Tru Arc Technologies

BACKGROUND

Introduce your business and what you do there.

I’m the founder and principal consultant of Practice Launch 90, a consumer products and services company. We help clinicians nationwide start and grow private practices in 90 days by providing turnkey services for legal setup, credentialing, billing, compliance, marketing, and operational support.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tru Arc Technologies?

I hired Tru Arc Technologies to help us generate qualified leads. Our main objective was to build a website and digital presence that would bring in practice owners and clinicians who are ready to talk about transforming their practices, rather than simply increasing traffic.

SOLUTION

What was the scope of their involvement?

We’ve engaged Tru Arc Technologies to rebuild our website and then support it with ongoing search and content work. The first phase covered a seven-page website, a lead magnet checklist, a five-to-seven email nurture sequence, analytics, and launch. They also set up FluentCRM and connected it to the site so that inquiries and forms are captured and followed up on in one place.

The second phase is an ongoing search, answer engine, and generative engine optimization program that includes keyword research, a monthly blog schedule of four long-form articles, backlink building, and a content audit of our key pages against our keyword strategy.

Beyond the written scope, the team has managed LinkedIn across our three accounts, set up our Instagram presence, produced graphics and creative, and delivered a combined monthly performance report. Because our content is healthcare-related, I review it before it’s published, and they’ve followed that process well.

What is the team composition?

We work with 2–5 teammates from Tru Arc Technologies.

How did you come to work with Tru Arc Technologies?

We found them through an online search, a referral, and their Clutch profile. Seeing the same firm surface in all three places gave me confidence early on. Their high ratings on Clutch stood out, and the referral gave me a firsthand account of what working with them was like. Their pricing fit our budget, and I felt the value was strong for what we would receive. Just as important, the team was a great culture fit, and their company values aligned with how I run my own firm, which mattered to me because I wanted a partner who would communicate openly and treat our brand with care.

How much have you invested with them?

So far, we’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in June 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first phase of our project with Tru Arc Technologies was a success. The full seven-page website launched, along with the lead magnet, the email nurture sequence, analytics, and a CRM that captures and organizes every inquiry. On the search side, we now have a documented keyword strategy, a page-by-page audit against it, and a 12-article editorial calendar extended through November. We also receive a combined monthly report across search and LinkedIn, which gives us a clear baseline to measure growth against.

Moreover, we’ve seen a 59% increase in qualified leads or consultations in 2.7 months. Overall, I’m very pleased with the results so far and with how much the team has done beyond the original scope. Our agreement includes a 90-day checkpoint measured on leads and consultations, and I’m confident in the foundation we’ve built for that review.

How did Tru Arc Technologies perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

What stands out most is how far the team goes beyond the written scope. They’ve taken on LinkedIn management across three accounts, Instagram setup, CRM build-out, and graphics without treating each as a separate project. They’ve also adapted to the standards of a healthcare firm, even though healthcare isn’t their specialty, by following the content rules and review process I gave them. Tru Arc Technologies is a genuine partner in their work approach, and they’re invested in making our brand succeed.

Are there any areas they could improve?

Overall, my experience has been very positive, and my suggestions are about refinement rather than problems. Because healthcare isn’t their specialty, I’ve found that graphics and captions sometimes need a closer fact check before they’re ready, particularly web addresses, figures, and partner details. I’d encourage Tru Arc Technologies to build a verification step into their process for regulated or industry-specific content so that every figure and link is confirmed against a primary source before it reaches the client.

Design consistency across graphics is another area where a shared template set from the start would save time on both sides. Once we gave them clear written standards, the quality improved noticeably, which tells me they respond well to structure. I’d also suggest that new clients receive that kind of content guidance and review workflow at kickoff rather than developing it as the project goes.