TRCH

BACKGROUND

Introduce your business and what you do there.

I’m the SVP and head of operations at Stylitics. We provide retailers with AI-powered outfitting and styling technology, enabling personalized, outfit-driven shopping experiences and increasing sales efficiency without the need for a stylist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRCH?

We engaged TRCH to support our operational and marketing strategy as we scaled the business. Specifically, our goals were to improve internal processes and execution across teams, bring more structure and clarity to our go-to-market approach, and drive more efficient, scalable growth.We were looking for a partner who could operate as an extension of our leadership team, helping to connect operations and marketing in a way that improved both internal efficiency and external performance.

SOLUTION

What was the scope of their involvement?

TRCH supports us across both operational strategy and marketing execution, acting as a true extension of our team. On the operations side, they help evaluate and streamline internal processes, improve cross-functional alignment, and bring more structure to how work is prioritized and executed.

On the marketing side, they support go-to-market planning, messaging, and campaign execution, ensuring alignment between our product, sales, and client-facing teams.

Key deliverables include process frameworks, prioritization and planning tools, and support on marketing strategy and execution to drive more consistent and scalable growth.TRCH supports both our internal tooling and operational frameworks. They contribute to the development of our internal platform, Inspire, to improve visibility and execution across teams.

In addition, they develop a range of product marketing and internal enablement materials, including messaging frameworks, go-to-market documentation, and team-facing resources to better equip sales, account management, and operations.

What is the team composition?

We work with 2–5 teammates from TRCH.

How did you come to work with TRCH?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, and company values aligned with ours.

What is the status of this engagement?

We started working together in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TRCH has contributed directly to more successful and structured product launches, with clearer positioning, stronger go-to-market alignment, and improved execution across teams.

We’ve seen increased product adoption and engagement as a result of more cohesive messaging and better enablement of our sales and account teams. Their work has helped ensure that new features and capabilities are not only launched effectively but also understood and utilized by both internal teams and clients.

Overall, this has led to stronger launch performance, improved adoption of key initiatives, and more consistent success across our product rollouts.

TRCH has played a key role in several high-impact product initiatives. Most notably, they’ve supported the launch of Inspire, which has achieved nearly 100% adoption across the organization.

They’ve also been integral in the launch of our first new bundling program, Starter, which has successfully met performance benchmarks in line with our standard programs.

These outcomes demonstrate not only strong launch execution but also effective enablement and adoption, ensuring new products are fully utilized and delivering value quickly.

While we can’t directly attribute specific sales metrics, TRCH’s work has had a clear impact on client experience and retention. Their support in developing and refining tools like Inspire and Curation Hub has improved visibility, usability, and overall client engagement.

These enhancements have helped strengthen client confidence in our platform and made it easier for teams to deliver consistent value, which we believe has contributed positively to client retention and overall satisfaction.

We’ve seen strong qualitative feedback from both internal teams and clients, particularly around improved clarity, usability, and overall experience. The adoption of tools like Inspire and the success of new program launches are strong indicators of the impact, as they reflect both internal buy-in and positive client engagement.

How did TRCH perform from a project management standpoint?

They’ve demonstrated strong project management throughout the engagement. They’re highly responsive, organized, and consistently deliver work on time. We communicate via virtual meetings, email, and messages.

They move quickly while still maintaining quality, which helps keep projects on track and momentum high across teams.

What did you find most impressive about them?

What stands out most is how quickly TRCH has developed a deep understanding of the nuances of our business and our customers. They haven’t required a long ramp-up period; they’ve immediately “gotten it,” which is rare.

They’ve been able to take complex, and at times daunting, challenges and bring clarity and structure to them, making it easier for our team to move forward with confidence.

Are there any areas they could improve?

Overall, we’ve had a very positive experience and have no major areas for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m an executive oif Leather Express, a brick-and-mortar retailer that offers high-quality, customizable leather furniture with expert guidance to help customers create beautiful, comfortable spaces built to last.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRCH?

We brought TRCH on board to help us build and strengthen our digital presence. Our goals included driving more traffic to our website, managing our Google Ads to generate leads and showroom visits, and keeping our email marketing consistent and engaging for our existing customer base as well as prospective new customers.

SOLUTION

What was the scope of their involvement?

TRCH provides Google Ads, email marketing, and website maintenance services. The team has completely overhauled our website from the ground up. The end result is a much more polished and professional site that we’re proud to send customers to. Beyond the initial overhaul, TRCH also handles ongoing updates and content changes as we need them.

What is the team composition?

We work with 2–3 teammates from TRCH.

How did you come to work with TRCH?

I was referred to TRCH by a fellow local business owner I connected with through our Chamber of Commerce. It was one of those word-of-mouth recommendations you just trust right away. From our very first conversation, the culture fit was clear and their values aligned with ours. For a local business, that matters a lot, and it made the decision easy.

What is the status of this engagement?

We started working with TRCH in June 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our industry has faced significant headwinds, so measuring success purely by numbers wouldn't tell the full story. What TRCH delivered is harder to quantify but no less valuable. Before working with them, we had virtually no visibility into our digital performance. They not only managed everything but took the time to educate us along the way, explaining what the numbers meant and why they mattered rather than just sending reports and moving on.

Their insights directly shaped our website redesign, our ad spending strategy, and even how we gauge where our in-store traffic is coming from. That last piece, connecting the digital picture to what's happening in our physical showrooms, is something a lot of agencies never think about for brick and mortar retail.

Overall, TRCH brought professionalism, consistency, and digital sophistication to our business that we simply didn't have before. Their work helped us weather a very difficult period better than we would have on our own. The entire team, from ownership to day-to-day account management, was always accessible, patient, and genuinely invested in our success. For a small business owner learning a lot on the fly, that kind of partnership makes all the difference.

How did TRCH perform from a project management standpoint?

TRCH’s project management is solid and reliable. The team delivers on time, and we’ve never had any significant issues or frustrations on that front. We communicate via email and messaging apps.

What did you find most impressive about them?

What stands out the most about TRCH is how they manage to make a small retail business feel like a priority. They bring the kind of attention and care we might expect from an in-house team, not an outside agency. The combination of accessibility, education, and genuine investment in our success makes them feel less like a vendor and more like a true partner. In a world where a lot of agencies can feel transactional, TRCH’s personal approach is really refreshing and something we genuinely value.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the Executive of Relationship Center of South Florida, a psychotherapy practice specializing in couples relationship counseling, men’s and women’s issues, and treatment for addictions, anxiety, and depression.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRCH?

We needed help with a website overhaul, marketing strategy, executive support, and business guidance.

SOLUTION

What was the scope of their involvement?

TRCH is responsible for all of our inbound demand generation, email marketing, client communications, operations, and automations, including our intake forms and confidential information handling. The team also handles our client communications, onboarding email marketing segmentation, website look and feel, and blog publication and amplification.

What is the team composition?

We’ve worked with 2–5 teammates from TRCH.

How did you come to work with TRCH?

Someone referred TRCH to me. I chose them over other options because they were a great culture fit and a high performer in the interview.

How much have you invested with them?

So far, we’ve around $50,000–$199,999 with them with excellent ROI.

What is the status of this engagement?

We started working together in October 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ad spend is reported on monthly, as well as the number of inbound consultation requests and SEO/GEO performance. Inbound consultations have increased by 10% year-over-year consistently, while marketing costs have remained the same. Moreover, SEO optimization now accounts for 85% of our traffic when it used to be 50%. All other marketing metrics have improved as well.

How did TRCH perform from a project management standpoint?

TRCH always underpromises and overdelivers. We mainly communicate in person.

What did you find most impressive about them?

They see around corners. TRCH has shown us issues and opportunities we didn’t even know existed.

Are there any areas they could improve?

The only thing we would’ve changed is giving TRCH more access earlier. Once they were fully looped in, the work moved faster, and the outcomes were stronger. If anything, we should’ve brought them into a few conversations sooner to avoid some internal back-and-forth on our side.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of JEM Organics, a food and beverage company. We produce small-batch, USDA-certified organic nut butter varieties that are dairy-free, gluten-free, paleo, vegan, kosher, and free from palm oil, soy, additives, and preservatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRCH?

We needed help with our marketing strategy and e-commerce store management.

SOLUTION

What was the scope of their involvement?

TRCH has operationalized all of our Shopify and e-commerce plans. The team has built a strategy to increase our online visibility and subscription business. TRCH has also redesigned our entire Shopify website.

What is the team composition?

We’ve worked with 2–5 teammates from TRCH.

How did you come to work with TRCH?

Someone referred TRCH to me. I chose them because they had a great culture fit, and their company values aligned with ours. Moreover, TRCH had the most sound and complete solution for our e-commerce store.

How much have you invested with them?

So far, we’ve spent around $100,000 with them.

What is the status of this engagement?

We started working together in August 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TRCH has increased our e-commerce business by 20% year-over-year. We’ve also seen a 300% improvement in our subscription signups. In addition, we’ve achieved page 1 SEO visibility for over 10 keywords in less than 12 months.

How did TRCH perform from a project management standpoint?

TRCH’s project management is sound and very collaborative. The team always delivers on time and keeps us informed at all times. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

TRCH has taken the time to completely understand our business. If they make a suggestion, they know how it could impact other areas of the business, even if they don’t necessarily have any impact on them.

Are there any areas they could improve?

So far, there’s nothing they can improve on.

BACKGROUND

Please describe your company and position.

I am the Director, SEO of Stratabeat

Describe what your company does in a single sentence.

Marketing company for B2B SaaS businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TRCH to accomplish?

• Strategic Avisory
• Design
• Marketing Ops

SOLUTION

How did you find TRCH?

Referral

Why did you select TRCH over others?

• Great culture fit
• Referred to me

How many teammates from TRCH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Torch supported our Stylitics campaign with a blend of strategy, design, and marketing operations. Key Deliverables: Campaign strategy and messaging alignment Creative design for ads, on-site assets, and visuals Copy support for landing pages, LinkedIn, and emails Campaign operations and workflow management Cross-team collaboration to ensure smooth execution 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Torch played a key role in the successful launch of Stylitics’ AI Data Enrichment product. They supported the strategic rollout with coordinated blog content, LinkedIn campaigns, and sales enablement assets. Their approach ensured consistent messaging, on-time delivery, and positioned the launch as a strategic milestone for Stylitics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TRCH managed the project, providing clear timelines, consistent communication, and a highly collaborative approach. Deliverables were completed on schedule, and they were quick to adjust based on feedback or shifting priorities. 

What was your primary form of communication with TRCH?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was TRCH’s flexibility and responsiveness. Rus and Alex were awesome—always fast to communicate in Slack and available to jump on calls or get “scrappy” when we needed quick problem solving. Their balance of strategic thinking with hands-on execution made them feel like a true extension of our team.

Are there any areas for improvement or something TRCH could have done differently?

No major areas for improvement. TRCH delivered exactly what we needed and was a reliable, collaborative partner throughout the project.

BACKGROUND

Please describe your company and position.

I am the Founder of Mott Visuals

Describe what your company does in a single sentence.

We are a commercial photography and video production company specliazinng in the hospitality and corporate sector. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TRCH to accomplish?

• Improved SEO and GEO
• An improved user experience for our website
• Consulting on overall marketing for business across social media platforms.

SOLUTION

How did you find TRCH?

Referral

Why did you select TRCH over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from TRCH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My business has been around for almost 20 years but we rank so poorly compared to our competiors. Torch helped me with a complete website overhaul helping us add new pages, showcase all of our content in a more cohesive style, and also doing all of our copyediting along with branding and marketinga advice. They analyzed my competition and truly helped implement a whole new strategy that I desperately needed. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We wanted to get on page one for varous searches that related to our industry both for Google and GEO on sites like ChatGPT. We just launced a few weeks ago but I'm already seeing fantastic results. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I worked primarly with Rus and Harrison and their communication skills were superb. OUr meeting were insightful and efficient and in addition to implementing all their great strategies they make it a collaborative process which means a lot me. My small business is extremely important to me so it's not easy for me to just hand things over, but they always explained the reasoning to me and were patient in helping me understand the why to all of their new strategies. It was quite an educational experience for me as well as I love learning about marketing. 

What was your primary form of communication with TRCH?

Virtual Meeting

What did you find most impressive or unique about this company?

How easy they made it on me and how well they communicated every step along the way. I hate not knowing dates for things or the why of things and I didn't even have to ask. Obviously the metrics are important but I need to like the people I work with I already consider their team friends. Their passion for what they do matched my passion for what I do, and I just love that.

Are there any areas for improvement or something TRCH could have done differently?

I honestly can't think of any, I'm completely thrilled with their service. 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Assured Health Group

Describe what your company does in a single sentence.

Assured Health Group is a Health Insurance Agency, specializing in ACA Health Insurance for lower income individuals and families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TRCH to accomplish?

• Demand Generation

SOLUTION

How did you find TRCH?

Referral

Why did you select TRCH over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from TRCH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with TRCH was a game-changer for Assured Health. They completely designed our websites with a sharp focus on performance and user experience, creating something that not only looked great but worked seamlessly for our users and partners. Their team didn’t just hand it off—they’ve continued to maintain and optimize the site, ensuring everything runs smoothly behind the scenes. TRCH also helped onboard key partners and supported us with thoughtful strategy and execution throughout. Their support has been smart, strategic, and consistently reliable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

TRCH completely designed our websites with a sharp focus on performance and user experience, creating something that not only looked great but worked seamlessly for our users and partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were each to reach and very responsive.  All deliverables were timely. 

What was your primary form of communication with TRCH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality of work and easy to work with.

Are there any areas for improvement or something TRCH could have done differently?

I cannot think of any,

BACKGROUND

Please describe your company and position.

I am the Founder of HOOK 360

Describe what your company does in a single sentence.

Eco friendly outdoor apparel brand selling products around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TRCH to accomplish?

• Web development
• Audience outreach
• Audience retention

SOLUTION

How did you find TRCH?

Referral

Why did you select TRCH over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from TRCH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Torch played a pivotal role in helping Hook 360 elevate its Shopify marketing and email strategy. By refining the online store’s user experience and implementing targeted email campaigns, Torch significantly boosted customer engagement and retention. Their data-driven approach helped identify key customer segments, resulting in more personalized communication and higher conversion rates. Thanks to Torch, Hook 360 now enjoys a stronger brand presence and a loyal, growing customer base.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. 35% Increase in Customer Retention Rate: After implementing Torch’s email marketing strategy, Hook 360 saw a 35% improvement in repeat purchases within three months.
2. 2.5x Higher Email Click-Through Rate: Torch’s segmented and optimized email campaigns led to a 150% increase in click-through rates compared to previous campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

extremely attentive not only within our communications but with our site needs, online ads and reporting.

What was your primary form of communication with TRCH?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Torch was their deep understanding of customer behavior, which allowed them to craft highly targeted strategies that truly resonated with our audience and drove measurable results.

Are there any areas for improvement or something TRCH could have done differently?

Honestly not really, everything was smooth and followed their strategy. It has been a great working relationship

BACKGROUND

Please describe your company and position.

I am the Growth Marketing of MacStadium

Describe what your company does in a single sentence.

Modern app development solutions for iOS, macOS, and all Apple platforms, hosted in a secure private cloud.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TRCH to accomplish?

• Marketing Operations
• Marketing Cloud Account Engagement Support

SOLUTION

How did you find TRCH?

• Referral
• Previous Vendor Engagement

Why did you select TRCH over others?

• Company values aligned
• Excellent Reputation

How many teammates from TRCH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Operations Support & Strategic Advisory on a monthly retainer, ensuring MCAE is implemented properly. 

• Ensure form handlers are routing leads appropriately for tracking
• Ensure automation for nurtures, email, etc. are properly set [member status’ update, unsubscribe functionality, etc.] Workflows established to move leads into the proper campaigns Ability to see website visitors in MCAE
• Folder Structure, Hierarchy and Naming Conventions in Place for Organization
  Dashboard and Report Creation
• Strategic segmentation suggestion for future digital marketing efforts 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Full implementation support and structuring of MCAE. Our entire account was not only implemented into our Salesforce instance but was completely structured for long-term success. Milestones were set and expectations were with the outcomes shown below.

• Form handlers are routing leads appropriately for tracking
• Automation for nurtures, email, etc. properly set [member status’ update, unsubscribe functionality, etc.]
• Workflows established to move leads into the proper campaigns
• Ability to see website visitors in MCAE
• Folder Structure, Hierarchy and Naming Conventions in Place for Organization
• Dashboard and Report Creation abilities set
• Strategic segmentation suggestion and RevOps lead training conducted for future digital marketing efforts 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management and consistent with timely deliverables. Our needs were met and our expectations were exceeded. If a new need ever arose, TRCH was quick to respond and help our team both solve problems and answer our questions.

What was your primary form of communication with TRCH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Timely responses
• Excellent support through projects
• Post project check-in to ensure success
• Constant professionalism

Are there any areas for improvement or something TRCH could have done differently?

No—working with TRCH exceeded our expectations. We would work with them again and recommend them to others.

BACKGROUND

Please describe your company and position.

I am an executive of South Florida Savings Guy

Describe what your company does in a single sentence.

.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TRCH to accomplish?

• We hired TRCH to support our company with our marketing and branding initiatives..

SOLUTION

How did you find TRCH?

Referral

Why did you select TRCH over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from TRCH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The TRCH Group has helped us with the following: 

Logo and Visual Identity Development

 • They helped us create our logo to ensure it aligns with our business mission and values.

 • In addition they have developed a cohesive visual identity, including color schemes, typography, and brand guidelines.

Website Design and Development

 • They helped us build a professional, user-friendly website that highlights our advertising services.

 • In addition, they have provided us with ongoing support with ongoing platform updates.

Branded Marketing Materials

 • Designed business cards and marketing post cards for target generation of our B2B & B2C audiences.

Video Branding

 • Produced a brand story video that captures your mission, team, and services.

 • Developed animated logo reveals or branded intro templates for sales generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Additional revenue and online exposure through our website & social media platforms.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The TRCH Group has been very accessible and exceeded our expectations of provided real-time support and measurable results. 

What was your primary form of communication with TRCH?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their culture of being people oriented, consultative initiative and then results driven. They have demonstrated if they don't get to know who their prospective client then client is, then they cannot support the methodologies to institute their project management to provide the desired end results their customer wants. With this mindset, they are able to be people oriented first, consultative secondly then results oriented in that order.  

Are there any areas for improvement or something TRCH could have done differently?

Nope! All has been successful!