Ungrammary

BACKGROUND

Please describe your company and your position there.

I am the founder of SuperBottoms. We are India's no. 1 eco-friendly reusable baby cloth diapers, direct to consumer (D2C) brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ungrammary?

We hired Ungrammary to enhance our digital platform’s user experience through the right user research and analysis.

What were your goals for this project?

The goals were to improve the platform’s checkout and buying experience by identifying the current pain points. We wanted to make the user journey easy and faster

SOLUTION

How did you select Ungrammary?

They were referred to us by our investor group. Ungrammary has been working with brands with whom we have common investors. We received good feedback about their work. Post which I connected with their founder Swati. After learning about their process, timeline and commercials, we started the project.

Describe the project in detail.

The project was to do the UX evaluation of our current platform Superbottoms, identify the customer’s pain points and suggest the solutions. User interviews and usability testing were part of the process.

What was the team composition?

Senior UX researcher and UX designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are incorporating the suggestions and solutions gathered from the exercise. The process was easy and insightful for our team. We received a guidebook map to know the tasks to be performed in order of priority. It will take some time to know the results of the implementation.

How effective was the workflow between your team and theirs?

The workflow was good. We maintained most of our conversations on emails, ppt, and excels. Due to Covid, we were not able to do the usability testing in person, which was a little difficult. But apart from that, everything was managed well.

What did you find most impressive about this company?

I think their way of understanding the problem. They try to understand what the real problem is and then try to solve that.

Are there any areas for improvement?

None

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an AI company called BestWe Inc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ungrammary?

We needed someone to do graphic and screen design for an application that we’re building.

SOLUTION

What was the scope of their involvement?

Ungrammary is doing the final designs for all the pages in our desktop application. They look at the user experience and come up with the optimal screen design for that. They also provide support on the UI aspect of the application.

What is the team composition?

I work with 2–3 people on this project.

How did you come to work with Ungrammary?

I was referred by the technology company that’s doing the application development for me.

How much have you invested with them?

As the project remains ongoing, we will probably spend somewhere between the $100,000–$200,000 range. Currently, we’ve probably spent less than $100,000 so far.

What is the status of this engagement?

Our ongoing partnership started in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their designs are very clean, functional, and up to date in terms of their approach. They’re also very good at balancing their own artistic pride with listening. They’re good at collaborating and providing helpful input and at the same time, working well together and not getting too caught up in their own design ideas. They’re very client-focused I’d say.

How did Ungrammary perform from a project management standpoint?

They’ve been quite flexible and disciplined. We have more intensive requirements that they adapt to and schedule appropriately. We have regular meetings at least once a week on top of ongoing work, and they’ve just been reliable about managing the whole project.

The project management platforms and applications are being managed by the development company, but they’re working along with them on those timelines.

What did you find most impressive about them?

What’s impressive about them is they really learn the application. I think they’ve shown the ability to really learn about the application so their design ideas are more effective. They're more functional because they’re looking at it more than just an artistic experience.

Are there any areas they could improve?

It’s always a bad thing to say that I don’t think they have any areas they should improve on, but I really don’t think they do. They’re doing a very good job, and I think they respond well to feedback. If I wanted something done differently, they would immediately conform to that. I don’t have any feedback that I don’t share with them.

Do you have any advice for potential customers?

Make sure to spend the time to get them down the curve on your application. By doing this, they can be an equal partner giving you input. In other words, consider them more than just graphic design partners. They can provide a lot of valuable input to the user experience level.

BACKGROUND

Please describe your company and your position there.

I am the director of an IT technology company Codalyze. We provided strategy led solutions for fast moving companies with the specialization in backend architecture and development and mobile apps. We have worked on 50+ projects in 10+ countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ungrammary?

We hired Ungrammary for the UI/UX revamp of our marketing website.

What were your goals for this project?

Our goals were to get a customized look and feel for our website with a clean layout.

SOLUTION

How did you select Ungrammary?

We met their founder at an event and got to know that they are into UI/UX design. Later on when we wanted to redesign our website, I recalled their name. Their quotation and process fitted with our budget and way of working; therefore we decided to go ahead with them.

Describe the project in detail.

The project required a complete overhaul of our marketing website. From the UX front, the categorization of our services, grouping of Information and the user flow was required whereas in the UI we required a visual concept which could resonate with our idea of solving problems using logic and enjoying the entire process.

What was the team composition?

There were about 8 to 10 team members comprising of UI and UX designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I would like to share an instance here. When Ungrammary started working on our project, at the same time we got occupied with a lot of work internally due to which we were unable to takeout sufficient time for the discussion and feedback. It resulted in freezing the project at a point and we were unable to move forward. Given our situation, Ungrammary waited patiently for the discussions. Not only they waited, they broke down the work in small steps so that gradually things could move forward. And finally, it got completed.

How effective was the workflow between your team and theirs?

The workflow was quite effective. We use to maintain documentation of all the design feedback, ideation, MOMs which we use to refer whenever we lose the direction.

What did you find most impressive about this company?

Their commitment toward the work and quick turnaround. They know how to translate an idea/vision into a visual concept that’ll work for the client.

Are there any areas for improvement?

I think they are quite good. With their expanding team size, I think it'd be quite a challenge to maintain the same quality.

BACKGROUND

Please describe your company and your position there.

I am the tech head of an IT technology company. We do the tech enablement of NGOs, political organizations, and other non profit organizations. Our main focus is to drive social, economical and cultural growth of India with the help of technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ungrammary?

We hired Ungrammary as our UX/UI design partner. We are a full-fledged tech team and wanted an organisation who could support us with the designs required by our product and tech team.

What were your goals for this project?

Our goal was to onboard a design partner who could break down the brief provided by different teams and could shape it up in design concepts and final prototype. One thing that was extremely important was the TAT of the project. Along with intelligent design solutions, we needed fast delivery as well.

SOLUTION

How did you select Ungrammary?

I learned about them from my network. One of my ex-colleague referred them to us. Ungrammary was already working as design partners in his current organization. Post that I connected with Swati, their cofounder to understand their design process and commercials. We liked their process. Once commercials were finalized, we started our engagement.

Describe the project in detail.

There are various ongoing projects. Till now two major projects are completed. The first project included the platform architecture and design for the onboarding, engagement and conversion of the Tier II and Tier III users.

Since India is a country of multiple languages and different cultures, the design required it to be scalable enough to mold it as per the different states.

The project required both pre-login and post-login experience for mobile and web view. The project was vast in the terms of a wide range of functionalities available such as loyalty program, cohort based personal feeds and suggestions.

What was the team composition?

On our project, there was a senior UX designer, a project manager and a team of 3 UI designers were deployed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

On time completion of the project.

How effective was the workflow between your team and theirs?

It is good. We have allocated one SPOC from both the ends who are responsible for the requirements brief and delivery updates.

What did you find most impressive about this company?

They are able to turn the verbal briefs and requirements into final design deliverables. Since we have huge design requirements with multiple projects going on simultaneously, it is impossible to document requirements brief for each of them. Given that, Ungrammary understands brief clearly and works really fast to provide deliverables.

Are there any areas for improvement?

Not really, we are satisfied with their work

BACKGROUND

Please describe your company and your position there.

I am the founder of a fintech company called ePayLater. It is a tech-driven checkout lending platform that provides credit at the Point-of-Sale (PoS).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ungrammary?

We have hired Ungrammary a couple of times for multiple projects. There were two major projects. The first project was customer experience (CX) design for the update launch of our B2C platform ePayLater 2.0. The second project was UI/UX and brand experience design for our B2D2C solution.

What were your goals for this project?

In the first project, the goal was to reduce Ops overhead by providing the user's right set of communication. In the second project, the primary objective was the timely launch of the platform. We had a strict timeline of 4 weeks. We needed someone who can help us with the branding experience and UI/UX design of the platform within the timeline.

SOLUTION

How did you select Ungrammary?

In March 2020, we invited agencies to pitch for the revamp of ePayLater. Ungrammary was one of the agencies that was invited for the pitch. We all liked their work. Later on, when we required help in another project, we reached out to them. They did a great job; and it has been a steady engagement since then

Describe the project in detail.

We wanted to launch a new platform for our B2D users. We hired Ungrammary for the complete execution of the platform, right from name generation to brand story to UI/UX of the platform's marketing website.

What was the team composition?

We were in touch with Swati and Rahul for design thinking and ideation. Once the ideation was approved, the design part was executed by their team of visual and UI designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first project, the goal was to reduce ops overhead. Since the number of queries we received was significantly less than the number we were expecting, it was a success. In the second project, the entire project was completed from scratch within a steep timeline. It helped us with the timely launch of the platform.

How effective was the workflow between your team and theirs?

The workflow was quite smooth. When the project started, a lockdown was imposed in India due to pandemic; therefore, despite our presence in the same city, we could not have in-person meetings with the team. Yet, the execution of the project was very well.

They have great processes in place right from Name generation exercise to UI Design to communication design. They conduct a stakeholder's virtual workshop, which helps every one to get on the same platform.

What did you find most impressive about this company?

An analytical approach towards design. Usually, communication design and branding seem more of a creative approach, but they helped us make final decisions with numbers. We had a steep timeline, yet we did a quick qualitative survey to understand the audience's behavior and used it to prioritize the values matrix.

Are there any areas for improvement?

we like their work and currently do not find any areas where they could be better.

BACKGROUND

Introduce your business and what you do there.

I’m the senior program manager at VMware, a computer software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ungrammary?

We had an internal portal for 20,000 employees on a Microsoft platform but we had to move towards a new platform we’d built. Training all these employees on the new solution isn’t a feasible task so we needed someone to do a video training production.

SOLUTION

What was the scope of their involvement?

They did our video training production. There were 25+ videos that they did for how to clear a page, how to add a widget, how to add a document, how to create an article, how to add categorization, etc. Each and every model had a different video. The total duration of all the videos was around 80-90 minutes.

What is the team composition?

I interacted with Swati (Co-Founder), a few visual designers, on-script writers, motion designers, and a sound designer. They also had a specific person for voiceovers, who we selected from among 3-4 people. It was going well but in between, that person felt sick and we had to stop the entire thing until the person recovered.

How did you come to work with Ungrammary?

They were recommended by one of our vendors.

How much have you invested with them?

We’ve spent around $20,000-$25,000.

What is the status of this engagement?

We worked together from August until November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did a fantastic job with the videos. We’re really happy with their work. We will get in touch with them again when we have a need. All our stakeholders were happy with the videos.

How did Ungrammary perform from a project management standpoint?

Project management was pretty good from their end. They had a set process within their team where we’d give them the requirements, they’d give us a script, and then we would have to go through the entire script. Then, they gave us a graph version of the video with all the designs and motions. Once we reviewed that demo, we gave them a lot of feedback. This took nearly 2-4 months because we had to work in different time zones with back and forth feedback.

What did you find most impressive about them?

I’m happy with the work that they did.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

They are the best in the market. They can provide you with all the videos you need.

BACKGROUND

Please describe your company and your position there.

I am the founder of a Hi-tech IT service company Valuebound. We are specialized in developing high-tech products for MNCs and large corporations. For the last three years, we are ranking worldwide in top 3 Drupal development companies based on our community contribution. We manage ongoing Drupal applications development for hundreds of customers for such brands as TIME Inc, American Heritage, Cypress Semiconductor & VMware. With a team of 70+ Drupal developers and offices in North America and Asia, we cater to clients in the United States and India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ungrammary?

We are a high-tech software development company and for many of our projects, we require help in UI/UX of the product. We hired Ungrammary as a Design partner for our firm.

What were your goals for this project?

Our goals were to get seamless UI/UX designs for our clients with a quick turnaround time. We have a great team of developers, now we want someone who can join our hand to provide similar efficiency in Design as well.

SOLUTION

How did you select this vendor?

I read their blog on LinkedIn which I found informative. I visited their website to get some more ideas about their work. I liked their name and the way they have presented the information on their website. Later on, I connected with them regarding the project of one of our clients. They shared their process, charges and portfolio. They follow an agile process in design which goes hand in hand with our development process. That was the main reason we signed them as our design vendor.

Describe the project in detail.

Till now we have done 3 projects with them. Two were for our client, whereas one was the website revamp of our own company. In the clients project, one project was UI/UX for a MNC company in energy and another was communication design for another MNC in IT.

What was the team composition?

Their team comprises mostly designers - Visual designer, UX designer and UI designer. Apart from designers, they have a few copywriters as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I cannot disclose any numbers because of the confidentiality clause that we sign with our clients. But I can give a qualitative estimate of their work. We have completed two projects with them and another one is in progress. For both the projects we got a very good response from the client. Since they are our design partners, our successes are shared. Good job done by them is equivalent to a good job done by us. I believe our ongoing partnership is the best outcome of their success in the projects they have done.

How effective was the workflow between your team and theirs?

Both of our teams are in the Service industry where we deal with many remote clients. Therefore, our team worked in a collaborative environment. We follow Agile methodology in our organization and the same methodology was followed by Ungrammary’s team, it made things easier for us. The best part about their team was the use of multiple online tools which enabled us to do quick and effective communication. One of such examples is the Trello board. Most of us use it for project management. But from them, I have learned how to use Trello for Card sorting UX practise; which is very difficult if all the stakeholders are not present in the same room.

What did you find most impressive about this company?

Their process. In the service industry, it is very important to have a good process so that meetings to ideas to execution to handover, everything becomes smooth. A good process makes things easier for everyone. Another best part about them is the way they take feedback from the client. Most of the time, the clients are not from a design background with a minimal to negligible understanding of design aesthetics. In this scenario, Ungrammary always knows how to convert the direct feedback to detailed feedback with identified reason.

Are there any areas for improvement?

They are a fairly young company with a young team. But they have a very strong grip over their deliverables and know how of their service. When I met them, I had this question in mind: are they too young? Would they be able to manage the high worth client? But with the very first project, they proved me wrong. If you follow the process defined by them for the project, it will turn out gold in the long term.

BACKGROUND

Please describe your company and your position there.

I am the CTO at a data-tech ML/AI company working with banks and other financial institutions headquartered in New Delhi, India. Our company has about 100 employees and we are present in India, Malaysia and the Middle East.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ungrammary?

Goals101 is a Transaction Behavioural Intelligence (TBI) company that accelerates business growth for banks with the use of Artificial Intelligence (AI) and Machine Learning (ML). We engaged with them to design their flagship product, the Alpha Platform, which is one of the fastest-growing big data platforms in the fintech space.

What were your goals for this project?

We were short on our timeline and that was the time when we onboarded Ungrammary to take over our design requirements. The primary goal was to make a robust fin-tech platform which could cater to the requirement of multiple portfolio users. Our product has multiple users such as Bank user, Brand user; Our goal was to cater to the requirement of each of the users in design keeping the overall experience consistent. But, of course, yes! The primary goal was always to complete the project on time so that we can meet the launch date.

SOLUTION

How did you select this vendor?

I knew about them through my network. Initially, we hired them for a smaller project as a pilot. Later on, after taking a closer look at their work and their prompt delivery towards project completion, we hired them on a retainer basis.

Describe the project in detail.

As I mentioned before, we hired them for a small project. The purpose was to redesign the UI of the platform. But during this exercise, we encountered that the UX of the platform is broken for multiple journeys. Ungrammary helped us identify those journeys and provided the most efficient solution which could fix the journey without compromising the UI consistency. This way they started working on the UX and UI of the platform. Our is a fairly complicated platform with multiple modules available for different types of users. After working with Ungrammary for some time, they got a good idea of the product. Their familiarity with the platform and rich understanding further helped to design the Version 2. We launched Version 1 last year and now we are mid-way through the design of Version 2. One thing that is Key Highlight of their process is that Ungrammary SPOCs coordinate with all the departments i.e Business, Data Science, Tech so that each one of us is on the same platform.

What was the team composition?

The team majorly comprises UX and UI designers. Rahul and Swati coordinate with us for all the high-level project briefing. Then they further sub-allocated the tasks to their team. Since we are on the retainer model, we buy hours from them. If the number of hours are more in some month, they allocate more number of team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ungrammary helps us to design and test the prototype before the development. In return, it helped us to accelerate the project velocity and crunch the timeline for product development. As it takes away the pain of iteration while developing the product, it resulted in faster closure of the Sales cycle.

How effective was the workflow between your team and theirs?

The workflow is quite seamless. Though our headquarters is in Delhi and Ungrammary is Mumbai based, we never felt the requirement to meet. They are available in all modes of communication. We have almost a daily video call to update on the progress of the work. Apart from this everything is well updated on email and Trello. They are available on WhatsApp as well in case of any quick query, feedback or update. They also keep a log of all the activities happening or has happened in the previous month.

What did you find most impressive about this company?

They're prompt, efficient and they have a good technical understanding. While providing solutions, they always keep scalability in mind. I think in a nutshell, they are very efficient.

Are there any areas for improvement?

Everything can always be done faster, but we were very satisfied with their work every step of the way. In the end, quality is more important than speed and we ended up with a beautiful product.

BACKGROUND

Please describe your company and your position there.

I am marketing manager for Nerolac paints which is a leader in b2b paint industry like automotive coatings etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ungrammary?

i have hired them to do the designing work of advertisement and brochure

What were your goals for this project?

The projects were discrete in nature. We have worked on multiple projects with Ungrammary. For most of the projects, the purpose was to enhance the client’s experience with the help of Design

SOLUTION

How did you select this vendor?

They applied to be registered as a Vendor with Nerolac. We have a standard process in place for the selection of Vendors. Ungrammary was chosen through that process.

Describe the project in detail.

Nerolac is the market leader in the B2B division and its clients include the foremost companies from the automotive industries. For the B2B division, the projects included a lot of data and technical information. We onboarded Ungrammary to present the information structure and message in a visually engaging format.

What was the team composition?

Team contains designers, content writers and client managers (SPOC). The projects were briefed to the Senior designer, who gets it done from the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As mentioned above, the nature of the project was discrete and the majority of them were experiential in nature. We didn’t keep track in terms of performance matrix but within the team, everyone was satisfied with the quality of the deliverables. At certain points, while interacting with the client we got to know that the collaterals were serving the purpose of Brand recall.

How effective was the workflow between your team and theirs?

Since the projects don’t involve many team members, the workflow was quite direct. We usually have a meeting before the initiation of the project to brief the requirements. Post that, we had processes in place to check the status and updates. Therefore, we never faced any kind of challenge in the workflow. It was systematic and coherent.

What did you find most impressive about this company?

The ideas. They have a good technical knowledge of their service

Are there any areas for improvement?

As such no. Just want to wish them all the best for future

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Classpro. We build software for the education industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ungrammary?

We needed assistance with marketing and branding, in addition to UX/UI design services. 

SOLUTION

What was the scope of their involvement?

They assisted with marketing strategy and design. They helped us determine the best way to reach our users. We provided them with basic ideas and they worked with us to design a new brand for our company. 

They handled all social media marketing such as Facebook and Google ads, content marketing, PPC, and SEO. All content and designs for the campaigns were created by them. They also did UX design for our website. 

What is the team composition?

Swati (Co-Founder & Product Strategist) was my main point of contact. There were four additional people working with us on the project.

How did you come to work with Ungrammary?

We called several different companies to assess which was the right fit. Ungrammary had worked with other startups, and they specialize in digital marketing.

How much have you invested with them?

We spent a little more than $10,000.

What is the status of this engagement?

We began working on the project in June 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received positive feedback about the UX design from our users and peers. We’ve been able to increase our presence and make a name for ourselves. Now, people talk about the brand with their friends.

How did Ungrammary perform from a project management standpoint?

They’re very good at project management. We have frequent meetings, and they keep us updated on their progress through email and WhatsApp. We’ve never had communication delays with them.

What did you find most impressive about them?

What sets them apart from other companies is how they worked to understand our business model. They evaluated our primary users, the challenges we face, and then created the best strategy for marketing based on that. 

They don’t feel like a separate business, it’s more like they’re a partner and friend. They produce good quality work and always come up with innovative ideas.

Are there any areas they could improve?

We did struggle to communicate with some of the team members. Perhaps they could work on sharing their emails.

Do you have any advice for potential customers?

Explain the business problems before starting the project. For them to do their best, they need to understand the challenges you face.