Two Octobers

BACKGROUND

Please describe your company and your position there.

I am the other of a consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Octobers, and what were your goals?

We had a client that wanted to generate leads via Google and Social Media. This is not in our wheelhouse, so we connected our valuable client over to Two Octobers to manage their ad spend for them.

SOLUTION

How did you select this vendor and what were the deciding factors?

There are a lot of providers in the space that are not overly-ethical. I met the folks at Two Octobers and made the decision based on their track record and the fact that felt a great deal of trust for them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They set up the client's campaign first. As always, it takes a bit of time to adjust and see results, but it didn't take long. They managed it for years for this client and provided clear monthly reporting that tracked the progress of the enagement.

How many resources from the vendor's team worked with you, and what were their positions?

I initially met with the owner and then worked with the Dir of Ops on an ongoing basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The outcome to me was that my client was extremely happy with the work that they did.

How effective was the workflow between your team and theirs?

The communication and collaboration with Two Octobers were seamless. They were always responsive when we needed to talk.

What did you find most impressive or unique about this company?

A team that I could trust in an in industry that lacks trust.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

I am the digital media and marketing manager for the Price School of Public Policy at the University of Southern California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Octobers, and what were your goals?

We hired Two Octobers to train our team on how to effectively use Google Ads and Facebook Ads so that we can eventually bring all of our paid marketing efforts in-house.

SOLUTION

How did you select this vendor and what were the deciding factors?

Two Octobers was recommended to me via a Slack group called Women in Tech SEO. I had seen several different members of this group recommend their services in different contexts, so I felt like they would be a reliable vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Two Octobers trained myself and our digital marketing lead on Google Ads and Facebooks Ads strategy and management. Trainings took place on Google Hangouts for 1.5 hours, every other week, over the course of six months. Sessions were recored and slides were provided so that we could review them later.

How many resources from the vendor's team worked with you, and what were their positions?

One Two Octobers team member worked with us for Facebook Ads training and another for Google Ads training. I'm not sure what their official titles are.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Two Octobers was fantastic! Both instructors met us where we were at and tailored sessions to our needs. My team feel much more confident about our campaign decisions and how to measure our results.

How effective was the workflow between your team and theirs?

The cadence of every-other-week worked great for us, and 90 minutes for each session was the perfect amount of time. They were also available to answer questions outside of the classroom and were quick to respond.

What did you find most impressive or unique about this company?

Two Octobers was able to answer questions to our specific, often nuanced, problems as they came up. Getting the full picture of both platforms at they related to our specific needs was incredibly helpful and has pushed our team forward.

Are there any areas for improvement or something they could have done differently?

No, they were great to work with.

BACKGROUND

Please describe your company and your position there.

I'm a founder of a healthcare IT company looking to grow high value consumer traffic to our website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Octobers?

We worked with them on paid social, paid search advertising campaigns and conversion rate optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

I researched the market in search of leading vendors who are both analytical. Transparent with their fee structure and who provide customer service and multiple trusted mentors recommended the team at Two Octobers

Describe the project in detail and walk through the stages of the project.

They set up and launched SEM and paid Facebook advertising campaigns. This included ad copy creation, testing of paid user flow, offers, bidding strategies, and creative optimization. It also included a google analytics setup and a google data studio setup for reporting.

How many resources from the vendor's team worked with you, and what were their positions?

3 people worked with us including a paid social media manager, a conversion rate optimization specialist, and an SEM strategist running paid marketing campaigns

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We drove thousands of qualified leads to our website and could effectively track those users in our instance of GA4. They also helped us integrate a purchase funnel into the data layer of our site. The traffic came from our target regions across the US and showed strong improvements in time on site page depth and conversion vs our own internal efforts.

How effective was the workflow between your team and theirs?

We met weekly to review creative and analytics which was super helpful. They were also available via email and responded within 24 hours.

What did you find most impressive or unique about this company?

Highly analytical, didn't rush to upsell us media or products and seemed to spend the money like it was their own.

Are there any areas for improvement or something they could have done differently?

Areas of improvement could be new creative or campaign targeting recommendations to achieve our desired outcomes faster.