Rooted in Prod. Marketing: Positioning to Pipeline
Who We Are:
TPM is the embedded product-marketing and launch team for funded B2B tech startups. We turn complex technology into clear positioning, real pipeline, and revenue.
We work with amazing clients like PayPal, Adobe, Yokogawa, Sierra Wireless, RapidScale, Cox Business, and Intelisys, amongst others—helping them tell their stories to the right people, via the right channels, at the right stage in the buyer journey.
Why Choose TPM?
Rooted in product marketing - Product marketing is our thing—the entire business was built on our deep product marketing expertise. We’re passionate about product strategy, messaging, and positioning and we dream about go-to-market planning.
Well-versed in technology sales and channel marketing - We have a combined 34 years experience building product marketing, channel, and sales teams with global technology companies. We understand the intricacies of direct and channel models—and the requirement for tailored messaging and campaigns.
Experienced in vertical marketing - We know how our technology clients should position themselves to financial services, healthcare, education, government, and all the other verticals and sub-verticals. We understand the unique regulatory constraints and business challenges within each and can help you craft your message to address them.
Pioneered the XYZABC messaging methodology - We love good technology messaging so much, we built our own methodology around it. There are a ton of messaging methodologies out there but ours is specific to technology messaging—and our clients love it.
Every member of our full-service team has one thing in common—we get tech.
Total Product Marketing offers good value for cost, with projects ranging from under $10,000 to $250,000. Clients consistently mention budget alignment and effective communication, indicating a strong return on investment across various marketing initiatives.
Total Product Marketing's communication is praised for being clear, efficient, and collaborative. Clients find them easy to work with, valuing their ability to simplify complex processes and maintain alignment across projects.
Customer-Centric Approach
The team is known for its customer-centric approach, understanding client needs, and delivering tailored solutions. Clients appreciate their adaptability and commitment to mutual success.
Effective Lead Generation
Total Product Marketing has successfully generated leads through LinkedIn and Google campaigns, increasing website traffic and conversions. Clients report significant growth in user engagement and lead flow.
Expertise in Branding and Marketing
Clients commend Total Product Marketing's proficiency in developing clear brand guides, messaging frameworks, and marketing collateral. They effectively enhance brand visibility and drive engagement through strategic campaigns.
Skilled Cross-Functional Team
Clients are impressed with the skill level and expertise of Total Product Marketing's cross-functional team, which brings together experts from various domains to deliver comprehensive solutions.
Geographic Limitations
Clients express a desire for Total Product Marketing to expand their presence in Europe and Japan, suggesting potential areas for growth to better serve international clients.
Content Dev, Digital Mktg & CRM Consulting for ERP Company
CRM Consulting and SIContent MarketingOther Digital Marketing
Confidential
Apr. 2015 - Apr. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They always delivered on time."
Dec 3, 2023
Executive, Syspro Canada
Anonymous
Information technology
Vancouver, British Columbia
201-500 Employees
Online Review
Total Product Marketing provided content development for an ERP company. The team also offered digital marketing, conducted persona development workshops, and assisted the client with HubSpot.
Total Product Marketing successfully delivered the tasks within the agreed-upon schedule. They communicated effectively via in-person meetings and email. Ultimately, the client was pleased with the service provider's marketing versatility.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at Syspro Canada
Describe what your company does in a single sentence.
ERP
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Total Product Marketing to accomplish?
Content Development
Digital marketing
Pesona development
SOLUTION
How did you find Total Product Marketing?
Referral
Why did you select Total Product Marketing over others?
Great culture fit
Company values aligned
How many teammates from Total Product Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Content Development,
ICP and persona workshops, .
digital,
Hubspot
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Content development, ICP workshops, digital marketing
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They always delivered on time.
What was your primary form of communication with Total Product Marketing?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
How many facets of marketing they can oversee
Are there any areas for improvement or something Total Product Marketing could have done differently?
None that come to mind
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Software Dev Company
Market Research
Confidential
Jan. 2022 - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were pleased with their ability to deliver such a complex project on time and within budget."
Nov 17, 2023
Head of Strategy, Digibee
Matt Durham
Verified
Other industries
Weston, Florida
201-500 Employees
Online Review
Verified
Total Product Marketing provided an annual report based on a survey of 1,000 technologists for a software development company. The team developed and evaluated questions for the survey and designed reports.
The outputs delivered by Total Product Marketing became a significant asset for the client's media presence and demand generation. The service provider demonstrated exceptional project management throughout the engagement. Their punctuality and cost-effectiveness were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Strategy of Digibee
Describe what your company does in a single sentence.
Digibee is a born in the cloud, low-code iPaaS, built for developers, that scales integrations, optimizes developer resources, and helps IT leaders deliver powerful products and services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Total Product Marketing to accomplish?
Thought leadership and demand generation via large survey and related writeup
SOLUTION
How did you find Total Product Marketing?
Referral
Why did you select Total Product Marketing over others?
High ratings
Pricing fits our budget
Referred to me
How many teammates from Total Product Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Deliverables associated with pillar piece, an annual report based on a survey of 1000 technologists. TPM project managed in entirety. Including: developing questions for survey, evaluating survey outcomes for report inclusion, authoring report, designing report.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Pillar piece became substantial media and demand generation asset.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
TPM did a great job of managing the project from start to finish and including managing through several staff changes on our side, leading work with an additional vendor (survey vendor)
What was your primary form of communication with Total Product Marketing?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We were pleased with their ability to deliver such a complex project on time and within budget.
Are there any areas for improvement or something Total Product Marketing could have done differently?
It would be amazing if TPM had richer domain expertise in our market niche, but that's simply asking too much
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Marketing Strategy for SaaS Tech Provider
BrandingContent MarketingDigital Strategy
Brand messagingProduct branding
$10,000 to $49,999
Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
"They're quite responsive and able to provide deliverables within the expected time frame."
Nov 15, 2023
Channel Sales Manager, Turnium Technology Group Inc.
Arturo Fermill
Verified
Other industries
Vancouver, British Columbia
11-50 Employees
Online Review
Verified
Total Product Marketing was hired by a SaaS tech provider for their marketing strategy services. The team is responsible for documentation updating, template design, and general marketing collateral development.
Total Product Marketing is able to deliver their tasks, improving the client's sales efforts. The team is highly responsive, and internal stakeholders are particularly impressed with the service provider's seamless communication skills.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Channel Sales Manager - Americas of TURNIUM
Describe what your company does in a single sentence.
We provide SDWAN Software service on both an OEM and Managed Service level.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Total Product Marketing to accomplish? Marketing Collateral
SOLUTION
How did you find Total Product Marketing?
Was found by our CMO
Why did you select Total Product Marketing over others?
High ratings
Pricing fit our budget
Good value for cost
Describe the scope of work in detail. Please include a summary of key deliverables.
Provide updated documents on the fly based on templates created to brand our SDWAN service for our OEM Partners and Resellers.
Provide updated documents on the fly based on templates created to brand our SDWAN service for our Managed Services Partners and Resellers.
do this as per request in a timely basis.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
we were able to provide key deliverables in the form of Partner Branded customized WhitePagers, One Pagers and Marketing Collateral. Our Partners utilized the collateral to further their sales efforts.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They're quite responsive and able to provide deliverables within the expected time frame.
What was your primary form of communication with Total Product Marketing?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Made communication simple and straightforward in order to collaborate on marketing initiatives.
Are there any areas for improvement or something Total Product Marketing could have done differently?
At this point I really don't see any as they've met our needs.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.0
NPS
Showing 11-13 of
13 Reviews
Our Story
Most agencies focus on marketing tactics. We start with the product. TPM specializes in product marketing for B2B technology companies, creating the positioning, messaging, and go-to-market strategy that becomes the foundation for every marketing initiative. Websites, SEO, AI optimization, demand generation, and sales enablement all work better when they're built on a strong product marketing strategy.
Contact Total Product Marketing
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