TIKDI Creative Agency

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of FITTR, a tech-enabled health and fitness platform offering personalized coaching, science-backed programs, and a supportive community to help individuals and corporate clients achieve their fitness goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TIKDI Creative Agency?

We needed a creative strategist to build our content from scratch.

SOLUTION

What was the scope of their involvement?

TIKDI Creative Agency has been responsible for content production, content IP production, event content production, content marketing, workout video libraries, how-to tutorials, YouTube and Instagram growth, end-to-end strategy and production, social media marketing, ad films, music videos, and handling the complete content of FITTR and its sister brands.More specifically, TIKDI Creative Agency has developed and refined our brand voice and communication style. They've defined long-term storytelling frameworks aligned with our business goals and created campaign narratives for product launches and key initiatives. The team has ensured consistency across all content and communication channels.TIKDI Creative Agency has also planned and executed platform-specific content strategies across relevant platforms. They've designed content calendars aligned with growth and engagement goals and created high-performing formats, including reels, carousels, and long-form videos. The team monitors trends and adapts content to maintain relevance.Moreover, TIKDI Creative Agency has positioned our founders as thought leaders in fitness and preventive healthcare. They've developed storytelling formats around our founders' journeys, insights, and opinions. The team has created and managed content for our founders' personal social media handles to build relatability and authority through consistent narrative building.In addition, TIKDI Creative Agency has handled the end-to-end production of video content, including workout videos, educational content, and entertainment-driven formats such as sketches and music videos. This includes scripting, shooting, editing, sound design, and final delivery while maintaining consistency in quality.The team has also conceptualized and produced original content properties such as fitness sketch series, transformation-based web series, and music-led content, including parody songs. TIKDI Creative Agency has built scalable and repeatable formats and continuously innovated new content ideas to drive engagement.Moreover, TIKDI Creative Agency has identified and onboarded influencers aligned with our brand. They've conceptualized collaboration formats and campaigns, managed execution and content delivery, tracked performance, and optimized future collaborations.The team has also developed storytelling concepts for events such as CONNECT Fest. They've executed on-ground content capture, including photos and videos. TIKDI Creative Agency has produced event aftermovies, social media highlights, and promotional content. The team supports brand amplification through event-led storytelling.Finally, TIKDI Creative Agency has brainstormed and developed creative concepts for product launches, brand campaigns, and community initiatives. They've provided creative direction for marketing and growth campaigns and supported execution across formats and platforms.

What is the team composition?

We work with an extended creative team from TIKDI Creative Agency.

How did you come to work with TIKDI Creative Agency?

We found them on Instagram. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with TIKDI Creative Agency in April 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to TIKDI Creative Agency's work, we've seen an 80% growth in our Instagram and YouTube channels in the last seven years, with a 15%–20% growth every year. We've also seen direct revenue from content marketing and a good social media standing.

How did TIKDI Creative Agency perform from a project management standpoint?

TIKDI Creative Agency is a very proactive team that does the job well and handles everything. They always deliver on time and overdeliver. The team is very professional with documentation and templates and has good communication. We communicate through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

TIKDI Creative Agency is very creative and proactive. Most importantly, they always deliver what's expected.

Are there any areas they could improve?

There's nothing specific they could improve on. They're the best at what they do.