.

SOLUTION

How did you find VCM Interactive Inc.?

Online Search

Why did you select VCM Interactive Inc. over others?

• High ratings
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

VCM produced a series of three educational videos based on scripts provided by our organization. They were responsible for script editing, soliciting voice over talent, storyboarding, animation, providing music, editing and post production. 

They produced three animated videos of approximatley 2 minutes each in length. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

VCM pdoruced three high quality videos that exceeded our expectations. They delivered on time and on budget. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive, often responding to emails in under one hour. They completed the project on time and were proactive in encouraging my team to provide feedback in a timely fashion to maintain progress. 

What was your primary form of communication with VCM Interactive Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated how VCM treated our low budget project with the care and concern of a much larger (and more expensive) production. 

Are there any areas for improvement or something VCM Interactive Inc. could have done differently?

None at this time. 

BACKGROUND

Please describe your company and position.

I am a department director of SmartMAK

Describe what your company does in a single sentence.

We manufacture Food Processing & Production Lines as well as Packing & Filling Machines, specifically for vegetables and fruits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VCM Interactive Inc. to accomplish?

• Create an animation for our date paste production line

SOLUTION

How did you find VCM Interactive Inc.?

Online Search

Why did you select VCM Interactive Inc. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a 3D animation for SmartMAK's date paste production and packing line. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An informative video to send to leads and customers and use in expos. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time and responded quickly to questions and concerns. 

What was your primary form of communication with VCM Interactive Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quick response and delivery. 

Are there any areas for improvement or something VCM Interactive Inc. could have done differently?

Everything went well, any shortages were on our part. 

BACKGROUND

Please describe your company and position.

I am the CMO of FlowTracker Analytics

Describe what your company does in a single sentence.

Data Analytics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VCM Interactive Inc. to accomplish?

• Create a couple of promotional videos
• Engage with visitors to our site
• Increase the exposure in LinkedIn

SOLUTION

How did you find VCM Interactive Inc.?

Online Search

Why did you select VCM Interactive Inc. over others?

• High ratings
• Close to my geographic location
• Proposal was detailed and comprehensive

How many teammates from VCM Interactive Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create a 2-minute explainer video of our product 
• Create a 30-second ad

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Feedback from site visitors and interactions with the ad on LinkedIn

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Paul was easy to communicate with and explain the rationale for the treatments. The timelines meet our expectations, and overall, we are delighted with the results of this our very first foray into video as a communication tool.

What was your primary form of communication with VCM Interactive Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ease of communicating and the flexibility to consider ideas

Are there any areas for improvement or something VCM Interactive Inc. could have done differently?

Nothing comes to mind. Our engagement was very deliverable-specific, and they delivered as expected, on time and within budget.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing of a consumer products company

Describe what your company does in a single sentence.

Fine Cotton Factory is a textile company, we provide variety of fabrics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VCM Interactive Inc. to accomplish?

• To make a corporate video

SOLUTION

How did you find VCM Interactive Inc.?

Online Search

Why did you select VCM Interactive Inc. over others?

Close to my geographic location

How many teammates from VCM Interactive Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to make a corporate video for our company, in order to do so we came in contact with Paul.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

VCM created the video which each one of us liked, we had few ideas in mind and Paul brought that ideas to life through his production.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did deliver all the items in time, they gave us everything we asked for in the timeline given to us initially.

What was your primary form of communication with VCM Interactive Inc.?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive was the dedication they put for our project, they think of every single details while filming.

Are there any areas for improvement or something VCM Interactive Inc. could have done differently?

We don't think there needs to be any improvement, just would like to tell Paul to keep up the good work.

BACKGROUND

Please describe your company and position.

I am the Managing Director of SmartUi Group

Describe what your company does in a single sentence.

We build Intelligent Automation solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VCM Interactive Inc. to accomplish?

• Produce a case study video

SOLUTION

How did you find VCM Interactive Inc.?

Online Search

Why did you select VCM Interactive Inc. over others?

Good value for cost

How many teammates from VCM Interactive Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Filming an on-site case study video with a customer in Toronto

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

3-4 minute case study video

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and produced the video on time

What was your primary form of communication with VCM Interactive Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail was great

Are there any areas for improvement or something VCM Interactive Inc. could have done differently?

Not really. We're very happy with the outcome.