TribalVision

BACKGROUND

Please describe your company and your position there.

I am a project manager for a grant-funded program within the Center for Disaster Medicine at Massachusetts General Hospital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TribalVision?

Initially, we were looking for a graphic designer to produce an annual summary report for our program. After working with TribalVision on the initial project, we since have collaborated on a couple of smaller projects, including a one pager and a logo update. We plan to work with TV on this year's summary report as well as additional one pagers.

SOLUTION

How did you select this vendor?

Upon an initial search of vendors that were already approved through MGH, we did not find anyone that fit our needs. We found TribalVision after a search of graphic design firms in the Boston area and after an initial meeting with the team, found that they would be the right fit for our needs.

Describe the scope of their work in detail.

After an initial kick-off conversation, we outlined a scope of work for TribalVision for the duration of our 12-month project cycle (starting in September) that included one annual summary report and two one-pagers, with the potential for website graphic design support in the future.

What was the team composition?

I've worked closely with the marketing manager on details and logistics for projects, while the founder/partner has been an integral part of the contract agreement process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although I don't have specific numbers, TribalVision's work with us (particularly the 2020 annual report) has been a key reference material for our stakeholders, who range from hospitals and healthcare entities across New England to congressional and governmental actors in Washington D.C. The products that TribalVision has provided us are essential to our program's continued funding.

How effective was the workflow between your team and theirs?

We have had an initial planning meeting before each new project. During that, we establish a timeline for drafts, iterations, edits and a final product. The TribalVision team has gone above and beyond to ensure that our feedback is not only taken into consideration, but that the final product is exactly what we envisioned.

What did you find most impressive about this company?

From the very beginning, the TribalVision team has gone above and beyond to not only provide an excellent product every time, but to also make the effort to understand the message we are trying to convey with our product and how to best showcase our program to key stakeholders. We continue to be blown away by the quality, timeliness, and collaborative nature of TribalVision and look forward to working with them again soon.

Is there any area for improvement or anything that could have been done differently?

Nothing. The team was incredibly responsive, timely and asked clarifying questions when needed.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing. Specifically with regards to Tribal Vision, I was the primary point person to represent AquaPoint with them and helped developed goals, projects, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TribalVision?

• Website Redesign
• Google Adwords Campaign
• Video Content
• ABM Campaigns
• Monthly Newsletter Content

What were your goals for this project?

To both increase our brand within the industry and lead generation through a multi faceted marketing approach

SOLUTION

How did you select this vendor?

The president of AquaPoint had a small connection with a higher up at Tribal Vision. So when the time came for AquaPoint to enhance marketing efforts, we approached Tribal Vision first. But only after we came to understand how professional they were about everything did we make the decision to work with them.

Describe the scope of their work in detail.

In essence, they ran the marketing for our company. While I worked with our assigned team on everything in terms of making final decisions, they really implemented just about everything.

What was the team composition?

I was the point person at AquaPoint. Our Tribal Vision team was comprised of four people - a senior manager who helped develop the overall strategy, an account manager who I worked with on a weekly basis to develop goals within that strategy, and two others who helped put the plan into action.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Five different videos that help tell our company story
• Greatly enhanced web presence
• Better brand awareness

I realize these are "higher level" outcomes, but our sales cycle is incredibly long so in terms of more specifics it's hard to detail, but we are very happy with the outcome.

How effective was the workflow between your team and theirs?

This was probably my favorite aspect of working with Tribal Vision. Most of the time I did not feel as if they were a third party marketing company whatsoever, it genuinely felt as if we were all working together at the same company towards the same goals.

What did you find most impressive about this company?

Really their ability to communicate. It was always professional and more important timely...whether via email or phone they were always available.

Are there any areas for improvement?

While I acknowledge there is always room for improvement it's hard to sit here and come up with any specifics with regards to Tribal Vision that wont seem like I'm grasping at straws.

BACKGROUND

Please describe your company and your position there.

We are a technology solutions partner that develops, implements and maintains mission-critical solutions for federal and local governments. I am a VP focused on sales and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TribalVision?

Branding & messaging as well as marketing strategy and implementation.

What were your goals for this project?

Develop and communicate a cohesive brand/messaging strategy both internally and externally as well as implement a marketing strategy that increases leads and drives new business.

SOLUTION

How did you select this vendor?

We initially connected with TtibalVision through a referral from another partner. We selected them after evaluating multiple vendors through an interview process.

Describe the scope of their work in detail.

TribalVision is serving as our outsourced marketing partner, managing all marketing initiatives including branding, strategy, web design and development, advertising, lead generation and marketing.

What was the team composition?

Our team primarily consists of 4 Tribal Vision staff lead by a senior account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

TribalVison has developed a brand platform for the organization that clearly communicates the benefits and value offered by the company. This platform is currently being used as the foundation for creating a new company website (an initiative being led by TribalVision) and will also be applied to a Tribal Vision developed marketing strategy once the website is complete.

How effective was the workflow between your team and theirs?

Communication and workflow between TribalVision and our team has been very good. We view TribalVision as a partner rather than a vendor.

What did you find most impressive about this company?

The people at TribalVision are great to work with. We value the partnership between our two companies. The staff at TribalVision is professional, skilled, easy to work with, and respected by our team.

Are there any areas for improvement?

Due the the nature of our business, we knew it would take some time for TribalVision to initially learn our business in order to be most effective as a marketing partner. Any other marketing firm we would have selected would have had the same learning curve. TribalVision seems to have gained a good understanding of the various aspects of our business though this has taken longer than anticipated and as a result, progress with marketing initiatives was initially slower than expected. Current progress is good and we expect that this will continue to improve as time goes by.

BACKGROUND

Please describe your company and your position there.

I am the VP, Brand for SUMR Brands, a leader in juvenile products with multiple consumer brands. My areas of responsibility include brand marketing, creative, digital marketing & advertising, consumer experience, and ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TribalVision?

Having worked with TribalVision in the past, I was already impressed with their strategic mindset and awesome execution abilities. When I started in my current role, it quickly became clear that having an "out-of-house" team that feels like "in-house" would be a huge benefit.

What were your goals for this project?

Improve digital marketing and ecommerce outcomes.

SOLUTION

How did you select this vendor?

Based on my past experience with their capabilities.

Describe the scope of their work in detail.

TribalVision currently does work for us in the following areas: SEO/SEM, social media advertising, email marketing, and ecommerce strategy.

What was the team composition?

TribalVision offers a unique flexibility in bringing talented people with deep expertise on to our account when needed, while also giving us a core team of leaders providing consistency and accountability.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been extremely happy with the outcomes from the projects we have worked on together.

How effective was the workflow between your team and theirs?

Our workflow and communication have truly been seamless—they are deeply connected with our team and very responsive.

What did you find most impressive about this company?

Every single person I have come into contact with at TribalVision has been professional, enthusiastic, enterprising, knowledgeable and highly driven.

Are there any areas for improvement?

No. Any issues are resolved quickly.

BACKGROUND

Please describe your company and your position there.

AP Intego is a tech-driven insurance agency offering coverage solutions to small businesses. I am the Digital Marketing Manager, working on email marketing, social, blog, website, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TribalVision?

TribalVision served as an extension of our team, both in capacity and digital marketing knowledge. They assisted us in organizing and strategizing our digital marketing efforts and served as a great addition to our in-house marketing team.

What were your goals for this project?

As a company just beginning to focus on marketing ias a department, TribalVision helped us to strategize and build out processes, lay the foundation for how we could build out campaigns and analytics moving forward.

SOLUTION

How did you select this vendor?

TribalVision was already on board before I started at AP Intego. I was not involved in the selection process.

Describe the scope of their work in detail.

Marketing campaign strategy, Google Analytics organization and guidance, technical solutions to marketing challenges we faced internally, HubSpot expertise. Also helped out with conversion optimization, email copywriting, etc.

What was the team composition?

Account Supervisor, Account Executives, and Account Coordinators

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to lay the groundwork for the email campaigns, workflows, and analytics we use today.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Everyone on the team has deep expertise, even the newer team members. They are always able to answer questions about HubSpot, Google Data Studio, etc. I was also always impressed with their responsiveness.

The team was always organized, on top of agendas and outstanding action items. Even though we had a few team members working on our account, every one of them was always up to date and could answer a question even if they hadn't been as involved in that aspect of the project, with little hesitation.

Are there any areas for improvement?

Not that I could see!

BACKGROUND

Please describe your company and your position there.

DiSanto, Priest & Co is a Southern New England Full Service Accounting and Financial Advisory Firm serving privately held companies and their owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TribalVision?

The initial project we worked on with Tribal Vision included a turn key assessment of our market position and marketing assets and tool set. 

What were your goals for this project?

implement new marketing strategies that correspond to our firm's strategic goals and implement the use of cutting edge marketing tools and techniques.

SOLUTION

How did you select this vendor?

From our initial meetings with various outsourced Marketing firms to our ultimate selection of Tribal Vision as our outsourced marketing partner we have been thoroughly impressed with Tribal Vision's professionalism, communication, follow through and their creative out of the box thinking tailored to our needs.

Describe the scope of their work in detail.

The initial project we worked on with Tribal Vision included a turn key assessment of our market position and marketing assets and tool set. Since first engaging the firm we have worked with them to redesign all of our marketing assets, implement new marketing strategies that correspond to our firm's strategic goals and implement the use of cutting edge marketing tools and techniques.

What was the team composition?

The team includes a Senior Marketing manager (Brooke Souza who is excellent) and a full team of 4 to five with team members assigned as needed. We have access to the firm's founder, Chris Ciunci as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They exceeded our expectations in all regards, and our expectations were and remain high. Our firm, DiSanto Priest & Co. has been working with Tribal Vision for the last 4 years and our experience has been nothing short of excellent.

When working with an outsourced partner it is imperative that communication be robust, projects been organized and monitored and follow through and accountability be stellar, we have never been disappointed, this is why we can recommend Tribal Vision, their work, their team and their service without hesitation.

How effective was the workflow between your team and theirs?

Communication is KEY with working with an outsourced marketing firm as is project management, accountability and follow through - these are among many of Tribal Vision's strengths. They are a great firm and an even better team that excels at what they do.

What did you find most impressive about this company?

Communication, project management, accountability and follow through.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

Gentex Corporation is a leading provider of innovative solutions that enhance personal protection and situational awareness for global defense forces, emergency responders, and industrial personnel operating in high performance environments.

The company’s product portfolio includes helmet system platforms and capability upgrades for defense and security forces. Privately held, Gentex is headquartered in Carbondale, Pennsylvania, and supports its global customers through a worldwide distributor network and five other facilities in the U.S. and the U.K. Director of Communications, Alexandra Brax

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TribalVision?

We partnered with the Tribal Vision team for them to create a strategic marketing plan for our business. We wanted something to improve alignment, create focus, and prioritization. Their plan provided a clear, actionable strategic approach that was right for us.

What were your goals for this project?

• Establish brand positioning
• Increase brand awareness and presence
• Grow revenue through Ecommerce
• Improve product launch process

SOLUTION

How did you select this vendor?

We interviewed Tribal Vision and as well as other competitors to determine the best fit for us. It was helpful to view example strategies they had done in the past to get a true understanding of their capabilities.

Describe the scope of their work in detail.

The process began with an in-depth discovery phase in which they interviewed various people within the organization. Upon collecting that feedback they created a proposed strategy outline to determine our focus. We agreed on the outline which was then further developed into a comprehensive strategy which included tactics for execution.

The Tribal Vision team presented that strategy to our company and we were very impressed with the approach as well as the analysis of the competitive landscape. We continue to work with them closely on the execution of the strategy created earlier in the year. We have weekly status calls with the team and collaboration is on-going.

What was the team composition?

We have worked with the partners of the firm and work on a weekly basis with our marketing manager and project managers. They are exceptional to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have and continue to see significant growth in our online presence, on our website, in digital marketing, and across our social media platforms. Still more to come as we continue to implement and finetune our strategies.

How effective was the workflow between your team and theirs?

We are well-connected with the Tribal Vision team. We have weekly status calls and frequent communications throughout the week on major projects/initiatives. They are organized, always prepared, and good communicators. Professional and fun to work with.

What did you find most impressive about this company?

• Ability to develop a comprehensive strategic marketing plan
• Expertise in digital marketing, social media and web

Are there any areas for improvement?

None at this time.

BACKGROUND

Please describe your company and your position there.

I’m a managing partner at MADERA. We make custom, handcrafted wood floors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TribalVision?

We engaged TribalVision to help us grow our visibility through marketing initiatives.

What were your goals for this project?

Ultimately, we wanted to increase sales.

SOLUTION

How did you select this vendor?

We received cold emails from their team that caught our interest. We decided to reach out and eventually began partnering with them.

Describe the scope of their work in detail.

TribalVision developed a complete marketing strategy to increase our brand awareness with homeowners and architects. As part of this strategy, they created an account-based marketing campaign that specifically targeted new architects. The campaign included nine emails, three unique landing pages, seven Facebook ads, seven Instagram ads, and five Google Display Network ads.

In addition to marketing campaigns, they assisted with improving the SEO and UX of our website. They worked directly with a website developer to revise our content, including forms, pop-ups, and copy.

What was the team composition?

There were 3–5 specialists from TribalVision working on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve been able to close leads and generate conversions as a result of their work. We’ve had 25,236 ad impressions, 648 website form submissions, and 228 emails deployed since our partnership began. We’ve estimated that their efforts have generated roughly $32,000 in revenue.

How effective was the workflow between your team and theirs?

Their project management was excellent, and they were very organized.

What did you find most impressive about this company?

We were impressed by their attention to detail, specifically in their documentation.

Are there any areas for improvement?

I would like to see them deepen their knowledge of social media platforms. This would allow them to better engage with their audience.

BACKGROUND

Introduce your business and what you do there.

I’m the CCO of Preventure. My duties include the oversight of sales and marketing along with operational functions like account management, product delivery, and reporting. We’re a corporate wellness company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TribalVision?

The initial goal was to design our brand better and differentiate ourselves in the marketplace. Ideally, that would allow us to win more business and retain more clients. We also needed to bolster and diversify our marketing strategy but didn’t have the budget to hire multiple specialists.

SOLUTION

What was the scope of their involvement?

TribalVision helped us with creating video assets, SEO, acquiring paid search for incoming leads, website design, and more. The beginning of our work included a branding exercise that distilled keywords and phrases that embody our unique place in the market. We’ve further defined each of those characteristics and they’ve influenced our marketing initiatives over the past several years. We then built a number marketing assets including white pages, case studies, etc. To reflect, the new branding, they redesigned our customer-facing website and created a series of online marketing campaigns. This was done using Google AdWords, LinkedIn, and some key industry publishers.

What is the team composition?

We interfaced with a dedicated account team including a senior account representative.

How did you come to work with TribalVision?

We looked several different marketing firms through a competitive bid process. After initial meetings and talking more deeply about proposals, TribalVision stood out in how much they cared to know our business and not just sell us a product. They approached the project with a holistic marketing solution that more deeply addressed our needs. They also had very positive references, so the choice was easy.

How much have you invested with them?

We’ve spent close to $300,000 over the course of this engagement.

What is the status of this engagement?

We started working together in January 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Through independent customer surveys, we’ve seen customer awareness, sense of our quality, and company reputation increase in key markets since working with TribalVision. They’ve also increased our site traffic and number of daily incoming leads. We went from having one lead a month to receiving multiple each day.

How did TribalVision perform from a project management standpoint?

I've worked with other marketing firms that have been really strong in product delivery, but I've never found one comparable to the level of account and project management that TribalVisions offers. They complete tasks without fail and provide me resources in a way that’s convenient. We have a weekly project plan review which keeps me up to date, so I don’t have to micromanage the marketing plan. We use Google Docs as a central repository for collaboration and have face-to-face meetings every three weeks. Communication is done by phone or email in the interim. I regularly use them as examples to our in-house account management team of what it looks like to support a busy executive on key projects like this.

What did you find most impressive about them?

I struggle with that question because they do so much so well. Again, their project management is stellar and the product they provide is of high quality. Everyone that we've worked with at TribalVision has been outstanding. They've taken a deep interest in understanding us and applying their marketing expertise to our business needs and unique industry perspective. I see them as more than a vendor, but a strategic partner. That’s everything I want from a marketing firm.

Are there any areas they could improve?

I honestly can’t think of one thing.

Do you have any advice for potential customers?

Have a planned meeting with your vendor. We check-in once a week for a short meeting or just an email outlining what’s happened and what’s coming up. This process keeps everyone in a productive rhythm and on the same page. Regular touch points can also be used to provide valuable feedback. I see TribalVison as an extension of my team and treat them accordingly.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of operations and finance for NetCenergy, an IT company that offers business management services. As an IT vendor for small to medium-sized business, we work on projects, infrastructure, security monitoring, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TribalVision?

Our company has grown organically from referrals, so we lacked a comprehensive marketing plan. We had to start one from scratch to grow beyond our limits.

SOLUTION

What was the scope of their involvement?

We hired TribalVision to help us put together a marketing plan, create assets and content, and update our website. We also wanted to heavily utilize social media.

We hadn’t developed brochures or descriptive content for potential clients, so they first had to learn about our business. They researched our competition, looked at our demographics and landscape, and determined what needed to be done. We created a summary of their findings and outlined our goals. They helped us with sales asset management and revamped the website. Our website was redesigned to provide a consistent message, helping us show customers what our business aims to accomplish and who we are as a provider. We then set up a marketing plan for lead generation, and discussed elements such as social media, Google searches, paid searches, and SEO. We developed a plan featuring creative components like internal presentations.

Our referral-driven company was not as well-known as it should have been. We not only needed to drive leads to our website and business, but we also needed better branding. We began an educational series on vertical content strategies. Our vertical markets are predominantly in financial services, healthcare, and manufacturing, so we focused our content on these markets. We led seminars for attorneys and CPAs to educate them on the current IT environment. We helped explain ransomware, hacking, regulations, and the theft of private information, ensuring that they were in compliance and had the right solutions to remain secure and updated.

What is the team composition?

TribalVision assigned a manager, a second-tier person, and a third-tier person to our account. They've been engaged in everything we have been doing.

How did you come to work with TribalVision?

We deliberated what approach would best help us with our marketing campaign. Based on our organization's size, budget, and scale of our marketing campaign, hiring an individual marketing contractor was not ideal. We decided to seek a marketing vendor or agency that would have the capability to do an array of marketing work, and with whom we could build a partnership. Most of the companies we looked at were pushing certain aspects of marketing, but didn’t offer the whole package. In contrast, TribalVision had a unique business plan with the capacity to act as our marketing department and ensure results.

How much have you invested with them?

We pay a monthly base fee that's over $5,000, and we pay additional expenses for project-driven content.

What is the status of this engagement?

We started working with them in January 2016 and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were prepared that results from this collaboration would take time to show because we initially didn’t have any content. They were very good at identifying areas that worked and didn’t work quickly so that we wouldn’t be wasting time or money. As a monthly fee business, we don’t have quick sales. It's important for us to build relationships. When we started lead generation, we began receiving inquiries. Getting in front of the right people is difficult, but TribalVision was able to do this for us.

As we started doing educational seminars to build our brand, our name recognition grew and we were branded as an upfront organization that wasn't just trying to sell services, but offered educational and training services. We've seen steady growth in leads over the last year and a half. Their multipronged marketing approach really helped; people have seen us in articles, white papers, and blogs. They now perceive us as experts in our field.

How did TribalVision perform from a project management standpoint?

We've consistently communicated, and their team is knowledgeable and highly responsive. We have weekly or biweekly meetings to ensure everyone understands our marketing plan and deliverables. We set benchmarks and goals to drive the project forward. Depending on the type of campaign, they provided us with statistics on our website's user traffic, website use, duration of time spent on the site, number of people who opened our drip-campaign emails, and more. TribalVision supplied us with scorecards for different campaigns so that we could assess what was working. We were then able to decide what areas of marketing we should invest in more, and what campaigns were not suited for us.

They have kept us on task and made sure that we’re aware of what’s happening. They've ensured that we meet and make decisions together in addition to managing the project process, plans, and next steps. They've been proactive throughout our collaboration, and they're quick to respond to issues or concerns. They also have kept overhead expenses low by working with international freelancers to optimize talent when outsourcing for services like web design, site content, drip campaigns, or other tasks. Although we only contract a set number of work hours per month, they don't just watch the clock. 

What did you find most impressive about them?

When we were looking at providers, we found was that most of them had specialized strengths: someone was building websites, someone else specialized in SEO, and so on. TribalVision was unique because it was able to start a partnership and act as our marketing department. They put together a marketing plan and strategy using our input. It was like having our own comprehensive marketing department in-house. 

They also prove that they're worth what we pay them. We work within 30-day contracts, so I won't be stuck in a long-term contract if they don't deliver results or I don't like their work. Their team is results driven, and their strength comes from having professional people who are knowledgeable about all aspects of marketing; they understand that marketing requires a multi-tiered approach.

Are there any areas they could improve?

We always strive for more, but I can’t complain about our growth.

Do you have any advice for future clients of theirs?

It’s important to understand what they bring to the table. An internal person may offer a certain skill set, but those skills aren't comparable to what TribalVision offers. Clients don’t need to be afraid of having an outsourced department instead of an internal one. They’re well-versed in working with small to medium-sized businesses, and they do their due diligence. You don't only get what you need, but you get a team with a lot of experience dealing with different things.