UAMASTER

BACKGROUND

Please describe your company and your position there.

PJSC Pharmaceutical Company "Darnitsa" was founded in 1930. Since 1998, “Darnitsa” has been a leader in Ukraine in terms of production of drugs. Strategic directions of portfolio development - cardiology, neurology, pain management. During 2015-2021, “Darnitsa” launched more than 70 pharmaceutical brands. Since 2002, the production of “Darnitsa” has been certified according to the GMP standard.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER, and what were your goals?

We required a strong digital marketing partner to help us keeping our categoty leadership in digital. UAMASTER helped us with digital strategy, web analytics and advertising in both reach and performance digital apparoaches.

SOLUTION

How did you select this vendor and what were the deciding factors?

There are 3 advantages of UAMASTER we have been paying attention to:

1. previous succesefull and effective experience of our collaboration
2. UAMSTERS's extensive pharmaceutical portfolio as well as a dedicated team of professionals
3. a strong longterm expertise in the digital tools we need confirmed by the Google Premier Partner and Facebook Preferred Partner statuses

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Digital strategy consulting
• Web analytics setup and consulting
• SEO
• Digital Campaigns (Google Ads)

How many resources from the vendor's team worked with you, and what were their positions?

An agency's project team containes: -

• account manager
• digital strategist
• media planner
• PPC specialist
• SEO specialist
• web analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1. Corporate and brands' 15 websites web analytical tools configuration together with variety of dashboards creation for the customer behavior and use cases better understanding.
2. SEO audit and implementations which caused a powerful traffic growth.
3. The scope of ad digital campaigns we implicated reached out 100% KPIs.

How effective was the workflow between your team and theirs?

The agency is absolutely great in multitasking and timepressure. We work under huge scope of projects simultaneously. UAMASTER manages them very effective. We have weekly statuses, on perforce daily calls, monthly results retrospective, annual planning with weekly and monthly updates.

What did you find most impressive or unique about this company?

These guys are performance marketing professionals. We are pleased to work with them.

Are there any areas for improvement or something they could have done differently?

We have an annual digital plan which has been revised on a weekly and monthly flexible base. We've no doubtds in our KPIs succesefull achievement.

BACKGROUND

Please describe your company and your position there.

Fred has been providing corporate catering since 2015: daily office lunches and event's catering services. We'll deliver 70 delicious European and Asian dishes at your office.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER?

We hired UAMASTER for several projects which required a professional digital marketing agency to guide and support our “digital” progress.

In particular, UAMASTER assisted us in specific areas of SEO-optimization, PPC, content creation, analysis of our online performance, media planning, online advertising campaigns.

What were your goals for this project?

At the first stage, we increased brand awareness. Then we focused on leads generation.

SOLUTION

How did you select UAMASTER?

We did online research of digital agencies and then conducted interviews with our top selections. We interviewed three agencies, eventually selecting UAMASTER.

Describe the scope of their work in detail.

UAMASTER executed for us the following scope, but not limited to the below: PPC planning & management, web analytics, SEO advising, SMM & PR advising.

What was the team composition?

An account manager, designer, copywriter, media planner and PPC specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to successfully launch our new range of products and services within a tight timeframe. We recorded a steep rise in sales and revenues due to the success of chosen digital strategies.

How effective was the workflow between your team and theirs?

Top communication skills and methods, 10 out of 10. Always on time and up to date reporting and analysis, both qualitative and quantitative.

What did you find most impressive about this company?

They're a close team of professionals always willing to communicate, cooperate, and improve client experience and always meet deadlines successfully. All of their recommendations are also incredibly useful.

Are there any areas for improvement?

None as such. Certainly UAMASTER one of the TOP of the Ukrainian digital marketing market.

BACKGROUND

Please describe your company and your position there.

I work as a Communications and Partnerships Head for the World Wide Fund (WWF) in Ukraine. WWF is one of the most influential environmental organizations in the world, being present in more than 100 countries

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER?

We were looking at several areas:

• How we can optimize the work of our social media channels in Ukraine taken the limited resources
• Most effective ways to hit our targets on reach and engagement (within the digital strategy)
• Receiving professional support for managing our online ads campaigns
• As a non-profit environmental organization we were looking for a partner who is sharing our values and could be ready to invest its time and expertise on searching for the best solutions for WWF

What were your goals for this project?

The key goal is to increase our reach and engagement with the as little resource as possible

SOLUTION

How did you select UAMASTER?

I have personally known UAMASTER as one of the top digital agencies for over 10 years already, also a great deal of work is done by the company experts to educate and professionalize the market on effective digital approaches. One of the reasons to turn to UAMASTER was not just their huge experience but a value base that they manifest over the years

Describe the scope of their work in detail.

We started with a thorough analysis of WWF-Ukraine's social media channels and a list of recommendations to improve those, both technically and content-wise

We have chosen UAMASTER as our online advertising expert and since the beginning of autumn have held several short-term campaigns promoting our key programs in Ukraine. A large shared focus was on fine-tuning the target audiences (we have got quite a complicated profile for TA) and analyzing the results. Currently, we start planning the optimal WWF 's an online advertising campaign for the New Year

One of the most valuable work that has been done with us was consulting on how to increase our reach and engagement purposes through a combination of digital channels. Basically, these recommendations have been laid as a ground for our digital planning this year. Worth saying that the consulting part is being provided by UAMASTER to WWF pro bono as their investment into the work on nature conservation that we do in Ukraine.

What was the team composition?

We have worked closely with at least 3 experts from the UAMASTER team - the CEO (on consulting part), social media expert, and an online advertising expert

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have changed our digital planning for this year and felt much more confident and conscious on what we are doing and why. We have already increased engagement indicators and general reach (good quality reach) I also observe the development of our team's digital specialist, who has been quite new to the field. She gets invaluable support for becoming more effective in the digital position

How effective was the workflow between your team and theirs?

I am content with it. Communication is constant and immediate with regular zoom meetups and the possibility to ask questions

What did you find most impressive about this company?

• Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.
• Attentiveness to nuances of the context that we work with and a focus on goals
• Friendliness

Are there any areas for improvement?

Cannot say really... It is not that I want to make it a cheesy review, but really I cannot think of any at the moment

BACKGROUND

Please describe your company and your position there.

I am head of retail at a cosmetics company, a leader in plant-based and botanical beauty products. The company conquers the hearts of its clients with effective cosmetic and perfumery since 1959. Products base is made of carefully selected herbal ingredients and all production stages are 100% peaceful with the environment. The company's main aim is taking care of women’s beauty. Since the brand's inception - cultivation, production, and selling are done independently by the company. Exceptional quality and friendliness with the environment are guaranteed. Our company makes beauty easy of access to every woman. The company entered the Ukrainian market in 1992.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER?

We were looking for a partnership with digital-agency, that could help us create a strategy for both performance goals and branded campaigns.

What were your goals for this project?

Our aim was to increase awareness of the brand and raise sales. Also, we needed a partner, who could provide all the necessary content and creatives for campaigns.

SOLUTION

How did you select this vendor?

Our colleague had a positive working experience with UAMASTER, so he recommended this agency. We send our request and after a short briefing, we saw that their team is really interested in understanding the goals and specifics of our business, and this approach was a great advantage over other agencies. Further, their team developed a strategy and media plan for future promo activities with detailed KPI forecasts that we needed to achieve.

Describe the scope of their work in detail.

1. Develop strategy and media plan
2. Setup web-analytics
3. Create all the necessary creatives for the campaigns
4. Set up and run outreach and performance campaigns
5. Daily optimize campaigns
6. Provide weekly status on the progress of the campaign, as well as plans and recommendations for the next period (including testing of new tools)
7. Final reporting

What was the team composition?

• Strategist
• Media-planner
• PPC-specialists
• Web-analytics expert
• Creative copywriter
• Art director
• Account manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

-41.6% decreasing of CPO, +250% increasing ROI, +32% lift in brand awareness

How effective was the workflow between your team and theirs?

Twice a week we communicated with their team via our assigned account manager to discuss the latest results of campaigns and coordinate changes and adjustments. We received all answers and needed information promptly, and we felt a proactive attitude during all period of partnership.

What did you find most impressive about this company?

They have a strong team of specialists working for the result who are ready to help with a variety of situations.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Epson is the world leader in creating quality images by innovative products . Our mission is: to make life of users all over the world brighter and more saturated, offering them compact, reliable, environmentally-friendly technologies that are implemented in a variety of devices. Epson - No. 1 in the market of inkjet printing and projection equipment of Ukraine (in value according to information from independent analytical agencies IDC Research, Future SourceConsulting, InfoSource Ukraine, 1QCY2019).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER?

Epson has been cooperating with UA-Master since 2004 on the complete package of online services: 1) creating a short and middleterm digital marketing strategies; 2) implementation of online advertising campaigns (media and contextual), from creating a media plan to detailed data analysis; 3) design of web-materials for advertising campaigns and analyzing their effectiveness; 4) website development&support.

What were your goals for this project?

1) Growth and retention of market share 2) Launch of new products at Ukrainian, Moldavian, Belorussian markets 3) Increase a product awareness among Ukrainian, Moldavian, Belorussian markets

SOLUTION

How did you select this vendor?

The vendor was selected by tenders. Our company focused at the balance between a quality of the digital services/ an experience at the target markets/ pricing policy. Every year Epson conducted the tender and the best services was provided by UA-Master.

Describe the scope of their work in detail.

The agency implemented the newest marketing technologies during the years of the cooperation. The strategy contained the most modern and innovative instruments and channels of digital marketing according to the goals of our company.

What was the team composition?

The agency shares the principles of a single entire window - all communications were provided by an account manager. But the team has a lot of a professionals, incl. a web-designers, a programmers, a media planners, an analysts and an account managers and directors. The team contains the full range of specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Of course, there are lot of them. But the most significant example of the effective partnership is the launch of new printing solutions in 2011 and promotion of these series of products during next 8 years. The advertising campaigns of the line-up have high effectiveness and the market share Epson at inkjet market will grow since 36% till 63% in value.

How effective was the workflow between your team and theirs?

Fully effective. Epson team and an account manager communicates by the e-mail, calls and meeting. All requested had reactive and qualitative feedback. The account manager always proved the correctness of the proposed strategy. The reports were created in a terms. The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.

What did you find most impressive about this company?

The most experienced staff, own digital marketing school with different variety of courses, proactive business position at Ukrainian market.

Are there any areas for improvement?

Nothing to improve. UAMASTER is a leader among digital marketing providers.

BACKGROUND

Please describe your company and your position there.

I work as a digital brand manager for Royal Canin (Mars Incorporated).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMASTER?

We hired UAMASTER for a variety of services, including PPC, SEO, and search engine reputation management (SERM). We also asked them to perform web design, development, and analytics. Regarding media services, we brought them on to do media planning as well as implement display and video campaigns.

What were your goals for this project?

We wanted to increase brand awareness by implementing targeted media campaigns that reach our target audience. This would convert visitors into buyers and increase our sales. 

SOLUTION

How did you select this vendor?

We selected UAMASTER by tender.

Describe the scope of their work in detail.

To achieve the media campaigns, they managed the media planning and executed an always-on search approach. UAMASTER also developed relevant landing pages and calculated campaign KPI optimizations and analytics. 

What was the team composition?

We had a creative director, a PPC manager, a web designer, a UX designer, a copywriter, a project manager, a media planner, and an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen incredible results associated with our PPC and display and video campaigns. UAMASTER has helped to generate impressive reach and conversion from those operations. Also, our traffic and brand awareness has increased.

I’ve had the pleasure of working with our strategic partner UAMASTER for approximately four years now.  Most importantly, we are always confident in the high quality and cost efficiency of our ad campaigns and other related services they provide.

How effective was the workflow between your team and theirs?

The team has high-level professionals. They’re knowledgeable, creative, forward-thinking, proactive, and responsive. We are eager to work with them on future projects.

What did you find most impressive about this company?

They’re a client-oriented team that provides good value for money. 

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and position.

I am an SMM manager of NLBouwGroep

Describe what your company does in a single sentence.

We specialise in the difficult intermediate segment of constructs and renovation projects

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAMASTER to accomplish?

• Social media
• Google analytics

SOLUTION

How did you find UAMASTER?

• Online Search
• Referral

Why did you select UAMASTER over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Audience analysis, strategy development, content planning and creative development, Google Analytics setup 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meet all project millstones exactly 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is always on time, great communication, highly knowledgeable 

What was your primary form of communication with UAMASTER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were among the first, and they continue to perform at a very high level despite everything.

Are there any areas for improvement or something UAMASTER could have done differently?

Not immediately 

BACKGROUND

Please describe your company and position.

I am the Founder of Mitryco

Describe what your company does in a single sentence.

We build AI agents that perform real actions via your APIs, databases, CRM, and business systems.
E-commerce, customer support, internal operations — deployed, secured, and maintained for you.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAMASTER to accomplish?

We hired UAMASTER to conduct a Google Analytics audit and to set up advertising campaigns in Google Ads and Meta Ads.

SOLUTION

How did you find UAMASTER?

Online Search

Why did you select UAMASTER over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from UAMASTER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included a full audit of our Google Analytics account, analysis of website traffic and user behavior, and recommendations for improvements. UAMASTER also set up and managed Google Ads and Meta Ads campaigns, including search, display, and retargeting ads. Key deliverables included a detailed analytics audit report, fully optimized advertising campaigns, and actionable insights to increase conversions and overall ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of UAMASTER's work, we saw measurable improvements in our digital marketing performance. Website traffic increased by 35%, click-through rates on Google Ads and Meta Ads campaigns improved by 28%, and conversion rates grew by 22%. Additionally, ad spend efficiency improved, resulting in a 30% higher return on investment (ROI).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UAMASTER demonstrated excellent project management throughout the engagement. All deliverables were completed on time and aligned with our expectations. They were responsive to our needs, providing clear communication, regular updates, and prompt solutions to any questions or challenges that arose during the project.

What was your primary form of communication with UAMASTER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about UAMASTER was their combination of technical expertise and strategic insight. They not only delivered precise analytics and well-optimized ad campaigns but also provided actionable recommendations that truly enhanced our marketing performance. Their proactive approach, attention to detail, and ability to tailor solutions to our specific needs set them apart.

Are there any areas for improvement or something UAMASTER could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Сommunications group officer of K-2

Describe what your company does in a single sentence.

Military unit

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAMASTER to accomplish?

• We wanted to improve the effectiveness of our paid advertising campaigns, reduce the cost per conversion, and increase the overall number of conversions from Meta Ads and Google Ads.

SOLUTION

How did you find UAMASTER?

Online Search

Why did you select UAMASTER over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned
• Other

How many teammates from UAMASTER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UAMASTER handled the setup and ongoing optimization of campaigns. They were responsible for testing different formats, refining targeting and creatives, monitoring results, and making regular adjustments to maximize performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first two months of cooperation, the cost per conversion decreased by 50%, and the total number of conversions grew significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UAMASTER project management was smooth and efficient. They delivered work on time, communicated clearly, and responded quickly to our feedback and needs.

What was your primary form of communication with UAMASTER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are impressed by their ability to quickly identify opportunities for improvement and apply practical solutions that delivered measurable results. Their combination of strategic thinking and hands-on execution makes them stand out.

Are there any areas for improvement or something UAMASTER could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Artilab

Describe what your company does in a single sentence.

Artilab is a proven leader in developing unique web solutions and creating digital tools that are trusted by clients around the world. We offer customized solutions that meet specific business needs. Our high-performance, marketing-oriented digital products allow partners to focus on strategic tasks while delegating technical aspects to professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UAMASTER to accomplish?

• Digital Marketing Consulting
• Google analytics audit
• PPC management

SOLUTION

How did you find UAMASTER?

• Online Search
• Referral

Why did you select UAMASTER over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UAMASTER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired a digital marketing agency for Digital Marketing Consulting, a Google Analytics audit, and PPC management. As part of the consulting, the specialists reviewed our current marketing strategy, identified growth opportunities, and provided recommendations for optimizing traffic acquisition channels. The Google Analytics audit included a thorough check of settings such as goals, events, filters, and data structure. 
Several critical issues affecting data accuracy were identified, along with clear instructions for fixing them. The team also optimized existing Google Ads campaigns and launched new ones focused on improving ROI. A/B testing of ads and extensions was carried out. 
As a result of the collaboration, we saw a 27% increase in CTR and a 19% decrease in cost per conversion. The account quality score improved, which helped lower CPC. Overall, the partnership significantly enhanced the performance of our digital campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. 27% increase in CTR (Click-Through Rate)
2. 19% decrease in Cost per Conversion
3. Reduction in average Cost per Click (CPC)
4. Identification and resolution of critical issues in Google Analytics setup
5. Successful implementation of A/B testing for ads
6. Optimization of the advertising budget without losing effectiveness
7. Increase in the number of target actions on the site (leads, purchases, etc.)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was highly effective. All tasks were completed on time, and the team consistently met the agreed-upon deadlines. Communication was clear, and they responded promptly to all of our inquiries. Whenever we had specific requests or needed adjustments, they were quick to adapt and implement changes. 
The project manager ensured that all phases of the project were well-organized, and regular updates were provided, which helped us stay informed about the progress. Overall, their proactive approach and ability to address our needs ensured the smooth and timely execution of the project.

What was your primary form of communication with UAMASTER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most about this company is their personalized approach to service. They completed all tasks and offered strategies that significantly improved our results. Additionally, I would highlight their ability to adapt to changes and their constant readiness to optimize processes for achieving the best outcomes.

Are there any areas for improvement or something UAMASTER could have done differently?

No, there are no areas for improvement; everything was handled excellently.