Total Product Marketing

BACKGROUND

Please describe your company and position.

I am the CEO of The Video Agency

Describe what your company does in a single sentence.

We are a full service video production agency specializing in video content for social media and television.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Total Product Marketing to accomplish?

• Identify and Promote Value Proposition
• Advance our website copy
• Define target buyer personas

SOLUTION

How did you find Total Product Marketing?

Clutch Site

Why did you select Total Product Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Total Product Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We enlisted Total Product Marketing to help us create messaging, highlight our differentiators and rework our copy on our website. We also had them help with target buyer assessment and promoting our value proposition. All of the above took effect quickly and effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were stellar across the board. Our package was roughly 25k and paid dividends immediately as we saw an immediate uptick in traffic, conversion and engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All communication was smooth, clear and an time efficient. All stages were met on or prior to milestone / deadline.

What was your primary form of communication with Total Product Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The communication is top-notch, so you have the peace of mind to focus on other tasks while TPM executes their end.

Are there any areas for improvement or something Total Product Marketing could have done differently?

No complaints or feedback needed.

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officer of Turnium

Describe what your company does in a single sentence.

Turnium licenses its proprietary software-defined wide area networking platform to MSP, ISP, and Telecoms and enables them to offer managed network and connectivity services quickly and affordably to power customer acquisition and retention.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Total Product Marketing to accomplish?

• Branding
• Lead generation
• Partner communications

SOLUTION

How did you find Total Product Marketing?

Referral

Why did you select Total Product Marketing over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Total Product Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TPM has provided us with a full-service marketing agency. We have worked with the TPM team to deliver new branding, new web experience and navigation, as well as new collateral. The TPM team has helped set up and optimize our CRM/Hubspot environment, create automation and reports, as well as launch campaign-specific digital initiatives that helped us generate new inbound leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We generated inbound leads to support our sales efforts. Our partners and prospects rate the new website highly for brand distinctiveness and content. New collateral and materials position us very well with our partners and prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TPM is effective at project management and delivers on-time as promised. The team is responsive, and able to meet deadlines.

What was your primary form of communication with Total Product Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The TPM team is creative, fun to work with, invested in mutual success, and extremely helpful. They know their strengths and limitations and work within them. This is very useful to managing our deliverables and expectations.

Are there any areas for improvement or something Total Product Marketing could have done differently?

Our area of software development is very specific. It would be unrealistic to expect TPM to have all their staff able to communicate the benefits of SD-WAN for channel partners and their end-customers.

BACKGROUND

Please describe your company and position.

I am the Department Director of Squirrel Systems.

Describe what your company does in a single sentence.

Squirrel Systems provides point-of-sale and hospitality solutions for the food service industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Total Product Marketing to accomplish?

• Create messaging framework for a new product
• Develop screenflats/concepts for product web page
• Develop creative/visual assets for product launch

SOLUTION

How did you find Total Product Marketing?

Referral

Why did you select Total Product Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Total Product Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This scope of work covers the creation of messaging and design for a new cloud-based restaurant point of sale solution. The deliverables include: 

• copywriting
• screen flats
• content for various web pages and communication channels

The process involved collaboration, feedback, and iterations between TPM and Squirrel. TPM has also previously delivered on smaller projects such as customer case studies and whitepapers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the product (Squirrel Cloud), we have onboarded 30+ new sites with the new platform. It has become our standard product for the full-service and independent restaurant market. The Cloud product page is one of the most visited product pages on our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, TPM project management was excellent. They delivered items on time, and when necessary expedited items, and allowed for adjustments to the scope of work when necessary.

What was your primary form of communication with Total Product Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their flexibility and no-nonsense/pragmatic approach to getting things done. They can adapt to changing requirements and have a team of experts/professionals who specialize in areas where we need the most help (e.g., content marketing/copywriting).

Are there any areas for improvement or something Total Product Marketing could have done differently?

Not at this time.

BACKGROUND

Introduce your business and what you do there.

My role is partner marketing manager that facilitates a relationship between two online service providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Total Product Marketing?

We hired Total Product Marketing to create and develop content for a joint campaign.

SOLUTION

What was the scope of their involvement?

Total Product Marketing assisted with strategy but is primarily involved in content marketing. Their team developed white papers, created landing pages, and drafted emails. They recommended an integrated campaign that we ended up doing pieces of. Their team structured the content and design of various marketing assets implemented within the campaign. The material is hosted on a blog and promoted on social media. With the landing pages, we focused on the traffic driven to specific ones.

What is the team composition?

I work with three of their team members. My primary contacts are Makiko (Director of Digital Marketing, Total Product Marketing) and Dean (Principal, Total Product Marketing). One of their team members does copywriting, project management, and other content development for the project. I haven’t worked directly with members of their design team.

How did you come to work with Total Product Marketing?

I found out about them through the partnership. Their team was working with one of the service providers on a different campaign. We were impressed by their work, so we asked them to participate in the joint campaign.

How much have you invested with them?

We’ve spent less than $10,000 so far.

What is the status of this engagement?

We started working with Total Product Marketing in August 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As of yet, there are no results of the individual campaigns. Total Product Marketing has been on time and within budget on all the projects we’ve done. We’ve hired them to do additional work as well.

How did Total Product Marketing perform from a project management standpoint?

Their project management style is excellent. We communicate using Slack. Our teams share documents on Google Drive, which we use to align on timelines and review content. It’s been an exceptional collaboration with Total Product Marketing.

What did you find most impressive about them?

Total Product Marketing is easy to work with. When we brought them onboard, their team was up to speed quickly, producing quality work. They’re also affordable. Total Product Marketing isn’t one of those fancy agencies that wave their arms around and charges an expensive amount for no work.

Are there any areas they could improve?

No, there were a few issues with communicating schedules, but that wasn’t a huge problem.

Do you have any advice for potential customers?

Their team is fantastic to work with. If your company is trying to do something, it’s easier for Total Product Marketing to help and make recommendations if they’re provided with context. They can think outside of the box, and I’ve been impressed.

BACKGROUND

Introduce your business and what you do there.

I am the solutions engineering manager at a global payments provider for merchants and customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Total Product Marketing?

Our company financially supports an independent initiative of e-commerce merchants selling in an online store. We hoped to increase the number of conversions from users on mobile devices, as opposed to users from desktop devices. Our challenge is that this community of merchants is unaffiliated with our company, but we needed a marketing team to help that community grow.

SOLUTION

What was the scope of their involvement?

Total Product Marketing’s initial effort included building a Magento-based website because Magento already has a large base of merchants and we already had system integrators on that platform. Since that time, they’ve also built a website that is unique to BigCommerce.

Further, we relied on Total Product Marketing to create marketing materials that are 90% complete. The logic behind that decision was that it would be straightforward then for system integrators and merchants to use those materials on social media or in webinars. Our goal is to make it as easy as possible for those groups to put their brand on those materials and use that collateral very quickly.

What is the team composition?

Most of our communication is with Dean (Principal, Total Product Marketing) and Makiko (Director of Digital Marketing, Total Product Marketing). 

How did you come to work with Total Product Marketing?

We crowdsourced ideas from our initial group of merchants for talented marketing companies. We received a few names and reached out to those that impressed us. Total Product Marketing showed us some of their work, and we felt comfortable moving forward with them.

How much have you invested with them?

We’ve spent between $100,000–$250,000.

What is the status of this engagement?

Our engagement began in August 2018 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although a bulk of this work was completed on Magento’s platform, Magento as a company was not involved—it was not their initiative, and they didn’t direct any efforts. Once they saw the website that Total Product Marketing delivered, Magento became much more supportive. They are now actively engaged in promoting the community and cross-posting blogs that Total Product Marketing helped to write.

How did Total Product Marketing perform from a project management standpoint?

We had very aggressive timelines, but Total Product Marketing jumped in with both feet and delivered in our schedule. Even as the project has expanded, they’ve been very engaged and able to keep up with the work. We never had a substantial list of milestones, so our progress was not difficult to track. Instead of a project management tool, we can accomplish everything we need to through email, but they’re always available for a phone call, as well.

What did you find most impressive about them?

From our company’s perspective, we’re usually very cut and dry because we’re big and corporate in the way we do things. Even though this initiative was not tied to us, we were presented with an opportunity to be adventurous, and Total Product Marketing used their creative abilities to convey what we wanted. We were hopeful of what the website was going to be. Total Product Marketing delivered a website above and beyond what we envisioned.

Are there any areas they could improve?

No, they’ve handled everything well.

Do you have any advice for potential customers?

Total Product Marketing can certainly deliver on guidelines you set, but we found it valuable to give them the space to be the creative geniuses that they are. If you allow them to apply their skill set, you’ll receive something much better than if you dictate the entire project.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

Behavior-based threat analytics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Total Product Marketing to accomplish?

• new website
• marketing deck template
• ingternal slide deck template

SOLUTION

How did you find Total Product Marketing?

Referral

Why did you select Total Product Marketing over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Total Product Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranding effort consisting of new website, brand guide, infographic, marketing deck template, internal slide deck template.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Same as scope -- delivered all products on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TPM was on time and budget. Good clear communication and creative solutions for a new and niche field.

What was your primary form of communication with Total Product Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Level of communication was great -- TPM was very easy and fun to work with. They were able to take a niche and very technical subject and make the deliverables clear and engaging.

Are there any areas for improvement or something Total Product Marketing could have done differently?

They were willing to work within our budget and very fun to work with. They did not try to upsell and understood that this is a relationship we can grow over time. Good firm and good team.

BACKGROUND

Please describe your company and position.

I am the Chief Financial Officer of a software company 

Describe what your company does in a single sentence.

Software and technology company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Total Product Marketing to accomplish?

• Create new brand standards
• Build new website
• Create slide templates

SOLUTION

How did you find Total Product Marketing?

• CEO did research

Why did you select Total Product Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Seemed like reasonable people

How many teammates from Total Product Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create new company web page, create new brand standards and style guide and create slide templates for internal and external use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They completed the project and we were satisfied with results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - very timely delivery

What was your primary form of communication with Total Product Marketing?

• Virtual Meeting

What did you find most impressive or unique about this company?

They were practical and worked efficiently.

Are there any areas for improvement or something Total Product Marketing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Managing Director of SCIENCED Athletics

Describe what your company does in a single sentence.

We are a helath wellness and athlete development facility.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Total Product Marketing to accomplish?

• Branding
• Website Development
• Advertising and Marketing

SOLUTION

How did you find Total Product Marketing?

Referral

Why did you select Total Product Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Total Product Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliveribles:

• Branding 
• Website Development 
• Online Advertising and Marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately driving our brand and image throigh our website and online pressence has resulted in measurable increases in our online traffic and subsequent increase in revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have worked with several members of the TPM team over the years depending on the end deliverible at that time however we have always had a main point of contact that was reachable almost immediately. If we ever had a issue, question or problem they always responded almost immediately. We have never had a deliverible that was not met, and deliveribles have always been prior to deadline.

What was your primary form of communication with Total Product Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

TPM's design expertise has been a creative force that has elevated our brand identity, especially in the areas of high performacne training and rehab. Their ability to translate our brand vision into visually stunning designs that communicate our message effectively has been exceptional.

What sets TPM apart is not just their design proficiency but their commitment to understanding our brand ethos, target audience preferences, and industry aesthetics. Thanks to TPM, our designs aren't just visuals; they're a powerful tool for brand communication and connection."

Are there any areas for improvement or something Total Product Marketing could have done differently?

When we started working with TPM we didnt realize the scale of services they offer. Over time we realized they can do so much more for us and we have continued to build our pressence with other services. Honestly, they should have been more proactive at the start in offering us more services as we would have availed of these much early in our relatinoship.

BACKGROUND

Please describe your company and position.

I am an executive at Syspro Canada

Describe what your company does in a single sentence.

ERP

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Total Product Marketing to accomplish?

• Content Development
• Digital marketing
• Pesona development

SOLUTION

How did you find Total Product Marketing?

Referral

Why did you select Total Product Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Total Product Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content Development, 
• ICP and persona workshops, .
• digital, 
• Hubspot

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Content development, ICP workshops, digital marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time.

What was your primary form of communication with Total Product Marketing?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How many facets of marketing they can oversee

Are there any areas for improvement or something Total Product Marketing could have done differently?

None that come to mind

BACKGROUND

Please describe your company and position.

I am the Head of Strategy of Digibee

Describe what your company does in a single sentence.

Digibee is a born in the cloud, low-code iPaaS, built for developers, that scales integrations, optimizes developer resources, and helps IT leaders deliver powerful products and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Total Product Marketing to accomplish?

• Thought leadership and demand generation via large survey and related writeup

SOLUTION

How did you find Total Product Marketing?

Referral

Why did you select Total Product Marketing over others?

• High ratings
• Pricing fits our budget
• Referred to me

How many teammates from Total Product Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables associated with pillar piece, an annual report based on a survey of 1000 technologists. TPM project managed in entirety. Including: developing questions for survey, evaluating survey outcomes for report inclusion, authoring report, designing report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pillar piece became substantial media and demand generation asset.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TPM did a great job of managing the project from start to finish and including managing through several staff changes on our side, leading work with an additional vendor (survey vendor)

What was your primary form of communication with Total Product Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their ability to deliver such a complex project on time and within budget.

Are there any areas for improvement or something Total Product Marketing could have done differently?

It would be amazing if TPM had richer domain expertise in our market niche, but that's simply asking too much